Calling all senior portrait photographers! Are you offering a boutique experience that provides a valuable and memorable experience for your clients?
In episode 212 of Bokeh Podcast, our hosts and special guest, Renee Bowen discuss the opportunities that providing a boutique experience can bring to your business! Listen in to learn how she created a efficient workflow that also created value proposition in her business for her clients.
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January’s Workflow Wednesday Theme: Client Experience
Renee’s Boutique Senior Photography Experience:
1. An inquiry comes through the website into Tave.
2.Renee sends out a template email to the potential client with her signature Senior Portrait Magazine that includes all the pricing and information and frequently asked questions, along with links for her site and instagram (and highlights) with all the information of how and why Renee does what she does. It’s a gateway into knowing who she is – as well as sharing pricing.
3. After a few emails/follow up, they’re booked. This process can be automated, but Renee prefers to have a little dialogue with the client beforehand; and helps them figure out which session would be best for them.
4. Once booked, Renee sends a physical Welcome Packet (includes a digital copy as well) that includes samples announcements, branded swag, and album ordering information – the most important thing here being the How To Prep info (what to wear/what to expect with hair/makeup, etc.) – A few weeks before the session, she sends out an email preparing them for the session. This includes information on what to wear, a hair and makeup guide, and any additional session information.
5. The in-person ordering session is also scheduled and on the calendar.
6. On the day of the shoot, hair and makeup are provided. While getting hair and makeup done, Renee is looking through the outfits the client brought, deciding which would look best at each location.
7. On the evening of the session, Renee will send out a thank you email with a sneak peak and a review request while the emotion of the day is still very fresh in everyone’s minds.
8. On the day of the in-person ordering session, Renee requests the parents to be present to make the major decisions (she encourages them to be present through the whole experience to enjoy the images as much as the senior) – all this communication is via email and very detailed.
9. Renee walks them through the ordering and the final order is placed that day.
10. Web-sized images via an app is delivered the evening of the appointment – everything they order is available in low res form so they can post on social media. (with detailed instructions on how to tag her in the caption).
11. Order goes into production; 99% of her clients buy an album, she then uses fundy to design the album. (All her prints and products are done by WHCC)
12. Album proofs are sent, along with any other proofs (announcements, collages)
13. Once approved, everything goes to print.
14. Items arrive and she make social media posts about them or blogs; she will always do an insta story video of the album! (She has highlights on her instagram for albums and “grad swag”.)
15. Everything is packaged in branded packaging and client picks up.