Episode 290: Captivate, Convert, and Clone Your Ideal Client with Copy – Jess Jordana

Website Copy

Does your website copy clearly convey the unique value you bring to your ideal clients?

In episode 290 of the Bokeh Podcast, Jess Jordana explains how she works with creatives to write website copy that will captivate, convert, and clone your ideal client. Listen in as she shares how you should approach clear communication through an audit of your existing copy.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Helps business owners connect, convert and clone their dream people with their message, while focusing on connection. (2:02)

Advice for Photographers: Start before you’re ready. (3:38)

Technique for Time: Carve out free time & operate by Parkinson’s Law: work expands into he time that is available. (6:24)

Book Recommendations: (9:18)
Bread & Wine by Shauna Neiquist – bit.ly/bp-breadandwine
Deep Work by Cal Newport – bit.ly/bp-deepwork
The Pumpkin Plan by Mike Michalowicz – pumpkinplan.com

Words that Your Potential Clients Won’t Relate to: (15:06)
Authentic
Joyful Couples (without specificity)

Communicating Clearly vs Clearly to Your Ideal Client: (19:27)
Your brain needs hooks and pegs to hang information on. You can communicate something clearly, but unless you provide the hooks and pegs for your clients to relate to, they aren’t going to comprehend what you’re trying to communicate.

How to Tweak Your Website Copy to Attract Your Ideal Clients: (24:53)
1. Go through every page of your site and do an action audit, then create page goals.
2. Review your homepage, making your goal to get them off of it.
3. View your website copy as a conversation.

Links:
insagram.com/jessjordana
Jessicajordana.com

Episode 289: Strategic Relationships to Grow Your Wedding Business – Chris J Evans

Strategic Relationships

Are you making an effort to build real relationships with more than just the clients in your photography business?

In episode 289 of the Bokeh Podcast, Chris J Evans discusses the importance of creating lasting, meaningful connections with other vendors, and the importance of gratitude in networking. Listen in as he shares his top three strategic relationships, along with how he builds and nurtures each of them.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Where fashion, nature, and weddings collide. An editorial style wedding photographer. (7:21)

Content Recommendation: (22:49)
Leaders Eat Last by Simon Sinek – bit.ly/bp-leaderseatlast
The Art of War by Sun Tzu – bit.ly/bp-artofwar
The Power of Broke by Daymond John – bit.ly/bp-powerofbroke

The Gear Bag: (26:58)
Kenneth Cole Bag – Vintage Lace bails, hand-dyed silk ribbons, prisms, dress hanger, and a deck of cards.

Networking with Vendors: (29:29)
Tag vendors on Instagram when you work with them.
Reach out to vendors you want to work with.
Continue email communication with the vendors you want to work with on a monthly basis.

Chris’ Top 3 Relationships for Networking (35:12)
1. Pacific Coast Wedding Magazine Editor (Robin)
2. Venue Owner (Sylvia)
3. Blog & Magazine Editors

Developing & Maintaining Relationships – Word Association: (45:25)
1. Follow Up
2. Networking Events
3. Personal Interaction
4. Ongoing Communications

The Importance of Gratitude (56:54)

Links
instagram.com/chrisjevansphoto
chrisjevans.com
Santabarbaraweddingcompany.com
bit.ly/bp186

Episode 288: Stay In Your Lane! – Vickie Black

specializing

Have you considered what specializing in a particular type of photography could do for your business?

In episode 288 of the Bokeh Podcast, Vickie Black shares the benefits of specializing, along with her journey to becoming a senior portrait photographer. If you’re ready to pick a lane and stay in it for the long-term, this episode is for you!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand position: For the Fashionable Teen (1:38)

Discussion on the Sexualization of Seniors (4:16)

Advice for Photographers: Price accordingly and value yourself. The clients you’re gathering now at a lower price point won’t be your clients when you raise your prices. (9:56)

Push Conference: A conference for senior portrait photographers that focuses on education. (11:55)

Technique for Time: Set a rigid schedule: Dedicated shoot and meeting days. (14:21)

Content Recommendations: The Kitchen Sink Workshop by Amanda Holloway – seniorphotographyworkshop.com (16:22)

The Gear Bag: Home Depot Light (21:08)

Vickie’s Journey to Specializing in Senior Portraits (24:02)

Specializing: If you only specialize in one thing, think about subsets that can be feeders back into your business. (26:41)

Finding Your Specialty Feels Like Falling in Love (28:54)

Specialize First, then Course Correct (30:03)

The Key to Specializing: Focus on what makes you happy. (32:05)

Steps to Narrow Down Your Specialty:
Review how is your business structured?
Photograph everything until you find what sets your soul on fire.
Evaluate your business every 6 months to make sure you’re making money.

Vicki’s Evaluation Process: (39:26)
1. Look at the numbers.
2. Look at what you’ve created.
3. Get feedback from your model groups and their moms.
4. Check your pride and ego at the door.

Links:
vickiesblack.com
instagram.com/vickiesblack
seniorstyleguide.com
instagram.com/seniorstyleguide

Episode 287: Less is More: Stand Out With Less Website Copy – Rachel Greiman

Less Website Copy

Are you losing potential clients because they’re getting lost in all of the copy you have on your website?

In episode 287 of the Bokeh Podcast, Rachel Greiman of Green Chair Stories explains how sometimes less is more when it comes to the text on your website. Listen in as she shares how to create well-balanced website content and cull your copy for killer conversion.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: (7:00)
For Photography – Capture the unbelievably ordinary moments that parents miss every day.
For Copywriting – I show people what makes themselves special even when they can’t see it.

Advice for Photographers: Everyone else made it up so you can to. (13:29)

Technique for Time: Start your day without meeting anyone else’s needs besides your own. For example, wake up before your baby to have time for yourself. (17:20)

Book Recommendation: Essentialism by Greg McCowen (20:39)

The Gear Bag: Snacks – Larabar & Peanut Butter Packets (22:40)

Balancing Your Website Copy (28:43)

Cull Your Copy for Killer Conversion:
1. Use prominent Calls to Action.
2. Don’t expect your photos to do the talking. Let your words sell you.
3. Let your past clients sell you by adding testimonials.
4. Don’t write a single word that is not true.

Links:
greenchairstories.com
instagram.com/greenchairstories
Episode 267 w/ Layers Photo – bit.ly/bp-267
ferjuaristi.com
Episode 243 w/ Karen Julia – bit.ly/bp-243
Episode 270 w/ Shares Davenport – bit.ly/bp-270