Episode 259: Weaving Your Life’s Mission Into Your Business – Kate McFadzen

Life's Mission with Kate McFadzen

Are you searching for ways to bring additional value to your business by incorporating your life’s mission into your work?

In episode 259 of the Bokeh Podcast, Kate McFadzen discusses the ways that you can begin to weave your passion into your photography business. Listen in as she shares how she has adapted her business to focus on empowering love and relationships, and how you can get started pursuing your life’s mission.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Niche: Weddings, Boudoir, and Branding (1:46)

Brand Position: Compassionate and consciously curated photography experiences for adventuresome souls. (5:46)

Advice for Photographers: Start before you’re ready and never stop learning. (10:08)

Time Technique: Outsourcing and asking for help. (13:35)

What to Outsource: Editing, Accounting, Social Media, Admin Tasks, and Blogging (13:35)

The Gear Bag: Glue Dots – bit.ly/bp-gluedots (20:15)

The Klem Klub: A year long memberships for Kate’s clients that includes two mini sessions, monthly online workshops, quarterly fireside chats, and pop up happy hour events. The concept is to have a safe space in a like-minded community.

The Klem Klub Payment Structure: $97/month or $1100/year

The Klem Klub is for People Focusing On:
1. Loving Yourself
2. Loving Your Significant Other
3. Improving Your Relationships with Friends and Family

How to Get Started Pursuing Your Life’s Mission: (44:10)
1. Figure out what your life’s mission is.
2. Brainstorm 2-3 ways to weave it into your business.
3. Find 2-3 friends to bounce ideas off of.

Links:
klemstudios.com
instagram.com/klemstudiosphotography
facebook.com/klemstudios
aloveportrait.com
Positioning – bit.ly/bp-positioning
22 Immutable Laws of Marketing – bit.ly/bp-22laws
Dax Shepard’s Podcast – armchairexpertpod.com
Mating in Captivity – bit.ly/bp-micaptivity
risingtidesociety.com

Episode 258: Video Marketing Trends in 2019 – Anesha Collins

Video Marketing with Anesha Collins

Are you taking advantage of the benefits of video marketing for your business?

In episode 258 of the Bokeh Podcast, Anesha Collins discusses the video marketing trends in 2019 that you should be incorporating into your business. Listen in as she shares the advantages of video marketing, the steps to implement video into your business, and the tools that will help you succeed.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Did you know? Bokeh comes from the Japanese word Boke meaning blur. (1:24)

“Video can speed up the know, like, and trust factor tremendously.” (13:47)

Advice for Photographers: Never stop learning. (20:17)

Technique for Time: Video Marketing – Following Anesha’s theory, if 3 clients are asking the same question, then it needs to become a video for reference. (27:29)

Book Recommendations:
Building a Storybrand – bit.ly/bp-storybrand (25:03)
Purple Cow – bit.ly/bp-purplecow (35:30)
Six Figure Woman – bit.ly/bp-6figwoman (35:49)
Bonus from Nathan: This Is Marketing by Seth Godin – bit.ly/bp-thisismarketing (37:57)

The Gear Bag: Silver platters, small plates, and other props for detail shots. (38:30)

Advantages of Video Marketing: You’ll have an organic reach on social media that you won’t have to spend money to get. (41:30)

Connecting through Video on Your Site: Show your clients who you are, how you work, and what your portfolio looks like through an overview video on your site. This can help set expectations on what to expect when they book you. (44:24)

Anesha’s Niche: Bright, Clean, & Soul-touching (49:50)

2019 Trends in Video Marketing: (55:23)
1. Live Streaming: Facebook Live and Instagram Live
2. IG TV
3. Blogging with video, overview, and/or a text transcription.

Live Streaming Tools: eCam Live and loola.tv (55:23)

“On social media, we get to the point where there is inauthenticity in your authenticity.” – Josh Medlin. (1:04:17)

Steps to Implement Video into Your Business: (1:09:16)
1. Tap into a resource that will guide you the right way.
2. Take a video marketing quiz/assessment.
3. Start using Instagram stories immediately! Find a challenge to participate in if you don’t know where to start.

Content Categories: Create 3 pillars of content categories with sub-categories for each to pull from. (1:13:31)

Links:
unashamedimaging.com
Instagram.com/unashamedimaging
Learn with AC Collective – unashamedimaging.com/education
instagram.com/learnwithac
Facebook Group: bit.ly/learnwithac
Video Marketing Quiz: unashamedimaging.com/education
Contact Nathan: nathan@photographersedit.com
Feedly.com
Loom.com
Chip Dizard’s Episode: bit.ly/bp-226
Karen Julia’s Episode: bit.ly/bp-243

Episode 257: How to Incorporate Film Into Weddings – Heather Anderson

Film in Weddings with Heather Anderson

Have you considered how incorporating film into your wedding photography can drastically improve your client experience and allow you to better connect with your couples?

In episode 257 of the Bokeh Podcast, Heather Anderson reveals how offering both film and digital photography not only sets her apart in her market, but has also helped her slow down to be in the moment with her clients. Listen in as she shares how to incorporate film photography into your business, the advantages of shooting on film, and her own post-production workflow for film after weddings.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Offering film and digital photography services. (01:54)

Advice for Photographers: Be of service to everyone. (9:34)

Meditation Resources: (15:01)
The Wild Unknown Animal Spirit Card Deck – bit.ly/bp-wildunknown
headspace.com
4-7-8 Technique

Book Recommendations: A New Earth: Awakening Your Life’s Purpose – bit.ly/bp-newearth (16:57)

Podcast Recommendations: Oprah Winfrey’s SuperSoul Sundays – bit.ly/bp-oprahsupersoul (17:39)

The Gear Bag: Three Pocket Apron – bit.ly/bp-workapron (18:46)

Heather’s Website Quote: “I specialize in film photography, I love the feeling and aesthetic a film image provokes. Film has pushed me creatively to become a more thoughtful and artful photographer. Shooting in film really forces me to slow down and conceptualize the image before clicking the shutter. This allows me to offer my clients artful and timeless imagery of their wedding day.” (21:15)

Advantages of Working with Film:
1. It’ll slow you down so you’ll notice if their hand looks awkward, the flowers are off, when rings are crooked, etc.
2. When you slow down, it allows you to be in the moment.
3. You take the time to conceptualize the shot you’re about to take.

How do you avoid missing shots when you slow down for film? (26:05)
Hire a second shooter that shoots digital and will be capturing the moments in between and guarantee that you don’t miss the shots.

The Film Gear: (26:57)
Medium Format: Mamiya 645 – bit.ly/bp-mamiya654
35mm: Canon Rebel – bit.ly/bp-canonrebel
Film: Kodak Portra 160 – bit.ly/bp-portra160

Film Tip: Pick your film based on your environment and your couple. (29:53)

Matching Your Images for Hybrid Shooting: c1ick.com

Wedding Film Workflow: (32:57)
1. Mail the film off via FedEx for developing.
2. Note the film has arrived at the lab and the date that the film will be ready.
3. Receive images via WeTransfer.
4. Add to Lightroom, cull, and film match the digitals.
5. Blog the wedding.
6. Upload to online gallery for client delivery.

Average Turn-Around Time: 4-6 weeks

How to Incorporate Film Into Weddings: (35:37)
1. Start shooting film and learning how to use the film.
2. Take a workshop to learn more about the process.
3. Shoot for fun with family & friends.
4. Plan styled shoots and personal projects to get familiar with it.
5. Start using film in your sessions without advertising or charging for it.

Heather’s Lab: thefindlab.com (43:35)

Links:
heatherandersonphoto.com
instagram.com/heatherandersonphotography
facebook.com/heatherandersonphotography
The Untethered Soul by Michael Singer – bit.ly/bp-untethered
Unfold App – bit.ly/bp-unfold
keh.com

Episode 256: How to Direct Powerful Portraits – Dauss Miller

Powerful Portraits - Dauss Miller

Are you missing out on creating powerful portraits due to a lack of connection with your clients?

In episode 256 of the Bokeh Podcast, Dauss Miller discusses the role that psychology plays in a photography business, and how important building relationships is with your clients. Listen in as he outlines the steps he takes to create a real connection, provide a comfortable environment, and direct powerful portraits.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Look at your workday in 3-hour segments and group tasks that are similar. (8:35)

Book Recommendations: (19:21)
Crushing It by Gary Vaynerchuk – bit.ly/bp-crushingit
Start with Why by Simon Sinek – bit.ly/bp-startwithwhy
The Subtle Art of Not Giving a Fuck – bit.ly/bp-notgivinganf
Simon Sinek’s Ted Talk – bit.ly/bp-simon-ted

Advice for Photographers: Understand what you’re passionate about. (23:27)

Brand Position: Creating a unique experience for clients by approaching commercial shoots with an understanding of the company’s brand through research. (26:37)

The Gear Bag: His first business card as a reminder of where he started. (29:00)

The Psychology of Business: Everything is about connecting with, building trust, and building a relationship with the client.

How to Connect with Clients: (39:09)
Understand what motivates them.
Understand what is interesting to them.

Creating a Comfort for Powerful Portraits: (42:02)
1. Get to know your clients before your shoot so you can provide them with comforting things like favorite foods, drinks, music, etc.
2. Maintain eye contact.
3. Engage and compliment.

Links:
daussmiller.com
instagram.com/daussmiller
movado.com
luminox.com
The Untethered Soul – bit.ly/bp-untethered
Reawaken the Giant Within by Tony Robbins – bit.ly/bp-reawaken