Episode 251: Reaching Your Clients Through Venues – Joe Dantone

venues-joe-dantone

Have you considered the positive impact your relationship with wedding venues can have on your photography business?

In episode 251 of the Bokeh Podcast, Joe Dantone discusses how networking with wedding venues can be an amazing asset in your marketing plan. Listen in as he shares how prioritizing these relationships has resulted in more booked weddings than any other referral source.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Have time to decompress with someone in your life before your day starts and set aside a special day each week with your family. (4:12)

Content Recommendations: Chase Jarvis & Pye Jirsa (6:48)

Advice for Photographers:
1.Make sure you have a good accountant. (10:30)
Bonus: Check out Joe’s accountant, Mike Clipper, on the Bokeh Podcast here: bit.ly/bp-153
2. Always ask questions, listen and observe, try new things and fail to learn. (11:22)

Brand Position: Documenting genuine moments, creatively. (14:11)

The Gear Bag: “The Frankenstein” (18:29)
Manfrotto Nano Clamp: bit.ly/bp-manfrotto
Phottix US-A3 Ball Head: bit.ly/bp-phottixswivel

Joe’s Business Backstory (22:54)

Why Venues? The first place that most couples go during wedding planning is their venue. If that venue recommends you, they already have a significant amount of trust in you. (24:25)

How to Stand Out With Venues: (31:15)
1. Follow Up with the Venue: Right after the wedding is done, send the coordinator an email letting them know that you’ll send the images over shortly to use with an appreciation note.
2. Show Up and Connect: Hand deliver the images so you can put your face out there.
3. Give in Appreciation: Deliver a thank you gift at the end of the year as an Thank You

Links:
joedantone.com
Instagram.com/joedantone_photography
fb.com/joedantonephotography
dantonecreative.com
instagram.com/dantone_creative
instagram.com/jdpfamilies

Episode 250: Is it Time To Build a Team? – Brett Yacovella

Build a Team - Brett Yacovella

Are you experiencing enough growth in your business to consider hiring additional staff?

In episode 250 of the Bokeh Podcast, Brett Yacovella shares the ins and outs of the hiring process as he reveals five significant paradoxes in the process of growing your team.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Intentionally use tools that will allow you to create time. (2:31)

Being Present: Stop letting your technology interrupt your connections. (12:57)

Book Recommendations: (17:50)
The Seven Habits of Highly Effective People by Franklin Covey – bit.ly/bp-7habits
Dare to Lead by Brene Brown – bit.ly/bp-daretolead

Advice for Photographers: (19:42)
1. You ought to not just be good in what your profession is.
2. Find your unique niche.

Brand Position: (24:18)
1. We are highly relational.
2. We come as a team.

The Gear Bag: (25:49)
1. Prophoto Lights
2. Yourself

5 Significant Paradoxes to Scaling a Business: (41:01)
1. Revenue Growth Potential with Increase Overhead Expenses (41:28)
2. Ability to Reach More People as Opposed to a Loss of Individual Connection with Your Clientele (49:30)
3. Innovation & Artistry as Opposed to Losing Control of Quality & Style through Delegation (52:24)
4. Managing and Leading People vs. Managing and Leading Clients Individually (58:01)
5. Managing Ourselves vs Leading Others.

Links:
makingthemoment.com
instagram.com/makingthemoment
Friction by Jeff Rosenbloom – bit.ly/bp-friction
Episode 63 with Tomas Flint – bit.ly/bp-63

Episode 249: How to Sell More Products WITHOUT IPS – Allie Siarto

How to Sell More Products WITHOUT IPS - Allie Siarto

Are you leaving money on the table because you aren’t interested in implementing an in-person sales (IPS) model?

In episode 249 of the Bokeh Podcast, Allie Siarto shares how she’s successfully incorporated print sales into her workflow without having to meet up with her clients for an additional reveal.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time:
Use a scheduling tool for ease of scheduling time with people. (2:07)
Plan out time for when you’ll work and won’t work. (4:05)
Ask for help where it is needed, like childcare. (4:05)
Batch content creation. (4:28)
Automate everything you can. (4:35)

Book Recommendation: (8:28)
The Emyth – bit.ly/bp-emyth
The Zero Waste Home – bit.ly/bp-zerowaste

Advice for Photographers:
Avoid debt, budget where you can, and put some time into the business side. (15:36)

The Gear Bag:
A reflector as a traditional reflector, shade, and the bag for when someone sits on the ground. (22:03)

Benefits of Print Sales:
1. Money
2. Happier Clients

Four Ways to Virtually Sell More Print Products:
1. Curate your products. (36:06)
2. Set client expectations. (38:55)
3. Give your clients the right tools. (41:57)
4. Host a virtual viewing party. (47:40)

How to Push Sales in a Timely Manner: (52:43)
1. Set up a timer to expire the gallery.
2. Incentivize the purchase with a sale.

Links:
photofieldnotes.com
Calendly.com
Schedule Once – oncehub.com
17Hats.com
Swift Galleries – theprintmakersystem.com
boomeranggmail.com
Pixelu.com/slideshare
designaglow.com

Episode 248: Going Pro Without Getting Overwhelmed – Kishia Saffold

Going Pro - Kishia Saffold

Are you preparing to turn your photography hobby into a professional business, yet worry about getting overwhelmed?

In episode 248 of the Bokeh Podcast, Kishia Saffold of Short Stuff Photography discusses the workflow, systems, and marketing tips you need to implement into your business to avoid that feeling of overwhelm!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Waking up at 4AM to go to the gym will keep you disciplined in all areas of your life. (2:33)

Book Recommendation: Think and Grow Rich by Napolean Hill – bit.ly/bp-thinkrichgrow (11:20)

Advice for Photographers: Don’t buy everything you see on youtube. (15:33)

Brand Position: Making people who aren’t photogenic feel comfortable in front of the camera with professional makeup and quick turn-around times. (17:59)

The Gear Bag: Prism (22:05)

Proudest Moment: Voted Best Photographer in her area last year.

Systems for an Efficient Business: (29:54)
tailwindapp.com
dubsado.com
paypal.com
dropbox.com
zoom.us

Marketing Tips for Photographers: (38:07)
1. Consistently Posting on Social Media
2. Television
3. Networking Opportunities

Links:
Shortstuffphotography.com
fb.com/shortstuffphotography
instagram.com/shortstuffphoto
orangetheoryfitness.com