Episode 290: Captivate, Convert, and Clone Your Ideal Client with Copy – Jess Jordana

Website Copy

Does your website copy clearly convey the unique value you bring to your ideal clients?

In episode 290 of the Bokeh Podcast, Jess Jordana explains how she works with creatives to write website copy that will captivate, convert, and clone your ideal client. Listen in as she shares how you should approach clear communication through an audit of your existing copy.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Helps business owners connect, convert and clone their dream people with their message, while focusing on connection. (2:02)

Advice for Photographers: Start before you’re ready. (3:38)

Technique for Time: Carve out free time & operate by Parkinson’s Law: work expands into he time that is available. (6:24)

Book Recommendations: (9:18)
Bread & Wine by Shauna Neiquist – bit.ly/bp-breadandwine
Deep Work by Cal Newport – bit.ly/bp-deepwork
The Pumpkin Plan by Mike Michalowicz – pumpkinplan.com

Words that Your Potential Clients Won’t Relate to: (15:06)
Authentic
Joyful Couples (without specificity)

Communicating Clearly vs Clearly to Your Ideal Client: (19:27)
Your brain needs hooks and pegs to hang information on. You can communicate something clearly, but unless you provide the hooks and pegs for your clients to relate to, they aren’t going to comprehend what you’re trying to communicate.

How to Tweak Your Website Copy to Attract Your Ideal Clients: (24:53)
1. Go through every page of your site and do an action audit, then create page goals.
2. Review your homepage, making your goal to get them off of it.
3. View your website copy as a conversation.

Links:
insagram.com/jessjordana
Jessicajordana.com

Episode 287: Less is More: Stand Out With Less Website Copy – Rachel Greiman

Less Website Copy

Are you losing potential clients because they’re getting lost in all of the copy you have on your website?

In episode 287 of the Bokeh Podcast, Rachel Greiman of Green Chair Stories explains how sometimes less is more when it comes to the text on your website. Listen in as she shares how to create well-balanced website content and cull your copy for killer conversion.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: (7:00)
For Photography – Capture the unbelievably ordinary moments that parents miss every day.
For Copywriting – I show people what makes themselves special even when they can’t see it.

Advice for Photographers: Everyone else made it up so you can to. (13:29)

Technique for Time: Start your day without meeting anyone else’s needs besides your own. For example, wake up before your baby to have time for yourself. (17:20)

Book Recommendation: Essentialism by Greg McCowen (20:39)

The Gear Bag: Snacks – Larabar & Peanut Butter Packets (22:40)

Balancing Your Website Copy (28:43)

Cull Your Copy for Killer Conversion:
1. Use prominent Calls to Action.
2. Don’t expect your photos to do the talking. Let your words sell you.
3. Let your past clients sell you by adding testimonials.
4. Don’t write a single word that is not true.

Links:
greenchairstories.com
instagram.com/greenchairstories
Episode 267 w/ Layers Photo – bit.ly/bp-267
ferjuaristi.com
Episode 243 w/ Karen Julia – bit.ly/bp-243
Episode 270 w/ Shares Davenport – bit.ly/bp-270

Episode 243: SEO in 2019: The Good, the Bad, and the Necessary – Karen Julia

SEO in 2019 - Karen Julia

Have you optimized your website content to help you rank on Google?

In episode 243 of the Bokeh Podcast, Karen Julia discusses what you need to know about SEO in 2019. Listen in as she shares the five biggest mistakes that photographers are making in their SEO efforts, and how to avoid them!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


Technique for Time: Schedule everything in your calendar in time-slots. (01:58)

“If you don’t have 10 minutes a day to meditate, then you need to make some significant changes.” – Tim Ferris (00:07:22)

Book Recommendation: Start With Why – Simon Sinek – bit.ly/bp-startwithwhy (00:08:09)

Advice for Photographers: Your focus should be on systems rather than your kit. (00:11:10)

Brand Position: A boutique, personalized SEO experience for photographers. (00:15:47)

Hummingbird – A Google Algorithm Natural Language Processor that crawls the content of a site for topical relevance. (00:30:46)

Google Search Console – Google’s way of communicating if your site has penalties. (00:35:34)

Example of Penalties for Google Search:
1. Creating content that is similar to keywords targeted throughout your site without a lot of text. Having too many low quality pages can hurt your search ranking. (00:36:32)
2. Not having a mobile friendly website with a fast load time. (00:37:54)

Recommended Load Time for Mobile Site: Less than 2 seconds. (00:39:41)

Load Speed Time Tool: GTMetrix.com (00:40:00)

Utilize the Algorithm Technology: Talk about the types of weddings you’d like to shoot, including details. (00:42:44)

Quality Over Quantity: Writing short 2-300 words articles doesn’t cut it anymore. (00:43:27)

Mistakes Made In SEO: (00:44:08)
1. Putting too much priority in the homepage. At least 75% of your search traffic should come from blog posts. (00:44:42)
2. Creating content that doesn’t match what people are searching. Use Google Trends to find what people are searching for, then mix in what you want to talk about with what a user wants to know. (00:49:57)
3. Waiting to blog about a wedding until after the wedding. If you go ahead and start blogging about a venue/wedding, after it is booked, you can drop the images in the post after the wedding and by then it has had time to gain traction with Google. (00:53:08)
4. Including dates or names in your title or url. This causes you to rank for those as keywords rather than the primary topic. (1:00:00)
5. Hoarding old blog posts. Prune your website of old, irrelevant content. (01:03:27)

Everything on your site should be within 3 clicks of the homepage. (01:04:08)

Karen’s Recommended Post Count: 100-120 posts (01:06:23)

Mentioned in this episode:
Honeybook

Links:
photoseolab.com
youtube.com/c/karenjulia

Episode 238: Plan to Blog for a Month in One Hour – Vanessa Hicks

Blog Content - Vanessa Hicks

Are you constantly struggling to create new content that’s worthy of hitting publish on your blog?

In episode 238 of the Bokeh Podcast, Vanessa Hicks walks us through how she plans an entire month of content in just one hour. If you’re ready to consistently add content to your website, then listen in as she shares her process to planning out content and a few pieces of content you may have not considered sharing!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Benefits of Blogging:
1. SEO
2. Permanent Resource for Clients
3. Consistent Social Media Content

How to Consistently Blog:
1. Create a Blog Series that Benefit Your Clients
2. Add Your Work Around the Series
3. Stay Ahead of Blogging

Series Ideas:
1. Friday Five
2. Monday minutes
3. Tuesday Tips
4. Wedding Wednesday
5. A Day in the Life

Links:
instagram.com/vanessahicksphotography
Vanessahicksphotography.com
Session Mentioned in the Episode: vanessahicksphotography.com/hawaii-engagement-photographer-leah-dave
Vanessa’s Month of Content