Episode 287: Less is More: Stand Out With Less Website Copy – Rachel Greiman

Less Website Copy

Are you losing potential clients because they’re getting lost in all of the copy you have on your website?

In episode 287 of the Bokeh Podcast, Rachel Greiman of Green Chair Stories explains how sometimes less is more when it comes to the text on your website. Listen in as she shares how to create well-balanced website content and cull your copy for killer conversion.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: (7:00)
For Photography – Capture the unbelievably ordinary moments that parents miss every day.
For Copywriting – I show people what makes themselves special even when they can’t see it.

Advice for Photographers: Everyone else made it up so you can to. (13:29)

Technique for Time: Start your day without meeting anyone else’s needs besides your own. For example, wake up before your baby to have time for yourself. (17:20)

Book Recommendation: Essentialism by Greg McCowen (20:39)

The Gear Bag: Snacks – Larabar & Peanut Butter Packets (22:40)

Balancing Your Website Copy (28:43)

Cull Your Copy for Killer Conversion:
1. Use prominent Calls to Action.
2. Don’t expect your photos to do the talking. Let your words sell you.
3. Let your past clients sell you by adding testimonials.
4. Don’t write a single word that is not true.

Links:
greenchairstories.com
instagram.com/greenchairstories
Episode 267 w/ Layers Photo – bit.ly/bp-267
ferjuaristi.com
Episode 243 w/ Karen Julia – bit.ly/bp-243
Episode 270 w/ Shares Davenport – bit.ly/bp-270

Episode 280: How to Tell Stories With Boudoir Photography – Tasha Koetsch

Tell Stories with Boudoir

Are you capturing more than beautiful portraits for your boudoir clients? What if you could create a storybook from each session that better portrayed the nuance of your client’s personality?

In episode 280 of the Bokeh Podcast, Tasha Koetsch of Wanderlust Boudoir describes how she approaches her boudoir sessions with the intent of telling a story. Listen in as she describes her process for creating storybooks for her clients, and how she helps develop that storyline throughout the session!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Redefining beauty through storytelling with boudoir photography.

Advice for Photographers: Network and build your community. (6:55)

Technique for Time: Scheduling on your calendar. (10:15)

Content Recommendations: CreativeLive, Kelbyone?, Associateion of International Boudoir Photographers, DoMore, Bokeh Podcast, (13:33)

The Gear Bag: Copper pipes, tea candle holders, chandelier glass(16:02)

Ways to Define Their Story: (27:04)
1. What props the client brings in for the session.
2. What theme they want to portray in their session.
3. What the client wears in the session

Style Closet Tips: Encourage clients to bring a black and nude thong to wear under the pieces.

Links:
wanderlustboudoirstudio.com
instagram.com/wanderlust_boudoir
calendly.com
Matt Mathews Episode: bit.ly/bp-268
theboudoiralbum.com

Instagram Posts Mentioned in this Episode:

Episode 229: Snapshot: The Way We Learn – Alex Arnold

Learn - Alex Arnold

Sometimes the most bizarre experiences can help us develop as a photographer.

In episode 229 of the Bokeh Podcast, Alex Arnold tells the story of how documenting photos of safe-houses from the Cold War helped prepare him for the hectic pace of wedding photography!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Capture weddings, portraits and food.

Advice for Photographers: Find a mentor.

The Gear Bag: 50mm & 70-200mm

Alex’s Cold War project relates to wedding photography because you’re having to work fast and on a specific schedule to ensure everything is captured.

Links:
Alexarnoldphotography.com
instagram.com/alexarnoldfoto
Honeybook.com

Episode 100: Storytelling for Marketing – Megan Kuethen

Storytelling - Megan Kuethen

Is your marketing voice truly telling a story to your audience?

In episode 100 of the Bokeh Podcast, photographer and storytelling Megan Kuethen shares how she took her background in storytelling and created a unique brand position in her market. Listen as she shares two big ideas to telling your story!

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


Megan’s Aha Moment: You have to treat yourself like a business if you want your clients to treat you like a business.

Megan’s Brand Postion: The Storyteller

The Gear Bag: Nikon D750 with 50 mm f1.4

Photographers Mentioned in the Episode:
Henri Cartier-Bresson

Two Storytelling Principles:
1. Stories are personal, so it only works when it is authentic.
2. Start now, because you already have a story that your audience is waiting to hear.

Links
megankuethen.com
Instagram: @megankuethen // @megankuethenphoto
Facebook: Megan Kuethen
Brand Positioning – the place that a brand occupies in the mind of the customer and how it is distinguished from products from competitors.
The Count of Monte Cristo
Jab Jab Jab, Right Hook – Gary Vaynerchuk