Episode 347: A Vital Component of Strong Search Rankings – Victoria Rayburn

Strong search rankings

Is your website showing up in online searches for your services?

In episode 347 of the Bokeh Podcast, Victoria Rayburn shares her strategy for utilizing long-tail keywords to increase your results for strong search rankings. Listen in as she shares the top tools you should be using to improve the search engine optimization on your website.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Giving couples wedding photos that will help them remember their vows and why they chose their spouse. // Wedding photos for joy-filled couples who can’t wait to be married. (3:44)

Advice for Photographers: Don’t let your work come before your relationships. (9:17)

Outsourcing: (13:08)
Editing
Kiss Books
Web Design

Recipe for Deciding to Outsource: (18:23)
Calculate the COB and determine how much you want to pay yourself.
Look at what is left over, and see what would be feasible.

Develop Systems and Automations (20:03)

Book Recommendations: Superfans by Pat Flynn – bit.ly/bp-superfans (23:40)

BokehBookshelf.com

The Gear Bag: Deodorant (26:06)

Background in SEO (28:00)

First Website’s Biggest Weakness: Speed (30:43)

Tools for SEO:
Google Search Console: search.google.com/search-console
Blog Stomp: stompsoftware.com/blogstomp
WP Smush It: wordpress.org/plugins/wp-smushit
Imagify: wordpress.org/plugins/imagify
Google Pagespeed Insights: developers.google.com/speed/pagespeed/insights
Google Keywords Tool: ads.google.com/home/tools/keyword-planner
The Keyword Tool: keywordtool.io
Moz.com
SEO Yoast: yoast.com/wordpress/plugins/seo

Keywords: Ideas and topics that define what your content is about. (36:10)

Head Keywords: Broad keywords (38:44)

Long-Tail Keywords: Specific keywords that your potential clients would be searching for your services. (40:18)

Primary Benefit of Long-Tail Keywords: Getting your work in front of your ideal customer. (41:13)

5 Rules to Identifying Strategic Long-Tail Keywords: (43:06)
1. You need a long-tail keyword for every page and every blogpost of your website.
2. BUT you need a different long-tail keyword for every page and every blogpost of your website.
3. Your long-tail keyword needs to be relevant to your webpage.
4. Long-tail keywords have 4 or more words.
5. Long-tail keyword should have between 1-100 searches per month.

What’s Next:
1. Create a spreadsheet to track long-tail keywords with the following columns:
– Web Page
– Long-Tail Keyword
– Keyword’s monthly searches
2. Think through ideal client’s searching habits.
3. Go through your list of webpages and match them with a long-tail keyword.

Links:
victoriarayburnphotography.com
instagram.com/victorialrayburn
victoriarayburnphotography.com/how-to-use-long-tail-keywords

Episode 243: SEO in 2019: The Good, the Bad, and the Necessary – Karen Julia

SEO in 2019 - Karen Julia

Have you optimized your website content to help you rank on Google?

In episode 243 of the Bokeh Podcast, Karen Julia discusses what you need to know about SEO in 2019. Listen in as she shares the five biggest mistakes that photographers are making in their SEO efforts, and how to avoid them!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


Technique for Time: Schedule everything in your calendar in time-slots. (01:58)

“If you don’t have 10 minutes a day to meditate, then you need to make some significant changes.” – Tim Ferris (00:07:22)

Book Recommendation: Start With Why – Simon Sinek – bit.ly/bp-startwithwhy (00:08:09)

Advice for Photographers: Your focus should be on systems rather than your kit. (00:11:10)

Brand Position: A boutique, personalized SEO experience for photographers. (00:15:47)

Hummingbird – A Google Algorithm Natural Language Processor that crawls the content of a site for topical relevance. (00:30:46)

Google Search Console – Google’s way of communicating if your site has penalties. (00:35:34)

Example of Penalties for Google Search:
1. Creating content that is similar to keywords targeted throughout your site without a lot of text. Having too many low quality pages can hurt your search ranking. (00:36:32)
2. Not having a mobile friendly website with a fast load time. (00:37:54)

Recommended Load Time for Mobile Site: Less than 2 seconds. (00:39:41)

Load Speed Time Tool: GTMetrix.com (00:40:00)

Utilize the Algorithm Technology: Talk about the types of weddings you’d like to shoot, including details. (00:42:44)

Quality Over Quantity: Writing short 2-300 words articles doesn’t cut it anymore. (00:43:27)

Mistakes Made In SEO: (00:44:08)
1. Putting too much priority in the homepage. At least 75% of your search traffic should come from blog posts. (00:44:42)
2. Creating content that doesn’t match what people are searching. Use Google Trends to find what people are searching for, then mix in what you want to talk about with what a user wants to know. (00:49:57)
3. Waiting to blog about a wedding until after the wedding. If you go ahead and start blogging about a venue/wedding, after it is booked, you can drop the images in the post after the wedding and by then it has had time to gain traction with Google. (00:53:08)
4. Including dates or names in your title or url. This causes you to rank for those as keywords rather than the primary topic. (1:00:00)
5. Hoarding old blog posts. Prune your website of old, irrelevant content. (01:03:27)

Everything on your site should be within 3 clicks of the homepage. (01:04:08)

Karen’s Recommended Post Count: 100-120 posts (01:06:23)

Mentioned in this episode:
Honeybook

Links:
photoseolab.com
youtube.com/c/karenjulia

Bokeh Podcast #44: SEO: The Mistakes You’re Making With Your Website – Ben Turner

SEO - Ben Turner

Update: As of 1/17/19, Turner Web Services is no longer in business. We still encourage you to listen to this episode as the content is valuable and still applicable for your business!

If we want to build and sustain our photography businesses, we must have a significant presence online. Part of establishing that presence is making sure that we can be found easily, and SEO (Search Engine Optimization) is one of the most vital elements of that process. And yet, not enough photographers are spending time on SEO for their websites, and even if they are, the resources dedicated toward that effort have been misplaced in many cases.

Enter Ben Turner, owner of Turner Web Services, and the solution to your SEO woes! Ben joins today’s podcast episode to share the biggest mistakes photographers are making when it comes to their website and SEO, and how to address those mistakes. Listen in carefully – Ben has some valuable information to share that could make a big difference in your online presence right away!

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Post-Production for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app or add to your playlist on Stitcher.

Show Notes:
Google Trends
Moz