Episode 223: The 5 Biggest Mistakes You’re Making With Facebook Ads – Jordan Jones, Nathan, Heather, & Rich

Are you ready to start advertising your business on Facebook, but have no idea where to start??

In episode 223 of the Bokeh Podcast, our special guest, Jordan Jones shares the five biggest mistakes that photographers make with facebook ads, and what to do instead. If you’re ready to take the next step in your advertising efforts, this episode is for you!

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast
peteandjordan.com
@peteandjordan

February’s Workflow Wednesday Theme: Marketing & Advertising

3 Basic Components of a Facebook Ad:

1. Capture Attention
2. Offer a Unique Value Proposition
3. Convert

The 5 Biggest Mistakes People Make When Advertising on Facebook (And What to Do Instead):

1. They Use Boosted Posts (Instead: Use the feature-rich Facebook Ads Manager.)

2. They Don’t Establish the Right Objective…or Any Objective at All (Instead: Be clear about what you’re trying to accomplish with your business, and take advantage of Ads Manager to choose a relevant objective.)

3. They Don’t Use the Facebook Pixel (Instead: Use it! It only takes a few minutes to install!)

4. They Only Target Cold Traffic (Instead: Develop a retargeting campaign to follow up with those that saw your first ad, in order to build on the message communicated in that ad.)

5. They don’t Analyze Their Data (Instead: Capture it using the Facebook Pixel, and use the data to make intelligent marketing decisions.)

Links:

Petapixel’s Article About Apple’s Use of the Word Bokeh
Purpose-Driven Profit Facebook Group
Fuji Instax Mini 9 Camera
Fuji Instax Printer
Installing Your Facebook Pixel (blog post)
Choosing the Right Facebook Ad Campaign (blog post)

Episode 221: Workflow Wednesday: How to Consistently Plan and Create Content – Meredith Ryncarz, Nathan, Haylee, Heather, & Rich

Plan & Create Content

Do you find the consistent creation and scheduling of good content for social media overwhelming?

In episode 221 of the Bokeh Podcast, our special guest, Meredith Ryncarz presents manageable solutions to the stress of establishing a valuable brand presence through social media. Listen is as Meredith shares a simple strategy for creating interesting content, and pushing it out to your most important channels!

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast
meredithryncarz.com
@meredithryncarz
therestartspecialist.com
@the_restart_specialist

February’s Workflow Wednesday Theme: Marketing & Advertising

Content Buckets: Content types that your business should consistently share about that you can pull from when planning.

Battle Rythm: A consistent set of tasks that you must accomplish before anything else on a set date.

Link:
Buffer.com
MeetEdgar.com
Tailwindapp.com
Google Analytics
Planoly.com
Craig Groeschel Podcast: bit.ly/bp-craig

 

Episode 218: Workflow Wednesday: How to Pose Your Boudoir Clients – Traci Miller

Boudoir Client Experience

Are you creating a comfortable and inviting environment for your boudoir clients to experience?

In episode 218 of Bokeh Podcast, our hosts and special guest, Traci Miller of Indium Boudoir discuss the importance of making your client feel natural in a very intimate setting! Listen in as Traci shares her full client experience from start to finish, and highlights some of her go-to poses for boudoir photography!

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
nathan@photographersedit.com
@hayleegaffin
haylee@photographersedit.com
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast
indiumboudoir.com
instagram.com/indiumboudoir

January’s Workflow Wednesday Theme: Client Experience

Create a Relaxing Environment:
1. Tour the studio to give an idea of where they’ll be.
2. Offer wine or water for comfort.
3. Create casual conversation with them during hair and makeup.
4. Play music they enjoy the whole time.

Key Principals for Posing:
1. Encourage them to arch their back consistently.
2. Have them keep their lips apart during poses.
3. Ensure your lighting is flattering their figure and highlighting features.

Link:
Ore Adesena Episode: bit.ly/bp-200
Photomechanic: camerabits.com

 

Episode 215: Workflow Wednesday: Creating a Personalized Experience for Your Couples – Ryn Loren, Nathan, Haylee, Heather, & Rich

Client Experience - Couples

Are you creating a personalized experience for your couples that begins the moment they inquire with you?

In episode 215 of Bokeh Podcast, our hosts and special guest, Ryn Loren discuss how you can make small adjustments to your workflow to create a unique and personalized experience for your clients! Listen in as Ryn walks through how she approaches her sessions, the personal touches she puts on her experience, and how she connects with her clients on Instagram!

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
nathan@photographersedit.com
@hayleegaffin
haylee@photographersedit.com
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast
rynlorenphotography.com
@rynloren

January’s Workflow Wednesday Theme: Client Experience

The Inquiry Form
1. Include a scale of readiness that’s personalized to your interests to understand how invested your potential client already is in you!
2. Allow your potential client to ramble on with details about their love story.
3. Pose a question that highlights your client’s favorite type of gift.

Connecting with Clients
To better connect with clients, Ryn likes to go out for drinks before the session to really get to know the clients! This helps them feel comfortable when she asks them to do funny prompts, like waffle and jello.