Episode 355: Simple Tips for Better Blog Writing – Elisabeth Kramer

blog

Do you struggle with creating blog content that is valuable for your potential customers?

In episode 355 of the Bokeh Podcast, Elisabeth Kramer joins us to discuss simple steps to approach planning and developing content for your site. Listen in as she shares how to create content that serves your clients, along with how she developed content regarding COVID-19 for her wedding couples.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Planner vs. Coordinator (1:21)

Customer Experience: Think about how you want to be served throughout the whole process. (2:42)

Brand Position: Wedding Planner who is tearing down the wedding industrial complex. (9:51)

Technique for Time: Regimen, Routine, and Boundaries (15:57)

Timeline Challenges: It will change, so your timelines need to be flexible and collaborative. (21:19)

Outsourcing/Delegation: I want to delegate, but I don’t know where to start. (25:26)

Coronavirus Resources: (29:29)
Resources for Wedding Vendors and Coronavirus
Things to Read and Things to Do as a Couple Planning a Wedding During Coronavirus
The Wedding With the Surprise Mariachi Band
What the Hell Is Event Insurance and Do I Even Need It?

Book Recommendations: (32:36)
The Pumpkin Plan – bit.ly/bp-pumpkinplan
Profit First – bit.ly/bp-profitfirst
Daring Greatly by Brene Brown – bit.ly/bp-daringgreatly

bokehbookshelf.com

Creating Content: (50:25)
1. Start with a story you would tell your work friends.
2. Use stories that you’re interested in to connect with your clients.

Writing Articles for Your Audience: Think of your ideal client and what they need in their planning journey. (1:00:51)

photographersedit.com/blog/slowseason

Links
elisabethkramer.com
elisabethkramer.com/unwed/how-write-wedding-blog-vendor
marissasolini.com/blog/what-is-love-language-wedding
instagram.com/elisabethkramerpdx
The Teardown
Let Me Write That Blog Post for You

Mentioned in this Episode:
Studio XIII Photography
Marissa Solini Photography
Rachel Brookstein Photography

Episode 351: Introduction to Google Ads – Deirdre Andrews

google ads

Are you interested in testing out Google Ads in your business, but struggle with understanding the platform?

In episode 351 of the Bokeh Podcast, Deirdre Andrews joins us to discuss the basics of getting started with Google Ads! If you’re interested in understanding the value, benefits, and campaign structure of Google Ads, then you’ll want to listen in!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Care about helping people and driving results for them; they’ll feel your intent. (4:45)

Brand Position: Teaching small business owners how to setup and manage their own Google ad campaigns, focusing on small and local business strategy. (9:52)

Technique for Time: Charge what you’re worth so that you aren’t overwhelmed with trying to find time to complete projects. (13:12)

Finding Inspiration (17:14)

Book Recommendations: (19:48)
Building a Storybrand – bit.ly/bp-storybrand
Profit First – bit.ly/bp-profitfirst

Bokehbookshelf.com

Value in Google Ads: Superpower that other platforms don’t have—intent. (23:28)

SEO and Google Ads (36:09)
1. SEO takes time/effort to rank and you don’t control it.
2. Algorithm updates can hurt your efforts.
3. Ads show up at the top of the page.

Campaign Structure (30:05)
Campaigns
Ad Groups (similar to ad sets)
Ads

Ad Groups: Highlight the keywords and impact the ads that you will run for those keywords. (30:05)

Retargeting with Google Ads: (34:43)
Google Display Network – Reaches 90% of the Internet

Links:
definemarketing.ca
instagram.com/definemarketingblog
facebook.com/definemarketingblog

Episode 347: A Vital Component of Strong Search Rankings – Victoria Rayburn

Strong search rankings

Is your website showing up in online searches for your services?

In episode 347 of the Bokeh Podcast, Victoria Rayburn shares her strategy for utilizing long-tail keywords to increase your results for strong search rankings. Listen in as she shares the top tools you should be using to improve the search engine optimization on your website.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Giving couples wedding photos that will help them remember their vows and why they chose their spouse. // Wedding photos for joy-filled couples who can’t wait to be married. (3:44)

Advice for Photographers: Don’t let your work come before your relationships. (9:17)

Outsourcing: (13:08)
Editing
Kiss Books
Web Design

Recipe for Deciding to Outsource: (18:23)
Calculate the COB and determine how much you want to pay yourself.
Look at what is left over, and see what would be feasible.

Develop Systems and Automations (20:03)

Book Recommendations: Superfans by Pat Flynn – bit.ly/bp-superfans (23:40)

BokehBookshelf.com

The Gear Bag: Deodorant (26:06)

Background in SEO (28:00)

First Website’s Biggest Weakness: Speed (30:43)

Tools for SEO:
Google Search Console: search.google.com/search-console
Blog Stomp: stompsoftware.com/blogstomp
WP Smush It: wordpress.org/plugins/wp-smushit
Imagify: wordpress.org/plugins/imagify
Google Pagespeed Insights: developers.google.com/speed/pagespeed/insights
Google Keywords Tool: ads.google.com/home/tools/keyword-planner
The Keyword Tool: keywordtool.io
Moz.com
SEO Yoast: yoast.com/wordpress/plugins/seo

Keywords: Ideas and topics that define what your content is about. (36:10)

Head Keywords: Broad keywords (38:44)

Long-Tail Keywords: Specific keywords that your potential clients would be searching for your services. (40:18)

Primary Benefit of Long-Tail Keywords: Getting your work in front of your ideal customer. (41:13)

5 Rules to Identifying Strategic Long-Tail Keywords: (43:06)
1. You need a long-tail keyword for every page and every blogpost of your website.
2. BUT you need a different long-tail keyword for every page and every blogpost of your website.
3. Your long-tail keyword needs to be relevant to your webpage.
4. Long-tail keywords have 4 or more words.
5. Long-tail keyword should have between 1-100 searches per month.

What’s Next:
1. Create a spreadsheet to track long-tail keywords with the following columns:
– Web Page
– Long-Tail Keyword
– Keyword’s monthly searches
2. Think through ideal client’s searching habits.
3. Go through your list of webpages and match them with a long-tail keyword.

Links:
victoriarayburnphotography.com
instagram.com/victorialrayburn
victoriarayburnphotography.com/how-to-use-long-tail-keywords

Episode 344: How to Build an Attention-Grabbing, Client-Booking Website – Amanda Shuman

client-booking website

Does your website stand out for potential clients among all of the photography websites they’re browsing?

In episode 344 of the Bokeh Podcast, Amanda Shuman of Carry Love Designs shares the steps you need to take to review your website to make sure you’re driving visitors to convert into clients. Listen in as she shares a few changes you can make on your website to create a better experience for potential clients!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Headshot by Madeline Harper Photography

Brand Position: Building websites that have a purpose and tells a story to resonate with potential clients. (5:08)

The Meaning Behind Carry Love (6:49)

Advice for Photographers: When you’re just starting out, try everything out. (9:27)

Technique for Time: Outsource the things that don’t require you to do it. (15:16)

Content Recommendation: Social Media Marketing with Michael Steltzner (19:42)
Neuroscience and Marketing Episode 385 (12/20)

Nathan’s Podcast Recommendation: Perpetual Traffic (19:42)

Website Issues that Photographers Are Making: They focus only on the photography and not enough copy. (23:36)

The 10 (or 5) Second Test: Within 10 (or 5) seconds on your site, your visitor should know what you do, who you serve, and what are the next steps. (24:51)

What You Do: Make sure you’re clearly communicating what you do and where you’re located (if you’re a location based business). (25:55)

Who You Serve: Make sure you’re highlighting your ideal clients. (27:43)

Next steps: (30:09)
In the top right hand corner of your website, add a primary CTA.
Use different phrases to take them to the same action throughout your homepage/site.

Using Your About Page as a Sales Tool (34:29)

Setting Your Website’s Main Goal (40:46)

Hansel & Gretle Method (43:53)

Links:
instagram.com/carrylovedesigns
carrylovedesigns.com
carrylovedesigns.com/website-academy
carrylovedesigns.com/facebook
The Brand and a Plan Podcast – carrylovedesigns.com/podcast