We all love seeing a pretty picture in your Instagram feed, but everyone is doing that! Are you creating unique, personal content for IG that will draw in your potential client, benefit their lives, and enable a strong personal connection with them?
In episode 211 of the Bokeh Podcast, Ellie Koleen introduces the concept of lifestyle Instagramming, and how it can be beneficial to your business. Listen in as she discusses the importance of sharing more than just your portfolio online, and how you can provide value through creating content about your personal interests.
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Technique for Time: Outsourcing to a part-time assistant who handles album design, blogging, and client gifts.
Staying Present: Set a routine that keeps you motivated.
Book Recommendation: Building a Storybrand by Donald Miller
The Gear Bag: Nikon D850 with 35mm, 50mm, & 85mm
Advice for Photographers: Hire a bookkeeper that handles your expenses each month.
Instagram Insights Tips:
Review post insights to see how many people have saved your photos to understand what content your audience wants to come back to.
Lifestyle Instagramming: Being human & finding ways to relate to your audience. Giving your followers a reason to follow you beyond your work.
Lifestyle Topics Ellie Shares Unrelated to Photography:
1. Travel inspiration that will engage followers who want recommendations.
2. Interior design as she remodels her own home.
3. Food, recipes, & restaurants.
4. Style, fashion, & product reviews.