Episode 270: Leveraging Pinterest to Grow Your Photography Business – Sharee Davenport

Pinterest to Grow Photography Business - Sharee Davenport

Have you considered the potential marketing opportunities you could have on Pinterest’s searchable platform?

In episode 270 of the Bokeh Podcast, Sharee Davenport guides us through the effective benefits of leveraging Pinterest as more than just a social media platform. Listen in as she shares the primary principles to effectively using Pinterest, along with quick tips ensure your pins are seen!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Colorado (1:30)

Photographing: Weddings & Elopements (1:30)

Brand Position: Building strong relationships with clients. (2:16)

Advice for Photographers: Stop trying to curate who you are to be who you think people want you to look like. (9:12)

Technique for Time: Working Monday-Friday while her son is in school. (12:55)

Book Recommendations: How to Win Friends and Influence People (17:08)

The Gear Bag: Boutonnière Pins (19:02)

Benefits of Pinterest:
1. Drive traffic to your site.
2. Get found based on keywords for inspiration, planning, venues you’ve shot at, etc.

Pinterest Keyword Tips: Add alt-text keywords to your photos (Blogstomp, WordPress, Narrative, Lightroom, etc.) Bonus: Adding it in before Pinterest will help you with SEO and Pinterest. (30:09)

Principles to Effectively Using Pinterest: (31:17)
1. Use strong searchable keywords in your pins.
2. Stop following the 80/20 rule unless you’re a blogger or influencer.
3. Funnel users to a specific page on your website.

Quick Tips: (31:17)
1. Turn your Pinterest into a business account and move anything that doesn’t backlink to your website to a secret board.
2. Utilize the 500 characters for your alt text.

Links:
Shareedavenport.com
instagram.com/shareedavenport
facebook.com/shareedaveportphotographer
pinterest.com/shareedavenport/pins
analytics.google.com
hustleandflow.net
evolveworkshops.org

Episode 261: Hacking Instagram for Better Engagement – Devin Robinson

Instagram Engagement - Devin Robinson

Have you attempted to grow your Instagram following, but want to ensure you  genuinely engage with potential followers?

In episode 261 of the Bokeh Podcast, Devin Robinson shares his secret to streamlining authentic engagement on Instagram. Listen in as he shares how you can start growing your Instagram following today!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Bold & Intimate Wedding Photographers Dedicated to Capturing Images that Evoke Emotion (5:46)

Advice for Photographers: Prioritize your life. (14:05)

Technique for Time: Outsourcing to get your time back. (19:43)

Book Recommendations: Launch – bit.ly/bp-launch (25:49)

Streamline Authentic Instagram Engagement: (35:22)
1. Follow new accounts as often as possible.
2. Unfollow inactive users.
3. Search for big events in your area on Instagram and follow people that look like your target bride.
4. Begin engaging with those accounts, using keyboard shortcuts.

Creating Keyboard Shortcuts: Setting > General > Keyboard > Text Replacements (40:58)

Links:
anchorandveilphotography.com
instagram.com/anchorandveil
Anchorededucation.co
education.anchorandveilphotography.com
9forty4.com
nathan@photographersedit.com
kreativsummit.com– January 27-29, 2020 in Orlando FL
Reawaken the Giant Within – Tony Robbins – bit.ly/bp-reawaken
The Anchored Podcast – anchorandveilphotography.com/anchored-podcast

Episode 226: Snapshot: Facebook Ads – Chip Dizard

Facebook Ads with Chip Dizard

Are you ready to strategically place your photography brand in front of your ideal clients online?

In episode 226 of the Bokeh Podcast, Chip Dizard reveals the benefits of Facebook advertising and how to easily market to potential clients! Listen in as he shares three simple ways you can improve your Facebook advertising campaigns today!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Helping people tell their story and assisting creators create.

Advice for Photographers: Know your customers are so you can focus on your target market.

The Gear Bag: Canon 24-70mm 2.8

3 Ways to Improve Your Facebook Ads:
1. Know who your customer is.
2. Know what cold traffic is and how to approach those people.
3. Offer something of value for free.

“The sweetest thing for someone’s ears is to hear their name and know that you know them.”

Links:
chipdizard.com
Chipdizardweddings.com
instagram.com/chipdizard
chipdizardweddings.com/fbadsimpact
wppiexpo.com
Showit.co
tomayiacolvin.com
tomayiacolvineducation.com/thecookout2019
chipdizardweddings.com/moments
garyvaynerchuk.com
Jab Jab Jab Right Hook by Gary Vaynerchuk: bit.ly/bp-jab

Episode 223: The 5 Biggest Mistakes You’re Making With Facebook Ads – Jordan Jones, Nathan, Heather, & Rich

Facebook Ads

Are you ready to start advertising your business on Facebook, but have no idea where to start??

In episode 223 of the Bokeh Podcast, our special guest, Jordan Jones shares the five biggest mistakes that photographers make with facebook ads, and what to do instead. If you’re ready to take the next step in your advertising efforts, this episode is for you!

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast
peteandjordan.com
@peteandjordan

February’s Workflow Wednesday Theme: Marketing & Advertising

3 Basic Components of a Facebook Ad:

1. Capture Attention
2. Offer a Unique Value Proposition
3. Convert

The 5 Biggest Mistakes People Make When Advertising on Facebook (And What to Do Instead):

1. They Use Boosted Posts (Instead: Use the feature-rich Facebook Ads Manager.)

2. They Don’t Establish the Right Objective…or Any Objective at All (Instead: Be clear about what you’re trying to accomplish with your business, and take advantage of Ads Manager to choose a relevant objective.)

3. They Don’t Use the Facebook Pixel (Instead: Use it! It only takes a few minutes to install!)

4. They Only Target Cold Traffic (Instead: Develop a retargeting campaign to follow up with those that saw your first ad, in order to build on the message communicated in that ad.)

5. They don’t Analyze Their Data (Instead: Capture it using the Facebook Pixel, and use the data to make intelligent marketing decisions.)

Links:

Petapixel’s Article About Apple’s Use of the Word Bokeh
Purpose-Driven Profit Facebook Group
Fuji Instax Mini 9 Camera
Fuji Instax Printer
Installing Your Facebook Pixel (blog post)
Choosing the Right Facebook Ad Campaign (blog post)