Episode 303: How to Leverage IGTV for Your Business – Anesha Collins

IGTV

Does overthinking your strategy for IGTV cause you to avoid using it altogether?

In episode 303 of the Bokeh Podcast, Anesha Collins joins us for a second video marketing episode to discuss the benefits of IGTV. Listen in as she shares how to easily develop content for your channel, along with creative ways to leverage Instagram’s platform!

Bonus: She’s even sharing how you can get the swipe up feature without having 10k followers on Instagram!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Learn more about Anesha: Episode 258 (1:11)

Anesha’s Processing (3:17)

Editing Skin Tones (10:09)

Introduction to IGTV (17:00)
IGTV app

Anesha’s IGTV Channel: instagram.com/unashamedimaging/channel

Adding to IGTV from Desktop: (19:48)
1. Log into IG and go to your IGTV channel.
2. Click the upload button.
3. Add new IGTV video (within length and size parameters of IGTV).
4. Add the cover, details, description, feed preview, and share to FB Page. TIP: Save it as a draft.

Video Length Limits on Instagram: (21:52)
Stories – 15 seconds
Feed – 60 seconds
IGTV – 15 minutes from phone and 60 minutes from web.

Feed to IGTV Preview Feature: Make the first 60 seconds of your preview compelling enough to get people to your IGTV video. (22:27)

Three Benefits of IGTV:
1. You already have a following on Instagram (unlike starting new on youtube).
2. Consumers are ready to buy on Instagram, but learn on Youtube.
3. If you have less than 10k followers, you can get the Swipe Up feature.

“Scared money doesn’t make money” – Britney Han

Three Concepts for Content Creation on IGTV:
1. Make sure that your CTAs make sense and are relevant.
2. Be unique in the content you’re creating.
3. Repurpose content from other platforms and think through the formatting.

Three Creative Ways to Leverage IGTV for Business:
1. Tutorials, Webinar, Series, Education, Entertainment, and Product Showcasing
2. Highlight Behind the Scenes
3. Low Cost Advertising

“I shoot for the message, not for the length.”

Links:
unashamedimaging.com
Instagram.com/unashamedimaging
Learn with AC Collective – unashamedimaging.com/education
instagram.com/learnwithac
Facebook Group: bit.ly/learnwithac

Episode 270: Leveraging Pinterest to Grow Your Photography Business – Sharee Davenport

Pinterest to Grow Photography Business - Sharee Davenport

Have you considered the potential marketing opportunities you could have on Pinterest’s searchable platform?

In episode 270 of the Bokeh Podcast, Sharee Davenport guides us through the effective benefits of leveraging Pinterest as more than just a social media platform. Listen in as she shares the primary principles to effectively using Pinterest, along with quick tips ensure your pins are seen!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Colorado (1:30)

Photographing: Weddings & Elopements (1:30)

Brand Position: Building strong relationships with clients. (2:16)

Advice for Photographers: Stop trying to curate who you are to be who you think people want you to look like. (9:12)

Technique for Time: Working Monday-Friday while her son is in school. (12:55)

Book Recommendations: How to Win Friends and Influence People (17:08)

The Gear Bag: Boutonnière Pins (19:02)

Benefits of Pinterest:
1. Drive traffic to your site.
2. Get found based on keywords for inspiration, planning, venues you’ve shot at, etc.

Pinterest Keyword Tips: Add alt-text keywords to your photos (Blogstomp, WordPress, Narrative, Lightroom, etc.) Bonus: Adding it in before Pinterest will help you with SEO and Pinterest. (30:09)

Principles to Effectively Using Pinterest: (31:17)
1. Use strong searchable keywords in your pins.
2. Stop following the 80/20 rule unless you’re a blogger or influencer.
3. Funnel users to a specific page on your website.

Quick Tips: (31:17)
1. Turn your Pinterest into a business account and move anything that doesn’t backlink to your website to a secret board.
2. Utilize the 500 characters for your alt text.

Links:
Shareedavenport.com
instagram.com/shareedavenport
facebook.com/shareedaveportphotographer
pinterest.com/shareedavenport/pins
analytics.google.com
hustleandflow.net
evolveworkshops.org

Episode 261: Hacking Instagram for Better Engagement – Devin Robinson

Instagram Engagement - Devin Robinson

Have you attempted to grow your Instagram following, but want to ensure you  genuinely engage with potential followers?

In episode 261 of the Bokeh Podcast, Devin Robinson shares his secret to streamlining authentic engagement on Instagram. Listen in as he shares how you can start growing your Instagram following today!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Bold & Intimate Wedding Photographers Dedicated to Capturing Images that Evoke Emotion (5:46)

Advice for Photographers: Prioritize your life. (14:05)

Technique for Time: Outsourcing to get your time back. (19:43)

Book Recommendations: Launch – bit.ly/bp-launch (25:49)

Streamline Authentic Instagram Engagement: (35:22)
1. Follow new accounts as often as possible.
2. Unfollow inactive users.
3. Search for big events in your area on Instagram and follow people that look like your target bride.
4. Begin engaging with those accounts, using keyboard shortcuts.

Creating Keyboard Shortcuts: Setting > General > Keyboard > Text Replacements (40:58)

Links:
anchorandveilphotography.com
instagram.com/anchorandveil
Anchorededucation.co
education.anchorandveilphotography.com
9forty4.com
nathan@photographersedit.com
kreativsummit.com– January 27-29, 2020 in Orlando FL
Reawaken the Giant Within – Tony Robbins – bit.ly/bp-reawaken
The Anchored Podcast – anchorandveilphotography.com/anchored-podcast

Episode 226: Snapshot: Facebook Ads – Chip Dizard

Facebook Ads with Chip Dizard

Are you ready to strategically place your photography brand in front of your ideal clients online?

In episode 226 of the Bokeh Podcast, Chip Dizard reveals the benefits of Facebook advertising and how to easily market to potential clients! Listen in as he shares three simple ways you can improve your Facebook advertising campaigns today!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Helping people tell their story and assisting creators create.

Advice for Photographers: Know your customers are so you can focus on your target market.

The Gear Bag: Canon 24-70mm 2.8

3 Ways to Improve Your Facebook Ads:
1. Know who your customer is.
2. Know what cold traffic is and how to approach those people.
3. Offer something of value for free.

“The sweetest thing for someone’s ears is to hear their name and know that you know them.”

Links:
chipdizard.com
Chipdizardweddings.com
instagram.com/chipdizard
chipdizardweddings.com/fbadsimpact
wppiexpo.com
Showit.co
tomayiacolvin.com
tomayiacolvineducation.com/thecookout2019
chipdizardweddings.com/moments
garyvaynerchuk.com
Jab Jab Jab Right Hook by Gary Vaynerchuk: bit.ly/bp-jab