Episode 303: How to Leverage IGTV for Your Business – Anesha Collins

IGTV

Does overthinking your strategy for IGTV cause you to avoid using it altogether?

In episode 303 of the Bokeh Podcast, Anesha Collins joins us for a second video marketing episode to discuss the benefits of IGTV. Listen in as she shares how to easily develop content for your channel, along with creative ways to leverage Instagram’s platform!

Bonus: She’s even sharing how you can get the swipe up feature without having 10k followers on Instagram!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Learn more about Anesha: Episode 258 (1:11)

Anesha’s Processing (3:17)

Editing Skin Tones (10:09)

Introduction to IGTV (17:00)
IGTV app

Anesha’s IGTV Channel: instagram.com/unashamedimaging/channel

Adding to IGTV from Desktop: (19:48)
1. Log into IG and go to your IGTV channel.
2. Click the upload button.
3. Add new IGTV video (within length and size parameters of IGTV).
4. Add the cover, details, description, feed preview, and share to FB Page. TIP: Save it as a draft.

Video Length Limits on Instagram: (21:52)
Stories – 15 seconds
Feed – 60 seconds
IGTV – 15 minutes from phone and 60 minutes from web.

Feed to IGTV Preview Feature: Make the first 60 seconds of your preview compelling enough to get people to your IGTV video. (22:27)

Three Benefits of IGTV:
1. You already have a following on Instagram (unlike starting new on youtube).
2. Consumers are ready to buy on Instagram, but learn on Youtube.
3. If you have less than 10k followers, you can get the Swipe Up feature.

“Scared money doesn’t make money” – Britney Han

Three Concepts for Content Creation on IGTV:
1. Make sure that your CTAs make sense and are relevant.
2. Be unique in the content you’re creating.
3. Repurpose content from other platforms and think through the formatting.

Three Creative Ways to Leverage IGTV for Business:
1. Tutorials, Webinar, Series, Education, Entertainment, and Product Showcasing
2. Highlight Behind the Scenes
3. Low Cost Advertising

“I shoot for the message, not for the length.”

Links:
unashamedimaging.com
Instagram.com/unashamedimaging
Learn with AC Collective – unashamedimaging.com/education
instagram.com/learnwithac
Facebook Group: bit.ly/learnwithac

Episode 301: Workflow Wednesday: How to Simplify Your Video Marketing, Part 2

Video Marketing

Do you get overwhelmed in writing scripts or managing the backend production of video marketing for your business?

In episode 301 of the Bokeh Podcast, our hosts continue the conversation in part 2 of this interview with Haylee and Nathan about simplifying video marketing in business. Listen in as they share the importance of creating direct messaging in your video content, along with the post-production and editing portion of their workflow.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

Links:
Premier Pro CC
Final Cut Pro
Gary V Video – youtu.be/v8cBTK45Uqw

Episode 296: Workflow Wednesday: How to Simplify Your Video Marketing – Rich, Heather, Haylee, & Nathan

Video Marketing

Does the idea of producing video to market your photography business intimidate you?

In episode 296 of the Bokeh Podcast, Rich & Heather Smith flip the roles in this interview to ask Haylee and Nathan about simplifying video marketing in business in part 1 of this 2 part series. Listen in as they chat about the gear they use, and how to overcome the fears of getting in front of the camera.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit. Tune in on September 25th for part 2 of this video marketing series.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

Links:
Fstoppers Article – bit.ly/bp-iphonewedding
Go Pro Hero 7 – bit.ly/bp-goprohero7
Rode Mic for Go Pro – bit.ly/bp-rodemic4gopro
Gorilla Pod – bit.ly/bp-gorillapod
Go Pro Housing – bit.ly/bp-goprohousing
Go Pro Adapter – bit.ly/bp-goproadapter

Videos Mentioned in this Episode:

 

Episode 258: Video Marketing Trends in 2019 – Anesha Collins

Video Marketing with Anesha Collins

Are you taking advantage of the benefits of video marketing for your business?

In episode 258 of the Bokeh Podcast, Anesha Collins discusses the video marketing trends in 2019 that you should be incorporating into your business. Listen in as she shares the advantages of video marketing, the steps to implement video into your business, and the tools that will help you succeed.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Did you know? Bokeh comes from the Japanese word Boke meaning blur. (1:24)

“Video can speed up the know, like, and trust factor tremendously.” (13:47)

Advice for Photographers: Never stop learning. (20:17)

Technique for Time: Video Marketing – Following Anesha’s theory, if 3 clients are asking the same question, then it needs to become a video for reference. (27:29)

Book Recommendations:
Building a Storybrand – bit.ly/bp-storybrand (25:03)
Purple Cow – bit.ly/bp-purplecow (35:30)
Six Figure Woman – bit.ly/bp-6figwoman (35:49)
Bonus from Nathan: This Is Marketing by Seth Godin – bit.ly/bp-thisismarketing (37:57)

The Gear Bag: Silver platters, small plates, and other props for detail shots. (38:30)

Advantages of Video Marketing: You’ll have an organic reach on social media that you won’t have to spend money to get. (41:30)

Connecting through Video on Your Site: Show your clients who you are, how you work, and what your portfolio looks like through an overview video on your site. This can help set expectations on what to expect when they book you. (44:24)

Anesha’s Niche: Bright, Clean, & Soul-touching (49:50)

2019 Trends in Video Marketing: (55:23)
1. Live Streaming: Facebook Live and Instagram Live
2. IG TV
3. Blogging with video, overview, and/or a text transcription.

Live Streaming Tools: eCam Live and loola.tv (55:23)

“On social media, we get to the point where there is inauthenticity in your authenticity.” – Josh Medlin. (1:04:17)

Steps to Implement Video into Your Business: (1:09:16)
1. Tap into a resource that will guide you the right way.
2. Take a video marketing quiz/assessment.
3. Start using Instagram stories immediately! Find a challenge to participate in if you don’t know where to start.

Content Categories: Create 3 pillars of content categories with sub-categories for each to pull from. (1:13:31)

Links:
unashamedimaging.com
Instagram.com/unashamedimaging
Learn with AC Collective – unashamedimaging.com/education
instagram.com/learnwithac
Facebook Group: bit.ly/learnwithac
Video Marketing Quiz: unashamedimaging.com/education
Contact Nathan: nathan@photographersedit.com
Feedly.com
Loom.com
Chip Dizard’s Episode: bit.ly/bp-226
Karen Julia’s Episode: bit.ly/bp-243