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Episode 166: Elevating Your Brand to the Luxury Level – Charity Maurer

Are you offering a photography service that not only stands out in your market, but also provides a luxurious experience your clients?

In episode 166 of the Bokeh Podcast, Charity Maurer shares the three components of her business that truly elevated her brand to the luxury level. Making these simple changes in your business will allow you to create a unique service in your market.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Show Notes

Are you ready to take your brand to the luxury level? Join Charity Maurer at her Elevate Workshop on May 28-29, 2019! Click here to register now!

Time Technique: Create rhythms and routines around time.

The Gear Bag: Pentax N2

Brand Position: High end wedding photographer for clients planning luxury destination weddings in Arizona.

Three Components to Luxury Wedding Photography
1. Offering an elevated service.
a. Quick response times.
b. Offer a team (two photographers and an assistant) for the couple on their wedding day.
2. Attention to detail.
a. Notice when others need a break or when someone needs a water.
b. Cutting out distractions in your photos while you’re shooting.
3. Offering a more curated product.
a. Culling to create a more finalized product.

Want to learn more from Charity on how to take your brand to the luxury level? Register now for her Elevate Workshop this May! 

Mentioned in this episode:

Building a Storybrand by Donald Miller: bit.ly/bp-storybrand
Tribes by Seth Godin: bit.ly/bp-tribes
All Marketers Tell Stories: bit.ly/bp-sgstories

Join Charity on May 28th & 29th in Scottsdale, AZ for her Elevate Workshop, where she’ll help you dive deep into your brand to understand your potential for luxury level clients! Register now!