Have you found a love for personal brand photography, but aren’t sure how to make the pivot in your business?
In episode 419 of the Bokeh Podcast, Mandy Liz joins us to discuss the differences in wedding photography and personal brand photography. Listen in as she highlights the changes you’ll need to make in your business in order to better serve your personal brand clients and their businesses.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Based in: Nashville, TN (1:52)
Brand Position: On a mission to empower and encourage women through photography in their current season. (4:28)
Customer Experience: Underpromise and overdeliver. Show that you care about their needs. (9:08)
Delegation/Outsourcing: Copywriting, wedding editing, virtual assistant, and client gifts.(12:09)
Technique for Time: Schedule your days off. (17:22)
Inspiration: Marketing focused content, outside of the photo industry. (19:07)
Commercial vs. Brand Photography (27:10)
Wedding Clients vs. Brand Client (28:56)
1. Commercial Agreements, Releases, & Usage Rights
2. Pricing, Packages, & Selling for Commercial vs. Personal Use
3. Photo Credit, Editing, Etc. Aren’t Required.
Shot Lists for Brand Photography (37:55)
Creating Themes for Your Clients (41:02)