Do you long to make a lasting impact on your community, but struggle with building a business model to reflect your overall concept?
In episode 271 of the Bokeh Podcast, Michelle Ellsworth opens up about the unimaginable loss that led her to make a mark on the world with her photography business. Listen in as she shares the heartfelt story behind her why, along with the steps you can take to make a lasting impact with your brand.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Based in: Salt Lake City, UT
Focused on: Families, children, and senior portraits.
Brand Position: We believe every family has a story worth telling, each child has a childhood worth remembering and all relationships have a love worth showcasing. (3:30)
Book Recommendation: Building a Storybrand (5:17)
Storybrand Worksheet – mystorybrand.com
The Lesson: Adopt an “I don’t know how to do it, yet” mentality. (9:03)
Technique for Time: Always be present in whatever it is that you’re doing, create boundaries, and block off your time. (12:02)
The Gear Bag: JBL Portable Speaker (19:04)
Michelle’s Story: After a heartbreaking loss, Michelle realized what moments she would go back and relive; that’s what she provides to her clients. (30:41)
Steps to Implementing Your Mission Into Your Business:
1. Find your remark-ability factor; this eradicates all competition.
2. Get creative in all areas of your business.
3. Become humble and willing to learn.
4. Take action; when you become stagnant, you want to take action.
5. Get involved with community.
6. Have a mindset shift to more community and less competition. You do you.
Start with Why by Simon Sinek – bit.ly/bp-startwithwhy
Ted Talk with Simon Sinek – bit.ly/bp-simon-ted
The Seven Decisions by Andy Andrews – bit.ly/bp-7decisions