Episode 435: Up-Selling Without Being Salesy – McKenzie Bigliazzi

up-selling

Sales aren’t your forte, huh? We get it! Like most photographers, your heart is probably in the craft of your work, not the sales process.

What if you could master the art of up-selling your services, without having to be salesy?

In episode 435 of the Bokeh Podcast, McKenzie Bigliazzi joins us to share about developing an intentional contact form, designing custom client guides, and utilizing a dynamic pricing system, all with the intent of up-selling (without being salesy).

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Help couples plan their Colorado weddings no matter where they are. (2:28)

Technique for Time: Time blocking (11:44)

Outsourcing/Delegating: Albums (13:28)

Book Recommendations:
So, You Want to Talk About Race
The Subtle Art of Not Giving a Fuck by Mark Manson

Doubling Income in 9 Months (20:27)

Communicating Value to Clients (27:34)

Creating Custom Guides for Every Client (30:50)

Create a Killer Contact Form (37:28)

Dynamic Pricing (41:33)
1. Create base prices.
2. Find out their location, budget, size, photography, etc.
3. Estimate your expenses
4. Evaluate what your time is worth

Up-selling from the Base Package (53:41)

Links
www.mckenziebigliazzi.com
instagram.com/mckenzie_bigliazzi/
facebook.com/groups/cultivateeducation
Dubsado

Episode 359: How to Think About Pricing During Crisis – Katie Wussow

pricing during crisis

Are you quick to throw discounts on your services when you need to make money?

In episode 359 of the Bokeh Podcast, Katie Wussow joins us to discuss how you should be pricing yourself not only during a crisis, but all the time. Listen in as she share her opinion on discounting your services and why it’s a bad move for your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Good Communication and Simplified Terminology (6:08)

Brand Position: Business coach for creative entrepreneurs, focused on the basics, with a background in finance. (11:25)

Technique for Time: Time blocking everything. (14:41)

Delegation/Outsourcing: Handing off work and training someone does take time and is a skill. (18:59)

Book Recommendations: The Dip by Seth Godin (26:18)

The Truth Behind Discountin; (30:47)

Discounting Services vs. Products (33:50)

Where to Start Pricing During a Crisis:
1. Know your numbers and your margins.
2. Qualify your leads.
3. Connect what you do with your client’s values.

Why You’re Getting Pushback on Your Pricing; (42:26)
1. Your leads aren’t qualified.
2. You’re not helping them understand the value of what you’re providing.

Links:
katiewussow.com
instagram.com/katiewussow
Katie’s Audio Technica Mic – amzn.to/bp-audiotechnica
Game Changer Podcast with Katie Wussow – thegamechanger.buzzsprout.com

Episode 349: Workflow Wednesday: How to Establish Prices – Nathan, Haylee, Heather, & Rich

establish prices

Are you ready to nail down exactly how you should be charging for your services?

In episode 349 of the Bokeh Podcast, Nathan, Haylee, Heather, and Rich discuss the driving principles you should be considering when establishing your prices. Listen in as they share how they priced themselves when starting out in contrast to how they price themselves now.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect: richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

Watch the Facebook Live Video Here:

Episode 343: Pricing Consultation – Hayley Sheppard

pricing

Do you have trouble when it comes to pricing yourself in order to run a successful business?

In episode 343 of the Bokeh Podcast, Hayley Sheppard joins Nathan for a live pricing consultation to discuss the concerns she has when it comes to pricing herself. Listen in as they discuss how financial goals, investing into your business, and upgrading your equipment play a role in your long-term accounting plan and pricing yourself.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Hayley’s Style & Nostalgia (4:00)

Biggest Pricing Challenges/Concerns (10:31)
How to be Prepared for Tax Season
Deductions and Write Offs
Percentages to Save for Tax
Investing in Advertising
Justify Upgrading Equipment
When to Raise Pricing

Find a Great Accountant (16:24)

Get Started with Quickbooks Online (17:39)

How Much to Save for Taxes (21:22)

Hayley’s Current State of Pricing (28:18)

Tip: Don’t put too much emphasis on your experience, education, and equipment. (35:58)

Pricing Yourself: (35:58)
Are you meeting your personal financial goals?
Look at the market and competition.

Advertising and Styled Shoots (37:55)

 

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Upgrading Equipment (50:26)

 

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Links:
goldenheartscollective.com
instagram.com/goldenheartscollective
jasminestar.com