Episode 214: How to Create a Wedding Lead Machine – Jordan Correces

Wedding Lead Machine

Converting wedding leads in an over-saturated market can be challenging, especially when you’re competition is charging less than you. Are you providing your potential couples with the best tools to understand the value you’ll bring on their wedding day?

In episode 214 of the Bokeh Podcast, wedding photographer and educator, Jordan Correces discusses the importance of nurturing your leads to help build trust in the potential relationship! From lead generation to conversion, Jordan shares the three steps he takes to turn those generated leads into paying customers!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Time Technique: Plan tomorrow, today.

PPA: Profit Producing Activities

Book Recommendation:
One Thing – bit.ly/bp-one-thing
How to Win Friends and Influence People – bit.ly/bp-winfriends
Influence – bit.ly/bp-influence
Rich Dad Poor Dad – bit.ly/bp-richdad-poordad

Posing Tip:
Make sure you’re posing your clients in a way that is flattering to their body. In the image below, Jordan advises:
1. Have your couples stand as if a string is pulling them up by their heads, bring the shoulders an inch back, and make sure the bottom of the spine have a curve.
2. Take a look at their legs. Michael is putting all of his weight on his back leg and Kayla has raised one hip over the other to relax the post.

Posing Tips

View Image on Instagram >>

The Lesson: To be successful in business, you have to become a different person (for the better).

The Gear Bag: Canon 5D Mark III & 6D + Sigma Art 35mm 1.4 & 85mm | Excellent 100T

3 Steps to Conversion:
Lead Generation
Lead Nurture
Client Conversion

The Strategy:
1. Create a lead magnet that provides a compelling offer.
2. Collect their email address and place them in an educational email series about your business.
3. Send these leads to the places you’re most active online, where you’re sharing 90% content and 10% CTA.

Links:
jcorrphotography.com
instagram.com/jcorrphotography
bit.ly/weddingleadmachineaccelerator
Untethered Soul – bit.ly/bp-untethered

Episode 213: Knowing Your Strengths to Brand Your Business – Michelle Garayua

Strengths to Brand

Are you struggling to build a brand that truly represents you and attracts your ideal client? Maybe it’s time to take a look at how your skills can set you apart from your competition!

In episode 213 of the Bokeh Podcast, Michelle Garayua introduces the importance of understanding your strengths and the significance they can have in branding your business. If you’re ready to hone in on your strengths and implement them into your brand to grow your business in 2019, this episode is for you!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time:
Minimize distractions by planning out the week on “Reset Sundays.”
Plan out monthly and weekly tasks in a written calendar.
Focus Keeper App – 25 minutes of work and 5 minutes of break.
Workout Happy Youtube Channel

Book Recommendations:
Sacred Marriage by Gary Thomas – bit.ly/bp-sacred-marriage
Sacred Parenting by Gary Thomas – bit.ly/bp-sacred-parenting

The Lesson:
To be successful as a business owner with photography, I have to look at my business as a CEO of my company more than a worker bee. Look at the big picture view of your business and determine what you can do to create a better business model, where you can outsource, and where you can grow.

Strengths Based Leadership:
1. Who are you leading, guiding, and developing in your business? If it’s you, you need to be growing.
2. How can you add value into you and your business?

Strengths Based Leadership in Your Branding:
1. Intake – Self-awareness through journaling activities.
2. Assess – Take the Strengths finder Assessment
3. Journal Activity – Set time aside to journal for self discovery. How will your strengths impact your marketing?
4. Strategy Session – Discuss the discovery of the journaling activity, and brainstorm changes that need to be made in the business and marketing strategy.
5. Evaluate – Set aside time to review changes and the impact they’ve made.

Questions to Ask Yourself:
1. What is your brand position and marketing plan? What’s working and not working?
2. Are you attracting your ideal clients?
3. Do you feel like your clients value your approach?

Links
michellerayphotography.com
Instagram.com/michelle_ray_photography
Piyo or Yogalates
The Emyth Revisitedbit.ly/emyth-revisited
Strengths Based Leadership by Tom Rath: bit.ly/bp-strengths-based

Episode 212: Workflow Wednesday: Creating a Boutique Senior Photography Experience – Renee Bowen

Boutique Senior Photography Experience

Calling all senior portrait photographers! Are you offering a boutique experience that provides a valuable and memorable experience for your clients?

In episode 212 of Bokeh Podcast, our hosts and special guest, Renee Bowen discuss the opportunities that providing a boutique experience can bring to your business! Listen in to learn how she created a efficient workflow that also created value proposition in her business for her clients.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast
reneebowen.com
@reneebowen

January’s Workflow Wednesday Theme: Client Experience

Renee’s Boutique Senior Photography Experience:
1. An inquiry comes through the website into Tave.
2.Renee sends out a template email to the potential client with her signature Senior Portrait Magazine that includes all the pricing and information and frequently asked questions, along with links for her site and instagram (and highlights) with all the information of how and why Renee does what she does.  It’s a gateway into knowing who she is – as well as sharing pricing.
3. After a few emails/follow up, they’re booked.  This process can be automated, but Renee prefers to have a little dialogue with the client beforehand; and helps them figure out which session would be best for them.
4. Once booked, Renee sends a physical Welcome Packet (includes a digital copy as well) that includes samples announcements, branded swag, and album ordering information – the most important thing here being the How To Prep info (what to wear/what to expect with hair/makeup, etc.) – A few weeks before the session, she sends out an email preparing them for the session. This includes information on what to wear, a hair and makeup guide, and any additional session information.
5. The in-person ordering session is also scheduled and on the calendar.
6. On the day of the shoot, hair and makeup are provided. While getting hair and makeup done, Renee is looking through the outfits the client brought, deciding which would look best at each location.
7. On the evening of the session, Renee will send out a thank you email with a sneak peak and a review request while the emotion of the day is still very fresh in everyone’s minds.
8. On the day of the in-person ordering session, Renee requests the parents to be present to make the major decisions (she encourages them to be present through the whole experience to enjoy the images as much as the senior) – all this communication is via email and very detailed.
9. Renee walks them through the ordering and the final order is placed that day.
10. Web-sized images via an app is delivered the evening of the appointment – everything they order is available in low res form so they can post on social media.  (with detailed instructions on how to tag her in the caption).
11. Order goes into production; 99% of her clients buy an album, she then uses fundy to design the album.  (All her prints and products are done by WHCC)
12. Album proofs are sent, along with any other proofs (announcements, collages)
13. Once approved, everything goes to print.
14. Items arrive and she make social media posts about them or blogs; she will always do an insta story video of the album! (She has highlights on her instagram for albums and “grad swag”.)
15. Everything is packaged in branded packaging and client picks up.

Links:
reneebowen.com
instagram.com/reneebowen
Tave.com
Renee’s Makeup Guide
Renee’s Facebook Group

Episode 211: LifeStyle Instagramming For Your Business – Ellie Koleen

Lifestyle Instagramming

We all love seeing a pretty picture in your Instagram feed, but everyone is doing that! Are you creating unique, personal content for IG that will draw in your potential client, benefit their lives, and enable a strong personal connection with them?

In episode 211 of the Bokeh Podcast, Ellie Koleen introduces the concept of lifestyle Instagramming, and how it can be beneficial to your business. Listen in as she discusses the importance of sharing more than just your portfolio online, and how you can provide value through creating content about your personal interests.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Time Technique: Outsourcing to a part-time assistant who handles album design, blogging, and client gifts.

Staying Present: Set a routine that keeps you motivated.

Book Recommendation: Building a Storybrand by Donald Miller

The Gear Bag: Nikon D850 with 35mm, 50mm, & 85mm

The Lesson: Hire a bookkeeper that handles your expenses each month.

Instagram Insights Tips:
Review post insights to see how many people have saved your photos to understand what content your audience wants to come back to.

Lifestyle Instagramming: Being human & finding ways to relate to your audience. Giving your followers a reason to follow you beyond your work.

Lifestyle Topics Ellie Shares Unrelated to Photography:
1. Travel inspiration that will engage followers who want recommendations.
2. Interior design as she remodels her own home.
3. Food, recipes, & restaurants.
4. Style, fashion, & product reviews.

Links:
instagram.com/elliekoleen
onepeloton.com
soultwin.studio
Paulmullinsphoto.com
quickbooks.intuit.com