Episode 337: How to Incorporate Video Services into Your Photography Brand – Benjamin Davis

video services

As a photographer, are you intimidated by the idea of adding video services to your brand?

In episode 337 of the Bokeh Podcast, Benjamin Davis of Yamean Studios joins us to discuss the benefits of adding video as not only a service, but as a marketing tool. Listen in as he shares a few fun and simple ways you can get started with creating video content at your next session!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Make engaging branded content and thoughtful films centered around experience, energy and perspective. Emotional connection through storytelling; by touching the heart, you can move the mind.

Advice for Photographers: Don’t rush the process. (13:58)

Technique for Time: Dedicate the first 3 hours of the day to you and your family. (18:30)

Content Recommendations: The Studio Sherpas? Podcast (21:12)

Videographer vs. Cinematographer (23:57)

The Gear Bag: Cheezits, Christmas lights, and prisms. (25:35)

Detriment if You Don’t Incorporate Video Into Your Brand:
1. Google loves video for the purposes of SEO
2. Video appeals to mobile users.
3. Encourages social shares.
4. Video is psychological with story telling.

Multitasking on Wedding Days (35:16)

Adding Video to Your Photography Business: 
1. Use a mic to get the audio from your session.
2. Put your photos into a slideshow with audio in Final Cut Pro
3. Do some behind the scenes videos during sessions. (Film in horizontal and adjust for other platforms in post).
4. Do testimonials after a session is over.

“By 2021, 87% of the internet will be video.”

Programs & Equipment Mentioned:
Final Cut Pro X – apple.com/final-cut-pro
Filmic Pro – filmicpro.com
GoPro Hero 8 – bit.ly/bp-goprohero8
Lab Mic: Tascam DR 10-L – amzn.to/2PX1ifm
instamic.io

Links:
dopeweddingfilms.com
yameanstudiosfilms.com
instagram.com/yameanstudios
facebook.com/groups/envysion
Workshop: yameanstudiosfilms.com/education

Episode 287: Less is More: Stand Out With Less Website Copy – Rachel Greiman

Less Website Copy

Are you losing potential clients because they’re getting lost in all of the copy you have on your website?

In episode 287 of the Bokeh Podcast, Rachel Greiman of Green Chair Stories explains how sometimes less is more when it comes to the text on your website. Listen in as she shares how to create well-balanced website content and cull your copy for killer conversion.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: (7:00)
For Photography – Capture the unbelievably ordinary moments that parents miss every day.
For Copywriting – I show people what makes themselves special even when they can’t see it.

Advice for Photographers: Everyone else made it up so you can to. (13:29)

Technique for Time: Start your day without meeting anyone else’s needs besides your own. For example, wake up before your baby to have time for yourself. (17:20)

Book Recommendation: Essentialism by Greg McCowen (20:39)

The Gear Bag: Snacks – Larabar & Peanut Butter Packets (22:40)

Balancing Your Website Copy (28:43)

Cull Your Copy for Killer Conversion:
1. Use prominent Calls to Action.
2. Don’t expect your photos to do the talking. Let your words sell you.
3. Let your past clients sell you by adding testimonials.
4. Don’t write a single word that is not true.

Grab Rachel’s Guide to Write Your Site Right for 15% off using the code BOKEHPODCAST here: greenchairstories.com/the-guide

Links:
greenchairstories.com
instagram.com/greenchairstories
Episode 267 w/ Layers Photo – bit.ly/bp-267
ferjuaristi.com
Episode 243 w/ Karen Julia – bit.ly/bp-243
Episode 270 w/ Shares Davenport – bit.ly/bp-270

Episode 280: How to Tell Stories With Boudoir Photography – Tasha Koetsch

Tell Stories with Boudoir

Are you capturing more than beautiful portraits for your boudoir clients? What if you could create a storybook from each session that better portrayed the nuance of your client’s personality?

In episode 280 of the Bokeh Podcast, Tasha Koetsch of Wanderlust Boudoir describes how she approaches her boudoir sessions with the intent of telling a story. Listen in as she describes her process for creating storybooks for her clients, and how she helps develop that storyline throughout the session!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Redefining beauty through storytelling with boudoir photography.

Advice for Photographers: Network and build your community. (6:55)

Technique for Time: Scheduling on your calendar. (10:15)

Content Recommendations: CreativeLive, Kelbyone?, Associateion of International Boudoir Photographers, DoMore, Bokeh Podcast, (13:33)

The Gear Bag: Copper pipes, tea candle holders, chandelier glass(16:02)

Ways to Define Their Story: (27:04)
1. What props the client brings in for the session.
2. What theme they want to portray in their session.
3. What the client wears in the session

Style Closet Tips: Encourage clients to bring a black and nude thong to wear under the pieces.

Links:
wanderlustboudoirstudio.com
instagram.com/wanderlust_boudoir
calendly.com
Matt Mathews Episode: bit.ly/bp-268
theboudoiralbum.com

Instagram Posts Mentioned in this Episode:

Episode 229: Snapshot: The Way We Learn – Alex Arnold

Learn - Alex Arnold

Sometimes the most bizarre experiences can help us develop as a photographer.

In episode 229 of the Bokeh Podcast, Alex Arnold tells the story of how documenting photos of safe-houses from the Cold War helped prepare him for the hectic pace of wedding photography!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Capture weddings, portraits and food.

Advice for Photographers: Find a mentor.

The Gear Bag: 50mm & 70-200mm

Alex’s Cold War project relates to wedding photography because you’re having to work fast and on a specific schedule to ensure everything is captured.

Links:
Alexarnoldphotography.com
instagram.com/alexarnoldfoto
Honeybook.com