Are you genuinely engaging with your clients and potential clients in a way that makes them feel like more than a number? Don’t they deserve to feel valued and appreciated?
John Mansfield of All Heart Photography truly lives out the name of his business – he puts his heart into his interactions with clients. When potential clients shared with him that they have felt like a number with photographers, he made it a goal to change that perception. Listen in to episode 504 of The Bokeh Podcast to hear his proactive approach to building genuine relationships with his clients.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (7:43)
Creating a great customer experience (12:36)
Technique for time management (18:41)
Book Recommendation (35:57)
The Stack by Shaun Gordon
Photographers treating clients like a number (40:48)
4 ways photographers can bring genuine energy to clients (45:43)
1. Show interest in your clients – ask specific questions, then follow up with more questions!
2. Give insight into the planning process:
a. Provide resources to help with wedding planning
b. Open line of communication – being available as a resource
c. Take notes when meeting with the client to have all of the details
d. Lead a Facebook group to post tips/tricks for planning
3. Give gifts to clients
4. Cheer the clients on through the experience
a. Follow them on social media – then engage!
b. Send emails that aren’t only logistics-related
c. Be proactive – anticipate questions and provide answers before they ask