Episode 338: Marketing with Instagram to Your LOCAL Market – Christine Tremoulet

local market

Does it feel like you’re failing at your Instagram marketing game, because you’re no where near the 10k follower mark? Maybe you have 10k followers, but you’re not booking clients!

In episode 338 of the Bokeh Podcast, Christine Tremoulet joins us to explain how you can implement a successful Instagram strategy in your local market with or without a large following. Listen in as she shares how to adjust your Instagram marketing plan and create more qualified leads locally, through engagement, hashtags, and a little bit of strategy.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Photographer, story strategist, and confidence catalyst.

Draw Clients In That Don’t Know You (13:21)

Marketing on a Global Level (30:40)

Why 10k+ Followers Isn’t an End-All (36:22)

Be Mindful of Your Hashtags (39:04)

Connecting Locally: (41:15)
Who are you following and engaging with? Are they your potential clients?
1. Start connecting with people who match your ideal client, along with the people who comment on their posts.
2. Start connecting with other businesses and add value to those businesses publicly.
3. Make a short list that you can really focus on regularly.

Using Hashtags: (47:57)
1. Don’t just use the ones everyone else is using.
2. Use hashtags that relate to your local market.
3. Use all 30 hashtags that Instagram allows.
4. Use Instagram search for hashtag research.

Optional Instagram Strategy: (55:05)
Create a personal account to get inspired by other photographers so that your business account is following and engaging with your target market.

Links:
christinetremoulet.com
instagram.com/christinetremoulet
goinstalocal.com
christinetremoulet.com/instalocal
ChristineTremoulet.com/hashtastic

Bonus Content:

Do you find yourself questioning how to define your brand position while listening to the Brand Position section of our Bokeh Podcast interviews?

In this bonus clip from episode 338 with Christine Tremoulet, we take a deeper dive into the topic of brand position. Check out this 30 minute conversation where Christine shares practical, actionable, and inspirational advice on defining your brand position!

Episode 330: The Pinterest Marketing Strategy for Wedding Photographers – Vanessa Kynes

Do you want to add Pinterest to your marketing strategy, but get confused on how to use the platform to grow your business?

In episode 330 of the Bokeh Podcast, Vanessa Kynes explains why she believes Pinterest is one of the most underutilized, yet important social media platforms for photographers! Listen is as she highlights the unique benefits of Pinterest and the steps you need to take in order to get started with your Pinterest strategy!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Help creative small businesses craft traffic generating Pinterest marketing strategies so you can spend less time marketing your business and more time on your unique creative work. (4:50)

Advice for Photographers: Niche down as early as possible. (6:39)

Technique for Time: (11:36) Set aside time where you’re not working. Batch your work and organize it in a planner

Content Recommendations: (16:05)
Essentialism by Greg McKeown – bit.ly/bp-essentialism
Start With Why by Simon Sinek – bit.ly/bp-startwithwhy
Deep Work by Cal Newport – bit.ly/bp-deepwork

Why Pinterest is Left Behind: People are confused and afraid to use a more confusing platform. (21:33)

Powerful Pinterest Statistics: (23:54) 64% of brides used Pinterest for Inspiration 81% of sinners use Pinterest to plan their wedding before they’re even engaged.

Benefits of Pinterest: (27:17)
1. Traffic generation for the long-term play.
2. Brand awareness and discovery.

Getting Started with Pinterest: (36:06)
1. Optimize your Pinterest profile. Switch to a Business Account, Add location to your name and bio if location-based.
2. Keyword Research to identify what you should be creating.
3. Create fresh content weekly and automate your Pinterest strategy with tailwind.

Links:
vanessakynes.com Pinterest Startup Guide: vanessakynes.com/pinterest-start-guide Blog Post for Photographers: vanessakynes.com/how-to-use-pinterest-for-your-photography-business Pin Progress Course: bit.ly/bp-pinprogress tailwindapp.com

Episode 322: Building Facebook Ads that Book – Kendra Lynece

facebook ads

Have you thought through every detail when it comes to running a successful Facebook advertising campaign for your photography business?

In episode 322 of the Bokeh Podcast, Kendra Lynece walks us through her step-by-step guide to creating great Facebook ads. Listen in as she shares about the importance of your targeting, ad content, landing pages, and email sequences to better convert your audience into paying customers.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The fun and romantic wedding photographer. (4:13)

Advice for Photographers: Don’t be afraid to invest in your business. (11:02)

Time Technique: There is no such thing as balance and accept it. To combat, she gets up at 5:00AM and makes time to meditate. (13:10)

Book Recommendation: (19:32)
You are a Badass by Jen Sincero

The Gear Bag: Vegan Protein Bars or Larabars (20:49)

The Importance of Brand Position in Your Facebook Ads (25:08)

Setting Up Your Facebook Ads: (26:08)
Start with your intention
Write out your email sequence emails
Create a landing page to drive them that.
Build your audience.
Build your ad.

Email Sequence for Lead Generation: (32:50)
An email that includes a wedding guide
A friendly reminder
An additional reminder
A final reminder

Building Your Landing Pages (36:19)
Example: kendralynece.com/in-home-lifestyle-session-special

Building Your Audience (39:47)
Audience Insights
Interests that match your ideal clients

Potential Interests: The Knot, Wedding Wire, Hayley Paige

Freebie: kendralenyce.com/ads

Links
kendralynece.com
instagram.com/KENDRALYNECE
kendralynece.com/ads
chipdizard.com
thephotocookout.com
Chip’s Episode – bit.ly/bp-226

Episode 303: How to Leverage IGTV for Your Business – Anesha Collins

IGTV

Does overthinking your strategy for IGTV cause you to avoid using it altogether?

In episode 303 of the Bokeh Podcast, Anesha Collins joins us for a second video marketing episode to discuss the benefits of IGTV. Listen in as she shares how to easily develop content for your channel, along with creative ways to leverage Instagram’s platform!

Bonus: She’s even sharing how you can get the swipe up feature without having 10k followers on Instagram!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Learn more about Anesha: Episode 258 (1:11)

Anesha’s Processing (3:17)

Editing Skin Tones (10:09)

Introduction to IGTV (17:00)
IGTV app

Anesha’s IGTV Channel: instagram.com/unashamedimaging/channel

Adding to IGTV from Desktop: (19:48)
1. Log into IG and go to your IGTV channel.
2. Click the upload button.
3. Add new IGTV video (within length and size parameters of IGTV).
4. Add the cover, details, description, feed preview, and share to FB Page. TIP: Save it as a draft.

Video Length Limits on Instagram: (21:52)
Stories – 15 seconds
Feed – 60 seconds
IGTV – 15 minutes from phone and 60 minutes from web.

Feed to IGTV Preview Feature: Make the first 60 seconds of your preview compelling enough to get people to your IGTV video. (22:27)

Three Benefits of IGTV:
1. You already have a following on Instagram (unlike starting new on youtube).
2. Consumers are ready to buy on Instagram, but learn on Youtube.
3. If you have less than 10k followers, you can get the Swipe Up feature.

“Scared money doesn’t make money” – Britney Han

Three Concepts for Content Creation on IGTV:
1. Make sure that your CTAs make sense and are relevant.
2. Be unique in the content you’re creating.
3. Repurpose content from other platforms and think through the formatting.

Three Creative Ways to Leverage IGTV for Business:
1. Tutorials, Webinar, Series, Education, Entertainment, and Product Showcasing
2. Highlight Behind the Scenes
3. Low Cost Advertising

“I shoot for the message, not for the length.”

Links:
unashamedimaging.com
Instagram.com/unashamedimaging
Learn with AC Collective – unashamedimaging.com/education
instagram.com/learnwithac
Facebook Group: bit.ly/learnwithac