Episode 275: Building a Recurring Business Model – Gustavo Fernandez

Recurring Business Model

Have you found a way to generate recurring work within your business model?

In episode 275 of the Bokeh Podcast, Gustavo Fernandez explains why making the transition from wedding photography to corporate event photography was the key to consistent work.  Listen in as he discusses networking for events, the principals for a successful corporate brand, and pricing your services.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: San Francisco

Focused on: Headshot & Corporate Photography

Brand Position: A seasoned professional, trusted by Fortune 500 companies to capture their employees and events. (7:13)

The Lesson: Take care of your clients. Customer service is so important, so step it up. (14:31)

Technique for Time: Place everything in your calendar and stick to it. (17:57)

Book Recommendations: (22:20)
How to Win Friends and Influence People – bit.ly/bp-winfriends
Never Eat Alone – bit.ly/bp-nevereatalone

The Gear Bag: Monopod (25:44)

Gustavo’s Impetus for Transitioning to Corporate Events: The referral sources for corporate events provided more opportunities. (28:56)

Benefits of Corporate Events: (28:56)
– They can occur on weekdays.
– The relationships can be shorter with events since they are more transactional.

Networking in Corporate Events: (35:50)
Gustavo spends about 1/5 of the amount of time networking on corporate events than on weddings.

Principals for a Successful Corporate Brand: (42:58)
1. How can you solve a problem for the clients?
2. Over-Communication is key.

The Process to Pricing: (50:46)
1. Look at the market and how you want to set yourself.
2. Determine what you want to make and how much you want to work.

FREE DOWNLOAD: Top 10 Ways to Take Your Business to Six Figures in Corporate Event Photography

Mentioned in this Episode:
Bambi Cantrell – cantrellportrait.com
The Art of Wedding Photography – bit.ly/bp-artwedding

Links:
gustavofernandez.com
instagram.com/gustavofernandez
Bloom Messaging Platform
ama-assn.org
Tave.com

Episode 274: How to Up-Sell Your Wedding Packages – Tonya Damron

Up-Sell Your Wedding Packages

Are you ready to profit more in your photography business through products sales, but have a fear of being too pushy while selling to your clients?

In episode 274 of the Bokeh Podcast, Tonya Damron exposes the reason that people are afraid of offering print products, and how you can overcome that fear. Listen in as she shares the opportunities you have to up-sell your packages and successfully profit from products in your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Knoxville, TN (01:19)

Shooting: Weddings & Humanitarian Work (01:19)

Brand Position: Providing amazing customer service by being herself and owning it. (06:29)
Bonus: Sends weddings out within a week,

The Lesson: Get business insurance and find a mentor. (20:05)

Technique for Time: Save work for work hours. (26:19)

Book Recommendation: Everybody Always by Bob Goff (31:46)

The Gear Bag: Bear Whistle and her Think Tank International Camera Bag – bit.ly/bp-ttairportbag (34:10)

Root of Fear in Selling: People think that if they try to sell something, it will always be pushy, when that’s not the case. (38:25)

“When you build collections that include everything you’re capable of offering, you’re limiting the ability to up-sell to your clients.”

Why to put your prices online. (50:22)

Touchpoint for Selling Add-On’s (52:10)
1. Consultation/Booking Session
2. Pre-Wedding Consultation
3. Post Wedding Preview Party (20% Off Special)

Links:
Tonyadamron.com
instagram.com/tonyadamronphotography
Positioning – bit.ly/bp-positioning

Episode 273: How to Create Balance Amidst Hustle – Deb Kalsbeek & Bethany Cramblet

Balance Amidst Hustle

Do your personal relationships suffer because you’re investing all of your time into your business? The concept of balance is subjective, but it may be time to evaluate how you can have more of it in your life.

In episode 273 of the Bokeh Podcast, Deb Kalsbeek and Bethany Cramblet of SnapJoy Studio share how they’ve found balance while juggling five businesses between the two of them. Listen in as they share about their experience in finding a way to balance their workload to fit their individual needs.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: West Michigan (1:21)

The Businesses:
Joy Photo – Owned by Bethany
Snap Studio – Owned by Deb
Weddings In A Snap – Co-owned by Deb & Bethany
BE – Owned by Deb
SnapJoy Studio – Co-owned by Deb & Bethany

Brand Position: (11:43)
Joy Photo – Capturing joy and storytelling in a generic way that is specialized in a genuine way.
Snap Studio – Photographer serving wedding clients as one vendor to simplify the planning process so they can focus on the reason they’re getting married.
Wedding in a Snap – Weddings don’t have to be about the chaos, so plan your wedding over a two hour consultation.
BE – Education based on community over competition.
SnapJoy Studio – Provide a space that has all of the tools you could possibly need as a photographer.

The Lesson: (21:15)
Find a mentor.
Put yourself out there.

Content Recommendations: (24:38)
Jasmine Star – jasminestar.com
Seth Godin’s Podcast – seths.blog/podcasts
Gary Box FB Group – facebook.com/groups/1828961777318899/

The Gear Bag: (30:00)
Krystal
White Balance Tool

What is Balance? A effort to meet goals without sacrificing mental health. Physical health, or relationship health. (34:33)

Contrasts in Work Habits & Balance for Deb & Bethany: Not everyone’s idea of balance will look the same, listen in as they share how they differ yet still find balance. (42:11)

Links:
Joy Photo – joyful.photos
Snap Studio – SNAPSTUDIOGR.com | instagram.com/snapstudiogr | fb.com/snapstudiogr
BE – Be-TheChange.net | instagram.com/grbossbabes
SnapJoy Studio – snapjoystudio.com | instagram.com/snapjoystudio | fb.com/snapjoystudio
Rising Tide Society – risingtidesociety.com

Episode 272: Associate Photographers: How to Move Beyond Yourself – Kesha Lambert

Associate Photographers - Kesha Lambert

Are you looking for ways to grow your photography business without giving up even more of your time?

In episode 272 of the Bokeh Podcast, Kesha Lambert discusses the changes she had to make in her business and life that led her to grow a team of associate photographers. Listen in as she shares how building an associate team enabled her to create more time for herself, expand her reach in the market, and take on more clients in her business. 

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

The Lesson: Be consistent. (10:00)

Book Recommendation: (15:37)
How to Win Friends and Influence People – bit.ly/bp-winfriends
Five Essential People Skills – bit.ly/bp-5peopleskills

The Gear Bag: (20:40)
Cashews & an Ice-Breaker like Glitter or Confetti

Personal Shifts Made for Growth: (34:13)
Investing Time & Energy into Growing the Team

What Building a Team Enabled for Business: (40:50)
1. Growth – The number of clients that couldn’t book due to budgets, availability
2. Time – Photographing less because you have associates that can handle some of the weddings.
3. Reach – With lower price points for associates, you can reach an additional market that otherwise wouldn’t be able to afford your services.

Links
keshalambert.com
instagram.com/keshalambert