Episode 278: Ballin’ on Budget Weddings – Sarah Willey

Budget Weddings

Are you concerned that photographers who are pricing themselves low are undercutting the market?

In episode 278 of the Bokeh Podcast, we chat with Sarah Willey on why she believes every market deserves great photography services, not just the higher end. Listen in as she breaks down how photographers can be successful with budget weddings, and how they can begin servicing the budget-friendly markets.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

The Lesson: Happy clients equals a happy life. (2:01)

Content Recommendations: Jenna Kutcher’s Goal Digger Podcast & Dave Ramsey’s Podcast (4:50)

The Gear Bag: A clipboard with timeline and shot list readily available. (6:06)

“80% of US wedding are photographed for $2k or less.”

Getting Clients When You’re Getting Started: (21:30)
Referrals
Facebook Boosted Posts

Associate Photography Business: This brand allows for affordable quality under a brand not associated with Sarah’s business. (32:05)

Supply & Demand Business Model: As time goes by, she adjusts her pricing based on the demand for her business. (35:58)

Breakdown of Budget Wedding Expenses: (39:26)
$1500 x 6 = $9,000/month
$9,000/month x 10 months = $90,000
$90,000 – 20% = $72,000 (not including write-offs)
$72,000 – $150/wedding (for outsourcing editing) = $64,800
$64,800 – $12,500 (in business expenses) = $52,300
Bonus: Add in your print sales.

Ideas for Working with Budget Brides: (46:35)
1. Tune out what everyone says and be confident in your pricing.
2. If you focus on the budget pricing, you will stay busier.
3. Remember that your time is still valuable.

Links:
sarahlynnphotographypdx.com
facebook.com/photographybysarahlynn
instagram.com/sarahlynnphotographypdx
bit.ly/bp-171
bit.ly/bp-182

Episode 274: How to Up-Sell Your Wedding Packages – Tonya Damron

Up-Sell Your Wedding Packages

Are you ready to profit more in your photography business through products sales, but have a fear of being too pushy while selling to your clients?

In episode 274 of the Bokeh Podcast, Tonya Damron exposes the reason that people are afraid of offering print products, and how you can overcome that fear. Listen in as she shares the opportunities you have to up-sell your packages and successfully profit from products in your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Knoxville, TN (01:19)

Shooting: Weddings & Humanitarian Work (01:19)

Brand Position: Providing amazing customer service by being herself and owning it. (06:29)
Bonus: Sends weddings out within a week,

The Lesson: Get business insurance and find a mentor. (20:05)

Technique for Time: Save work for work hours. (26:19)

Book Recommendation: Everybody Always by Bob Goff (31:46)

The Gear Bag: Bear Whistle and her Think Tank International Camera Bag – bit.ly/bp-ttairportbag (34:10)

Root of Fear in Selling: People think that if they try to sell something, it will always be pushy, when that’s not the case. (38:25)

“When you build collections that include everything you’re capable of offering, you’re limiting the ability to up-sell to your clients.”

Why to put your prices online. (50:22)

Touchpoint for Selling Add-On’s (52:10)
1. Consultation/Booking Session
2. Pre-Wedding Consultation
3. Post Wedding Preview Party (20% Off Special)

Links:
Tonyadamron.com
instagram.com/tonyadamronphotography
Positioning – bit.ly/bp-positioning

Episode 254: Wedding Party Posing on a Time Crunch – Alina Thomas

Wedding Party Posing with Alina Thomas

Are your wedding days so busy that you find very little time to capture the wedding party photos?

In episode 254 of the Bokeh Podcast, Alina Thomas provides a step-by-step posing workflow to capture a variety of wedding party photos when you’re on a time crunch.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Batch working to schedule blog and social media posts. (1:58)

Book Recommendations: Building a Storybrand by Donald Miller –  bit.ly/bp-storybrand (6:48)

Advice for Photographers: Consistency is key to anything you commit to. (9:47)

Brand Position: A wedding photographer for couples who want more than just beautiful pictures, they want a full experience. (14:24)

The Gear Bag: Macro Filters – bit.ly/bp-macrofilter (20:05)

Step-by-Step Wedding Party Posing Flow:
1. Camera – Wedding party lined up on each side of the couple, looking at camera. (28:28)
2. Laugh – Original position, but looking at each other and laughing. (28:54)
3. Cheer – Original position, with couple kissing & wedding party cheering. (29:32)
4. Camera – Have the wedding party move around and pair up, then repeat the first three poses, starting with looking at camera. (29:59)
5. Laugh – New position, but looking at each other and laughing. (29:59)
6. Cheer – New position, with couple kissing & wedding party cheering. (29:59)
7. Silly – Full wedding party making silly faces.
8. Walking – Bride & Groom walking ahead of everyone else, then kissing.
9. Selfie – Have wedding party get together like they’re taking a selfie, but the photographer is shooting it.

Quick Tip: Take a landscape and portrait image for double the images.

Links:
Alinathomas.com
Alinathomas.com/bokeh
instagram.com/alinatthomas
Convertkit.com
Greetabl.com

Episode 214: How to Create a Wedding Lead Machine – Jordan Correces

Wedding Lead Machine

Converting wedding leads in an over-saturated market can be challenging, especially when you’re competition is charging less than you. Are you providing your potential couples with the best tools to understand the value you’ll bring on their wedding day?

In episode 214 of the Bokeh Podcast, wedding photographer and educator, Jordan Correces discusses the importance of nurturing your leads to help build trust in the potential relationship! From lead generation to conversion, Jordan shares the three steps he takes to turn those generated leads into paying customers!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Plan tomorrow, today.

PPA: Profit Producing Activities

Book Recommendation:
One Thing – bit.ly/bp-one-thing
How to Win Friends and Influence People – bit.ly/bp-winfriends
Influence – bit.ly/bp-influence
Rich Dad Poor Dad – bit.ly/bp-richdad-poordad

Posing Tip:
Make sure you’re posing your clients in a way that is flattering to their body. In the image below, Jordan advises:
1. Have your couples stand as if a string is pulling them up by their heads, bring the shoulders an inch back, and make sure the bottom of the spine have a curve.
2. Take a look at their legs. Michael is putting all of his weight on his back leg and Kayla has raised one hip over the other to relax the post.

Posing Tips

View Image on Instagram >>

The Lesson: To be successful in business, you have to become a different person (for the better).

The Gear Bag: Canon 5D Mark III & 6D + Sigma Art 35mm 1.4 & 85mm | Excellent 100T

3 Steps to Conversion:
Lead Generation
Lead Nurture
Client Conversion

The Strategy:
1. Create a lead magnet that provides a compelling offer.
2. Collect their email address and place them in an educational email series about your business.
3. Send these leads to the places you’re most active online, where you’re sharing 90% content and 10% CTA.

Links:
jcorrphotography.com
instagram.com/jcorrphotography
bit.ly/weddingleadmachineaccelerator
Untethered Soul – bit.ly/bp-untethered