Episode 319: Workflow Wednesday: How to Simplify Your Video Marketing, Pt 4 – Nathan, Haylee, Heather, & Rich

video marketing

Are you taking advantage of Facebook’s advertising platform in order to market your business with video?

In episode 319 of the Bokeh Podcast, Haylee Gaffin introduces the basics to getting started with Facebook Ads Manager. Listen in as she walks Nathan, Heather, and Rich through setting up a campaign, ad set, and video ad within Facebook.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

3 Advertising Components on Facebook:
Campaign (objective)
Ad Set (audience)
Ad (message)

Watch the Facebook Live Video Here:

Links:
Go Pro Hero 8 – bit.ly/bp-goprohero8
Nomatic Backpack – bit.ly/bp-nomaticbackpack
Haylee’s Backpack – bit.ly/bp-haptimbackpack
Western Rise Pants – westernrise.com
Perpetual Traffic – digitalmarketer.com/podcast
Online Marketing Made Easy – amyporterfield.com/amy-porterfield-podcast
Facebook Blueprint – facebook.com/business/learn
Facebook Pixel Installation – bit.ly/pb-fbpixel

Episode 316: Workflow Wednesday: How to Simplify Your Video Marketing, Pt 3 – Nathan, Haylee, Heather, & Rich

Video Editing

Does the thought of learning a new editing program keep you from adding video to your marketing efforts?

In episode 316 of the Bokeh Podcast, Nathan and Haylee demo a brief introduction to their preferred video editing softwares. Listen in as they walk Heather and Rich through Adobe Premier Pro CC and Final Cut Pro.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

Watch the Facebook Live Video Here:

Haylee’s Ad from this Demo:

Nathan’s Ad from this Demo:

 

Episode 303: How to Leverage IGTV for Your Business – Anesha Collins

IGTV

Does overthinking your strategy for IGTV cause you to avoid using it altogether?

In episode 303 of the Bokeh Podcast, Anesha Collins joins us for a second video marketing episode to discuss the benefits of IGTV. Listen in as she shares how to easily develop content for your channel, along with creative ways to leverage Instagram’s platform!

Bonus: She’s even sharing how you can get the swipe up feature without having 10k followers on Instagram!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Learn more about Anesha: Episode 258 (1:11)

Anesha’s Processing (3:17)

Editing Skin Tones (10:09)

Introduction to IGTV (17:00)
IGTV app

Anesha’s IGTV Channel: instagram.com/unashamedimaging/channel

Adding to IGTV from Desktop: (19:48)
1. Log into IG and go to your IGTV channel.
2. Click the upload button.
3. Add new IGTV video (within length and size parameters of IGTV).
4. Add the cover, details, description, feed preview, and share to FB Page. TIP: Save it as a draft.

Video Length Limits on Instagram: (21:52)
Stories – 15 seconds
Feed – 60 seconds
IGTV – 15 minutes from phone and 60 minutes from web.

Feed to IGTV Preview Feature: Make the first 60 seconds of your preview compelling enough to get people to your IGTV video. (22:27)

Three Benefits of IGTV:
1. You already have a following on Instagram (unlike starting new on youtube).
2. Consumers are ready to buy on Instagram, but learn on Youtube.
3. If you have less than 10k followers, you can get the Swipe Up feature.

“Scared money doesn’t make money” – Britney Han

Three Concepts for Content Creation on IGTV:
1. Make sure that your CTAs make sense and are relevant.
2. Be unique in the content you’re creating.
3. Repurpose content from other platforms and think through the formatting.

Three Creative Ways to Leverage IGTV for Business:
1. Tutorials, Webinar, Series, Education, Entertainment, and Product Showcasing
2. Highlight Behind the Scenes
3. Low Cost Advertising

“I shoot for the message, not for the length.”

Links:
unashamedimaging.com
Instagram.com/unashamedimaging
Learn with AC Collective – unashamedimaging.com/education
instagram.com/learnwithac
Facebook Group: bit.ly/learnwithac

Episode 301: Workflow Wednesday: How to Simplify Your Video Marketing, Part 2

Video Marketing

Do you get overwhelmed in writing scripts or managing the backend production of video marketing for your business?

In episode 301 of the Bokeh Podcast, our hosts continue the conversation in part 2 of this interview with Haylee and Nathan about simplifying video marketing in business. Listen in as they share the importance of creating direct messaging in your video content, along with the post-production and editing portion of their workflow.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

Links:
Premier Pro CC
Final Cut Pro
Gary V Video – youtu.be/v8cBTK45Uqw