Episode 126: How to Use Instagram Stories More Effectively – Anastasia Giaouris

Instagram Stories for Business

Are you hesitant to make an appearance on your Instagram in order to maintain a beautiful feed? Could this be leading to missed opportunities from clients who want to know the person behind the camera?

In episode 126 of the Bokeh Podcast, Anastasia Giaouris of Olive Photography shares how she uses Instagram Stories to represent her brand, herself, and her values. Listen in as she provides you with tips to get started creating content for Instagram Stories that will connect you and your followers.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

For me, the purpose of the stories primarily is to connect with your viewers, help them get to know you.

Lesson Learned: Two months after going full time, she experienced an anxiety attack where she ended up calling an ambulance. After that experience, she realized she needed to take time for herself, live her life with intention and not let her business take over her life.

Steps to Taking More Time for Herself:
1. Going out for more walks.
2. Learn how to ground yourself and just take time to breathe.

Brand Position: A photographer of love and happiness, capturing genuine warm moments of life and love.

Content Ideas for Instagram Stories:
1. Great projects you’re working on.
2. Upcoming shoots that you’re preparing for.
3. Your pets, because everyone loves animals.
4. Food that you enjoy.
5. Behind the scenes of your life.

3 Creative Ways to Use Instagram Stories:
1. Make your followers an insider on a dilemma.
2. Poll your audience.
3. Take them with you on an adventure.

4 Steps to Get Started:
1. Identify what your brand is and the type of people you want to attract.
2. Asses things that you already do that naturally represent your brand to share on your stories.
3. Utilize the tools that Instagram has to make stories look fun.
4. Don’t be afraid to show your face.

Instagram Accounts to Follow for Inspiration:
@kironcmukherjee @phil_torres @brides

Mentioned in this Episode:
Nichole Goddard

Links
Website: olivephotography.ca
Instagram: @olivephototo
Facebook: Olive Photography
Workflow Wednesday
Style Me Pretty
Ben Greenfield Fitness
Joe Rogan Episode with Ben Greenfield
The Four Hour Workweek – Timothy Ferriss

Episode 125: Workflow Wednesday: Communication, Part 2 – Nathan, Haylee, Heather, & Rich

Workflow Wednesday - Communication Tools

Are you efficiently managing your communication with potential clients and colleagues? With all of the tools and functionality out there, where do you begin implementing systems?

In episode 125 of the Bokeh Podcast, Nathan Holritz, Haylee Gaffin, Heather Smith, and Rich Smith continue the series on managing communication in their photography business. They share their top three tools and tips to efficiently organize and structure your primary forms of contact.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 1PM EST, at facebook.com/photogsedit.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Links
Nathan Holritz
Heather Smith
Rich Smith
Haylee Gaffin
Photographer’s Edit
Shootq
Boomerang for Gmail
Text Expander
Slack
Gmail
Todoist
Unroll.me
Getting Things Done

Episode 124: More Business Through A Better Website Funnel – Paige Vaughn and Amanda Csakan

website funnel

Are you losing potential customers on your website? Do you see plenty of traffic in your analytics, yet visitors continue to fall off without converting?

In episode 124 of the Bokeh Podcast, Paige Vaughn and Amanda Csakan share how building funnels on your website can impact client experience and conversion. Listen as they provide tips on how to create better funnels and what to avoid when building them.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Paige’s Aha Moment: Stay in your swim lane and don’t compare yourself to other entrepreneurs.

Amanda’s Aha Moment: It’s important to figure out who you want to serve and what will meet their needs. This allows you to define your messaging.

Amanda’s Technique for Time: Pomodoro Technique – Breaking tasks down into 20-25 minutes of focused time separated by 3-5minute breaks.

Paige’s Technique for Time: When you approach your business, really prioritize the 2-3 talents that you are the best at and outsource the rest.

Amanda’s Brand Position: Helping photographers and wedding creatives build brands that reflect who they are and what that stand for while attracting the clients they love working with..

Paige’s Brand Position: Wedding photographer for fun, easygoing, joyful couples in love.

The Gear Bag: Canon 5D Mark III, 50mm 1.2L

Tips for Creating Funnels for Your Website:
1. Keep your CTAs to a minimum and as clear as possible.
2. Using your website as a content resource will keep users interested in your website and sign up for your eNewsletter. Capturing their emails allows you to keep in contact with them even if social platforms disappear.

How You’re Hurting Your Website Funnels
1. There are too many Call-to-Actions on a Homepage or there are none. You should have no more than 3-5 CTAs.
2. Photographers jump straight into talking about themselves without talking about their service or the opposite and they’re not talking about themselves at all.
3. The “About” page isn’t speaking to your dream client.

Photographers Mentioned in this Episode: Abbey Grace

Links:
Tribes by Seth Godin
Rising Tide Society
Abbey Grace
Dubsado
Photographer’s Edit
Moment Lens
Showit
Showiteers Facebook Group
Paige’s Website: paigevaughnphoto.com
Paige’s Instagram: @paigevaughnphoto
Paige’s Facebook: Paige Vaughn Photo
Amanda’s Website: brandepiphany.com
Amanda’s Instagram: @brandepiphany
Amanda’s Facebook:  Brand Epiphany

Episode 123: Workflow Wednesday: Communication, Part 1 – Nathan, Heather, and Rich

Communication

Are you overwhelmed with the constant onslaught of phone calls, emails, text messages, and social media messages to your business? Is all the incoming communication distracting you from the rest of your business?

In episode 123 of the Bokeh Podcast, Nathan Holritz, Heather Smith, and Rich Smith begin a series about how to more efficiently manage all of the communication associated with running a photography business. To start the conversation, the trio discuss the significance of scheduling times for communication, and share the schedules that have worked best for their businesses.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 1PM EST, at facebook.com/photogsedit.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Links
Nathan Holritz
Heather Smith
Rich Smith
Haylee Gaffin
Photographer’s Edit
PhoneView
Inbox Pause
Boomerang for Gmail
Drift