Episode 263: A Technical Approach to Your Photographic Style – Rhea Whitney

Photographic Style

Are you looking to dive deep into defining your photographic style? Sometimes we have to go back to the basics of photography!

In episode 263 of the Bokeh Podcast, Rhea Whitney shares the technical aspects of how she approached developing her photographic style. Listen in as she provides an overview of what’s in her gear bag, her go-to camera settings, and her overall vision for her photography.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Serving: DC, Maryland, & Virginia + Houston, Austin, & Dallas

Brand Position: Capturing portraits & weddings for the chic and modern creative & couple.

Advice for Photographers: Invest in education. (24:39)

Book Recommendations: (31:08)
The Rise of the Youpreneur – bit.ly/bp-youpreneur
Secrets of the Six-Figure Woman – bit.ly/bp-6figwoman

The Gear Bag: Prism & Imagination (34:10)

Equipment: (46:07)
Nikon D750 – bit.ly/bp-nikond750
50mm 1.4 – bit.ly/bp-nikon50
85mm 1.4 – bit.ly/bp-nikon85
35mm 1.4 – bit.ly/bp-nikon35
24-70mm 2.8 – bit.ly/bp-nikon24-70
Macro 60mm 2.8 – bit.ly/bp-nikon60
70-200mm – bit.ly/bp-nikon70-200
Godox Flashpoints – bit.ly/bp-godoxflashpoints
Godox AD200 Strobe – bit.ly/bp-godox-ad200

Episode 257: How to Incorporate Film Into Weddings – Heather Anderson

Film in Weddings with Heather Anderson

Have you considered how incorporating film into your wedding photography can drastically improve your client experience and allow you to better connect with your couples?

In episode 257 of the Bokeh Podcast, Heather Anderson reveals how offering both film and digital photography not only sets her apart in her market, but has also helped her slow down to be in the moment with her clients. Listen in as she shares how to incorporate film photography into your business, the advantages of shooting on film, and her own post-production workflow for film after weddings.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Offering film and digital photography services. (01:54)

Advice for Photographers: Be of service to everyone. (9:34)

Meditation Resources: (15:01)
The Wild Unknown Animal Spirit Card Deck – bit.ly/bp-wildunknown
headspace.com
4-7-8 Technique

Book Recommendations: A New Earth: Awakening Your Life’s Purpose – bit.ly/bp-newearth (16:57)

Podcast Recommendations: Oprah Winfrey’s SuperSoul Sundays – bit.ly/bp-oprahsupersoul (17:39)

The Gear Bag: Three Pocket Apron – bit.ly/bp-workapron (18:46)

Heather’s Website Quote: “I specialize in film photography, I love the feeling and aesthetic a film image provokes. Film has pushed me creatively to become a more thoughtful and artful photographer. Shooting in film really forces me to slow down and conceptualize the image before clicking the shutter. This allows me to offer my clients artful and timeless imagery of their wedding day.” (21:15)

Advantages of Working with Film:
1. It’ll slow you down so you’ll notice if their hand looks awkward, the flowers are off, when rings are crooked, etc.
2. When you slow down, it allows you to be in the moment.
3. You take the time to conceptualize the shot you’re about to take.

How do you avoid missing shots when you slow down for film? (26:05)
Hire a second shooter that shoots digital and will be capturing the moments in between and guarantee that you don’t miss the shots.

The Film Gear: (26:57)
Medium Format: Mamiya 645 – bit.ly/bp-mamiya654
35mm: Canon Rebel – bit.ly/bp-canonrebel
Film: Kodak Portra 160 – bit.ly/bp-portra160

Film Tip: Pick your film based on your environment and your couple. (29:53)

Matching Your Images for Hybrid Shooting: c1ick.com

Wedding Film Workflow: (32:57)
1. Mail the film off via FedEx for developing.
2. Note the film has arrived at the lab and the date that the film will be ready.
3. Receive images via WeTransfer.
4. Add to Lightroom, cull, and film match the digitals.
5. Blog the wedding.
6. Upload to online gallery for client delivery.

Average Turn-Around Time: 4-6 weeks

How to Incorporate Film Into Weddings: (35:37)
1. Start shooting film and learning how to use the film.
2. Take a workshop to learn more about the process.
3. Shoot for fun with family & friends.
4. Plan styled shoots and personal projects to get familiar with it.
5. Start using film in your sessions without advertising or charging for it.

Heather’s Lab: thefindlab.com (43:35)

Links:
heatherandersonphoto.com
instagram.com/heatherandersonphotography
facebook.com/heatherandersonphotography
The Untethered Soul by Michael Singer – bit.ly/bp-untethered
Unfold App – bit.ly/bp-unfold
keh.com

Episode 243: SEO in 2019: The Good, the Bad, and the Necessary – Karen Julia

SEO in 2019 - Karen Julia

Have you optimized your website content to help you rank on Google?

In episode 243 of the Bokeh Podcast, Karen Julia discusses what you need to know about SEO in 2019. Listen in as she shares the five biggest mistakes that photographers are making in their SEO efforts, and how to avoid them!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


Technique for Time: Schedule everything in your calendar in time-slots. (01:58)

“If you don’t have 10 minutes a day to meditate, then you need to make some significant changes.” – Tim Ferris (00:07:22)

Book Recommendation: Start With Why – Simon Sinek – bit.ly/bp-startwithwhy (00:08:09)

Advice for Photographers: Your focus should be on systems rather than your kit. (00:11:10)

Brand Position: A boutique, personalized SEO experience for photographers. (00:15:47)

Hummingbird – A Google Algorithm Natural Language Processor that crawls the content of a site for topical relevance. (00:30:46)

Google Search Console – Google’s way of communicating if your site has penalties. (00:35:34)

Example of Penalties for Google Search:
1. Creating content that is similar to keywords targeted throughout your site without a lot of text. Having too many low quality pages can hurt your search ranking. (00:36:32)
2. Not having a mobile friendly website with a fast load time. (00:37:54)

Recommended Load Time for Mobile Site: Less than 2 seconds. (00:39:41)

Load Speed Time Tool: GTMetrix.com (00:40:00)

Utilize the Algorithm Technology: Talk about the types of weddings you’d like to shoot, including details. (00:42:44)

Quality Over Quantity: Writing short 2-300 words articles doesn’t cut it anymore. (00:43:27)

Mistakes Made In SEO: (00:44:08)
1. Putting too much priority in the homepage. At least 75% of your search traffic should come from blog posts. (00:44:42)
2. Creating content that doesn’t match what people are searching. Use Google Trends to find what people are searching for, then mix in what you want to talk about with what a user wants to know. (00:49:57)
3. Waiting to blog about a wedding until after the wedding. If you go ahead and start blogging about a venue/wedding, after it is booked, you can drop the images in the post after the wedding and by then it has had time to gain traction with Google. (00:53:08)
4. Including dates or names in your title or url. This causes you to rank for those as keywords rather than the primary topic. (1:00:00)
5. Hoarding old blog posts. Prune your website of old, irrelevant content. (01:03:27)

Everything on your site should be within 3 clicks of the homepage. (01:04:08)

Karen’s Recommended Post Count: 100-120 posts (01:06:23)

Mentioned in this episode:
Honeybook

Links:
photoseolab.com
youtube.com/c/karenjulia

Episode 214: How to Create a Wedding Lead Machine – Jordan Correces

Wedding Lead Machine

Converting wedding leads in an over-saturated market can be challenging, especially when you’re competition is charging less than you. Are you providing your potential couples with the best tools to understand the value you’ll bring on their wedding day?

In episode 214 of the Bokeh Podcast, wedding photographer and educator, Jordan Correces discusses the importance of nurturing your leads to help build trust in the potential relationship! From lead generation to conversion, Jordan shares the three steps he takes to turn those generated leads into paying customers!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Plan tomorrow, today.

PPA: Profit Producing Activities

Book Recommendation:
One Thing – bit.ly/bp-one-thing
How to Win Friends and Influence People – bit.ly/bp-winfriends
Influence – bit.ly/bp-influence
Rich Dad Poor Dad – bit.ly/bp-richdad-poordad

Posing Tip:
Make sure you’re posing your clients in a way that is flattering to their body. In the image below, Jordan advises:
1. Have your couples stand as if a string is pulling them up by their heads, bring the shoulders an inch back, and make sure the bottom of the spine have a curve.
2. Take a look at their legs. Michael is putting all of his weight on his back leg and Kayla has raised one hip over the other to relax the post.

Posing Tips

View Image on Instagram >>

The Lesson: To be successful in business, you have to become a different person (for the better).

The Gear Bag: Canon 5D Mark III & 6D + Sigma Art 35mm 1.4 & 85mm | Excellent 100T

3 Steps to Conversion:
Lead Generation
Lead Nurture
Client Conversion

The Strategy:
1. Create a lead magnet that provides a compelling offer.
2. Collect their email address and place them in an educational email series about your business.
3. Send these leads to the places you’re most active online, where you’re sharing 90% content and 10% CTA.

Links:
jcorrphotography.com
instagram.com/jcorrphotography
bit.ly/weddingleadmachineaccelerator
Untethered Soul – bit.ly/bp-untethered