Episode 450: Building a Brand on Your Passion – Maranda Joiner

building a brand

Building a unique brand isn’t an easy task nowadays. We’re inundated with consistent messaging to follow the latest tips and hacks to building a better business—encouraging us to do exactly what everyone else is doing.

What if you took a look at your life and your past and built a brand based on your passion? In episode 450 of the Bokeh Podcast, Maranda Joiner joins us to discuss how she encourages her clients as a brand strategist to open up about their lives, build a brand based on their passions, and find a target market that they can serve. Listen in as she walks us through the process of exploring and building a brand based on your passion!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Helping entrepreneurs figure out what to say on social media by helping connect their passion into purpose to make money. (1:57)

Customer Experience: Make people feel heard, seen, and understood. (7:07)

Technique for Time (13:57)

Book Recommendations: (21:03)
The E-Myth by Michael Gerber
The Secret of Teams by Mark Miller
Start With Why by Simon Sinek

Building a Business on Passion

Tying Your Purpose from Your Past (30:36)

Passion vs. Viable Business (37:31)

Turning Your Passion into a Viable Business (41:30)
1. Start doing the work in the beginning before deciding on making it a business; test the market.
2. Think about your target market and ideal client to know who you’re creating your business for.
3. Talk to your audience.

Finding Your Target Market (48:29)
1. Find similar businesses to yours’ and study their audience.
2. Look up books similar to what you do and read the reviews.
3. Talk to your existing audience.

Chik Fil A (55:38)

Links:
marandajoiner.com
instagram.com/marandajoiner
facebook.com/marandajoiner

Episode 449: Addressing Codependency as Photographers – Alisha Crossley

codependency

Do you seek your validation or security from the approval of others, including external praise for accomplishments?

As photographers, we often unknowingly look for that praise from clients we serve, which can be toxic for our mental wellbeing. In episode 449 of the Bokeh Podcast, Alisha Crossley joins us to discuss codependency, learned behaviors, and setting boundaries!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: (6:28)
“Fine art wedding photographers capturing love stories while writing our very own.”
The picture should be just as beautiful as the experience.

Technique for Time: Change your mindset around time. (15:57)

Delegation (19:37)

Book Recommendations: (29:11)
This is Marketing by Seth Godin
The Paradox of Choice

bokehbookshelf.com

Codependency (32:24)

Codependency in Relation to Our Clients (42:00)

Acknowledging Codependency & Learned Behaviors (45:28)

Three Ways You Can Serve Your Clients While Maintaining Boundaries (45:28)
1. Be honest with yourself and acknowledge behavior.
2. Communication with your clients on clarity.
3. Ask yourself: Is this what I want for my business?

Ways to Maintain Boundaries (58:48)
1. Look inwards at your own intentions in relationships.
2. Establish your time management boundaries.
3. Set boundaries with your employees.

Using Goals for Clarity (1:09:30)

Links
alishacrossleyphotography.com
instagram.com/alishacrossleyphotography
Mint

Episode 448: Recurring Revenue with Branding Photography – Tanya Smith

branding photography

Branding photography has become a popular niche over the last few years, but have you explored ways to create recurring revenue with these clients?

It’s important to educate your branding photography clients on how to use their images for marketing purposes and continue to keep them updated! In episode 448 of the Bokeh Podcast, Tanya Smith joins us to share how she’s created recurring revenue from her branding photography clients and introduces the concept of selling a retainer option as a service in her business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Elevate your brand image with storytelling photos that sell. (33:35)

Technique for Time: Plan & follow through and outsourcing (12:03)

Outsourcing/Delegating (17:19)

Book Recommendations: (23:26)
The Secrets of a Millionaire Mindset
You Are a Badass at Making Money

bokehbookshelf.com

How & Why Tanya Got Started in Branding Photography ()
Flexibility in Schedule
Shooting Less Sessions for More Profit
Playing on Strengths

Planning for Branding Shoots (36:09)
1. Setting goals
2. Develop an itinerary
3. Manage logistics

Making Clients Comfortable Branding Shoots (39:39)

Branding Photography as a Recurring Revenue (45:46)
1. Having clients come to you year after year.
2. Social media clients need images on a regular basis and social media management.
3. Retainer as photographer for new employee hires and more.

Moving Towards Retainer: (49:10)
1. Have your first shoot with your client to show your value.
2. Have a conversation based on their needs.
3. Offer a custom package.

Tanya’s Course (52:35)

Links
instagram.com/workstoryeducation
Linkedin 
Rock Your Photography Biz Facebook Group
workstoryphotography.com

Big Picture View Episodes:
Episode 12
Episode 21
Episode 336

Episode 447: The Two Most Important Principles for My Business – Tye Bournes

principles for my business

Growth is so important, especially when running your own business. Whether you’re improving your skillset, raising your prices, or finding other ways to move forward in your business, take time to reflect on how far you’ve come!

In episode 447 of the Bokeh Podcast, Tye Bournes joins us to share the two principles she’s learned that are most important for her business. Listen in as she highlights who she’s grown and the mentors she’s had along the way—many are previous Bokeh Podcast guests!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Capturing clients at their best using photography and cinematography expertise to ensure their memories are treasured and shared for generations to come. (2:36)

Client Experience: Build a rapport with your clients. (5:45)

Technique for Time: Stick to your business hours. (8:18)

Delegation/Outsourcing: Splitting the Workload (14:59)

Two Important Principles for Business (18:55)
1. Know Your Worth
2. Improve Your Craft

3 Principles to Being Confident in your Worth (26:37)
1. Don’t be afraid to take charge.
2. Don’t be afraid to guide the clients.
3. Don’t be afraid to be personable with your clients.

Posing & Directing Your Clients (30:43)

Ways to Improve Your Craft (36:30)
1. Mentor – Chip Dizard
2. In- Person Courses – Taylor Brumfield
3. Youtube Videos
4. Conference – Hustle in Heels by Michelle Harris
5. Pricing & Website Consult w/ Michelle Harris
6. Accountability Partners – Raquita Henderson, Ashley Canay, Anesha Collins
7. Mastermind – Dr. Tomayia Colvin
8. Facebook Photography Groups – Black Female Photographer’s Group, MHarris Hustlers, and Tomayia Colvin Education
9. Styled Shoots – Attended and Hosted

Other Bokeh Guests Mentioned in this Episode:
386: Aaron Nace
226 & 398: Chip Dizard
279: Michelle Harris
324: Raquita Henderson
430: Ashley Canay
258 & 303: Anesha Collins

Links
Classandstyleproductions.com
instagram.com/class_style_productions
Phlearn