Episode 437: How to Set Up Your Google My Business Listing Correctly – Haylee Gaffin

We’ve heard the importance of optimizing your website for search engines, but are you taking advantage of Google My Business?

Our producer, Haylee Gaffin comes out from behind the scenes to explain how setting up her Google My Business listing has increased website traffic, bookings, and overall profit for her photography studio! Listen in as she walks us through the detailed process of setting up your Google My Business listing!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Helping small businesses and entrepreneurs grow their business through photography, marketing, and podcast production.

Customer Experience: Communication (8:58)

Communication in Delegation (14:18)

Technique for Time: (18:05)
Honeybook – Get 50% off.
Asana / Todoist
Time Blocking

Outsourcing/Delegation (22:38)
Accounting/Taxes
Social Media Marketing

Book Recommendations: (26:00)
Chasing the Bright Side
To All the Boys I Loved Before
21 Ballons

Google My Business Listing (31:50)

Success in Google My Business Listing (33:37)
40% of Studio Rentals Come From Google
50% of Headshot Clients Come From Google

Rankings on Google (30:41)

Chattanooga Photography Studio:
#1 on SEO
#4 on Google My Business Listings

Chattanooga Headshot Photographer
#6 on Google My Business Listings
Not Even on the First Page of SEO

SEO & Google My Business Listing

Setting Up My Google Business Listing (38:30)
1. Head to google.com/business and create your account.
2. Set up your business listing or claim the existing business.
3. Add your business information.
4. Verify your business (by postcard, phone, or email).
5. Add photos to your listing.
6. Add a Business Description or Brand Position.
7. Begin creating content posts to your Google My Business Listing.

Three Considerations in Ranking Your Google My Business Listing (43:35)
1. Distance
2. Relevance
3. Prominence

Requesting Reviews (47:01)

Links
instagram.com/hayleegaffin
instagram.com/gaffincreativestudio
gaffincreative.com/studio
Episode 53: Those Are Mine! Getting Credit for Our Work

Episode 432: SEO for Photographers – Corey Potter & Dylan Howell

seo for photographers

Are you taking the appropriate steps to ensure your website is optimized for search rankings?

In episode 432 of the Bokeh Podcast, Corey Potter and Dylan Howell of Fuel Your Photos join us to explain how search engine optimization works in favor of photographers. Listen in as they share tools and steps to optimize your website content for search engine optimization (SEO)!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Education & empowerment for photographers to take control of their SEO. (5:01)

Customer Experience: (6:49)
Let your customers know you care and that you’re invested in the results.

Book Recommendations: 4 Hour Work Week (13:50)

Local SEO (24:13)

Indexing with Google (29:22)

Google Search Console (29:58)

Questions to Ask Yourself (39:16)
– How can I make it fast and easy for people?
– How do I make sure that google’s crawlers and algorithms determine this is the solution to people’s problems?
– How do I make sure that people are going to click it?

Optimizing Your Site (44:03)
– Great Title
– Meta-description*
*Google is doing a decent job of pulling this on their own.

AMP – Accelerated Mobile Pages (51:41)

Blogging & Content Creation for SEO (55:07)

Links
Fuel Your Photos FB group
fuelyourphotos.com
SEO for Photographers Podcast
Keywords Everywhere
Hotjar
VWO
Google Analytics
Showit

Episode 347: A Vital Component of Strong Search Rankings – Victoria Rayburn

Strong search rankings

Is your website showing up in online searches for your services?

In episode 347 of the Bokeh Podcast, Victoria Rayburn shares her strategy for utilizing long-tail keywords to increase your results for strong search rankings. Listen in as she shares the top tools you should be using to improve the search engine optimization on your website.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Giving couples wedding photos that will help them remember their vows and why they chose their spouse. // Wedding photos for joy-filled couples who can’t wait to be married. (3:44)

Advice for Photographers: Don’t let your work come before your relationships. (9:17)

Outsourcing: (13:08)
Editing
Kiss Books
Web Design

Recipe for Deciding to Outsource: (18:23)
Calculate the COB and determine how much you want to pay yourself.
Look at what is left over, and see what would be feasible.

Develop Systems and Automations (20:03)

Book Recommendations: Superfans by Pat Flynn – bit.ly/bp-superfans (23:40)

BokehBookshelf.com

The Gear Bag: Deodorant (26:06)

Background in SEO (28:00)

First Website’s Biggest Weakness: Speed (30:43)

Tools for SEO:
Google Search Console: search.google.com/search-console
Blog Stomp: stompsoftware.com/blogstomp
WP Smush It: wordpress.org/plugins/wp-smushit
Imagify: wordpress.org/plugins/imagify
Google Pagespeed Insights: developers.google.com/speed/pagespeed/insights
Google Keywords Tool: ads.google.com/home/tools/keyword-planner
The Keyword Tool: keywordtool.io
Moz.com
SEO Yoast: yoast.com/wordpress/plugins/seo

Keywords: Ideas and topics that define what your content is about. (36:10)

Head Keywords: Broad keywords (38:44)

Long-Tail Keywords: Specific keywords that your potential clients would be searching for your services. (40:18)

Primary Benefit of Long-Tail Keywords: Getting your work in front of your ideal customer. (41:13)

5 Rules to Identifying Strategic Long-Tail Keywords: (43:06)
1. You need a long-tail keyword for every page and every blogpost of your website.
2. BUT you need a different long-tail keyword for every page and every blogpost of your website.
3. Your long-tail keyword needs to be relevant to your webpage.
4. Long-tail keywords have 4 or more words.
5. Long-tail keyword should have between 1-100 searches per month.

What’s Next:
1. Create a spreadsheet to track long-tail keywords with the following columns:
– Web Page
– Long-Tail Keyword
– Keyword’s monthly searches
2. Think through ideal client’s searching habits.
3. Go through your list of webpages and match them with a long-tail keyword.

Links:
victoriarayburnphotography.com
instagram.com/victorialrayburn
victoriarayburnphotography.com/how-to-use-long-tail-keywords

Episode 243: SEO in 2019: The Good, the Bad, and the Necessary – Karen Julia

SEO in 2019 - Karen Julia

Have you optimized your website content to help you rank on Google?

In episode 243 of the Bokeh Podcast, Karen Julia discusses what you need to know about SEO in 2019. Listen in as she shares the five biggest mistakes that photographers are making in their SEO efforts, and how to avoid them!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


Technique for Time: Schedule everything in your calendar in time-slots. (01:58)

“If you don’t have 10 minutes a day to meditate, then you need to make some significant changes.” – Tim Ferris (00:07:22)

Book Recommendation: Start With Why – Simon Sinek – bit.ly/bp-startwithwhy (00:08:09)

Advice for Photographers: Your focus should be on systems rather than your kit. (00:11:10)

Brand Position: A boutique, personalized SEO experience for photographers. (00:15:47)

Hummingbird – A Google Algorithm Natural Language Processor that crawls the content of a site for topical relevance. (00:30:46)

Google Search Console – Google’s way of communicating if your site has penalties. (00:35:34)

Example of Penalties for Google Search:
1. Creating content that is similar to keywords targeted throughout your site without a lot of text. Having too many low quality pages can hurt your search ranking. (00:36:32)
2. Not having a mobile friendly website with a fast load time. (00:37:54)

Recommended Load Time for Mobile Site: Less than 2 seconds. (00:39:41)

Load Speed Time Tool: GTMetrix.com (00:40:00)

Utilize the Algorithm Technology: Talk about the types of weddings you’d like to shoot, including details. (00:42:44)

Quality Over Quantity: Writing short 2-300 words articles doesn’t cut it anymore. (00:43:27)

Mistakes Made In SEO: (00:44:08)
1. Putting too much priority in the homepage. At least 75% of your search traffic should come from blog posts. (00:44:42)
2. Creating content that doesn’t match what people are searching. Use Google Trends to find what people are searching for, then mix in what you want to talk about with what a user wants to know. (00:49:57)
3. Waiting to blog about a wedding until after the wedding. If you go ahead and start blogging about a venue/wedding, after it is booked, you can drop the images in the post after the wedding and by then it has had time to gain traction with Google. (00:53:08)
4. Including dates or names in your title or url. This causes you to rank for those as keywords rather than the primary topic. (1:00:00)
5. Hoarding old blog posts. Prune your website of old, irrelevant content. (01:03:27)

Everything on your site should be within 3 clicks of the homepage. (01:04:08)

Karen’s Recommended Post Count: 100-120 posts (01:06:23)

Mentioned in this episode:
Honeybook

Links:
photoseolab.com
youtube.com/c/karenjulia