Have you decided to market yourself as a senior portrait photographer, but want to create a high-end experience for your seniors (and their parents)?
In episode 390 of the Bokeh Podcast, Sean Brown joins us to discuss creating a once in a lifetime experience for his seniors, and how to approach marketing your unique brand. Listen in as he shares the different pain points that seniors and their parents have and how to solve them.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Customer Experience: Genuinely care about your clients (2:44)
Brand Position: Creating a high-end, once in a lifetime photo experience. (5:17)
Initial Investment with Sean: Starting at $2500 (7:01)
Technique for Time: Batch working. (11:30)
“Done is better than perfect.” – Anonymous
Delegation/Outsourcing: Editing, Video Production, and CRM (15:09)
Book Recommendations: (18:42)
Thank You Economy by Gary Vaynerchuk
Jab Jab Jab Right Hook by Gary Vaynerchuk
Sean’s Experience (22:35)
Building a Senior Photography Experience (29:29)
1. Develop a senior rep program (influencer marketing).
2. Share your features and benefits from the beginning. (35:09)
3. Marketing with video. (41:46)
4. Email marketing (46:09)
Pain Points for Parents vs Seniors (39:45)