Episode 399: Book More Clients With Video on Your Phone – Lee Bradshaw

video on your phone

Did you know you don’t have to use professional gear to incorporate video into your business’ marketing efforts?

In episode 399 of the Bokeh Podcast, Lee Bradshaw of Simple Video School shares how you can start creating quality video content from your phone right now! Listen in as he describes 5 ways to grow your business using video, what to avoid when recording, and the type of content to create!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Help people connect with their audience and make more sales using simple video from their phone. (2:06)

Customer Experience: Serve your clients well. (5:21)

Technique for Time: Create a time that is dedicated to you and rest. (16:01)

Delegation/Outsourcing: Copywriting and graphic design (25:14)

Book Recommendations: (34:57)
Building a Storybrand – bit.ly/bp-storybrand
Grace Over Grind by Shae Bynes – bit.ly/bp-graceovergrind

Why Videos? (38:54)

Why Phones? (43:54)

 

Platforms for Video: (50:50)
Introduction Video
Video Series on a Topic
Email Communication
Text Message Communication
Frequently Asked Questions Section

What to Avoid in Video: (56:11)
Being Fake
Rambling
Negative Talk

3 Ways to Grow Your Business Today Using Video From Your Phone (1:02:59)
1. Answer questions that people have.
2. Share stories of your clients or your life.
3. Share about your process and client experience.

Links
simplevideoschool.com
instagram.com/simplevideoschool
Scary Close – bit.ly/bp-scaryclose
Ad Zombies – adzombies.com
Rayedwards.com
BombBomb.com

Episode 337: How to Incorporate Video Services into Your Photography Brand – Benjamin Davis

video services

As a photographer, are you intimidated by the idea of adding video services to your brand?

In episode 337 of the Bokeh Podcast, Benjamin Davis of Yamean Studios joins us to discuss the benefits of adding video as not only a service, but as a marketing tool. Listen in as he shares a few fun and simple ways you can get started with creating video content at your next session!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Make engaging branded content and thoughtful films centered around experience, energy and perspective. Emotional connection through storytelling; by touching the heart, you can move the mind.

Advice for Photographers: Don’t rush the process. (13:58)

Technique for Time: Dedicate the first 3 hours of the day to you and your family. (18:30)

Content Recommendations: The Studio Sherpas Podcast (21:12)

Videographer vs. Cinematographer (23:57)

The Gear Bag: Cheezits, Christmas lights, and prisms. (25:35)

Detriment if You Don’t Incorporate Video Into Your Brand:
1. Google loves video for the purposes of SEO
2. Video appeals to mobile users.
3. Encourages social shares.
4. Video is psychological with story telling.

Multitasking on Wedding Days (35:16)

Adding Video to Your Photography Business: 
1. Use a mic to get the audio from your session.
2. Put your photos into a slideshow with audio in Final Cut Pro
3. Do some behind the scenes videos during sessions. (Film in horizontal and adjust for other platforms in post).
4. Do testimonials after a session is over.

“By 2021, 87% of the internet will be video.”

Programs & Equipment Mentioned:
Final Cut Pro X – apple.com/final-cut-pro
Filmic Pro – filmicpro.com
GoPro Hero 8 – bit.ly/bp-goprohero8
Lab Mic: Tascam DR 10-L – amzn.to/2PX1ifm
instamic.io

Links:
dopeweddingfilms.com
yameanstudiosfilms.com
instagram.com/yameanstudios
facebook.com/groups/envysion
Workshop: yameanstudiosfilms.com/education

Episode 319: Workflow Wednesday: How to Simplify Your Video Marketing, Pt 4 – Nathan, Haylee, Heather, & Rich

video marketing

Are you taking advantage of Facebook’s advertising platform in order to market your business with video?

In episode 319 of the Bokeh Podcast, Haylee Gaffin introduces the basics to getting started with Facebook Ads Manager. Listen in as she walks Nathan, Heather, and Rich through setting up a campaign, ad set, and video ad within Facebook.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

3 Advertising Components on Facebook:
Campaign (objective)
Ad Set (audience)
Ad (message)

Watch the Facebook Live Video Here:

Links:
Go Pro Hero 8 – bit.ly/bp-goprohero8
Nomatic Backpack – bit.ly/bp-nomaticbackpack
Haylee’s Backpack – bit.ly/bp-haptimbackpack
Western Rise Pants – westernrise.com
Perpetual Traffic – digitalmarketer.com/podcast
Online Marketing Made Easy – amyporterfield.com/amy-porterfield-podcast
Facebook Blueprint – facebook.com/business/learn
Facebook Pixel Installation – bit.ly/pb-fbpixel

Episode 316: Workflow Wednesday: How to Simplify Your Video Marketing, Pt 3 – Nathan, Haylee, Heather, & Rich

Video Editing

Does the thought of learning a new editing program keep you from adding video to your marketing efforts?

In episode 316 of the Bokeh Podcast, Nathan and Haylee demo a brief introduction to their preferred video editing softwares. Listen in as they walk Heather and Rich through Adobe Premier Pro CC and Final Cut Pro.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

Watch the Facebook Live Video Here:

Haylee’s Ad from this Demo:

Nathan’s Ad from this Demo: