Episode 331: An Intro to Chatbots for Marketing – Henry Chen

chatbots for marketing

Are you looking for technology to add to your marketing efforts, that will save you time, generate more qualified leads, and offer a unique experience for your clients?

In episode 331 of the Bokeh Podcast, Henry Chen introduces us to unique marketing tactics with chatbots! Listen in as Henry shares the philosophy behind incorporating chatbots into your business, along with the primary benefits and how to get started today!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Capturing multi-cultural, faith, and ethnic weddings specifically to have a stress-free wedding day while telling a personal and timeless story. (2:34)

Advice for Photographers: Treat your business like you’re a business owner. (6:21)

Tools for Business: (11:03)
Google Analytics – analytics.google.com
Google Sheets – google.com/sheets
Excel – products.office.com/en-us/excel
Evernote – evernote.com
Banktivity – iggsoftware.com

Technique for Time: Simplify things as much as possible. (16:19)

Content Recommendations: (19:59)
Pat Flynn – Smart Passive Income – smartpassiveincome.com/shows/spi
Cliff Ravenscraft – cliffravenscraft.com

Review of the AirPods Pro (22:31)

The Gear Bag: Wedding Day Photography Cheat Sheet (24:10)

Miilu Overview (26:18)

Why Chatbots Aren’t Being Used in the Photo Industry: Chatbots seem spammy and impersonal (28:55)

The Chatbot Workflow (33:17)
A chatbot message will pop up for the website visitor.
They click the get support button.
You’ll be notified of the request.
The visitor will be asked a series of personalized questions for their inquiry.

Henry’s First Experience with Chatbots (36:49)

Questions to Ask Yourself When Implementing New Tools in Business (40:49)
How will it benefit you as a business owner?
How will it benefit your potential clients?

The Philosophies that Drive Henry’s Use of Chatbots (40:49)
1. You don’t have to always be in your business or online.
2. You won’t worry about getting leads ever again.
3. You can truly customize your client’s experience based on where they are in the process.

Benefits of Chatbots in Marketing Efforts: (44:33)
1. Saving time from back and forth communication.
2. Create messenger ads on facebook and incorporate chatbots.
3. Omni-channel marketing (being everywhere with our business), without having to physically be there.

Chatbot Integrations: (51:43)
Facebook Messenger
Email
Text/SMS Messaging

Ways to Use Chatbots in Your Photography Business: (55:08)
Segmentation and Filtration of Client Data
Drive your traffic to the chatbot through links, QR codes, or NFCs
Dramatic reduction in number of potential clients who ghost you or don’t respond.

Links:
aevitasweddings.com
instagram.com/aevitasweddings
WeddingChatMarketing.com
instagram.com/henrychen1
The Henry Chen Show – bit.ly/bp-henrychenshow
Success in Wedding Photography – successinweddingphotography.com
Henry’s Youtube Channel – bit.ly/bp-henrychenyt
manychat.com

Episode 294: Creating Powerful Reception Lighting – Kenny Clapp

Reception Lighting

Do your reception photos fall short because you’re not familiar with making the most of your light sources?

In episode 294 of the Bokeh Podcast, Kenny Clapp shares the important principals for creating powerful reception lighting. Listen in this special episode where we scroll through Kenny’s Instagram to review the characteristics of light to look for while you’re shooting.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Baltimore and the DMV area (2:30)

Brand Position: Honest, Meaningful, and Attentive (3:01)

Advice for Photographers: Learn the technical side of photography first. (10:56)

Content Recommendation: (12:38)
inspirephotoretreats.com
Mentors
SLRLounge.com
Youtube.com

Technique for Time: Treat your business like a business and give yourself a timeframe for getting things done.(16:52)

Book Recommendation: Mindset by Carol Dweck – bit.ly/bp-mindset (21:27)

The Gear Bag: Stamping Block – bit.ly/bp-stampingblock (24:10)

What Drew Kenny to Dramatic Lighting: His Experience at Failing with It. (27:20)

Drawing Inspiration:
Magmod How I Shot It Youtube – bit.ly/bp-howishotit
Photography Contests
fearlessphotographers.com
wpja.com

Four Characteristics of Lighting: (36:24)
1. Quantity of Light
2. Quality of Light
3. Color of Light
4. Direction of Light

Quantity & Quality of Light Discussion:

 

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Color of Light:

 

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Direction of Light:

 

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Practical Tips for Reception Lighting: (50:00)
1. Scout your location ahead of time.
2. Don’t overcomplicate things or equipment.
3. Use grid to control your light.
4. Experiment in a controlled manner.

Lighting:
Godox Flashpoint – bit.ly/bp-godoxflashpoint
AD200 – bit.ly/bp-godox-ad200 (55:01)

Mentioned in this Episode:
Eric & Amber Langwa
Eric McAllister – mccallisterphoto.com
Roy Cox – 4-optic.com

Links:
clappstudios.com
instagram.com/clappstudios

Episode 263: A Technical Approach to Your Photographic Style – Rhea Whitney

Photographic Style

Are you looking to dive deep into defining your photographic style? Sometimes we have to go back to the basics of photography!

In episode 263 of the Bokeh Podcast, Rhea Whitney shares the technical aspects of how she approached developing her photographic style. Listen in as she provides an overview of what’s in her gear bag, her go-to camera settings, and her overall vision for her photography.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Serving: DC, Maryland, & Virginia + Houston, Austin, & Dallas

Brand Position: Capturing portraits & weddings for the chic and modern creative & couple.

Advice for Photographers: Invest in education. (24:39)

Book Recommendations: (31:08)
The Rise of the Youpreneur – bit.ly/bp-youpreneur
Secrets of the Six-Figure Woman – bit.ly/bp-6figwoman

The Gear Bag: Prism & Imagination (34:10)

Equipment: (46:07)
Nikon D750 – bit.ly/bp-nikond750
50mm 1.4 – bit.ly/bp-nikon50
85mm 1.4 – bit.ly/bp-nikon85
35mm 1.4 – bit.ly/bp-nikon35
24-70mm 2.8 – bit.ly/bp-nikon24-70
Macro 60mm 2.8 – bit.ly/bp-nikon60
70-200mm – bit.ly/bp-nikon70-200
Godox Flashpoints – bit.ly/bp-godoxflashpoints
Godox AD200 Strobe – bit.ly/bp-godox-ad200

Episode 257: How to Incorporate Film Into Weddings – Heather Anderson

Film in Weddings with Heather Anderson

Have you considered how incorporating film into your wedding photography can drastically improve your client experience and allow you to better connect with your couples?

In episode 257 of the Bokeh Podcast, Heather Anderson reveals how offering both film and digital photography not only sets her apart in her market, but has also helped her slow down to be in the moment with her clients. Listen in as she shares how to incorporate film photography into your business, the advantages of shooting on film, and her own post-production workflow for film after weddings.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Offering film and digital photography services. (01:54)

Advice for Photographers: Be of service to everyone. (9:34)

Meditation Resources: (15:01)
The Wild Unknown Animal Spirit Card Deck – bit.ly/bp-wildunknown
headspace.com
4-7-8 Technique

Book Recommendations: A New Earth: Awakening Your Life’s Purpose – bit.ly/bp-newearth (16:57)

Podcast Recommendations: Oprah Winfrey’s SuperSoul Sundays – bit.ly/bp-oprahsupersoul (17:39)

The Gear Bag: Three Pocket Apron – bit.ly/bp-workapron (18:46)

Heather’s Website Quote: “I specialize in film photography, I love the feeling and aesthetic a film image provokes. Film has pushed me creatively to become a more thoughtful and artful photographer. Shooting in film really forces me to slow down and conceptualize the image before clicking the shutter. This allows me to offer my clients artful and timeless imagery of their wedding day.” (21:15)

Advantages of Working with Film:
1. It’ll slow you down so you’ll notice if their hand looks awkward, the flowers are off, when rings are crooked, etc.
2. When you slow down, it allows you to be in the moment.
3. You take the time to conceptualize the shot you’re about to take.

How do you avoid missing shots when you slow down for film? (26:05)
Hire a second shooter that shoots digital and will be capturing the moments in between and guarantee that you don’t miss the shots.

The Film Gear: (26:57)
Medium Format: Mamiya 645 – bit.ly/bp-mamiya654
35mm: Canon Rebel – bit.ly/bp-canonrebel
Film: Kodak Portra 160 – bit.ly/bp-portra160

Film Tip: Pick your film based on your environment and your couple. (29:53)

Matching Your Images for Hybrid Shooting: c1ick.com

Wedding Film Workflow: (32:57)
1. Mail the film off via FedEx for developing.
2. Note the film has arrived at the lab and the date that the film will be ready.
3. Receive images via WeTransfer.
4. Add to Lightroom, cull, and film match the digitals.
5. Blog the wedding.
6. Upload to online gallery for client delivery.

Average Turn-Around Time: 4-6 weeks

How to Incorporate Film Into Weddings: (35:37)
1. Start shooting film and learning how to use the film.
2. Take a workshop to learn more about the process.
3. Shoot for fun with family & friends.
4. Plan styled shoots and personal projects to get familiar with it.
5. Start using film in your sessions without advertising or charging for it.

Heather’s Lab: thefindlab.com (43:35)

Links:
heatherandersonphoto.com
instagram.com/heatherandersonphotography
facebook.com/heatherandersonphotography
The Untethered Soul by Michael Singer – bit.ly/bp-untethered
Unfold App – bit.ly/bp-unfold
keh.com