Episode 258: Video Marketing Trends in 2019 – Anesha Collins

Video Marketing with Anesha Collins

Are you taking advantage of the benefits of video marketing for your business?

In episode 258 of the Bokeh Podcast, Anesha Collins discusses the video marketing trends in 2019 that you should be incorporating into your business. Listen in as she shares the advantages of video marketing, the steps to implement video into your business, and the tools that will help you succeed.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Did you know? Bokeh comes from the Japanese word Boke meaning blur. (1:24)

“Video can speed up the know, like, and trust factor tremendously.” (13:47)

Advice for Photographers: Never stop learning. (20:17)

Technique for Time: Video Marketing – Following Anesha’s theory, if 3 clients are asking the same question, then it needs to become a video for reference. (27:29)

Book Recommendations:
Building a Storybrand – bit.ly/bp-storybrand (25:03)
Purple Cow – bit.ly/bp-purplecow (35:30)
Six Figure Woman – bit.ly/bp-6figwoman (35:49)
Bonus from Nathan: This Is Marketing by Seth Godin – bit.ly/bp-thisismarketing (37:57)

The Gear Bag: Silver platters, small plates, and other props for detail shots. (38:30)

Advantages of Video Marketing: You’ll have an organic reach on social media that you won’t have to spend money to get. (41:30)

Connecting through Video on Your Site: Show your clients who you are, how you work, and what your portfolio looks like through an overview video on your site. This can help set expectations on what to expect when they book you. (44:24)

Anesha’s Niche: Bright, Clean, & Soul-touching (49:50)

2019 Trends in Video Marketing: (55:23)
1. Live Streaming: Facebook Live and Instagram Live
2. IG TV
3. Blogging with video, overview, and/or a text transcription.

Live Streaming Tools: eCam Live and loola.tv (55:23)

“On social media, we get to the point where there is inauthenticity in your authenticity.” – Josh Medlin. (1:04:17)

Steps to Implement Video into Your Business: (1:09:16)
1. Tap into a resource that will guide you the right way.
2. Take a video marketing quiz/assessment.
3. Start using Instagram stories immediately! Find a challenge to participate in if you don’t know where to start.

Content Categories: Create 3 pillars of content categories with sub-categories for each to pull from. (1:13:31)

Links:
unashamedimaging.com
Instagram.com/unashamedimaging
Learn with AC Collective – unashamedimaging.com/education
instagram.com/learnwithac
Facebook Group: bit.ly/learnwithac
Video Marketing Quiz: unashamedimaging.com/education
Contact Nathan: nathan@photographersedit.com
Feedly.com
Loom.com
Chip Dizard’s Episode: bit.ly/bp-226
Karen Julia’s Episode: bit.ly/bp-243

Episode 239: How to Become a Hybrid Shooter – Julianna J

Hybrid Shooting

In an age where video is becoming more and more popular, have you considered what hybrid shooting could do for your photography business?

In episode 239 of the Bokeh Podcast, Julianna J discusses the opportunities that videography can offer for your clients and your business. Listen in as she shares the challenges and rewards that come with learning video, along with how you can get started in videography!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Outsourcing editing to Photographer’s Edit

Staying Focused: Create a morning routine.

Book Recommendations:
miraclemorning.com
5lovelanguages.com
The 4 Hour Work Week: bit.ly/bp-4hr
Reawaken the Giant Within: bit.ly/bp-reawaken

Book Summary Companies:
getabstract.com
blinkist.com

The Gear Bag: Compact Sony RX105

Challenges of Adding Video to Your Workflow:
1. Understanding Your Gear for Video (Frame Rates and Basic Terminology)
2. How to Make a Switch in a Timely Fashion
3. Understand the Workflow for Post-Production

Rewards from Shooting Video:
1. You’re Offering Something Different and You Stand Out
2. Making More Money from the Same Event
3. Developing a New Skill for the Marketing Future

Moving in the Direction of Video:
1. Do Not Charge Until You Are Confident – Practice, Practice, Practice with Your Existing Customers
2. Get an Organized System for Handling and Naming Files

Links:
Juliannajphotography.com
juliannaj.com
instagram.com/msjuliannaj
Fiverr.com

Bokeh Podcast #46: How to Use Video in Your Photography Business – Michael Sasser

Video - Michael Sasser

Are you interested in making a more personal connection with your clients in order to grow your photography business? Listen in to Bokeh podcast episode 46 as Michael Sasser shares three simple steps to begin using video as a marketing tool in your photography business! Bonus: We also dive into how to more effectively run ads for your business, and you might be surprised on which platform Michael sees the best results!

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Post-Production for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app or add to your playlist on Stitcher.

Show Notes:
Website: sasserstillsboudoir.com
Instagram: @sasserstillsboudoir