Episode 437: How to Set Up Your Google My Business Listing Correctly – Haylee Gaffin

We’ve heard the importance of optimizing your website for search engines, but are you taking advantage of Google My Business?

Our producer, Haylee Gaffin comes out from behind the scenes to explain how setting up her Google My Business listing has increased website traffic, bookings, and overall profit for her photography studio! Listen in as she walks us through the detailed process of setting up your Google My Business listing!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Helping small businesses and entrepreneurs grow their business through photography, marketing, and podcast production.

Customer Experience: Communication (8:58)

Communication in Delegation (14:18)

Technique for Time: (18:05)
Honeybook – Get 50% off.
Asana / Todoist
Time Blocking

Outsourcing/Delegation (22:38)
Accounting/Taxes
Social Media Marketing

Book Recommendations: (26:00)
Chasing the Bright Side
To All the Boys I Loved Before
21 Ballons

Google My Business Listing (31:50)

Success in Google My Business Listing (33:37)
40% of Studio Rentals Come From Google
50% of Headshot Clients Come From Google

Rankings on Google (30:41)

Chattanooga Photography Studio:
#1 on SEO
#4 on Google My Business Listings

Chattanooga Headshot Photographer
#6 on Google My Business Listings
Not Even on the First Page of SEO

SEO & Google My Business Listing

Setting Up My Google Business Listing (38:30)
1. Head to google.com/business and create your account.
2. Set up your business listing or claim the existing business.
3. Add your business information.
4. Verify your business (by postcard, phone, or email).
5. Add photos to your listing.
6. Add a Business Description or Brand Position.
7. Begin creating content posts to your Google My Business Listing.

Three Considerations in Ranking Your Google My Business Listing (43:35)
1. Distance
2. Relevance
3. Prominence

Requesting Reviews (47:01)

Links
instagram.com/hayleegaffin
instagram.com/gaffincreativestudio
gaffincreative.com/studio
Episode 53: Those Are Mine! Getting Credit for Our Work