Episode 306: Lowering My Prices for My Ideal Client – Melissa Hersey

lowering prices

Have you considered lowering your prices in order to book more of your ideal clients?

In episode 306 of the Bokeh Podcast, Melissa Hersey explains why she decided to lower her prices (nearly in half) in order to attract the clients she enjoyed working with most. Listen in as she shares three concepts to consider when setting your prices.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Relaxed, natural and intimate photography is her tagline, but she’s ok with having a similar business as those around her. (3:34)

Just in Case of Emergency Clause: A pact with 5 photographers who share similar brand positions to cover each other’s weddings just in case of emergency. (4:53)

Advice for Photographers: Be grateful for what you’ve got and set boundaries. (10:42)

Technique for Time: Setting timers for your tasks. (16:22)
Jess Jordana’s Episode

Book Recommendations: (18:44)
Boys Swallows Universe by Trent Dalton
Any Ordinary Day

The Gear Bag: Nikon gear in a world transitioning to Sony. 30-year-old 50mm 1.8 lens. (25:40)

Melissa’s Wedding Pricing History (2008-2019): (29:29)
Lowest: $850 AUS – $577 USD
Highest: $6500 AUS
Current: $3500 AUS

Melissa’s Price Increase Plan: Raise every season due to supply & demand. (32:25)

How Raising Prices Didn’t Go As Planned (35:37)

What Photographer’s Should Consider When Setting Prices: (43:50)
1. Awareness of your ideal client and where they sit in their budget
2. Awareness of what we need.
3. Don’t get too privileged in yourself.

Links:
melissasphotography.com.au
instagram.com/melissasphotographyperth

Episode 246: Nicole Bissey – How to Charge What You’re Worth

Charge What You're Worth

Are you struggling to develop a pricing model that not only pays your bills, but also reflects the value you place on your business?

In episode 246 of the Bokeh Podcast, Nicole Bissey shares how she partnered with another photographer to create a business model that allowed them to combine their individual prices and still book clients. Listen in as she explains how you should create a unique value proposition in order to increase your prices and charge what you’re worth.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Create a routine and set boundaries. (1:31)

Staying Present: Meditate with the Calm App (5:57)

Book Recommendation: How to Win Friends and Influence People – bit.ly/bp-winfriends (9:58)

Advice for Photographers: No opportunity is too good for you. (15:08)

The Gear Bag: Nikon D850 (16:20)

Brand Position: Wedding photographers who want the real shit. (18:46)

Price Increase with their Merger: When merging their separate wedding businesses, they had to double their prices to compensate for the merge. (24:50)

How to Increase Your Prices: (28:56)
1. Find a mentor who can help you review your work and review your finances to understand what you need to make.
2. Figure out who your client is and how they want to be served.
3. Figure out the level of service you want to provide.

Links:
Blkcoffeephoto.com
instagram.com/blkcoffeephoto
Matt Odom’s Episode: bit.ly/bp-245
Keh.com
theweddingreport.com

Episode 222: Pricing Yourself to Thrive – Mary Breuer

Pricing Yourself to Thrive

As a photography business owner, establishing your pricing structure can feel complicated and overwhelming.

In episode 222 of the Bokeh Podcast, Mary Breuer shares important ideas you should take into consideration for establishing your fees. Listen in as she shares her simple formula to determine just how much money you should be charging in order to run a successful photography business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Planning is key.

Book Recommendation: Captivate by Vanessa Van Edwards

Advice for Photographers: Find a mentor that inspires you.

The Gear Bag:
Tamron 35mm 1.8
Nikon d610

How to Determine Your Pricing:
1. Determine how much you actually need to survive personally.
2. Multiply that amount by 70%. This should be your bottom package. Divide that by 3 to account for your take home pay, your taxes, and investing in your business. See how you can add more services and upsell.
3. After you’ve had time to try out your pricing, take time to reevaluate to price higher than you need to survive.

Mentioned in this Episode:
Sue Bryce

Links
fb.com/marybreuerphotos
instagram.com/marybreuerphotos
Untethered Soul – Michael Singer: bit.ly/bp-untethered
Theweddingreport.com
Emyth Revisited: bit.ly/emyth-revisited
Time Management from the Inside Out: bit.ly/bp-timemanagement

Episode 133: Defining Success & Pricing for It – Kir Tuben

Pricing - Kir Tuben

Are you struggling to determine how you should be pricing your services in a way that meets your financial goals?

In episode 133 of the Bokeh Podcast, Kir Tuben explains the importance of setting goals that will lead to success, and then pricing yourself in order to meet those goals. Listen in as she provides three steps to intelligently establish pricing that will enable success for your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

The Lesson: Comparison is the root of all evil, so you should be nicer to yourself.

Time Technique: Schedule time to do nothing.

The Gear Bag:
Canon 5dmkIII with any prime lenses.
Pentax 645n
Canon eos3

How to Define Your Success?
Create small goals with overarching big goals that will allow you to reach the success you want.

Kir’s Goals:
1. Cultivate a loving home.
2. Feeling content.
3. Being financially stable.

Three Steps to Intelligently Establish Pricing:
1. Look at your bills and budget to determine what income will make you financially successful.
2. Set a limit for yourself on how much you’re going to work by limiting weddings or sessions.
3. Determine how many weddings or sessions you’d need to shoot to hit the prior goals.
If your final price seems unreasonable for your market, make adjustments to #2 and #3.

Mentioned in this episode:
Carly Jurach
Tony Robbins

Links:
Website: kir2ben.com
Facebook: fb.com/kir2ben
Instagram: @kir2ben
Rising Tide Society:
Cultivate What Matters
Re-Awaken the Giant Within – Tony Robbins
Gary Vaynerchuck