Episode 345: Brand Position Consultation – Anna Anderson

brand position

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!

In this special series, we’ll be exploring how to develop brand positions based on principals derived from Donald Miller’s book, Building a Storybrand.

In episode 345 of the Bokeh Podcast, Nathan chats with Anna Anderson, a photographer in Madison, WI, to develop a brand position that captures her ability to create beautiful, comfortable moments for her couples. Listen in as they discuss Anna’s brand and develop a potential new brand position during this real-time consultation.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

What is a Brand Position? (1:40)

Benefits of Brand Position (3:50)
1. Clarifies your unique value proposition to potential clients.
2. Filters irrelevant potential clients.
3. Simplifies marketing messaging.
4. Encourages better time management.

Focusing on One Niche (9:51)

Anna’s Old Unique Value Proposition: Honest, Authentic, and a Damn Good Time (13:50)

Five Prompts Article: https://annamariecreative.com/my-five-go-to-posing-prompts-for-couples/

Researching Anna’s Competition (25:22)

Anna’s Current Brand Position: Wisconsin wedding photographer empowering couples through connection and vulnerability. (38:02)

Final Brand Position Statement: Helping You Feel at Home in Front of the Camera

Website Mockup & Notes:

brand
1. I’m not a graphic designer 😊 This mockup is just meant to demonstrate how one might use a full-screen image to represent their brand, while incorporating a position statement in a visible location above the fold. Hire a graphic designer to do your website design and layout – helping you choose the image, font, and placement of text.
2. In an ideal world, an image with lots of negative space will make room for the logo and navigation to be more visible, and help draw the viewer’s eye to the brand position statement more readily.
3. It’s also good to consider how the image will work when in a mobile format. In this case, you might ask your web designer and/or developer to push image up near the mobile menu, and place the brand position statement right underneath it. This will assure that both are visible above the fold – even in a mobile format.

Links:

Episode 344: How to Build an Attention-Grabbing, Client-Booking Website – Amanda Shuman

client-booking website

Does your website stand out for potential clients among all of the photography websites they’re browsing?

In episode 344 of the Bokeh Podcast, Amanda Shuman of Carry Love Designs shares the steps you need to take to review your website to make sure you’re driving visitors to convert into clients. Listen in as she shares a few changes you can make on your website to create a better experience for potential clients!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Headshot by Madeline Harper Photography

Brand Position: Building websites that have a purpose and tells a story to resonate with potential clients. (5:08)

The Meaning Behind Carry Love (6:49)

Advice for Photographers: When you’re just starting out, try everything out. (9:27)

Technique for Time: Outsource the things that don’t require you to do it. (15:16)

Content Recommendation: Social Media Marketing with Michael Steltzner (19:42)
Neuroscience and Marketing Episode 385 (12/20)

Nathan’s Podcast Recommendation: Perpetual Traffic (19:42)

Website Issues that Photographers Are Making: They focus only on the photography and not enough copy. (23:36)

The 10 (or 5) Second Test: Within 10 (or 5) seconds on your site, your visitor should know what you do, who you serve, and what are the next steps. (24:51)

What You Do: Make sure you’re clearly communicating what you do and where you’re located (if you’re a location based business). (25:55)

Who You Serve: Make sure you’re highlighting your ideal clients. (27:43)

Next steps: (30:09)
In the top right hand corner of your website, add a primary CTA.
Use different phrases to take them to the same action throughout your homepage/site.

Using Your About Page as a Sales Tool (34:29)

Setting Your Website’s Main Goal (40:46)

Hansel & Gretle Method (43:53)

Links:
instagram.com/carrylovedesigns
carrylovedesigns.com
carrylovedesigns.com/website-academy
carrylovedesigns.com/facebook
The Brand and a Plan Podcast – carrylovedesigns.com/podcast

Episode 343: Pricing Consultation – Hayley Sheppard

pricing

Do you have trouble when it comes to pricing yourself in order to run a successful business?

In episode 343 of the Bokeh Podcast, Hayley Sheppard joins Nathan for a live pricing consultation to discuss the concerns she has when it comes to pricing herself. Listen in as they discuss how financial goals, investing into your business, and upgrading your equipment play a role in your long-term accounting plan and pricing yourself.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Hayley’s Style & Nostalgia (4:00)

Biggest Pricing Challenges/Concerns (10:31)
How to be Prepared for Tax Season
Deductions and Write Offs
Percentages to Save for Tax
Investing in Advertising
Justify Upgrading Equipment
When to Raise Pricing

Find a Great Accountant (16:24)

Get Started with Quickbooks Online (17:39)

How Much to Save for Taxes (21:22)

Hayley’s Current State of Pricing (28:18)

Tip: Don’t put too much emphasis on your experience, education, and equipment. (35:58)

Pricing Yourself: (35:58)
Are you meeting your personal financial goals?
Look at the market and competition.

Advertising and Styled Shoots (37:55)

 

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Upgrading Equipment (50:26)

 

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Links:
goldenheartscollective.com
instagram.com/goldenheartscollective
jasminestar.com

Episode 342: The 4 Pillars of Branding – Bernel Westbrook

branding

Are you struggling with where to start when it comes to building a brand for your business?

In episode 342 of the Bokeh Podcast, Bernel Westbrook of Branded by Bernel joins us to discuss the four pillars that make up a good brand. Listen in as she dives into the importance of each pillar and how they can help you establish a unique brand that represents you.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: (1:53)

Advice for Photographers: Start time blocking from the beginning. (4:31)

Technique for Time: Take a day off during the week. (8:03)
Closed on Thursdays.

Content Recommendations: Mistakes Make Magic Podcast – bit.ly/bp-mistakesmakemagic (10:26)

Branding vs. Brand: (14:58)
Branding is a feeling.
Brand is your position as your business (visual and voice).

4 Pillars of Branding: (15:59)
Visuals
Values
Vision
Voice

Your Visuals: Visuals should be cohesive. (16:41)
Ex: Logo Design, Website, Brochures, and Guides

Your Values: Importance of Core Values (23:11)

Your Vision: Your business and brand plan. (25:01)

Your Voice (26:32)

Links:
brandedbybernel.com
instagram.com/brandedbybernel