Episode 482: How to Use Systems to Grow Your Business – Rachael Crowe

Using Systems to Grow Your Business

We’ve all heard the phrase, “Work smarter not harder,” but it is easier said than done, right?  Maybe not…

Rachael Crowe found that her creativity and motivation was waning due to being “busy” and not having the opportunity to focus on those aspects of business that motivate her. Listen in to episode 482 of The Bokeh Podcast as she shares how she uses systems to grow not only one, but two photography businesses, while still having time to prioritize rest and free time to do things that she enjoys.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position (3:21):
OK Crowe Wedding Photography – Clients work specifically with Rachael as an internationally published wedding photographer.
Willow Wedding Co –  Providing professional photography services while matching the client’s needs  – Quality at a lower price point.

Client Experience – Communication is key! (11:54)

Time Management (18:40)

Working Intentionally vs. Being Lazy (29:55)

How Rachael can be an artist while thinking from an entrepreneurial mindset (34:57)

The “5 Why’s” Exercise  (39:31)

What are Systems? (46:00)
Rachael created her systems by identifying which tasks could be:
1. Combined
2. Delegated
3. Automated

Key Systems that have made the biggest impact on Rachael’s businesses (55:28)
1. Honeybook
2. Calendly
3. ClickUp

Links:
okcrowe.com
willowwedding.co
www.instagram.com/okcroweweddings
Honeybook
Calendly
ClickUp

Episode 466: Simple Steps to Protecting Your Client’s Files – Livingston Lee

Securing Client's Files

As a creative, you’re likely avoiding the technical aspects and responsibilities that come with protecting your client’s files. We get it—securely setting up a backup system can feel intimidating.

In episode 466 of the Bokeh Podcast, Livingston Lee reviews the 3-2-1 rule to protecting your files and why it’s so important for you to prioritize your backup system. Listen in as he shares his own system and the tools he prefers to use in his business!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Investing in Day Trading (1:32)
Investopedia
How to Day Trade for a Living by Andrew Aziz

Brand Position: Photography & video at a fair price with albums in each package. (6:07)

Client Experience: Be upfront, honest, and humble. (13:23)

“People only get upset if they feel confused or lied to.” – Nina Larsen Reed Bokeh Podcast Episode 456

Technique for Time: Automation (21:00)

Delegation/Outsourcing: Editing (23:48)

Book Recommendations: (32:11)
Blink by Malcom Gladwell
The Tipping Point
Leaders Eat Last
Rich Dad, Poor Dad

bokehbookshelf.com

Protecting Your Images & Data (34:35)

Have a Backup by Shooting on Two Cards (38:51)

The Three, Two, One Rule: 3 copies of your data in 2 formats and 1 copy offsite. (44:09)
1. Original – On computer
2. Copy 1 – NAT Server (Synology) (Format 1)
3. Copy 2 – Server Backed Up to External Hard drive (Format 2)
4. Copy 3 – Backblaze Backup

Using Backblaze (53:12)

Links:
Livingstonlee.com
instagram.com/livingstonleephoto
facebook.com/livingstonleephotography
twitter.com/livingstonlee
Youtube Livingston Lee
theweddingreport.com
Kenny Clapp’s Bokeh Podcast Episode
External Hard drive Westin Digitals

Episode 440: Organization Isn’t Just For Nerds – Tracy Moore

organization

Organization—it’s a word most creatives hate. We’re here to tell you that it doesn’t have to be a bad word and it isn’t just for nerds.

In episode 440 of the Bokeh Podcast, Tracy Moore shares how organization can make a powerful and positive impact on your efficiency in business. Listen in as she shares the benefits of her favorite systems and softwares!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Trouble-Maker Photographer for Adventurous Senior Girls (9:34)

Adventurous Do Good Contest (11:32)

Customer Service: Be interested in them. (14:39)

Technique for Time: (21:19)
Time Blocking
Eisenhower Method

Delegation/Outsourcing (28:18)

Book Recommendations: (38:57)
How to Win Friends and Influence People by Dale Carnige ?
Never Split the Difference
15 Invaluable Laws of Growth
How to Win Friends and Influence People for Teen Girls

bokehbookshelf.com

FOCUS Mastermind (41:17)
F – Finding Your Niche
O – Optimizing Your Brand
C – Client Acquisition
U – Unforgettable Client Experience
S – Systems & Sales

3 Major Benefits of Systems (44:35)
1. Time Saving (46:27)
2. Better Client Experience (53:37)
3. More Income Overall (55:14)

Systems Tracy Has in Place (57:27)
Client Galleries
Contracts & Invoicing

Deciding on Softwares (58:32)
Good Reputation
Word of Mouth
Client Facing Experience
Time Saving

Softwares (1:01)
Shootproof for Client Galleries and Contracts
Simplebooklet
Survey Monkey
Dropbox
Square
Kajabi

Links
tracymoorephoto.com
instagram.com/tracymoorephoto
The Art of Witty Banter by Patrick King
Chalene Johnson

Episode 361: A Smart Client Workflow – Chelsy Weisz

Smart Client Workflow

Have you set up amazing and efficient client workflows in your business?

In episode 361 of the Bokeh Podcast, Chelsy Weisz joins us to discuss important principals behind a smart client workflow, along with the primary stages you should plan to incorporate. If your workload feels light due to rescheduling sessions due to COVID-19, now is the time to prepare for when you hit your busy season and don’t have as much free time!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Setting your expectations so that you can exceed them. (5:52)

Brand Position: (7:59)
Photography Brand – Educate & Inspiring Brides in Northwest North Dakota to Turn into a Wife
Education Brand – Preparing Your to Transform Your Business into What You’re Supposed To Do

Outsourcing/Delegation: Editing, Virtual Assistant, Podcast Editing (15:33)

Book Recommendations: Start with Why by Simon Sinek – bit.ly/bp-startwithwhy (20:40)

bokehbookshelf.com

Why Chelsy Loves Workflow (24:01)

Four Stages of Photo Sessions: (24:00)
1. Inquiry
2. Pre-Session
3. Post-Session
4. Ongoing and Marketing
Optional 5. Pre-Sale
Optional 6. Post Sale

Setting Up Workflows: The system you develop needs to be easy to duplicate (tracking, templates, etc) (29:00)

Creating Tasks for Each Stage’s Workflow (34:37)

Using a CRM to Manage Automated Emails (42:25)

Links:
chelsyweisz.com
instagram.com/chelsyweisz
Lindsay Letters Calendar – lindsayletters.co/collections/the-creatives-calendar
thewisephotographerpodcast.com
Ashlyn Write’s Course – copywritingforcreatives.ashlynwrites.com
The Emyth – bit.ly/bp-emyth