Episode 103: Photographing Love and Chocolate – Lindsay Abshagen

chocolate

Are you looking to test out commercial photography in your business?

In episode 103 of the Bokeh Podcast, Lindsay Abshagen of Eppich Photography shares how she got started in commercial photography while still managing her wedding and portrait photography business. Listen as she shares her product shoot workflows, along with three tips to get started in commercial shoots.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Lindsay’s Aha Moment: After struggling and what Lindsay describes as climbing a mountain, her aha moment came when we realized she made it. She made photography work as a business.

“Don’t strive for the perfect balance.”

Time Tool: Use your calendars and lists to stay organized.

Brand Position: Rather than building a brand based on style or material things, Lindsay builds her brand based on relationships.

The Gear Bag: Canon 5D mk IV, Canon 70-200mm, Canon 50mm f/1.2

Tips for those interested in commercial photography:
1. Just try it out so you can practice and learn.
2. Realize that much of the commercial world is self taught.
3. Start talking to people locally.

Links:
Website: eppichphotography.com/
Instagram: @eppichphotography
Facebook Eppich Photography
Rocky Mountain Chocolate Factory
WPPI

Episode 102: How to Incorporate a Photo Booth in Your Business – Michael and Melissa McManus

photo booth

Does running a photo booth sound like a good addition to your photography business?

In episode 102 of the Bokeh Podcast, Michael and Melissa McManus of M2 Photography and Poser PhotoBooth Co share how they decided a photo booth was the right move in their market. Listen in as they share how to get started with the right booth, hire the right people, and execute a plan for a successful business.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Michael & Melissa’s Aha Moment: After years of taking any and everything, Michael and Melissa realized that the things that would make them happiest were easily obtained through:
1. Taking less weddings.
2. Raising their prices and having associates for lower budget weddings.
3. Saying no to people that weren’t a good fit.

The Gear Bag: Nikon D850

Gethrr: Gethrr was created to allow anyone to make a tangible difference in other people’s lives starting with $1/month donations.

Why a Photo Booth?
1. There was a need for a photo booth company that had it all together in their market.
2. It was an opportunity that would allow them to shoot less weddings.

The Importance of Photo Booths:
1. It’s a perfect Segway for photographers to take on another business venture.
2. It’s an experience you’re providing

Two Way to Misuse a Photo Booth:
1. Photographers aren’t treating their Photo Booth like a business.
2. They’re not hiring and training good people to run the booth.

How to Hire the Right People:
1. Take formal applications, conduct interviews, and provide preliminary video training.
2. Have a paid in-person training of the photo booth and company expectations.
3. Bring them on tag-a-longs with an existing attendant until they get a feel of what a solo event would feel like.
4. Based on how the training went, they’ll be hired for solo events.

How to Incorporate a Photo Booth into your Business:
1. Begin with a plan and goals for the business.
2. Research and find the photo booth that works for you.
3. Learn everything about the gear you purchase so you can teach attendants how to fix things if they mess up.
4. Start putting feelers out there for an attendant before you book your first wedding.
5. Package it really nicely from the price packages to the booth itself.

Links:
Website: m2-photography.net
Instagram: @therealm2 @m2_michael & @m2_melissa
Photo Booth Website: poserphotobooth.co
Non-profit Website: gethrr.org
The E-myth Revisited

Episode 101: How to Become a Full-Time Photographer – Ryan Dugger

full-time photographer

Is your side hustle starting to show promise as a full-time career?

In episode 101 of the Bokeh Podcast, Ryan Dugger of Creative Revolver shares his transition from part-time to full-time. Listen in as he provides three tips to preparing for full-time entrepreneurship.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

About Ryan: Ryan is a Nashville native currently living in Chattanooga, TN as a photographer, videographer, and designer. He loves spending time with his wife and two sons.

Ryan’s Aha Moment: After working in a corporate job that he hated, Ryan soon realized that the typical “American Dream” was not what he wanted out of life. He decided to make the move to entrepreneurship to support his family on his own terms.

Technique for Time: Scheduling time off and shutting business off when you’re not working.

The Gear Bag:
Canon 16-35mm for Real Estate
70-200mm for Creative.

Three Tips to Go Full Time
1. Learn to live on less.
2. Invest in yourself.
3. Set up a support system.

Photographers Mentioned in this Episode
Jeremy Cowart
Ben Hartley

Links:
Creativerevolver.com
Instagram: @creativerevolver
Facebook: Creative Revolver
My Beloved Wedding Films
Velo Coffee
Gary Vaynerchuk
Jon Acuff – Start: Punch Fear in the Face
Jeremy Cowart – I’m Possible

Episode 100: Storytelling for Marketing – Megan Kuethen

storytelling

Is your marketing voice truly telling a story to your audience?

In episode 100 of the Bokeh Podcast, photographer and storytelling Megan Kuethen shares how she took her background in storytelling and created a unique brand position in her market. Listen as she shares two big ideas to telling your story!

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


Megan’s Aha Moment: You have to treat yourself like a business if you want your clients to treat you like a business.

Megan’s Brand Postion: The Storyteller

The Gear Bag: Nikon D750 with 50 mm f1.4

Photographers Mentioned in the Episode:
Henri Cartier-Bresson

Two Storytelling Principles:
1. Stories are personal, so it only works when it is authentic.
2. Start now, because you already have a story that your audience is waiting to hear.

Links
megankuethen.com
Instagram: @megankuethen // @megankuethenphoto
Facebook: Megan Kuethen
Brand Positioning – the place that a brand occupies in the mind of the customer and how it is distinguished from products from competitors.
The Count of Monte Cristo
Jab Jab Jab, Right Hook – Gary Vaynerchuk