BP Special | Get Ahead During Slow Season

the bokeh podcast

GET AHEAD DURING SLOW SEASON

Have a bit of spare time on your hands? Here are 10 Bokeh Podcast episodes that will help you capitalize on a slower season, and come out stronger on the other side.

      

the bokeh podcast

GET AHEAD DURING SLOW SEASON

Have a bit of spare time on your hands? Here are 10 Bokeh Podcast episodes that will help you capitalize on a slower season, and come out stronger on the other side.

      

1. Evaluate your brand position

In your photography business, you’re faced with the important task of offering a unique value to your potential clients, also known as a brand position.

In this episode with Mike Morby, we discuss the following steps to determining your brand position:

1. Review Your Experience with Other Businesses
2. Figure Out What You Care About In Your Business & Life
3. Assess the Market, But Don’t Pay Too Close Attention
4. Determine Your Values

BRAND POSITION CONSULTATIONS

Episode 427: Brand Position Consultation – Tiffany Hix

Episode 427: Brand Position Consultation – Tiffany Hix

Have you refined your brand position? In this special series called Brand Position Consultations, we explore developing unique brand positions with professional photographers. In episode 427 of the Bokeh Podcast, Tiffany Hix joins us to discuss how she should refine...

Episode 406: Brand Position Consultation – Erin Kaminski

Episode 406: Brand Position Consultation – Erin Kaminski

Have you refined your brand position? In this special series called Brand Position Consultations, we explore developing unique brand positions with professional photographers. In episode 406 of the Bokeh Podcast, Erin Kaminski joins us to discuss potential brand...

Episode 401: Brand Position Consultation – Julie Gile

Episode 401: Brand Position Consultation – Julie Gile

Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers. In episode 401 of the Bokeh Podcast, Julie Gile, a Green Bay brand...

1. Evaluate your brand position

In your photography business, you’re faced with the important task of offering a unique value to your potential clients, also known as a brand position.

In this episode with Mike Morby, we discuss the following steps to determining your brand position:

1. Review Your Experience with Other Businesses
2. Figure Out What You Care About In Your Business & Life
3. Assess the Market, But Don’t Pay Too Close Attention
4. Determine Your Values

2. Work on a rebrand

Have you considered the purpose behind the brand you’ve created? Maybe it’s time to revisit and evalute your current brand.

In this episode, Danielle Green and Connor Brogan of Layers Photo emphasize the importance of developing a brand with meaning. If you think it’s time to rebrand your business, listen in as they share the steps you need to take to evaluate and build a brand that is based on your passions.

Begin thinking about the following in relation to your brand:
1. The Why
2. The How
3. The Where

2. Work on a rebrand

Have you considered the purpose behind the brand you’ve created? Maybe it’s time to revisit and evalute your current brand.

In this episode, Danielle Green and Connor Brogan of Layers Photo emphasize the importance of developing a brand with meaning. If you think it’s time to rebrand your business, listen in as they share the steps you need to take to evaluate and build a brand that is based on your passions.

Begin thinking about the following in relation to your brand:
1. The Why
2. The How
3. The Where

3. Work on your seo

Maybe you’ve been neglecting search engine optimization (SEO) on your website because you’re not sure how to properly approach it.

In this episode, Victoria Rayburn shares her SEO strategy to increase results for stronger search rankings.

She’s also sharing the importance of the following tools in relation to SEO:
1. Google Search Console: search.google.com/search-console
2. Blog Stomp: stompsoftware.com/blogstomp
3. WP Smush It: wordpress.org/plugins/wp-smushit
4. Imagify: wordpress.org/plugins/imagify
5. Google Pagespeed Insights: developers.google.com/speed/pagespeed/insights
6. Google Keywords Tool: ads.google.com/home/tools/keyword-planner
7. The Keyword Tool: keywordtool.io
8. Moz.com
9. SEO Yoast: yoast.com/wordpress/plugins/seo

OTHER SEO EPISODES

Episode 432: SEO for Photographers – Corey Potter & Dylan Howell

Episode 432: SEO for Photographers – Corey Potter & Dylan Howell

Are you taking the appropriate steps to ensure your website is optimized for search rankings? In episode 432 of the Bokeh Podcast, Corey Potter and Dylan Howell of Fuel Your Photos join us to explain how search engine optimization works in favor of photographers....

3. Work on your seo

Maybe you’ve been neglecting search engine optimization (SEO) on your website because you’re not sure how to properly approach it.

In this episode, Victoria Rayburn shares her SEO strategy to increase results for stronger search rankings.

She’s also sharing the importance of the following tools in relation to SEO:
1. Google Search Console: search.google.com/search-console
2. Blog Stomp: stompsoftware.com/blogstomp
3. WP Smush It: wordpress.org/plugins/wp-smushit
4. Imagify: wordpress.org/plugins/imagify
5. Google Pagespeed Insights: developers.google.com/speed/pagespeed/insights
6. Google Keywords Tool: ads.google.com/home/tools/keyword-planner
7. The Keyword Tool: keywordtool.io
8. Moz.com
9. SEO Yoast: yoast.com/wordpress/plugins/seo

4. Create a marketing Plan

Have you evaluated how your marketing plan needs to adjust over the next few weeks, or even months?

In this episode, Heidi Thompson explains why creating a great marketing plan is important for your business. Listen in as she walks through the benefits of developing a marketing strategy, along with how to create a plan that leads to success.

5 Components to a Great Marketing Plan:
1. Goals 
2. Research
3. Messaging
4. When/Where/What/How
5. Analytics

4. Create a marketing Plan

Have you evaluated how your marketing plan needs to adjust over the next few weeks, or even months?

In this episode, Heidi Thompson explains why creating a great marketing plan is important for your business. Listen in as she walks through the benefits of developing a marketing strategy, along with how to create a plan that leads to success.

5 Components to a Great Marketing Plan:
1. Goals 
2. Research
3. Messaging
4. When/Where/What/How
5. Analytics

5. Create Videos for your brand

Are you taking advantage of the benefits of video marketing for your business?

In this episode, Anesha Collins discusses video marketing trends that you should be incorporating into your business immediately. Listen in as she shares the advantages of video marketing and the tools that will help you succeed.

Ready to get started?
1. Tap into a resource that will guide you the right way.
2. Take a video marketing quiz/assessment.
3. Start using Instagram stories immediately! 

OTHER VIDEO EPISODES

5. Create Videos for your brand

Are you taking advantage of the benefits of video marketing for your business?

In this episode, Anesha Collins discusses video marketing trends that you should be incorporating into your business immediately. Listen in as she shares the advantages of video marketing and the tools that will help you succeed.

Ready to get started?
1. Tap into a resource that will guide you the right way.
2. Take a video marketing quiz/assessment.
3. Start using Instagram stories immediately! 

6. Add print sales to your offerings

Are you regretting not leveraging the additional income that print sales could offer your business? Not to worry, because IPS isn’t the only option when it comes to selling prints in your business.

In this episode, Allie Siarto shares how she’s successfully incorporated print sales into her workflow without having to meet up with her clients for an additional reveal. This model is perfect for social distancing for past and future clients!

Four Ways to Virtually Sell More Print Products:
1. Curate your products.
2. Set client expectations.
3. Give your clients the right tools.
4. Host a virtual viewing party.

6. Add print sales to your offerings

Are you regretting not leveraging the additional income that print sales could offer your business? Not to worry, because IPS isn’t the only option when it comes to selling prints in your business.

In this episode, Allie Siarto shares how she’s successfully incorporated print sales into her workflow without having to meet up with her clients for an additional reveal. This model is perfect for social distancing for past and future clients!

Four Ways to Virtually Sell More Print Products:
1. Curate your products.
2. Set client expectations.
3. Give your clients the right tools.
4. Host a virtual viewing party.

7. Work on your Instagram Growth Plan

Have you found yourself with extra time to do the things you’re always putting off? Now is an amazing time to work on your authentic Instagram growth strategy.

In this episode, Devin Robinson shares his secret to streamlining engagement on Instagram. Listen in as he shares how you can start growing your Instagram following today!

Pro Tip: Create keyboard shortcuts for a more streamlined engagement process.

7. Work on your Instagram Growth Plan

Have you found yourself with extra time to do the things you’re always putting off? Now is an amazing time to work on your authentic Instagram growth strategy.

In this episode, Devin Robinson shares his secret to streamlining engagement on Instagram. Listen in as he shares how you can start growing your Instagram following today!

Pro Tip: Create keyboard shortcuts for a more streamlined engagement process.

8. Elevate your pinterest strategy

Have you considered the potential marketing opportunities you could have on Pinterest’s searchable platform?

In this episode, Sharee Davenport guides us through the effective benefits of leveraging Pinterest as more than just a social media platform. Listen in as she shares the primary principles to effectively using Pinterest, along with quick tips ensure your pins are seen!

Principles to Effectively Using Pinterest: 
1. Use strong searchable keywords in your pins.
2. Stop following the 80/20 rule unless you’re a blogger or influencer.
3. Funnel users to a specific page on your website.

8. Elevate your pinterest strategy

Have you considered the potential marketing opportunities you could have on Pinterest’s searchable platform?

In this episode, Sharee Davenport guides us through the effective benefits of leveraging Pinterest as more than just a social media platform. Listen in as she shares the primary principles to effectively using Pinterest, along with quick tips ensure your pins are seen!

Principles to Effectively Using Pinterest: 
1. Use strong searchable keywords in your pins.
2. Stop following the 80/20 rule unless you’re a blogger or influencer.
3. Funnel users to a specific page on your website.

9. Plan your blog content

Have you put of blogging on your website because you never have the time to dedicate to it?

In this episode, Vanessa Hicks walks us through how she plans an entire month of content in just one hour. If you’re ready to create content for the upcoming year, then listen in as she shares her process so you can plan out the next month or more of content!

Here are 5 topics you can start blogging on today:
1. Friday Five
2. Monday minutes
3. Tuesday Tips
4. Wedding Wednesday
5. A Day in the Life

9. Plan your blog content

Have you put of blogging on your website because you never have the time to dedicate to it?

In this episode, Vanessa Hicks walks us through how she plans an entire month of content in just one hour. If you’re ready to create content for the upcoming year, then listen in as she shares her process so you can plan out the next month or more of content!

Here are 5 topics you can start blogging on today:
1. Friday Five
2. Monday minutes
3. Tuesday Tips
4. Wedding Wednesday
5. A Day in the Life

10. Set up automations in your business

We’re all familiar with the importance of systems and automations, but have you taken the time to set them up?

In this episode, Dave Shay discusses how automation can help you maintain a better work/life balance by eliminating tasks you are constantly repeating. Listen in as he shares the three important questions you should ask yourself to determine if the work you’re doing needs to be automated:

1. Have I done this more than once?
2. Is sending this manually worth the time for me?
3. If I forget to send this, is my client going to be more frustrated than if I send it on time and it’s just not as personalized?

10. Set up automations in your business

We’re all familiar with the importance of systems and automations, but have you taken the time to set them up?

In this episode, Dave Shay discusses how automation can help you maintain a better work/life balance by eliminating tasks you are constantly repeating. Listen in as he shares the three important questions you should ask yourself to determine if the work you’re doing needs to be automated:

1. Have I done this more than once?
2. Is sending this manually worth the time for me?
3. If I forget to send this, is my client going to be more frustrated than if I send it on time and it’s just not as personalized?

BONUS: Be a successful part-time photographer

Is the stress of this unexpected season weighing on you? Maybe you’re considering moving back to a 9-5 and taking your business part-time. We’ve added a bonus episode to this list just for you!

In this episode, Seanna Leaf shares her story on how she has found success in her business as a part-time photographer. Listen in as she explains how you should be the only person to determine what success looks like for your photography business, and how to define that success yourself.

Define Your Own Success:
1. Look inward, not outward.
2. Separate your goals into small and big goals, then celebrate them!

BONUS: Be a successful part-time photographer

Is the stress of this unexpected season weighing on you? Maybe you’re considering moving back to a 9-5 and taking your business part-time. We’ve added a bonus episode to this list just for you!

In this episode, Seanna Leaf shares her story on how she has found success in her business as a part-time photographer. Listen in as she explains how you should be the only person to determine what success looks like for your photography business, and how to define that success yourself.

Define Your Own Success:
1. Look inward, not outward.
2. Separate your goals into small and big goals, then celebrate them!

Where to listen

         

RECENT Episodes

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