Episode 184: Does Specializing Matter? – Morgan Mendez

Specializing

Are you looking to grow your photography business in one area, but nervous about specializing and missing opportunities?

In episode 184 of the Bokeh Podcast, Morgan Mendez of Lady Ilg Photography shares how specializing in your business can actually set you up for success! Listen in as she explains the importance of specializing and how to determine what niche you choose!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Time Technique:
Outsource the things that don’t require you
Batch Work

Mentioned in this Episode:
Thomas Flint

Why Specializing Matters:
1. It gives your clients a reason to trust you without ever having worked with you, because they can see that you’re a master in your craft and you know what you’re doing.
2. It opens the door for you to educate other business owners in your specialize area.
3. It allows for more filtered referrals when your clients know what you focus on in your business.

How to Determine Your Specialty:
1. Do I feel as though my business could sustain itself if I had to take time off?
2. Am I passionate about what I’m doing?
3. Is what I’m doing lighting my bulb?

Links
ladyilgphotography.com
instagram.com/ladyilg
facebook.com/LadyIlgPhotography
The Art of Specializing: ladyilgphotography.com/specialize
bit.ly/workflowwednesday
imdb.com/apps
Amazon Prime: Jack Ryan
The Glass Castle
How I Built This

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