Episode 68: How to Speak Your Client’s Language on Instagram – Jasmine Star

Instagram - Jasmine Star

Are you having trouble connecting with your clients on Instagram? Is it possible to engage them in a meaningful way that enriches their experience with your brand? We think so!

In episode 68 of the Bokeh Podcast, Instagram maven and branding expert, Jasmine Star reveals how she goes deep with her Instagram audience to create real connections. There’s a lot to learn as Jasmine shares her journey from photographer to branding strategist. Listen in and get connecting with those clients!

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Post-Production for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app or add to your playlist on Stitcher.

About Jasmine: Jasmine Star decided that law wasn’t for her, so she left law school to pursue photography. After years in the business, she realized she felt a calling to help other entrepreneurs build their brands on social media. Now she’s built Social Curator with the help of her husband, JD.

Jasmine’s Aha Moment: She realized she can make her own rules.

Why Jasmine Transitioned: Jasmine felt like she reached a creative ceiling. She realized she was one of 35 hired hands at a wedding, not Jasmine.

Why Jasmine Chose This Path: Jasmine feels convicted to empower strong business owners.

About Social Curator: Jasmine empowers entrepreneurs to build a brand and market it on social media by having the right things to say, the photos to post, and knowing exactly what to do.

Jasmine’s Top Tip for Social Media: Emulate what is being done, shared, and seen. The people that are getting the most engagement is because they were one of the emulators of doing it first.

How to Effectively Communicate Your Brand on Instagram: Use your Instagram profile as a business card:
– Your Physical Location
– What You Do
– Who It’s For
– How They Can Contact You

What is Social Curator? It’s a monthly social media subscription that walks you through what you should be focusing on in social media for that month. It breaks down what is actually working.

Links:
Website: jasminestar.com
Social Curator Website: mysocialcurator.com
Instagram: @jasminestar

Episode 67: Putting Yourself In the Customer’s Shoes – Lori Blythe

Customer's Shoes - Lori Blythe

As photographers, we tend to get carried away with the business and lose sight of the client experience. Has that ever happened to you? Maybe you’re completely unaware that your client experience is lacking because you haven’t put yourself in your customer’s shoes.

In episode 67 of the Bokeh Podcast, photographer Lori Blythe shares how she realized how much she could improve her client experience through getting on the other side of the lens. From hiring different photographers for multiple sessions, she found what she loved about their experiences that she would incorporate into her own. Doing this allowed her to get in her customer’s shoes.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Post-Production for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app or add to your playlist on Stitcher.

About Lori: Lori is a photographer based out of Fredericksburg, TX. You can find her cuddling her two Australian Shepherds, drinking peppermint tea, and listening to Spotify playlists when she’s not capturing moments for her clients.

Lori’s Aha Moment: The value of your photography business can be found in the three E’s: Equipment, Education, and Experience.This allowed her to feel good about raising her prices.

The Other Side Of The Lens: While Lori’s professional career has been photographing people, she found that she had no idea how to be on the other side of the camera. This helped her realize the value of a photographer’s direction and communication, which in turn, helped build a better experience for her clients.

6 Important Notes From Being On The Other Side Of The Lens:
1. Be human to your client by connecting with them personally. This helps a client feel comfortable.
2. Go the extra mile to make a model feel beautiful by incorporating a hair and makeup team.
3. Bring music to fill the silence.
4. Demonstrate the poses for your clients to fully communicate what you’re asking of them.
5. Be open and direct about pricing of the session, packages, and products.
6. Share as much information as possible about a client/s session.

Links:
Website: Loriblythe.com
Personal Instagram: @Lori_Blythe_
Business Instagram: @loriblythephotography
Facebook: Lori Blythe Photography

Episode 66: Associate Photographers: The Workflow – Jennie Tewell

Associate Photographers

Ever wish there were two or three of you to get your work done? If only there were someone to build us a cloning machine! Or have you considered hiring associate photographers?

In episode 66 of the Bokeh Podcast, photographer Jennie Tewell shares the benefits of hiring associate photographers! While we’ve previously discussed how to build a team of photographers in episode 61, today Jennie is sharing what the workflow of her associate photographers looks like! From client communication to accounting, she lets her associate photographers’ talents shine through and uses them to benefit her business.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Post-Production for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app or add to your playlist on Stitcher.

About Jennie: Jennie Tewell is a wedding photographer based in Mobile, AL. With her two associate photographers, Brianna and Elizabeth, they’re capturing weddings for a wide range of clients. When she isn’t photographing people, you can find her putting on talent shows with her husband and three daughters.

Jennie’s Aha Moment: After becoming overwhelmed with her schedule, Jennie decided to specialize in weddings for the sake of income and enjoyment. Once deciding on wedding photography, then outsourcing some of her tasks, she found that she was spending more time with her family.

Jennie’s Tip for Managing Time: Jennie has found that her most productive time to work is at night, so she sets aside one or two nights a week to work. For the things she can, she’ll outsource so she can focus on other areas of her business.

Benefits of Associate Photographers: There are many benefits to having associate photographers! For example, when clients reach out about session types that Jennie doesn’t do, she can offer it to an associate photographer. Or maybe a bride reaches out about a date she’s already booked or with a lower budget, she can share her associate photographers with them.

The Associate Photographer Workflow: While Jennie handles the booking, billing, and ongoing communication, she allows her associate photographers to communicate about everything that will happen on the wedding day. Once the wedding is over, she manages the editing, delivery, and up-selling.

Links:
Website: jennietewell.com
Instagram: @jentewell
Facebook: Jennie Tewell Photography
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Episode 65: 4 Steps To Fast-tracking Your Business – Jessica Odaynik

fast-tracking - Jessica Odaynik

Ready to jump into the next phase of your business? Ready to begin fast-tracking the process? With so many techniques and steps to take, things can get overwhelming.

In episode 65 of the Bokeh Podcast, Jessica Odaynik of Jesslance Photo gives insight into her four simple steps to fast-tracking your photography business. Through networking and managing her time, she’s found success in focusing on her priorities while still creating happy clients.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Post-Production for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app or add to your playlist on Stitcher.

About Jess: Jess is an engagement and wedding photographer in Connecticut. When she’s not shooting, you can find her mountain biking, running, or hanging with her pups.

Jess’ Aha Moment: She decided to focus on what excited her and eliminated everything she didn’t want to focus on for her portfolio. This left her with engagements and weddings since she found the most enjoyment in being part of those.

Jess’ Secret to Time Management: Setting timers and alarms to help manage her completion rates of tasks.

Jess’ Four Biggest Lessons Learned:
1. Trust Your Gut – As soon as you move forward with something that feels right for you, you’ll immediately feel right about it.
2. Network – There are so many Facebook groups (large and small) that hold meet ups, allowing you to network with other professionals.
3. Utilize Feedback – When you get feedback, find ways to use it to improve your business!
4. Manage Your Workflows – Whether it is in templates, systems, or outsourcing, find what works for you that will allow you to make the most of your business.

Links:
Website: jesslancephoto.com
Instagram: @jesslance.photo
Facebook: Jesslance Photo
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