Episode 224: How to Become a Brand Photographer – Erica & Jon Hayes
Have you considered serving other businesses and brands by offering brand photography as a service?
In episode 224 of the Bokeh Podcast, Erica and Jon Hayes share the role that brand photography can play in creating a visual representation of your client’s brand. Listen in as they discuss the key elements of great brand photography!
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Technique for Time: Wake up early for coffee and quiet time, then plan out the day based on priority.
Book Recommendations: Total Money Makeover by Dave Ramsey
Advice for Photographers: Don’t jump off your business too soon.
Brand Position: We partner with commercial and personal brands to plan, style and intentionally create compelling imagery.
The Gear Bag:
Erica – Canon 5d Mark III with 50mm 1.2
Jon – 70-200mm
Both – 100mm Macro Lens
Key Elements of Good Brand Photography:
1. Focus on the product or service that they are trying to sell and don’t distract from it.
2. Less is more.
3. Focus on the colors.
4. Adapt your style to serve your client’s brand well.