Episode 288: Stay In Your Lane! – Vickie Black

Have you considered what specializing in a particular type of photography could do for your business?

In episode 288 of the Bokeh Podcast, Vickie Black shares the benefits of specializing, along with her journey to becoming a senior portrait photographer. If you’re ready to pick a lane and stay in it for the long-term, this episode is for you!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Show Notes

Brand position: For the Fashionable Teen (1:38)

Discussion on the Sexualization of Seniors (4:16)

Advice for Photographers: Price accordingly and value yourself. The clients you’re gathering now at a lower price point won’t be your clients when you raise your prices. (9:56)

Push Conference: A conference for senior portrait photographers that focuses on education. (11:55)

Technique for Time: Set a rigid schedule: Dedicated shoot and meeting days. (14:21)

Content Recommendations: The Kitchen Sink Workshop by Amanda Holloway – seniorphotographyworkshop.com (16:22)

The Gear Bag: Home Depot Light (21:08)

Vickie’s Journey to Specializing in Senior Portraits (24:02)

Specializing: If you only specialize in one thing, think about subsets that can be feeders back into your business. (26:41)

Finding Your Specialty Feels Like Falling in Love (28:54)

Specialize First, then Course Correct (30:03)

The Key to Specializing: Focus on what makes you happy. (32:05)

Steps to Narrow Down Your Specialty:
Review how is your business structured?
Photograph everything until you find what sets your soul on fire.
Evaluate your business every 6 months to make sure you’re making money.

Vicki’s Evaluation Process: (39:26)
1. Look at the numbers.
2. Look at what you’ve created.
3. Get feedback from your model groups and their moms.
4. Check your pride and ego at the door.