Episode 100: Storytelling for Marketing – Megan Kuethen

Is your marketing voice truly telling a story to your audience?

In episode 100 of the Bokeh Podcast, photographer and storytelling Megan Kuethen shares how she took her background in storytelling and created a unique brand position in her market. Listen as she shares two big ideas to telling your story!

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


Megan’s Aha Moment: You have to treat yourself like a business if you want your clients to treat you like a business.

Megan’s Brand Postion: The Storyteller

The Gear Bag: Nikon D750 with 50 mm f1.4

Photographers Mentioned in the Episode:
Henri Cartier-Bresson

Two Storytelling Principles:
1. Stories are personal, so it only works when it is authentic.
2. Start now, because you already have a story that your audience is waiting to hear.

Links
megankuethen.com
Instagram: @megankuethen // @megankuethenphoto
Facebook: Megan Kuethen
Brand Positioning – the place that a brand occupies in the mind of the customer and how it is distinguished from products from competitors.
The Count of Monte Cristo
Jab Jab Jab, Right Hook – Gary Vaynerchuk