Episode 223: The 5 Biggest Mistakes You’re Making With Facebook Ads – Jordan Jones, Nathan, Heather, & Rich

Are you ready to start advertising your business on Facebook, but have no idea where to start??

In episode 223 of the Bokeh Podcast, our special guest, Jordan Jones shares the five biggest mistakes that photographers make with facebook ads, and what to do instead. If you’re ready to take the next step in your advertising efforts, this episode is for you!

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast
peteandjordan.com
@peteandjordan

February’s Workflow Wednesday Theme: Marketing & Advertising

3 Basic Components of a Facebook Ad:

1. Capture Attention
2. Offer a Unique Value Proposition
3. Convert

The 5 Biggest Mistakes People Make When Advertising on Facebook (And What to Do Instead):

1. They Use Boosted Posts (Instead: Use the feature-rich Facebook Ads Manager.)

2. They Don’t Establish the Right Objective…or Any Objective at All (Instead: Be clear about what you’re trying to accomplish with your business, and take advantage of Ads Manager to choose a relevant objective.)

3. They Don’t Use the Facebook Pixel (Instead: Use it! It only takes a few minutes to install!)

4. They Only Target Cold Traffic (Instead: Develop a retargeting campaign to follow up with those that saw your first ad, in order to build on the message communicated in that ad.)

5. They don’t Analyze Their Data (Instead: Capture it using the Facebook Pixel, and use the data to make intelligent marketing decisions.)

Links:

Petapixel’s Article About Apple’s Use of the Word Bokeh
Purpose-Driven Profit Facebook Group
Fuji Instax Mini 9 Camera
Fuji Instax Printer
Installing Your Facebook Pixel (blog post)
Choosing the Right Facebook Ad Campaign (blog post)

Episode 222: Pricing Yourself to Thrive – Mary Breuer

Pricing Yourself to Thrive

As a photography business owner, establishing your pricing structure can feel complicated and overwhelming.

In episode 222 of the Bokeh Podcast, Mary Breuer shares important ideas you should take into consideration for establishing your fees. Listen in as she shares her simple formula to determine just how much money you should be charging in order to run a successful photography business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Time Technique: Planning is key.

Book Recommendation: Captivate by Vanessa Van Edwards

The Lesson: Find a mentor that inspires you.

The Gear Bag:
Tamron 35mm 1.8
Nikon d610

How to Determine Your Pricing:
1. Determine how much you actually need to survive personally.
2. Multiply that amount by 70%. This should be your bottom package. Divide that by 3 to account for your take home pay, your taxes, and investing in your business. See how you can add more services and upsell.
3. After you’ve had time to try out your pricing, take time to reevaluate to price higher than you need to survive.

Mentioned in this Episode:
Sue Bryce

Links
fb.com/marybreuerphotos
instagram.com/marybreuerphotos
Untethered Soul – Michael Singer: bit.ly/bp-untethered
Theweddingreport.com
Emyth Revisited: bit.ly/emyth-revisited
Time Management from the Inside Out: bit.ly/bp-timemanagement

Episode 221: Workflow Wednesday: How to Consistently Plan and Create Content – Meredith Ryncarz, Nathan, Haylee, Heather, & Rich

Plan & Create Content

Do you find the consistent creation and scheduling of good content for social media overwhelming?

In episode 221 of the Bokeh Podcast, our special guest, Meredith Ryncarz presents manageable solutions to the stress of establishing a valuable brand presence through social media. Listen is as Meredith shares a simple strategy for creating interesting content, and pushing it out to your most important channels!

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast
meredithryncarz.com
@meredithryncarz
therestartspecialist.com
@the_restart_specialist

February’s Workflow Wednesday Theme: Marketing & Advertising

Content Buckets: Content types that your business should consistently share about that you can pull from when planning.

Battle Rythm: A consistent set of tasks that you must accomplish before anything else on a set date.

Link:
Buffer.com
MeetEdgar.com
Tailwindapp.com
Google Analytics
Planoly.com
Craig Groeschel Podcast: bit.ly/bp-craig

 

Episode 220: Significant Relationships Your Brand Needs – Kelsey Christine and Britt Hyatt

Relationships for Business

Are you making an effort to network and build relationships for your photography business? If not, you may be missing out on opportunities to grow!

In episode 220 of the Bokeh Podcast, Kelsey Christine and Britt Hyatt of Launch Your Day Dream discuss three significant relationships you should be focusing on in your business. Listen in as they share how to approach these relationships, and where you can find them!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Time Technique:
Britt – Set office hours and communicate them to your clients.
Kelsey – Create a structured schedule based on categories.

How to Stay Focused:
The Power of Now
You are a BadAss at Making Money

The Lesson:
Kelsey – Figure out what you want to specialize in and embrace that niche.
Britt – Build relationships and network with others.

Relationships for Your Photography Business:
1. Client Relationships
2. Collaborative Relationships
3. Community

Think About the Client Experience:
Are you making it easy to move through your process?
Are you setting expectations?
Are you giving your clients motivation to continue to work with you?

Places to Create Collaborative Relationships:
Facebook Groups
Meetup.com
Styled Shoots and Vendor Relationships
Workshops and Networking Events

Links:
launchyourdaydream.com
instagram.com/launchyourdaydream
WTF is Branding FB Group: bit.ly/bp-wtfbranding
Rising Tide Society: risingtidesociety.com
Dubsado.com
Asana.com
Paper Cover for iPad: bit.ly/bp-papercover
The Rise of Superman: bit.ly/bp-superman
The Untethered Soul: bit.ly/bp-untethered
nevicavazquez.com