Episode 392: How to Go From Volume to Boutique – Elizabeth Austin Davis

volume to boutique

Are you currently hustling to do volume weddings while dreaming of making the same money doing fewer, more expensive weddings?

In episode 392 of the Bokeh Podcast, Elizabeth Austin shares about her transition from volume to boutique weddings, along with the path to getting there. Listen in as she share three key components you need to work on to make the transition!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Client Experience: Having a robust workflow improved client experience. (2:17)

Check Out Honeybook & Get 50% Off with Elizabeth’s Referral Link >>

Technique for Time: Mentally allow yourself to shut down and remove yourself from your business. (9:45)

Delegating/Outsourcing: Hired an admin assistant. Looks at tasks as CEO tasks and operating tasks. (11:10)

Inspiration: Starting a passion project and shooting your family (14:01)

Education Recommendations: The Hybrid Co and WPPI (17:08)

Volume to Boutique (20:03)

Elizabeth’s Pricing (21:03)

Making the Transition (26:33)
1. Rebrand
2. Pricing
3. Editorials

Links
https://elizabethaustinphotography.com/
https://www.instagram.com/ElizabethAustinPhoto/
https://www.instagram.com/theblackhairexperience/


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Luxury Level Photography with Charity Maurer high-end planners

 

Episode 354: How to Serve Your Clients Amidst Fearful Times – Taylor Ford

fearful times

Are you taking care of your clients during the fearful times surrounding COVID-19?

In episode 354 of the Bokeh Podcast, Taylor Ford joins us to share how she has made it a priority to serve her couples who are dealing with rescheduling or postponing their wedding right now. Listen in as she shares her proactive approach to being a pillar of strength for her couples who are being impacted by COVID-19.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Education & Expectations – Guide and show your clients what they need while listening to what they want. (2:55)

Brand Position: Timeless, Genuine, & Fun // The way photos should be. (6:44)

Delegation: (15:25)
Photographersedit.com
House Cleaning

Inspiration: Magazines and Traveling and Cooking (18:35)

Book Recommendations: Big Magic – bit.ly/bp-bigmagic (22:22)

bokehbookshelf.com

Taylor’s Reaction to COVID-19: Stay positive for couples without making them nervous. (29:20)

Three Ways to Serve Your Clients
1. Community – Create a facebook group for your couples.
2. Gifting – Send them a Starbucks gift card.
3. Time – Offering your services that don’t cost you out of pocket.

Links
taylorfordphotography.com
instagram.com/taylorfordphoto
Jamie Findlay’s Episode – bit.ly/bp-321

Episode 332: Strategic Marketing for Wedding Pros – Ashley Ebert

strategic marketing

Have you created a strategic marketing plan for this year? Maybe you’re looking for advice on where to start!

In episode 332 of the Bokeh Podcast, Ashley Ebert of The Abundance Group and The Simply Elegant Group joins us to share the marketing formula she and her father developed for their clients to build a successful marketing plan. If you’re ready to strategically think through every potential marketing channel, this episode is for you!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The wedding planner for the everyday couple; saving their couples more than they cost them.

Advice for Photographers: Learn from others, test, and adjust; continue to repeat this process. (26:20)

Technique for Time: (29:48)
Mindset: Concept of Work/Life Integration
Tactical: 30 Minute End-of-Day Wrap Up

Content Recommendations: (34:25)
Building a Storybrand Podcast – bit.ly/bp-storybrandpodcast
Mind Your Business – mindyourbusinesspodcast.com
Online Marketing Made Easy with Amy Porterfield – bit.ly/bp-onlinemarketingmadeeasy
The Art of Online Business with Rick Mulready – bit.ly/bp-artonlinebusiness
Marketing Your Business with Stu Mclaren – bit.ly/bp-marketingyourbusiness
On Purpose with Jay – bit.ly/bp-onpurpose

Awesome Marketing Formula (37:08)
A – Advertising
W – Website
E – Education
S – Social Media
O – Other
M – Meeting New People
E – Email Marketing

Advertising on Facebook: There is a slight learning curb. (39:40)

Website Opportunity: Creating a clear message. (41:22)

Education: Position yourself as an authority of knowledge to your prospective clients. (46:50)

Social Media: Pick your platform and be all in. Ashley isn’t paying attention to TikTok for now, but focused on Pinterest in 2020. (53:46)

Other Opportunities: Take time to think through something unique to do in your marketing. (58:14)

Meeting New People: Change your mindset from sharing your business to learning about other businesses. (1:01:21)

Email Marketing: Look at your ideal client through psychographics and behaviors in order to create better content for them. (1:10:55)

Links:
instagram.com/tagashley
thesimplyelegantgroup.com
instagram.com/simplyelegantxo
theabundance.group
instagram.com/theabundancegroup
Wedding Pros Guide to Abundance FB Group: facebook.com/groups/weddingprosguidetoabundance
Building a Storybrand – bit.ly/bp-storybrand
Tailwindapp.com
Episode 270 – Sharee Davenport – bit.ly/bp-270

Episode 330: The Pinterest Marketing Strategy for Wedding Photographers – Vanessa Kynes

Do you want to add Pinterest to your marketing strategy, but get confused on how to use the platform to grow your business?

In episode 330 of the Bokeh Podcast, Vanessa Kynes explains why she believes Pinterest is one of the most underutilized, yet important social media platforms for photographers! Listen is as she highlights the unique benefits of Pinterest and the steps you need to take in order to get started with your Pinterest strategy!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Help creative small businesses craft traffic generating Pinterest marketing strategies so you can spend less time marketing your business and more time on your unique creative work. (4:50)

Advice for Photographers: Niche down as early as possible. (6:39)

Technique for Time: (11:36) Set aside time where you’re not working. Batch your work and organize it in a planner

Content Recommendations: (16:05)
Essentialism by Greg McKeown – bit.ly/bp-essentialism
Start With Why by Simon Sinek – bit.ly/bp-startwithwhy
Deep Work by Cal Newport – bit.ly/bp-deepwork

Why Pinterest is Left Behind: People are confused and afraid to use a more confusing platform. (21:33)

Powerful Pinterest Statistics: (23:54) 64% of brides used Pinterest for Inspiration 81% of sinners use Pinterest to plan their wedding before they’re even engaged.

Benefits of Pinterest: (27:17)
1. Traffic generation for the long-term play.
2. Brand awareness and discovery.

Getting Started with Pinterest: (36:06)
1. Optimize your Pinterest profile. Switch to a Business Account, Add location to your name and bio if location-based.
2. Keyword Research to identify what you should be creating.
3. Create fresh content weekly and automate your Pinterest strategy with tailwind.

Links:
vanessakynes.com Pinterest Startup Guide: vanessakynes.com/pinterest-start-guide Blog Post for Photographers: vanessakynes.com/how-to-use-pinterest-for-your-photography-business Pin Progress Course: bit.ly/bp-pinprogress tailwindapp.com