As a photography business owner, establishing your pricing structure can feel complicated and overwhelming.
In episode 222 of the Bokeh Podcast, Mary Breuer shares important ideas you should take into consideration for establishing your fees. Listen in as she shares her simple formula to determine just how much money you should be charging in order to run a successful photography business.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Time Technique: Planning is key.
Book Recommendation: Captivate by Vanessa Van Edwards
The Lesson: Find a mentor that inspires you.
The Gear Bag:
Tamron 35mm 1.8
How to Determine Your Pricing:
1. Determine how much you actually need to survive personally.
2. Multiply that amount by 70%. This should be your bottom package. Divide that by 3 to account for your take home pay, your taxes, and investing in your business. See how you can add more services and upsell.
3. After you’ve had time to try out your pricing, take time to reevaluate to price higher than you need to survive.
Mentioned in this Episode:
Untethered Soul – Michael Singer: bit.ly/bp-untethered
Emyth Revisited: bit.ly/emyth-revisited
Time Management from the Inside Out: bit.ly/bp-timemanagement