Episode 296: Workflow Wednesday: How to Simplify Your Video Marketing – Rich, Heather, Haylee, & Nathan

Video Marketing

Does the idea of producing video to market your photography business intimidate you?

In episode 296 of the Bokeh Podcast, Rich & Heather Smith flip the roles in this interview to ask Haylee and Nathan about simplifying video marketing in business in part 1 of this 2 part series. Listen in as they chat about the gear they use, and how to overcome the fears of getting in front of the camera.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit. Tune in on September 25th for part 2 of this video marketing series.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

Links:
Fstoppers Article – bit.ly/bp-iphonewedding
Go Pro Hero 7 – bit.ly/bp-goprohero7
Rode Mic for Go Pro – bit.ly/bp-rodemic4gopro
Gorilla Pod – bit.ly/bp-gorillapod
Go Pro Housing – bit.ly/bp-goprohousing
Go Pro Adapter – bit.ly/bp-goproadapter

Videos Mentioned in this Episode:

 

Episode 283: Workflow Wednesday: How to Plan for a Sabbatical – Rich, Heather, Haylee & Nathan

Sabbatical

As an entrepreneur, do you struggle with the idea that taking a long period of time off work will cause your business to crumble?

In episode 283 of the Bokeh Podcast, Rich & Heather Smith share what their business looks like after a 14 day sabbatical to Alaska, and how they managed their business without cell phone or internet. Listen in as they share practical tips for preparing your business for a long trip so that you can still enjoy traveling as a business owner.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

Preparing for a Trip/Sabbatical:
1. Plan ahead for communication, money, and sessions.
2. Don’t overcommitted around your travel dates.
3. Set up a great autoresponder.
4. Build and rely on your relationships.

Practical Tip: Minimize your overwhelm by not over-doing it.

Links:
iPhone XS
Petapixel Article Mentioned
Photographersedit.com

Episode 223: The 5 Biggest Mistakes You’re Making With Facebook Ads – Jordan Jones, Nathan, Heather, & Rich

Facebook Ads

Are you ready to start advertising your business on Facebook, but have no idea where to start??

In episode 223 of the Bokeh Podcast, our special guest, Jordan Jones shares the five biggest mistakes that photographers make with facebook ads, and what to do instead. If you’re ready to take the next step in your advertising efforts, this episode is for you!

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast
peteandjordan.com
@peteandjordan

February’s Workflow Wednesday Theme: Marketing & Advertising

3 Basic Components of a Facebook Ad:

1. Capture Attention
2. Offer a Unique Value Proposition
3. Convert

The 5 Biggest Mistakes People Make When Advertising on Facebook (And What to Do Instead):

1. They Use Boosted Posts (Instead: Use the feature-rich Facebook Ads Manager.)

2. They Don’t Establish the Right Objective…or Any Objective at All (Instead: Be clear about what you’re trying to accomplish with your business, and take advantage of Ads Manager to choose a relevant objective.)

3. They Don’t Use the Facebook Pixel (Instead: Use it! It only takes a few minutes to install!)

4. They Only Target Cold Traffic (Instead: Develop a retargeting campaign to follow up with those that saw your first ad, in order to build on the message communicated in that ad.)

5. They don’t Analyze Their Data (Instead: Capture it using the Facebook Pixel, and use the data to make intelligent marketing decisions.)

Links:

Petapixel’s Article About Apple’s Use of the Word Bokeh
Purpose-Driven Profit Facebook Group
Fuji Instax Mini 9 Camera
Fuji Instax Printer
Installing Your Facebook Pixel (blog post)
Choosing the Right Facebook Ad Campaign (blog post)

Episode 221: Workflow Wednesday: How to Consistently Plan and Create Content – Meredith Ryncarz, Nathan, Haylee, Heather, & Rich

Create Content

Do you find the consistent creation and scheduling of good content for social media overwhelming?

In episode 221 of the Bokeh Podcast, our special guest, Meredith Ryncarz presents manageable solutions to the stress of establishing a valuable brand presence through social media. Listen is as Meredith shares a simple strategy for creating interesting content, and pushing it out to your most important channels!

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast
meredithryncarz.com
@meredithryncarz
therestartspecialist.com
@the_restart_specialist

February’s Workflow Wednesday Theme: Marketing & Advertising

Content Buckets: Content types that your business should consistently share about that you can pull from when planning.

Battle Rythm: A consistent set of tasks that you must accomplish before anything else on a set date.

Link:
Buffer.com
MeetEdgar.com
Tailwindapp.com
Google Analytics
Planoly.com
Craig Groeschel Podcast: bit.ly/bp-craig