Episode 233: IPS for Senior Portraits – Britney Smith

IPS for Senior Portrait Photographers

Are you looking to incorporate print sales into your senior portrait sessions while maintaining a boutique experience?

In episode 233 of the Bokeh Podcast, Britney Smith of The Glam Lab Photography provides three key principals for making the transition to in-person sales! Tune in as she walks through her own process and why she decided to make the switch!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: She had to decide to take time for herself and her business and send her children to daycare for half days. After drop-off, she’ll meditate and journal to get in the right mindset to accomplish tasks for the day.

Book Recommendations: Rich Dad, Poor Dad – bit.ly/bp-richdad-poordad

The Lesson: You need to charge your worth in order to run a successful photography business.

The Gear Bag: Canon 6D w/ 85 mm 1.4

The IPS Process:
1. Have a consultation to discuss how it works, expectations, and get to know each other.
2. Capture the photoshoot with intent of delivering 25-30 images to the client.
3. Send over 2 sneak peaks.
4. Two weeks later, reveal their images via slideshow at Premier Ordering Session (or IPS session) for the first time.
5. During ordering session, label images as Favorite, Maybe, and No’s.
3. Determine the products that they’d like to order for themselves, then allow add-ons after they hit the minimum ordering fee.
4. Determine the products that they’d like to order for their family members.

Principles:
1. Build a relationship with your clients.
2. Remind your clients of the value of prints and products.
3. Do not undercut yourself.

Links:
theglamlabphoto.com
instagram.com/theglamlabphotography
thephotocookout.com
pixieset.com
millerslab.com

Episode 232: Snapshot: Becoming an Action Sports Photographer – Erin Hogue

Action Sports Photographer

Do you dream of photographing professional athletes in their element while exploring some of the most beautiful places in the world?

In episode 232 of the Bokeh Podcast, action sports photographer Erin Hogue shares her advice on how to break into the sports photography industry, and what challenges you can expect to face in this niche!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Action, Adventure, and Lifestyle Photographer

The Lesson: Never stop or underestimate your value.

The Gear Bag: 70-200mm & Sony A9 (Weather-sealed)

Top Three Challenges of Action Sports Photography:
1. The Gear Needs to Hold Up in Conditions
2. Getting to Locations for Shooting
3. Be Able to Show Your Value in a Competitive Industry

How to Break Into Action Sports Photography:
1. Start shooting in the parks/places that host the sport you’re looking to focus on.
2. Build relationships with the athletes that you want to work with.

Links:
erinhogue.com
instagram.com/erinhogue
youtube.com/erinhogue

Episode 231: Snapshot: Creating Comfort in Boudoir – Anna Johnson

Comfort in Boudoir - Anna Johnson

Are you taking the appropriate steps to helping your boudoir clients feel comfortable?

In episode 231 of the Bokeh Podcast, Anna Johnson shares the importance of creating a welcoming environment for your clients, from your initial conversation through the final delivery. Listen in as she shares four important ideas that you can incorporate into your business to create an amazing and comfortable experience for your boudoir clients!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Serving boudoir clients who are ready to just be.

The Lesson: Be authentically you.

The Gear Bag: Canon 35mm

Creating a Comfortable Environment for Boudoir:
1. Throw out the negative aspects of shame from the conversation.
2. Talk with your clients and engage in conversation.
3. Try not to make it a production with too much equipment and lighting.
4. Start them out with comfortable positions to ease them into it.

Links:
Boudoirego.com
instagram.com/boudoirego

Episode 230: Snapshot: Creating Balance – Lisette Gatliff

Balance - Lisette Gatliff

Are you struggling to be present in your personal life due to the overwhelming amount of work you’re trying to accomplish for your business?

In episode 230 of the Bokeh Podcast, Lisette Gatliff describes the moment she realized her business was taking over her life. Listen in as she shares three ways you can start creating a healthier balance between your personal and business life!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Wedding & family photographer capturing everything from your “I Do’s” to your child’s first birthday.

The Gear Bag: Canon 135mm 2.0

How to Create Balance:
1. Create a distinction between personal and business life.
2. Outsource what you can.
3. Create templates for faster responding.

Links:
Lisettegatliff.com
instagram.com/Lisettgatliffphoto