Episode 343: Pricing Consultation – Hayley Sheppard

pricing

Do you have trouble when it comes to pricing yourself in order to run a successful business?

In episode 343 of the Bokeh Podcast, Hayley Sheppard joins Nathan for a live pricing consultation to discuss the concerns she has when it comes to pricing herself. Listen in as they discuss how financial goals, investing into your business, and upgrading your equipment play a role in your long-term accounting plan and pricing yourself.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Hayley’s Style & Nostalgia (4:00)

Biggest Pricing Challenges/Concerns (10:31)
How to be Prepared for Tax Season
Deductions and Write Offs
Percentages to Save for Tax
Investing in Advertising
Justify Upgrading Equipment
When to Raise Pricing

Find a Great Accountant (16:24)

Get Started with Quickbooks Online (17:39)

How Much to Save for Taxes (21:22)

Hayley’s Current State of Pricing (28:18)

Tip: Don’t put too much emphasis on your experience, education, and equipment. (35:58)

Pricing Yourself: (35:58)
Are you meeting your personal financial goals?
Look at the market and competition.

Advertising and Styled Shoots (37:55)

 

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Upgrading Equipment (50:26)

 

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Links:
goldenheartscollective.com
instagram.com/goldenheartscollective
jasminestar.com

Episode 306: Lowering My Prices for My Ideal Client – Melissa Hersey

lowering prices

Have you considered lowering your prices in order to book more of your ideal clients?

In episode 306 of the Bokeh Podcast, Melissa Hersey explains why she decided to lower her prices (nearly in half) in order to attract the clients she enjoyed working with most. Listen in as she shares three concepts to consider when setting your prices.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Relaxed, natural and intimate photography is her tagline, but she’s ok with having a similar business as those around her. (3:34)

Just in Case of Emergency Clause: A pact with 5 photographers who share similar brand positions to cover each other’s weddings just in case of emergency. (4:53)

Advice for Photographers: Be grateful for what you’ve got and set boundaries. (10:42)

Technique for Time: Setting timers for your tasks. (16:22)
Jess Jordana’s Episode

Book Recommendations: (18:44)
Boys Swallows Universe by Trent Dalton
Any Ordinary Day

The Gear Bag: Nikon gear in a world transitioning to Sony. 30-year-old 50mm 1.8 lens. (25:40)

Melissa’s Wedding Pricing History (2008-2019): (29:29)
Lowest: $850 AUS – $577 USD
Highest: $6500 AUS
Current: $3500 AUS

Melissa’s Price Increase Plan: Raise every season due to supply & demand. (32:25)

How Raising Prices Didn’t Go As Planned (35:37)

What Photographer’s Should Consider When Setting Prices: (43:50)
1. Awareness of your ideal client and where they sit in their budget
2. Awareness of what we need.
3. Don’t get too privileged in yourself.

Links:
melissasphotography.com.au
instagram.com/melissasphotographyperth

Episode 246: Nicole Bissey – How to Charge What You’re Worth

Charge What You're Worth

Are you struggling to develop a pricing model that not only pays your bills, but also reflects the value you place on your business?

In episode 246 of the Bokeh Podcast, Nicole Bissey shares how she partnered with another photographer to create a business model that allowed them to combine their individual prices and still book clients. Listen in as she explains how you should create a unique value proposition in order to increase your prices and charge what you’re worth.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Create a routine and set boundaries. (1:31)

Staying Present: Meditate with the Calm App (5:57)

Book Recommendation: How to Win Friends and Influence People – bit.ly/bp-winfriends (9:58)

Advice for Photographers: No opportunity is too good for you. (15:08)

The Gear Bag: Nikon D850 (16:20)

Brand Position: Wedding photographers who want the real shit. (18:46)

Price Increase with their Merger: When merging their separate wedding businesses, they had to double their prices to compensate for the merge. (24:50)

How to Increase Your Prices: (28:56)
1. Find a mentor who can help you review your work and review your finances to understand what you need to make.
2. Figure out who your client is and how they want to be served.
3. Figure out the level of service you want to provide.

Links:
Blkcoffeephoto.com
instagram.com/blkcoffeephoto
Matt Odom’s Episode: bit.ly/bp-245
Keh.com
theweddingreport.com

Episode 222: Pricing Yourself to Thrive – Mary Breuer

pricing

As a photography business owner, establishing your pricing structure can feel complicated and overwhelming.

In episode 222 of the Bokeh Podcast, Mary Breuer shares important ideas you should take into consideration for establishing your fees. Listen in as she shares her simple formula to determine just how much money you should be charging in order to run a successful photography business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Planning is key.

Book Recommendation: Captivate by Vanessa Van Edwards

Advice for Photographers: Find a mentor that inspires you.

The Gear Bag:
Tamron 35mm 1.8
Nikon d610

How to Determine Your Pricing:
1. Determine how much you actually need to survive personally.
2. Multiply that amount by 70%. This should be your bottom package. Divide that by 3 to account for your take home pay, your taxes, and investing in your business. See how you can add more services and upsell.
3. After you’ve had time to try out your pricing, take time to reevaluate to price higher than you need to survive.

Mentioned in this Episode:
Sue Bryce

Links
fb.com/marybreuerphotos
instagram.com/marybreuerphotos
Untethered Soul – Michael Singer: bit.ly/bp-untethered
Theweddingreport.com
Emyth Revisited: bit.ly/emyth-revisited
Time Management from the Inside Out: bit.ly/bp-timemanagement