Episode 381: Off-Camera Flash for Quick Portraits – Amanda Stevens

off-camera flash

Are you ready to incorporate off-camera flash (OCF) into your portraits, but struggle to understand how to operate your gear in a seamless and effective manner?

In episode 381 of the Bokeh Podcast, Amanda Stevens of Fire the Canon discusses three important principles to using OCF without hesitation. Listen in as she shares the products she loves and a few tips for your OCF gear!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: New York City (00:48)

Customer Experience: Making everything a team effort for when you’re not sure of the answer—don’t make anything up. (2:39)

Brand Position (5:26)

Technique for Time: Taking the dog out for a walk and going to the gym to break up the day. (7:48)

Outsourcing/Delegation: Album Design (11:01)

Service Offerings: Celebrity/Athlete Photographer for the Empire State Building, Photographer for the New York Jets Branding and Flight Crew (12:23)

Inspiration in Facebook Groups (14:19)
MagMod – facebook.com/groups/magnetmod/

What is Off Camera Lighting? (17:30)

Amanda’s Experience (17:55)

The Gear Bag: (19:58)
Canon 600s
Maha Rechargeable Batteries Power X – mahaenergy.com

OCF Modes: (26:12)
Electronic Through The Lens (ETTL) – Let the camera choose the settings for you.
Manual – When you’re manually adjusting the settings in your camera and flashes.

Getting Started with OCF: (28:15)
1. Start by knowing your equipment.
2. Know where and “position” your secondary light source.
3. Position your OCF (angled and down)

 

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Magmod Products:
Magmod Sphere – magnetmod.com/products/magsphere
Magbox – magnetmod.com/collections/magbox-system
Magmod Speed Ring – magnetmod.com/products/magbox-speedring

Pro Tip: Use (tool) to run 2 flashes at half power for faster recycle time and longer battery time.

Using Gels for Corrective Color in Camera (43:08)
Do the opposite of what you think: blue for warmer images and orange for cooler images.

Links:
firethecanon.com
instagram.com/FireTheCanon

You May Also Enjoy Episode 47: How To Get Started With Off-Camera Lighting – Francisco Joel Hernandez >>

Episode 351: Introduction to Google Ads – Deirdre Andrews

google ads

Are you interested in testing out Google Ads in your business, but struggle with understanding the platform?

In episode 351 of the Bokeh Podcast, Deirdre Andrews joins us to discuss the basics of getting started with Google Ads! If you’re interested in understanding the value, benefits, and campaign structure of Google Ads, then you’ll want to listen in!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Care about helping people and driving results for them; they’ll feel your intent. (4:45)

Brand Position: Teaching small business owners how to setup and manage their own Google ad campaigns, focusing on small and local business strategy. (9:52)

Technique for Time: Charge what you’re worth so that you aren’t overwhelmed with trying to find time to complete projects. (13:12)

Finding Inspiration (17:14)

Book Recommendations: (19:48)
Building a Storybrand – bit.ly/bp-storybrand
Profit First – bit.ly/bp-profitfirst

Bokehbookshelf.com

Value in Google Ads: Superpower that other platforms don’t have—intent. (23:28)

SEO and Google Ads (36:09)
1. SEO takes time/effort to rank and you don’t control it.
2. Algorithm updates can hurt your efforts.
3. Ads show up at the top of the page.

Campaign Structure (30:05)
Campaigns
Ad Groups (similar to ad sets)
Ads

Ad Groups: Highlight the keywords and impact the ads that you will run for those keywords. (30:05)

Retargeting with Google Ads: (34:43)
Google Display Network – Reaches 90% of the Internet

Links:
definemarketing.ca
instagram.com/definemarketingblog
facebook.com/definemarketingblog

Episode 347: A Vital Component of Strong Search Rankings – Victoria Rayburn

Strong search rankings

Is your website showing up in online searches for your services?

In episode 347 of the Bokeh Podcast, Victoria Rayburn shares her strategy for utilizing long-tail keywords to increase your results for strong search rankings. Listen in as she shares the top tools you should be using to improve the search engine optimization on your website.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Giving couples wedding photos that will help them remember their vows and why they chose their spouse. // Wedding photos for joy-filled couples who can’t wait to be married. (3:44)

Advice for Photographers: Don’t let your work come before your relationships. (9:17)

Outsourcing: (13:08)
Editing
Kiss Books
Web Design

Recipe for Deciding to Outsource: (18:23)
Calculate the COB and determine how much you want to pay yourself.
Look at what is left over, and see what would be feasible.

Develop Systems and Automations (20:03)

Book Recommendations: Superfans by Pat Flynn – bit.ly/bp-superfans (23:40)

BokehBookshelf.com

The Gear Bag: Deodorant (26:06)

Background in SEO (28:00)

First Website’s Biggest Weakness: Speed (30:43)

Tools for SEO:
Google Search Console: search.google.com/search-console
Blog Stomp: stompsoftware.com/blogstomp
WP Smush It: wordpress.org/plugins/wp-smushit
Imagify: wordpress.org/plugins/imagify
Google Pagespeed Insights: developers.google.com/speed/pagespeed/insights
Google Keywords Tool: ads.google.com/home/tools/keyword-planner
The Keyword Tool: keywordtool.io
Moz.com
SEO Yoast: yoast.com/wordpress/plugins/seo

Keywords: Ideas and topics that define what your content is about. (36:10)

Head Keywords: Broad keywords (38:44)

Long-Tail Keywords: Specific keywords that your potential clients would be searching for your services. (40:18)

Primary Benefit of Long-Tail Keywords: Getting your work in front of your ideal customer. (41:13)

5 Rules to Identifying Strategic Long-Tail Keywords: (43:06)
1. You need a long-tail keyword for every page and every blogpost of your website.
2. BUT you need a different long-tail keyword for every page and every blogpost of your website.
3. Your long-tail keyword needs to be relevant to your webpage.
4. Long-tail keywords have 4 or more words.
5. Long-tail keyword should have between 1-100 searches per month.

What’s Next:
1. Create a spreadsheet to track long-tail keywords with the following columns:
– Web Page
– Long-Tail Keyword
– Keyword’s monthly searches
2. Think through ideal client’s searching habits.
3. Go through your list of webpages and match them with a long-tail keyword.

Links:
victoriarayburnphotography.com
instagram.com/victorialrayburn
victoriarayburnphotography.com/how-to-use-long-tail-keywords

Episode 331: An Intro to Chatbots for Marketing – Henry Chen

chatbots

Are you looking for technology to add to your marketing efforts, that will save you time, generate more qualified leads, and offer a unique experience for your clients?

In episode 331 of the Bokeh Podcast, Henry Chen introduces us to unique marketing tactics with chatbots! Listen in as Henry shares the philosophy behind incorporating chatbots into your business, along with the primary benefits and how to get started today!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Capturing multi-cultural, faith, and ethnic weddings specifically to have a stress-free wedding day while telling a personal and timeless story. (2:34)

Advice for Photographers: Treat your business like you’re a business owner. (6:21)

Tools for Business: (11:03)
Google Analytics – analytics.google.com
Google Sheets – google.com/sheets
Excel – products.office.com/en-us/excel
Evernote – evernote.com
Banktivity – iggsoftware.com

Technique for Time: Simplify things as much as possible. (16:19)

Content Recommendations: (19:59)
Pat Flynn – Smart Passive Income – smartpassiveincome.com/shows/spi
Cliff Ravenscraft – cliffravenscraft.com

Review of the AirPods Pro (22:31)

The Gear Bag: Wedding Day Photography Cheat Sheet (24:10)

Miilu Overview (26:18)

Why Chatbots Aren’t Being Used in the Photo Industry: Chatbots seem spammy and impersonal (28:55)

The Chatbot Workflow (33:17)
A chatbot message will pop up for the website visitor.
They click the get support button.
You’ll be notified of the request.
The visitor will be asked a series of personalized questions for their inquiry.

Henry’s First Experience with Chatbots (36:49)

Questions to Ask Yourself When Implementing New Tools in Business (40:49)
How will it benefit you as a business owner?
How will it benefit your potential clients?

The Philosophies that Drive Henry’s Use of Chatbots (40:49)
1. You don’t have to always be in your business or online.
2. You won’t worry about getting leads ever again.
3. You can truly customize your client’s experience based on where they are in the process.

Benefits of Chatbots in Marketing Efforts: (44:33)
1. Saving time from back and forth communication.
2. Create messenger ads on facebook and incorporate chatbots.
3. Omni-channel marketing (being everywhere with our business), without having to physically be there.

Chatbot Integrations: (51:43)
Facebook Messenger
Email
Text/SMS Messaging

Ways to Use Chatbots in Your Photography Business: (55:08)
Segmentation and Filtration of Client Data
Drive your traffic to the chatbot through links, QR codes, or NFCs
Dramatic reduction in number of potential clients who ghost you or don’t respond.

Links:
aevitasweddings.com
instagram.com/aevitasweddings
WeddingChatMarketing.com
instagram.com/henrychen1
The Henry Chen Show – bit.ly/bp-henrychenshow
Success in Wedding Photography – successinweddingphotography.com
Henry’s Youtube Channel – bit.ly/bp-henrychenyt
manychat.com