Have you considered the reasoning or purpose behind the brand you’ve created?
In episode 267 of the Bokeh Podcast, Danielle Green and Connor Brogan of Layers Photo emphasize the importance of developing a brand with meaning. If you think it’s time to rebrand your business, listen in as they share the steps you need to take to evaluate and build a brand that is based on your passions.
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Based in: Northwest Arkansas (00:02:42)
Brand Position: Wedding & Elopement Photographers for Darkly Romantic Dreamers
Advice for Photographers: Keep the spark of wander. (00:19:34)
Time Technique: Treat your job like a 9-5 to avoid overworking. (00:31:16)
Resource Recommendations: Conferences/Workshops & Therapy (00:36:14)
The Gear Bag: Turtleneck Pillow, Eye Cover, Essential Oils (00:41:29)
Steps to Rebranding With Meaning:
1. The Why: At the end of your life, what matters most is (pull from website (00:55:48)
2. The How: Approaching the clients how they would want to connect with you to build that relationship. (1:00:00)
3. The Where: Telling stories where love lives, not just in exotic places. (1:03:42)