Episode 463: How to Create a Sitemap for Your Website – Meghan Baskin

sitemap

Is your website content easy to navigate, while also providing the details and information that your potential clients are looking for? Ensuring your website is serving it’s purpose begins with outlining your sitemap.

In episode 463 of the Bokeh Podcast, Meghan Baskin of Baskin Co joins us to discuss the importance of building a strong sitemap for your website by ensuring it supports the goal of your website! Listen in as she explains how you can improve and rebuild your existing sitemap!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Business Backstory: Philadelphia Wedding Photographer transitioning into Web Design and Branding Agency for Photographers (1:31)

Brand Position: Elevate your business with strategy forward website design that connects with your ideal clients. (1:53)

Customer Experience (5:11)

Technique for Time (7:31)

Delegating/Outsourcing (16:10)

Book Recommendations: The Defining Decade by Meg Jay (29:37)

The Purpose of Your Website (32:20)
1. Show Work
2. Share Experience
3. Invite to Connect

What is a sitemap? (35:56)
The blueprint of your website. The hierarchy of the content and pages of the site.

Tying Your Sitemap to Your Website’s Purpose (36:21)

Layout Out Your Site Map with Miro.com (38:14)

Steps to Improve Your Sitemap (44:55)
1. Evaluate – Is it easy to navigate for each type of client?
2. Establish Goals – Does your website take them on a journey?
3. List out improvements you want to make.

Links
baskinco.com
instagram.com/baskin.co
Download the Pricing Showit Guide Page
instagram.com/meghanbaskin
Photographersedit.com
Showit.co

Episode 437: How to Set Up Your Google My Business Listing Correctly – Haylee Gaffin

We’ve heard the importance of optimizing your website for search engines, but are you taking advantage of Google My Business?

Our producer, Haylee Gaffin comes out from behind the scenes to explain how setting up her Google My Business listing has increased website traffic, bookings, and overall profit for her photography studio! Listen in as she walks us through the detailed process of setting up your Google My Business listing!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Helping small businesses and entrepreneurs grow their business through photography, marketing, and podcast production.

Customer Experience: Communication (8:58)

Communication in Delegation (14:18)

Technique for Time: (18:05)
Honeybook – Get 50% off.
Asana / Todoist
Time Blocking

Outsourcing/Delegation (22:38)
Accounting/Taxes
Social Media Marketing

Book Recommendations: (26:00)
Chasing the Bright Side
To All the Boys I Loved Before
21 Ballons

Google My Business Listing (31:50)

Success in Google My Business Listing (33:37)
40% of Studio Rentals Come From Google
50% of Headshot Clients Come From Google

Rankings on Google (30:41)

Chattanooga Photography Studio:
#1 on SEO
#4 on Google My Business Listings

Chattanooga Headshot Photographer
#6 on Google My Business Listings
Not Even on the First Page of SEO

SEO & Google My Business Listing

Setting Up My Google Business Listing (38:30)
1. Head to google.com/business and create your account.
2. Set up your business listing or claim the existing business.
3. Add your business information.
4. Verify your business (by postcard, phone, or email).
5. Add photos to your listing.
6. Add a Business Description or Brand Position.
7. Begin creating content posts to your Google My Business Listing.

Three Considerations in Ranking Your Google My Business Listing (43:35)
1. Distance
2. Relevance
3. Prominence

Requesting Reviews (47:01)

Links
instagram.com/hayleegaffin
instagram.com/gaffincreativestudio
gaffincreative.com/studio
Episode 53: Those Are Mine! Getting Credit for Our Work

Episode 432: SEO for Photographers – Corey Potter & Dylan Howell

seo for photographers

Are you taking the appropriate steps to ensure your website is optimized for search rankings?

In episode 432 of the Bokeh Podcast, Corey Potter and Dylan Howell of Fuel Your Photos join us to explain how search engine optimization works in favor of photographers. Listen in as they share tools and steps to optimize your website content for search engine optimization (SEO)!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Education & empowerment for photographers to take control of their SEO. (5:01)

Customer Experience: (6:49)
Let your customers know you care and that you’re invested in the results.

Book Recommendations: 4 Hour Work Week (13:50)

Local SEO (24:13)

Indexing with Google (29:22)

Google Search Console (29:58)

Questions to Ask Yourself (39:16)
– How can I make it fast and easy for people?
– How do I make sure that google’s crawlers and algorithms determine this is the solution to people’s problems?
– How do I make sure that people are going to click it?

Optimizing Your Site (44:03)
– Great Title
– Meta-description*
*Google is doing a decent job of pulling this on their own.

AMP – Accelerated Mobile Pages (51:41)

Blogging & Content Creation for SEO (55:07)

Links
Fuel Your Photos FB group
fuelyourphotos.com
SEO for Photographers Podcast
Keywords Everywhere
Hotjar
VWO
Google Analytics
Showit

Episode 429: 4 Questions for Better Copy – Kaitlin Senter

better copy

What if I told you that your copywriting could be amplified by answering four simple questions?

In episode 429 of the Bokeh Podcast, Kaitlin Senter, conversion copywriter and strategist, joins us to discuss the importance of copy and conversion on all mediums in your business. Listen in as she shares the four questions to ask yourself to take your copy to the next level!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Help small creative businesses put an end to the guesswork. Taking their copy from “well, it’s paying the bills” to breaking sales records. (2:37)

Customer Experience: Listen well and pair that with open and clear communication. (4:27)

Technique for Time: (11:54)
– Batch working
– Time Blocking

Outsourcing/Delegation: Design work. (15:58)

Book Recommendations: The Writer’s Diet (17:54)

Bokehbookshelf.com

The Jobs to Be Done Concept (19:43)
Concept by Clayton Christenson
Joanna Weaves – Copyhackers.com

Four Main Questions to Ask: (21:44)
1. What is the push?
2. What is the pull?
3. What is the anxiety?
4. What is the habit?

Communication (33:17)

Links
strikingconversation.com
instagram.com/kaitsenter