Episode 261: Hacking Instagram for Better Engagement – Devin Robinson

Instagram Engagement - Devin Robinson

Have you attempted to grow your Instagram following, but want to ensure you  genuinely engage with potential followers?

In episode 261 of the Bokeh Podcast, Devin Robinson shares his secret to streamlining authentic engagement on Instagram. Listen in as he shares how you can start growing your Instagram following today!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Bold & Intimate Wedding Photographers Dedicated to Capturing Images that Evoke Emotion (5:46)

Advice for Photographers: Prioritize your life. (14:05)

Technique for Time: Outsourcing to get your time back. (19:43)

Book Recommendations: Launch – bit.ly/bp-launch (25:49)

Streamline Authentic Instagram Engagement: (35:22)
1. Follow new accounts as often as possible.
2. Unfollow inactive users.
3. Search for big events in your area on Instagram and follow people that look like your target bride.
4. Begin engaging with those accounts, using keyboard shortcuts.

Creating Keyboard Shortcuts: Setting > General > Keyboard > Text Replacements (40:58)

Links:
anchorandveilphotography.com
instagram.com/anchorandveil
Anchorededucation.co
education.anchorandveilphotography.com
9forty4.com
nathan@photographersedit.com
kreativsummit.com– January 27-29, 2020 in Orlando FL
Reawaken the Giant Within – Tony Robbins – bit.ly/bp-reawaken
The Anchored Podcast – anchorandveilphotography.com/anchored-podcast

Episode 258: Video Marketing Trends in 2019 – Anesha Collins

Video Marketing with Anesha Collins

Are you taking advantage of the benefits of video marketing for your business?

In episode 258 of the Bokeh Podcast, Anesha Collins discusses the video marketing trends in 2019 that you should be incorporating into your business. Listen in as she shares the advantages of video marketing, the steps to implement video into your business, and the tools that will help you succeed.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Did you know? Bokeh comes from the Japanese word Boke meaning blur. (1:24)

“Video can speed up the know, like, and trust factor tremendously.” (13:47)

Advice for Photographers: Never stop learning. (20:17)

Technique for Time: Video Marketing – Following Anesha’s theory, if 3 clients are asking the same question, then it needs to become a video for reference. (27:29)

Book Recommendations:
Building a Storybrand – bit.ly/bp-storybrand (25:03)
Purple Cow – bit.ly/bp-purplecow (35:30)
Six Figure Woman – bit.ly/bp-6figwoman (35:49)
Bonus from Nathan: This Is Marketing by Seth Godin – bit.ly/bp-thisismarketing (37:57)

The Gear Bag: Silver platters, small plates, and other props for detail shots. (38:30)

Advantages of Video Marketing: You’ll have an organic reach on social media that you won’t have to spend money to get. (41:30)

Connecting through Video on Your Site: Show your clients who you are, how you work, and what your portfolio looks like through an overview video on your site. This can help set expectations on what to expect when they book you. (44:24)

Anesha’s Niche: Bright, Clean, & Soul-touching (49:50)

2019 Trends in Video Marketing: (55:23)
1. Live Streaming: Facebook Live and Instagram Live
2. IG TV
3. Blogging with video, overview, and/or a text transcription.

Live Streaming Tools: eCam Live and loola.tv (55:23)

“On social media, we get to the point where there is inauthenticity in your authenticity.” – Josh Medlin. (1:04:17)

Steps to Implement Video into Your Business: (1:09:16)
1. Tap into a resource that will guide you the right way.
2. Take a video marketing quiz/assessment.
3. Start using Instagram stories immediately! Find a challenge to participate in if you don’t know where to start.

Content Categories: Create 3 pillars of content categories with sub-categories for each to pull from. (1:13:31)

Links:
unashamedimaging.com
Instagram.com/unashamedimaging
Learn with AC Collective – unashamedimaging.com/education
instagram.com/learnwithac
Facebook Group: bit.ly/learnwithac
Video Marketing Quiz: unashamedimaging.com/education
Contact Nathan: nathan@photographersedit.com
Feedly.com
Loom.com
Chip Dizard’s Episode: bit.ly/bp-226
Karen Julia’s Episode: bit.ly/bp-243

Episode 226: Snapshot: Facebook Ads – Chip Dizard

Facebook Ads with Chip Dizard

Are you ready to strategically place your photography brand in front of your ideal clients online?

In episode 226 of the Bokeh Podcast, Chip Dizard reveals the benefits of Facebook advertising and how to easily market to potential clients! Listen in as he shares three simple ways you can improve your Facebook advertising campaigns today!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Helping people tell their story and assisting creators create.

Advice for Photographers: Know your customers are so you can focus on your target market.

The Gear Bag: Canon 24-70mm 2.8

3 Ways to Improve Your Facebook Ads:
1. Know who your customer is.
2. Know what cold traffic is and how to approach those people.
3. Offer something of value for free.

“The sweetest thing for someone’s ears is to hear their name and know that you know them.”

Links:
chipdizard.com
Chipdizardweddings.com
instagram.com/chipdizard
chipdizardweddings.com/fbadsimpact
wppiexpo.com
Showit.co
tomayiacolvin.com
tomayiacolvineducation.com/thecookout2019
chipdizardweddings.com/moments
garyvaynerchuk.com
Jab Jab Jab Right Hook by Gary Vaynerchuk: bit.ly/bp-jab

Episode 223: The 5 Biggest Mistakes You’re Making With Facebook Ads – Jordan Jones, Nathan, Heather, & Rich

Are you ready to start advertising your business on Facebook, but have no idea where to start??

In episode 223 of the Bokeh Podcast, our special guest, Jordan Jones shares the five biggest mistakes that photographers make with facebook ads, and what to do instead. If you’re ready to take the next step in your advertising efforts, this episode is for you!

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast
peteandjordan.com
@peteandjordan

February’s Workflow Wednesday Theme: Marketing & Advertising

3 Basic Components of a Facebook Ad:

1. Capture Attention
2. Offer a Unique Value Proposition
3. Convert

The 5 Biggest Mistakes People Make When Advertising on Facebook (And What to Do Instead):

1. They Use Boosted Posts (Instead: Use the feature-rich Facebook Ads Manager.)

2. They Don’t Establish the Right Objective…or Any Objective at All (Instead: Be clear about what you’re trying to accomplish with your business, and take advantage of Ads Manager to choose a relevant objective.)

3. They Don’t Use the Facebook Pixel (Instead: Use it! It only takes a few minutes to install!)

4. They Only Target Cold Traffic (Instead: Develop a retargeting campaign to follow up with those that saw your first ad, in order to build on the message communicated in that ad.)

5. They don’t Analyze Their Data (Instead: Capture it using the Facebook Pixel, and use the data to make intelligent marketing decisions.)

Links:

Petapixel’s Article About Apple’s Use of the Word Bokeh
Purpose-Driven Profit Facebook Group
Fuji Instax Mini 9 Camera
Fuji Instax Printer
Installing Your Facebook Pixel (blog post)
Choosing the Right Facebook Ad Campaign (blog post)