What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start.
In episode 506 of the Bokeh Podcast, Loren Haar of Lore Photography joins Nathan to refine her brand positioning and develop a clear and distinct position statement to capture the specific style she offers to clients. Listen in to hear the recommendations and ideas that will help her stand out from her competition!
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Location of Loren’s photography business: Ventura County, CA (2:40)
Definition of a Brand Positioning Statement: (3:55)A unique value proposition (UVP) that sets your business apart from the competition in your market.
Benefits of a Clear and Distinct Brand Position: (4:50)
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Loren’s focus: Documentary family photography and wedding photojournalism (6:05)
Loren’s description of documentary-style photography vs. lifestyle photography (9:02)
Driving motivation for Loren and her photography business (32:00)
Analysis of Loren’s competition (39:26)
Potential Brand Position Statement (1:03:00)
Ventura’s Documentary Photographer
Ventura’s Premier Documentary Photographer
Building a StoryBrand by Donald Miller
Ready to begin working on Brand Positioning for your business? Check out our free downloadable worksheet today, and learn more about how to position yourself in your market!