Episode 246: Nicole Bissey – How to Charge What You’re Worth

Are you struggling to develop a pricing model that not only pays your bills, but also reflects the value you place on your business?

In episode 246 of the Bokeh Podcast, Nicole Bissey shares how she partnered with another photographer to create a business model that allowed them to combine their individual prices and still book clients. Listen in as she explains how you should create a unique value proposition in order to increase your prices and charge what you’re worth.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Create a routine and set boundaries. (1:31)

Staying Present: Meditate with the Calm App (5:57)

Book Recommendation: How to Win Friends and Influence People – bit.ly/bp-winfriends (9:58)

Advice for Photographers: No opportunity is too good for you. (15:08)

The Gear Bag: Nikon D850 (16:20)

Brand Position: Wedding photographers who want the real shit. (18:46)

Price Increase with their Merger: When merging their separate wedding businesses, they had to double their prices to compensate for the merge. (24:50)

How to Increase Your Prices: (28:56)
1. Find a mentor who can help you review your work and review your finances to understand what you need to make.
2. Figure out who your client is and how they want to be served.
3. Figure out the level of service you want to provide.

Links:
Blkcoffeephoto.com
instagram.com/blkcoffeephoto
Matt Odom’s Episode: bit.ly/bp-245
Keh.com
theweddingreport.com