Episode 444: CRM’s: Get Booked With Ease! – Colie James

CRM's

Do you struggle to turn your inquiries into paying clients? Implementing a simple booking workflow in your Customer Relationship Manager (CRM) could increase your bookings while improving your overall client communication.

In episode 444 of the Bokeh Podcast, Colie James joins us to share how she uses her CRM to not only book the clients, but create consistent communication from inquiry to final delivery. Listen in as she walks us through her automated workflow setup in Dubsado.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Get to Know Colie (3:13)

Brand Position: Photos and films to family members in an experience that no one whines about. (5:26)

Client Experience: You have to deliver what you have promised. (10:56)

Time Technique (16:20)

Delegation/Outsourcing: Editing and CRMs (22:01)

Outsourcing Editing (26:42)
1. Have a clear way of how you edit
2. Communicate your editing
3. Provide valuable feedback.

Podcast Recommendations (30:42)
The Bokeh Podcast
This Can’t be that Hard
The Break Through Brand by Elizabeth

CRM – Customer Relationship Manager (35:56)

CRM’s Colie has used: (36:55)
17Hats
Tave (Owned by Shootproof)
Dubsado

3 Ways Using a CRM Enables Easier Booking
1. Lead Capture Form
2. Templated Emails Easily Accessible
3. The Booking Process & Payment

Automated Booking Workflow (43:52)
– Confirmation Email with Date and Details
– Detailed questionnaire
– Email just before session confirming
– Email after the session with a sneak peak and model release

Colie’s Lead Capture Form Sample:
coliejamesphotography.com/contact

Links
coliejamesphotography.com
coliejamesphotography.com/dubsado
The Photo Cookout
Showit.co
Showit United
A Love Portrait
The E-myth Revisited
Episode 209 w/ Laura Neff

Episode 388: Sales Funnels for Photographers – Humberto Garcia

sales funnels

Are you searching for the perfect sales funnel to turn your audience into paying customers?

In episode 388 of the Bokeh Podcast, Humberto Garcia of The Digital Marketing Studio joins us to discuss advertising platforms and successful sales funnels for photographers! Listen in as he shares 3 principles to sales funnels that convert!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Motorcycles (1:28)

Humberto’s Background in the Marines (4:36)

Customer Service: Being obsessed with your product or craft. (17:03)

Brand Position: Marketing agency for photographers with open communication and transparent results. (20:53)

Technique for Time: Delegate to a team of people with the 2 hour day. (25:58)

Delegation/Outsourcing (30:42)

Book Recommendation: Self educate in all free resources. (37:16)

Sales Funnels in the Photography Industry (40:17)

Three Principles to Sales Funnels (49:15)
1. Message
2. Dissemination
3. Conversions

Advertising Platforms for Photographers (60:05)
Facebook – Non-lifetime Events (Families, Boudoir, Children Sessions)
Google – Lifetime Events

Links
thedigitalmarketingstudio.com
photographytoprofits.com
hgphotographer.com

You may also enjoy this Google advertising episode:
google ads

You may also enjoy these Facebook advertising episodes
:
facebook ads Facebook Ads with Chip Dizard Facebook Ads

Check out other episodes from our social media category >>

 

Episode 362: Workflow Wednesday: How to Edit Dark Skin Tones – Ty Pentecost, Nathan, Haylee, Heather, and Rich

dark skin tones

Are you properly exposing your photos and editing for accurate skin tones?

In episode 362 of the Bokeh Podcast, Ty Pentecost joins our hosts to demonstrate how to edit dark skin tones. Listen in as Ty walks us through editing the following scenarios: greenery in the background, indoor, and harsh lighting.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
typentecostphotography.com
instagram.com/typentecost
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

Watch the Facebook Live Video Here:

Example 1: Greenery
dark skin tones with greenery in background
1. Started with cropping
2. Applied Mastin Lab’s Fuji 400 Preset
3. Pulled down contrast
4. Adjusted exposure
5. Brightened the orange luminance slider

Example 2: Indoor
editing dark skin tones indoors

1. Applied Mastin Lab’s Fuji Push Preset
2. Adjusted exposure
3. Pulled down contrast
4. Increased whites
5. Increased magenta in tint slider to remove green

Example 3: Harsh Light
editing dark skin tones in harsh light

1. When posing, placed the subjects in front of their shadow
2. Apply Fuji Push preset
3. Adjust exposure
4. Pull down contrast

Links
typentecostphotography.com
instagram.com/typentecost
Some Good News with John Krazinski
Workflow Wednesday
mastinlabs.com

Episode 361: A Smart Client Workflow – Chelsy Weisz

Smart Client Workflow

Have you set up amazing and efficient client workflows in your business?

In episode 361 of the Bokeh Podcast, Chelsy Weisz joins us to discuss important principals behind a smart client workflow, along with the primary stages you should plan to incorporate. If your workload feels light due to rescheduling sessions due to COVID-19, now is the time to prepare for when you hit your busy season and don’t have as much free time!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Setting your expectations so that you can exceed them. (5:52)

Brand Position: (7:59)
Photography Brand – Educate & Inspiring Brides in Northwest North Dakota to Turn into a Wife
Education Brand – Preparing Your to Transform Your Business into What You’re Supposed To Do

Outsourcing/Delegation: Editing, Virtual Assistant, Podcast Editing (15:33)

Book Recommendations: Start with Why by Simon Sinek – bit.ly/bp-startwithwhy (20:40)

bokehbookshelf.com

Why Chelsy Loves Workflow (24:01)

Four Stages of Photo Sessions: (24:00)
1. Inquiry
2. Pre-Session
3. Post-Session
4. Ongoing and Marketing
Optional 5. Pre-Sale
Optional 6. Post Sale

Setting Up Workflows: The system you develop needs to be easy to duplicate (tracking, templates, etc) (29:00)

Creating Tasks for Each Stage’s Workflow (34:37)

Using a CRM to Manage Automated Emails (42:25)

Links:
chelsyweisz.com
instagram.com/chelsyweisz
Lindsay Letters Calendar – lindsayletters.co/collections/the-creatives-calendar
thewisephotographerpodcast.com
Ashlyn Write’s Course – copywritingforcreatives.ashlynwrites.com
The Emyth – bit.ly/bp-emyth