Episode 388: Sales Funnels for Photographers – Humberto Garcia

sales funnels

Are you searching for the perfect sales funnel to turn your audience into paying customers?

In episode 388 of the Bokeh Podcast, Humberto Garcia of The Digital Marketing Studio joins us to discuss advertising platforms and successful sales funnels for photographers! Listen in as he shares 3 principles to sales funnels that convert!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Motorcycles (1:28)

Humberto’s Background in the Marines (4:36)

Customer Service: Being obsessed with your product or craft. (17:03)

Brand Position: Marketing agency for photographers with open communication and transparent results. (20:53)

Technique for Time: Delegate to a team of people with the 2 hour day. (25:58)

Delegation/Outsourcing (30:42)

Book Recommendation: Self educate in all free resources. (37:16)

Sales Funnels in the Photography Industry (40:17)

Three Principles to Sales Funnels (49:15)
1. Message
2. Dissemination
3. Conversions

Advertising Platforms for Photographers (60:05)
Facebook – Non-lifetime Events (Families, Boudoir, Children Sessions)
Google – Lifetime Events

Links
thedigitalmarketingstudio.com
photographytoprofits.com
hgphotographer.com

You may also enjoy this Google advertising episode:
google ads

You may also enjoy these Facebook advertising episodes
:
facebook ads Facebook Ads with Chip Dizard Facebook Ads

Check out other episodes from our social media category >>

 

Episode 362: Workflow Wednesday: How to Edit Dark Skin Tones – Ty Pentecost, Nathan, Haylee, Heather, and Rich

dark skin tones

Are you properly exposing your photos and editing for accurate skin tones?

In episode 362 of the Bokeh Podcast, Ty Pentecost joins our hosts to demonstrate how to edit dark skin tones. Listen in as Ty walks us through editing the following scenarios: greenery in the background, indoor, and harsh lighting.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
typentecostphotography.com
instagram.com/typentecost
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

Watch the Facebook Live Video Here:

Example 1: Greenery
dark skin tones with greenery in background
1. Started with cropping
2. Applied Mastin Lab’s Fuji 400 Preset
3. Pulled down contrast
4. Adjusted exposure
5. Brightened the orange luminance slider

Example 2: Indoor
editing dark skin tones indoors

1. Applied Mastin Lab’s Fuji Push Preset
2. Adjusted exposure
3. Pulled down contrast
4. Increased whites
5. Increased magenta in tint slider to remove green

Example 3: Harsh Light
editing dark skin tones in harsh light

1. When posing, placed the subjects in front of their shadow
2. Apply Fuji Push preset
3. Adjust exposure
4. Pull down contrast

Links
typentecostphotography.com
instagram.com/typentecost
Some Good News with John Krazinski
Workflow Wednesday
mastinlabs.com

Episode 361: A Smart Client Workflow – Chelsy Weisz

Smart Client Workflow

Have you set up amazing and efficient client workflows in your business?

In episode 361 of the Bokeh Podcast, Chelsy Weisz joins us to discuss important principals behind a smart client workflow, along with the primary stages you should plan to incorporate. If your workload feels light due to rescheduling sessions due to COVID-19, now is the time to prepare for when you hit your busy season and don’t have as much free time!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Setting your expectations so that you can exceed them. (5:52)

Brand Position: (7:59)
Photography Brand – Educate & Inspiring Brides in Northwest North Dakota to Turn into a Wife
Education Brand – Preparing Your to Transform Your Business into What You’re Supposed To Do

Outsourcing/Delegation: Editing, Virtual Assistant, Podcast Editing (15:33)

Book Recommendations: Start with Why by Simon Sinek – bit.ly/bp-startwithwhy (20:40)

bokehbookshelf.com

Why Chelsy Loves Workflow (24:01)

Four Stages of Photo Sessions: (24:00)
1. Inquiry
2. Pre-Session
3. Post-Session
4. Ongoing and Marketing
Optional 5. Pre-Sale
Optional 6. Post Sale

Setting Up Workflows: The system you develop needs to be easy to duplicate (tracking, templates, etc) (29:00)

Creating Tasks for Each Stage’s Workflow (34:37)

Using a CRM to Manage Automated Emails (42:25)

Links:
chelsyweisz.com
instagram.com/chelsyweisz
Lindsay Letters Calendar – lindsayletters.co/collections/the-creatives-calendar
thewisephotographerpodcast.com
Ashlyn Write’s Course – copywritingforcreatives.ashlynwrites.com
The Emyth – bit.ly/bp-emyth

Episode 292: How to Establish a Manageable Workflow – Chip Gillespie

Manageable Workflow

Have you set up the proper workflows for your business to efficiently operate, so that you can spend more time with the people you love?

In episode 292 of the Bokeh Podcast, Chip Gillespie shares the important principals behind creating workflows for every aspect of your photography business, allowing you to spend less time working in your business. Listen in as he shares his experience as a wedding photographer and how creating workflows led him to creating StompSoftware!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Connecting on a personal level with clients that continues to being them back and refer their friends. (2:54)

Advice for Photographers: Choose your clients wisely. (7:35)

Technique for Time: Build boundaries, create a dedicated work space, (12:35)

Book Recommendation: (22:32)
Rework by Jason Fried – bit.ly/bp-rework
Remote by Jason Fried – bit.ly/bp-remote
Start with Why by Simon Sinek – bit.ly/bp-startwithwhy

The Gear Bag: (25:36)
Sewing Kit – bit.ly/bp-sewingkit
Superglue – bit.ly/bp-superglue
Bartender Style Bottle Opener – bit.ly/bp-bottleopener

What is a Workflow? A set of tasks that get you from where you are to where you want to be. (28:34)

Photography Business Workflows: (31:33)
1. Marketing Workflow
2. Pre-shoot Workflow
3. Editing Workflow

The Importance of Efficiency: Removing all unnecessary steps. (38:27)

Streamlining Communication: Canned Emails & CRMs (40:00)
Mentioned: Jenny Corbit

Maintain Your Brand (43:00)

You’re not Superman & you can’t do everything. (50:15)

Links:
chipgillespie.com
instagram.com/chipgillespieweddings
Stompsoftware.com
instagram.com/stompsoftware
BlogStomp
AlbumStomp
AlbumPrufr