Is your editing style inconsistent? While exploring your creativity can be empowering, you could be hurting your overall client experience!
In episode 253 of the Bokeh Podcast, Denise Karis discusses the importance of creating a consistent look in your editing, and how it plays a role in how your clients perceive your brand. Listen in as she shares three ways to create a consistent editing style that won’t diminish your artistic freedom.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Time Technique: Try to make your time count for double whenever you can. (Ex. When her son needed attention, but she needed to edit, she taught her son photoshop.) (5:19)
Book Recommendation: You’re a Badass by Jen Sincero –bit.ly/bp-badass (8:28)
Advice for Photographers: Don’t wait for permission from anyone. (18:55)
Brand Position: A wedding photographer that encourages you to have and to hold (your photos through prints and products). (21:28)
One-Week Post-Wedding Gifts:
25 Prints from the Wedding to the Couple (24:35)
3-5 Prints to the Parents of the Couple (26:06)
The Gear Bag: A bag of medication and Shout wipes.
The Importance of Consistency:
Consistency is important to set expectations for your clients. Imagine going to Starbucks and expecting your favorite drink to taste like you enjoy, yet the barista decides to make the drink based on their mood.
How to Produce Consistent Patterns In Your Work:
1. Pick a signature image that represents your style and builds your portfolio based on that image.
2. Put into words what you love about your work.
3. Allow other people to be different without it affecting your style.
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