Episode 246: Nicole Bissey – How to Charge What You’re Worth

Charge What You're Worth

Are you struggling to develop a pricing model that not only pays your bills, but also reflects the value you place on your business?

In episode 246 of the Bokeh Podcast, Nicole Bissey shares how she partnered with another photographer to create a business model that allowed them to combine their individual prices and still book clients. Listen in as she explains how you should create a unique value proposition in order to increase your prices and charge what you’re worth.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Create a routine and set boundaries. (1:31)

Staying Present: Meditate with the Calm App (5:57)

Book Recommendation: How to Win Friends and Influence People – bit.ly/bp-winfriends (9:58)

Advice for Photographers: No opportunity is too good for you. (15:08)

The Gear Bag: Nikon D850 (16:20)

Brand Position: Wedding photographers who want the real shit. (18:46)

Price Increase with their Merger: When merging their separate wedding businesses, they had to double their prices to compensate for the merge. (24:50)

How to Increase Your Prices: (28:56)
1. Find a mentor who can help you review your work and review your finances to understand what you need to make.
2. Figure out who your client is and how they want to be served.
3. Figure out the level of service you want to provide.

Links:
Blkcoffeephoto.com
instagram.com/blkcoffeephoto
Matt Odom’s Episode: bit.ly/bp-245
Keh.com
theweddingreport.com

Episode 121: Integrity as a Pathway to a Thriving Business – Megan Newton

Integrity - Megan Newton

Are you exuding integrity in your business as a way to build a better client experience and set yourself apart from others?

In episode 121 of the Bokeh Podcast, Megan Newton shares how maintaining integrity in her business has allowed her to gain the trust and loyalty of her clients. Listen as she shares six ways you can proactively treat your clients with a higher level of integrity.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Megan’s Aha Moment: Megan would sing praises of her business when it was doing well and talk negatively about it when it wasn’t meeting her needs until someone pointed out that she was in an unhealthy relationship with her business.

Time Technique: Set aside time to be together at the beginning of your day.

Brand Position: Sophisticated, moment inspired imagery for authentic and intentional couples.

The Gear Bag: Canon 5D Mark III, Sigma 50mm

Integrity: The quality of honesty.

“Collaboration allows for you to be in power with your client as opposed to power over your client.”

Six Steps to Integrity:
1. Invest in time with your client.
2. Be transparent in how you intend to use the images.
3. Share your client’s images with them for approval and experience before you share on social media.
4. Ask permission again before sharing.
5. Delivering images on time to the clients.
6. Arriving on time to set events and meetings.

Links
Website: megannewtonphotography.com
Facebook: Megan Newton Photography
Instagram: @megnewton
Episode 101: Ryan Dugger – How to Become a Full-Time Photographer 
The Four Agreements – Don Miguel Ruiz
iEmpathize

Episode 98: I Started My Business at 16 – Hope Taylor

Business at 16 - Hope Taylor

Are you nervous to start your own photography business? Maybe the thought of entrepreneurship scares you.

In episode 98 of the Bokeh Podcast, Hope Taylor shares how, at 16-years-old, she began building her successful photography business. From personalizing your branding to creating a solid support system, Hope shares the advice she would give to young entrepreneurs who are building their businesses.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Hope’s Aha Moment: When Hope was starting her business at the age of 16, she faced a number of obstacles in convincing those around her that she should pursue this dream. When she realized that she could stand her ground, it was enough to get her to where she is today.

How Parent’s Can Support Their Child’s Dream: Read Supporting & Parenting a Young Entrepreneur

Technique for Time:
1. Batch similar tasks into the same day/timeframe.
2. Set up a full-time autoresponder that has information for everyone that could possibly email you.

Hope’s Weekly Schedule:
Mondays: Blog Posts & Social Media Scheduling
Tuesday: Editing in the Morning & Shooting in the Afternoon
Wednesday: Margin Day
Thursday: Editing in the Morning & Shooting in the Afternoon
Friday: Margin Day

Hope’s Brand Position: Hope began her business by marketing as an individual, not a business. While she shares about her services, she is primarily sharing about her and her life.

The Gear Bag
Favorite Camera Body: Canon 5d Mark III 
Favorite Lens: Sigma 50mm f/1.4
Favorite Camera Bag: Kelly Moore Backpack
Favorite Accessory: Black Rapid Crossbody Camera Strap

Two Biggest Challenges of Starting a Business at 16:
1. Having to overcome the criticism of pursuing a non-traditional career at a young age.
2. Earning the trust of your clients when you’re so young, but also knowing your place in the industry.

Two Biggest Rewards:
1. Dealing with the criticism at such a young age prepared her for the backlash she gets today from having a larger following on social media. If it weren’t for that, she wouldn’t have developed a thick skin to brush off some of the hateful comments she does receive.
2. She had the ability to travel and grow her business in place of her college education. She views the conferences and workshops she attended as her education, yet she was able to pay for the investment in a way she wouldn’t have been able to if she had gone to college.

Three Mistakes New Photographers are Making:
1. Some photographers are only sharing their work and not including themselves in their brand. This disconnects potential clients from photographers.
2. Some photographers aren’t setting intentional work hours.
3. If you’re not streamlining your business and creating processes will create chaos and stress.

What New Photographers Should be Doing:
Brainstorm 3-5 connection points that have to do with your personality, not your business. Incorporate those into your marketing to add value to you as an individual, but also attract clients that can connect to those interests.

Photographers Mentioned in this Episode:
Amy & Jordan Demos
Katelyn James
Justin & Mary
Jasmine Star
Amanda Hedgepeth

Links:
United Conference
Creative at Heart Conference
Hope’s Mom’s Blog Post: Supporting & Parenting a Young Entrepreneur
Honeybook | 50% off Referral Link
Rising Tide Society
hopetaylor.com
hopetaylorblog.com
Facebook: Hope Taylor Photo
Instagram: @hopetaylorphotography
Instagram: @athomewithhope
Joshua Foer – Moonwalking with Einstein

Episode 90: How to Turn Your Passion into a Sustainable Business – Adam Mason

Sustainable - Adam Mason

Are you looking to turn your passion for photography into a sustainable business?

In episode 90 of the Bokeh Podcast, Adam Mason shares about his start in photography, his role in educating entrepreneurs, and the passion that inspired it all. Listen as he provides three steps to build the foundation for a sustainable business.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, add to your playlist on Stitcher, or listen on Overcast.

Adam’s Aha Moment: When first starting out in his business, Adam’s client’s continued to mention that his personality and who he was made an impact on their decision to hire him. Eventually Adam realized that he needed to incorporate himself into his branding.

Technique for Free Time: Halfway through each month, Adam and his wife will send each other the events they have planned and also share a calendar on Google doc.

“If you fail to plan, then you plan to fail.”

Adam’s Brand Position: Adam’s goal for his photography business is to capture photographs of couples that reflect them. He doesn’t want his images to say “Adam Mason,” he wants them to truly embody the couple. This positioning sets him apart from other DC area photographers.

The Gear Bag: 35mm 1.4

How to Maintain a Sustainable Business
1. Ensure that your business is profitable while managing business expenses.
2. Make time for your personal needs to establish a work-life balance so you don’t burn out.

Three Steps To Building a Sustainable Business
1. Determine the facets in your life and business that your passionate about to focus on that will benefit you the most.
2. Be yourself and let that shine in your work.
3. Go for your dreams.

Photographer’s Mentioned in this Episode:
Tony Hoffer
Abby Grace
Natalie Franke

Links:
The Tim Ferris Show
The Bearded Tog on iTunes
Instagram: @thebeardedtog
Instagram: @masonphotography
Website: adammason.com