Episode 135: Facebook Ads for Photographers – Easton Reynolds

Facebook Ads

Are you searching for ways to advertise your business to the right audience?

In episode 135 of the Bokeh Podcast, Easton Reynolds of The Art of Six Figures shares how Facebook ads allow you to target audiences that fit your ideal client while creating messages that will convert. Check out his three simple steps to getting started with Facebook ads.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

The Lesson: After a few years in business, it snuck up on them one year that they only had 10 of the 30 weddings they wanted on the books. Easton and Laura soon realized they hadn’t been intentional in growing their clients and booking.

Time Technique: Go hard at work, when you’re at work. Go hard at home, when you’re at home.

Brand Position: Timeless elegance meets high artistry.

The Gear Bag: 
Yongnuo 564
Nikon D750
Magmod Modifiers

Three Steps to Facebook Advertising:
1. Get to know your ideal clients and their interests.
2. Add value to your potential clients by giving them information that is practical and free, which will create brand trust.
3. Reach out to past clients to get a video testimonial of them.

Mentioned in this episode:
Gary Vaynerchuck
Andy & Abigail
Redwood and Rye Studios

Links
Website: theartofsixfigures.com
Facebook: fb.com/theartofsixfigures
Facebook Group: fb.com/groups/TheArtOfTheSecondShot/
Website: lureyphotography.com
Instagram: instagram.com/lureyweddings/
Facebook: fb.com/LuReyPhotography
High Performance Habits – Brendon Burchard

Episode 134: Workflow Wednesday: Booking a Client, Pt 2 (Sealing the Deal) – Nathan, Haylee, Heather, & Rich

Booking - Workflow Wednesday

Once a client decides they want to book you, are you prepared to take them on as a client?

In episode 134 of the Bokeh Podcast, Nathan Holritz, Rich and Heather Smith, and Haylee Gaffin share the importance of creating workflows and implementing systems that will keep you organized while saving you time during your booking process. Listen in as they share programs you can begin implementing today.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 1:30PM EST, at facebook.com/photogsedit

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
@richsmithphoto
@heathersmithrsp
@hayleegaffin
@nathanholritz
@photogsedit
@bokehpodcast
Shootq
Venmo
Costco
Honeybook
Dubsado
Agree
Shootflow
Chasing Lockets
Voss
Alex Marie

Episode 133: Defining Success & Pricing for It – Kir Tuben

pricing

Are you struggling to determine how you should be pricing your services in a way that meets your financial goals?

In episode 133 of the Bokeh Podcast, Kir Tuben explains the importance of setting goals that will lead to success, and then pricing yourself in order to meet those goals. Listen in as she provides three steps to intelligently establish pricing that will enable success for your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

The Lesson: Comparison is the root of all evil, so you should be nicer to yourself.

Time Technique: Schedule time to do nothing.

The Gear Bag:
Canon 5dmkIII with any prime lenses.
Pentax 645n
Canon eos3

How to Define Your Success?
Create small goals with overarching big goals that will allow you to reach the success you want.

Kir’s Goals:
1. Cultivate a loving home.
2. Feeling content.
3. Being financially stable.

Three Steps to Intelligently Establish Pricing:
1. Look at your bills and budget to determine what income will make you financially successful.
2. Set a limit for yourself on how much you’re going to work by limiting weddings or sessions.
3. Determine how many weddings or sessions you’d need to shoot to hit the prior goals.
If your final price seems unreasonable for your market, make adjustments to #2 and #3.

Mentioned in this episode:
Carly Jurach
Tony Robbins

Links:
Website: kir2ben.com
Facebook: fb.com/kir2ben
Instagram: @kir2ben
Rising Tide Society:
Cultivate What Matters
Re-Awaken the Giant Within – Tony Robbins
Gary Vaynerchuck

Episode 132: Creating Financial Freedom for the Self-Employed – Vincent Pugliese

financial freedom

As a self-employed entrepreneur, are you struggling to manage your finances while pursuing your dream?

In episode 132, Vincent Pugliese shares how you can prioritize and plan for financial freedom in your business. Listen in as he discusses the most harmful behaviors that are causing entrepreneurs to be careless with their money.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

The Lesson: After reaching out to his dad for a job opportunity, his dad said, “You have a skill, but you’re not using it correctly.”

Time Technique: Rather than involving their kids in sports and extracurricular activities that they didn’t really care about, they spend the time together.

Two Motivating Factors of Change: Inspiration & Desperation

Harmful Financial Behaviors:
1. Being unaware of prioritizing your investments that will lead to growth.
2. Not spending time with those who will build you up and help you grow.

Fruit to Financial Freedom:
F – Food
R – Residence
U – Utilities
I – Insurance
T – Transportation and Taxes

Mentioned in this episode: 
Jim Rohn
Seth Godin
Dan Miller

Links:
thefreelancetribe.com
Freelance to Freedom
Mint.com