Episode 255 – Restarting a Photography Business in a Small Town – Janean Gray

Restarting a Photography Business

Have you ever considered relocating your photography business to a smaller town? The process of starting over can be scary and overwhelming.

In episode 255 of the Bokeh Podcast, Janean Gray discusses how she successfully moved her business from a big city to a small town. Listen in as she shares the advice on how to get connected, build your brand before moving, then nurture relationships once you’ve relocated!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: (02:47)
1. Utilizing services and putting processes in place, like Photographer’s Edit and Honeybook.
2. Move your office to your studio.
3. Set aside time to do something for yourself, like running.

Book Recommendations: High Performance Habits by Brendan Bouchard –bit.ly/bp-high-performance-habits (10:57)

Advice for Photographers: Make friends with local photographers.

Brand Position: (20:08)
Newborn Photography – Timeless Newborn Photography with a Luxury Boutique Experience (20:37)
Wedding Photography – Luxury Country Weddings with a Mix Between Classic and Photojournalistic (21:49)

The Gear Bag: Pre-Sterilized Pacifiers (28:18)

I have learned that is it about building relationships and nurturing those relationships. (33:38)

Ways to Restart in a New Market: (35:18)
1. Facebook Groups

2. In-Person Networking Groups
3. Facebook Ads

A Look Inside Janean’s Facebook Ads: (39:41)
– Generic ads within a small radius around the town to women with small children to like her page.
– Boosting posts for open model calls for newborns to a generic area including “everyone.”
– Geo-targeting around a specific venue if there is a wedding expo going on, because there are brides in that area.

Where are Janean’s Clients? (41:29)
Newborn Clients are on Facebook
Wedding Clients are on Instagram

Testing Your Pricing Through Mini Sessions: Let your clients choose the number of digitals they want so you can see what is more popular and will sell better! (44:19)

Links: 
janeangrayphotography.com
Facebook – Janean Gray Photography at Magnolia Lane Studio: facebook.com/gainesvillephotographer
instagram.com/janeangrayphotography
blissfulbabyworkshops.com
Allison Chipman of Allie Marie Photography

Episode 254: Wedding Party Posing on a Time Crunch – Alina Thomas

Wedding Party Posing with Alina Thomas

Are your wedding days so busy that you find very little time to capture the wedding party photos?

In episode 254 of the Bokeh Podcast, Alina Thomas provides a step-by-step posing workflow to capture a variety of wedding party photos when you’re on a time crunch.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Batch working to schedule blog and social media posts. (1:58)

Book Recommendations: Building a Storybrand by Donald Miller –  bit.ly/bp-storybrand (6:48)

Advice for Photographers: Consistency is key to anything you commit to. (9:47)

Brand Position: A wedding photographer for couples who want more than just beautiful pictures, they want a full experience. (14:24)

The Gear Bag: Macro Filters – bit.ly/bp-macrofilter (20:05)

Step-by-Step Wedding Party Posing Flow:
1. Camera – Wedding party lined up on each side of the couple, looking at camera. (28:28)
2. Laugh – Original position, but looking at each other and laughing. (28:54)
3. Cheer – Original position, with couple kissing & wedding party cheering. (29:32)
4. Camera – Have the wedding party move around and pair up, then repeat the first three poses, starting with looking at camera. (29:59)
5. Laugh – New position, but looking at each other and laughing. (29:59)
6. Cheer – New position, with couple kissing & wedding party cheering. (29:59)
7. Silly – Full wedding party making silly faces.
8. Walking – Bride & Groom walking ahead of everyone else, then kissing.
9. Selfie – Have wedding party get together like they’re taking a selfie, but the photographer is shooting it.

Quick Tip: Take a landscape and portrait image for double the images.

Links:
Alinathomas.com
Alinathomas.com/bokeh
instagram.com/alinatthomas
Convertkit.com
Greetabl.com

Episode 253: The Significance of Consistency – Denise Karis

Consisteny-Denise-Karis

Is your editing style inconsistent? While exploring your creativity can be empowering, you could be hurting your overall client experience!

In episode 253 of the Bokeh Podcast, Denise Karis discusses the importance of creating a consistent look in your editing, and how it plays a role in how your clients perceive your brand. Listen in as she shares three ways to create a consistent editing style that won’t diminish your artistic freedom.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Time Technique: Try to make your time count for double whenever you can. (Ex. When her son needed attention, but she needed to edit, she taught her son photoshop.) (5:19)

Book Recommendation: You’re a Badass by Jen Sincero –bit.ly/bp-badass (8:28)

Advice for Photographers: Don’t wait for permission from anyone. (18:55)

Brand Position: A wedding photographer that encourages you to have and to hold (your photos through prints and products). (21:28)

One-Week Post-Wedding Gifts:
25 Prints from the Wedding to the Couple (24:35)
3-5 Prints to the Parents of the Couple (26:06)

The Gear Bag: A bag of medication and Shout wipes.

The Importance of Consistency:
Consistency is important to set expectations for your clients. Imagine going to Starbucks and expecting your favorite drink to taste like you enjoy, yet the barista decides to make the drink based on their mood.

How to Produce Consistent Patterns In Your Work:
1. Pick a signature image that represents your style and builds your portfolio based on that image.
2. Put into words what you love about your work.
3. Allow other people to be different without it affecting your style.

Links:
denisekaris.com
instagram.com/denisekaris
denisekaris.com/photographers
denisekaris.com/blog
denisekaris.com/day-5-why-consistency-is-important-in-photography
Engaged in Arizona Youtube Channel
Photomechanic
Lightroom
WHCC

Episode 252: An Awesome Posing Flow for Couples – Sara & Alex Lucas

Do you find yourself struggling to create a consistent and smooth flow between poses during your couples sessions?

In episode 252 of the Bokeh Podcast, Sara and Alex Lucas of Al Weddings walk through their workflow to easily pose couples without hesitation. Listen in as they share their six main poses, along with variations to each pose!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Originally, Sara and Alex branded themselves as a husband and wife team, offering wedding photography and videography. Today, they’ve found that couples are looking for photographers they can connect with on a personal level and their reviews always include comments on this aspect more than the photography. (00:05:36)

Advice for Photographers: No matter where you are in your business, remember to learn and continue to educate yourself. (00:15:42)

Technique for Time: Create a structured workflow that you stick to. (00:21:03)

Book Recommendations: (00:34:38)
The Miracle Morning by Hal Elrod – bit.ly/bp-miraclemorning
Total Money Makeover by Dave Ramsey – bit.ly/bp-moneymakeover

How to Set the Tone for Smooth Posing: (00:44:37)
Remember that your clients are experiencing you for the first time, so using repetitive posing is fine, they’re not going to know. You can also plan to use points of reference in your posing so that not every session feels the same.

A Posing Circle: Download the guide here! (01:03:37)
1. Walking
2. V/T Pose
3. Chest to Chest
4. Reverse V
5. Stacked (Prom)
6. Action Poses

Links:
alweddingsllc.com
instagram.com/alweddings
Tuesday Together – risingtidesociety.com