Episode 246: Nicole Bissey – How to Charge What You’re Worth

Charge What You're Worth

Are you struggling to develop a pricing model that not only pays your bills, but also reflects the value you place on your business?

In episode 246 of the Bokeh Podcast, Nicole Bissey shares how she partnered with another photographer to create a business model that allowed them to combine their individual prices and still book clients. Listen in as she explains how you should create a unique value proposition in order to increase your prices and charge what you’re worth.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Create a routine and set boundaries. (1:31)

Staying Present: Meditate with the Calm App (5:57)

Book Recommendation: How to Win Friends and Influence People – bit.ly/bp-winfriends (9:58)

Advice for Photographers: No opportunity is too good for you. (15:08)

The Gear Bag: Nikon D850 (16:20)

Brand Position: Wedding photographers who want the real shit. (18:46)

Price Increase with their Merger: When merging their separate wedding businesses, they had to double their prices to compensate for the merge. (24:50)

How to Increase Your Prices: (28:56)
1. Find a mentor who can help you review your work and review your finances to understand what you need to make.
2. Figure out who your client is and how they want to be served.
3. Figure out the level of service you want to provide.

Links:
Blkcoffeephoto.com
instagram.com/blkcoffeephoto
Matt Odom’s Episode: bit.ly/bp-245
Keh.com
theweddingreport.com

Episode 222: Pricing Yourself to Thrive – Mary Breuer

Pricing Yourself to Thrive

As a photography business owner, establishing your pricing structure can feel complicated and overwhelming.

In episode 222 of the Bokeh Podcast, Mary Breuer shares important ideas you should take into consideration for establishing your fees. Listen in as she shares her simple formula to determine just how much money you should be charging in order to run a successful photography business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Planning is key.

Book Recommendation: Captivate by Vanessa Van Edwards

Advice for Photographers: Find a mentor that inspires you.

The Gear Bag:
Tamron 35mm 1.8
Nikon d610

How to Determine Your Pricing:
1. Determine how much you actually need to survive personally.
2. Multiply that amount by 70%. This should be your bottom package. Divide that by 3 to account for your take home pay, your taxes, and investing in your business. See how you can add more services and upsell.
3. After you’ve had time to try out your pricing, take time to reevaluate to price higher than you need to survive.

Mentioned in this Episode:
Sue Bryce

Links
fb.com/marybreuerphotos
instagram.com/marybreuerphotos
Untethered Soul – Michael Singer: bit.ly/bp-untethered
Theweddingreport.com
Emyth Revisited: bit.ly/emyth-revisited
Time Management from the Inside Out: bit.ly/bp-timemanagement

Episode 133: Defining Success & Pricing for It – Kir Tuben

Pricing - Kir Tuben

Are you struggling to determine how you should be pricing your services in a way that meets your financial goals?

In episode 133 of the Bokeh Podcast, Kir Tuben explains the importance of setting goals that will lead to success, and then pricing yourself in order to meet those goals. Listen in as she provides three steps to intelligently establish pricing that will enable success for your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

The Lesson: Comparison is the root of all evil, so you should be nicer to yourself.

Time Technique: Schedule time to do nothing.

The Gear Bag:
Canon 5dmkIII with any prime lenses.
Pentax 645n
Canon eos3

How to Define Your Success?
Create small goals with overarching big goals that will allow you to reach the success you want.

Kir’s Goals:
1. Cultivate a loving home.
2. Feeling content.
3. Being financially stable.

Three Steps to Intelligently Establish Pricing:
1. Look at your bills and budget to determine what income will make you financially successful.
2. Set a limit for yourself on how much you’re going to work by limiting weddings or sessions.
3. Determine how many weddings or sessions you’d need to shoot to hit the prior goals.
If your final price seems unreasonable for your market, make adjustments to #2 and #3.

Mentioned in this episode:
Carly Jurach
Tony Robbins

Links:
Website: kir2ben.com
Facebook: fb.com/kir2ben
Instagram: @kir2ben
Rising Tide Society:
Cultivate What Matters
Re-Awaken the Giant Within – Tony Robbins
Gary Vaynerchuck

Episode 99: How to Raise Your Prices – Katie Bradshaw

Raise Your Prices - Katie Bradshaw

Do you feel stuck in your current market, but desperately want to raise your prices?

In episode 99 of the Bokeh Podcast, Katie Bradshaw of KB Digital Designs shares how year after year, she raises her prices while growing her business. Listen in for three tips to raise your prices while keeping not only your confidence, but your loyal clients as well.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Katie’s Aha Moment: Don’t overbook or overwork yourself, otherwise you’ll get burnt out.

Technique for Time: Katie tries to travel as often as she can, so in order to do this, she finds openings in her schedule and plans a trip.

The Gear Bag: 85 mm f1.2

Fun Fact: Around 80% of weddings photographed in the US are $2,000 and below. (Source: The Wedding Report)

3 Big Ideas to Raise Your Prices:
1. Make one annual price increase a year, but no more than that.
2. Grandfather in some of your past clients to provide them with your older prices.
3. Always remember that you will lose clients, but you’ll gain clients that believe in you and your work.

Links
The Wedding Report
Kbdigitaldesigns.com
Instagram: @kbdigitaldesigns
Facebook: KB Digital Designs