Episode 78: How to Run a Business in 20 Hours a Week – Erin Hernandez-Reisner

Business - Erin Hernandez-Reisner

Are you overworking yourself and missing out on time with your family?

In episode 78 of the Bokeh Podcast, Erin Hernandez-Reisner shares how a horrific personal experience drastically shifted her perspective about work-life balance, changed her relationships with her clients, and led to a 20-hour workweek!

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Post-Production for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, add to your playlist on Stitcher, or listen on Overcast.

Erin’s Aha Moment: When Erin’s daughter suffered a spinal injury, her business was put on hold. During that time away she realized that some of her customers were truly invested in her business and supported her family. She had taken the time to connect with her clients and it had benefited her business in a way she had never imagined it.

Erin’s Three Goals to Define Her Success:
1. Build a business that provided her with enough money to do life comfortably.
2. Have the balance that allowed her to spend quality time with her family.
3. Make the effort to see the world and travel.

Connecting With Their Wedding Clients: When Erin realized that her wedding clients weren’t just the couple, but also the families of the couple, she quickly changed her approach to client relationships to include them. Giving the opportunity to the couple to allow their parents to be part of their viewing or have their own and order prints, grew her business significantly.

The Benefits of Viewing Photographs with Clients:
1. You get to see the reaction and impact your work has made on them.
2. Clients share their favorite images with you and want your recommendations how to use them in albums and prints.
3. You can grow your business by offering the family that same option as your couples and allow them to order prints and albums.

Links:
Book Recommendation: Re-Awaken The Giant Within – Tony Robins
Website: Photosedge.com
Instagram: @photosedge_weddings

Episode 77: The Importance of Being Intentional – Shaun Austin

Intentional

Are you craving deeper, more fulfilling relationships – not only with your friends and family, but with your clients as well?

In episode 77, Shaun Austin, CEO of Kiss Books, shares how he has created more meaningful relationships at home and at work by being more intentional. Listen as he describes his philosophy behind intentional living, and shares 4 questions to ask yourself in order to build better relationships.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Post-Production for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, add to your playlist on Stitcher, or listen on Overcast.

About Shaun: Shaun was a wedding photographer for 15 years and is now the CEO of Kiss Books. He enjoys yoga, tennis, and spending time with his wife and kids.

Shaun’s Aha Moment: We Shaun went to move forward with his company, he realized the team of supportive people behind him were cheering him on.

Pursuing Simple: What is your priority or the next top thing to get your client to the finish line? Companies, like Kiss,  are here to help you get there, whether through prints, albums, etc.

Philosophy Behind Sales: Investing in Relationships – Without relationships, there is no trust with your business. Everyone’s system may look a little different, but you should have a system in place to secure the relationships.

Four Intentional Questions to Ask Yourself:
What’s Wanted?
What’s Needed?
What’s Working?
What’s Not Working?

Links:
Episode 18: In Pursuit of Simple – Shaun Austin
Blog:  Kiss.us/blog
Personal Instagram: @shaunaustin
Instagram: @kissbooks

Episode 76: How To Sell More Prints – James Kelly

Prints - James Kelly

Do you ever wonder how you can drive print sales in your photography business?

In episode 76 of the Bokeh Podcast, photographer James Kelly of Scotland shares how he has built a business that focuses on providing his clients with a physical product. Listen as he shares his three step process for growing print sales.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Post-Production for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, add to your playlist on Stitcher, or listen on Overcast.

About James: James is a wedding, landscape, and equine photographer in North East Scotland. When he’s not shooting, you can find him spending time with his fiancee, son, and cocker spaniel.

James’ “Aha” Moment: When he had his first son, it changed the outlook on his whole life and business.

James’ Guide to Sales for Prints & Albums
1. Review your pricing and make your print sales a priority. James charges more for his service so he can price his prints lower and the client ends up getting more for their money.
2. Communicate the quality of your services & offerings to your clients.
3. Select a company that will provide you with the best quality.

Links
Jameskellyphotography.com
James Kelly Photography
@jameskelly_photo
The Print Foundry 
Queensberry Albums

Episode 75: Deep Work: How to Focus and Get More Done – Rich and Heather Smith

Focus - Rich & Heather

Do you ever have trouble staying focused on your work? With a world of unlimited distractions, it can be hard to find that focus.

In episode 75 of the Bokeh Podcast, photographers Rich and Heather Smith share how they’ve adjusted the techniques in their daily routine to dive into deep work without distractions. Listen is as they share the difference between focusing on deep work and shallow work, provide techniques for productivity, and tools for minimizing distractions.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Post-Production for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, add to your playlist on Stitcher, or listen on Overcast.

Rich & Heather’s Aha Moment: Getting your business to go deeper and realizing that there is more to the business that can be found.

Random Fact About Rich: He’s very adventurous, naming himself an adrenaline junkie.

Random Fact About Heather: She’s lived through more natural disasters than anyone she knows, from earthquakes to mudslides.

Technique for Finding Free Time: Simply make it happen. The Smiths take December off every year to spend with their family.

Deep Work vs. Shallow Work: Deep work can be described as work that takes heavy concentration with no distractions. Shallow work can be described as the type of work that can be taught to someone else easily.

Primary Changes to Focus on Deep Work:
1. Accountability with Mentorship
2. Time Blocking

Links:
Deep Work – Cal Newport
Boomerang
Focus App
Forrest App
Website: richsmithphotography.com
Instagram: @Richsmithphoto