Episode 306: Lowering My Prices for My Ideal Client – Melissa Hersey

lowering prices

Have you considered lowering your prices in order to book more of your ideal clients?

In episode 306 of the Bokeh Podcast, Melissa Hersey explains why she decided to lower her prices (nearly in half) in order to attract the clients she enjoyed working with most. Listen in as she shares three concepts to consider when setting your prices.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Relaxed, natural and intimate photography is her tagline, but she’s ok with having a similar business as those around her. (3:34)

Just in Case of Emergency Clause: A pact with 5 photographers who share similar brand positions to cover each other’s weddings just in case of emergency. (4:53)

Advice for Photographers: Be grateful for what you’ve got and set boundaries. (10:42)

Technique for Time: Setting timers for your tasks. (16:22)
Jess Jordana’s Episode

Book Recommendations: (18:44)
Boys Swallows Universe by Trent Dalton
Any Ordinary Day

The Gear Bag: Nikon gear in a world transitioning to Sony. 30-year-old 50mm 1.8 lens. (25:40)

Melissa’s Wedding Pricing History (2008-2019): (29:29)
Lowest: $850 AUS – $577 USD
Highest: $6500 AUS
Current: $3500 AUS

Melissa’s Price Increase Plan: Raise every season due to supply & demand. (32:25)

How Raising Prices Didn’t Go As Planned (35:37)

What Photographer’s Should Consider When Setting Prices: (43:50)
1. Awareness of your ideal client and where they sit in their budget
2. Awareness of what we need.
3. Don’t get too privileged in yourself.

Links:
melissasphotography.com.au
instagram.com/melissasphotographyperth

Episode 305: How to Turn a Failing Business Around – Matt Baron

Turn a Failing Business Around

Are you passionate about your business, but struggling to keep it afloat? Does it seem like it will inevitably fail?

In episode 305 of the Bokeh Podcast, Matt Baron joins us to provide practical help to turn your failing business around! Listen in as he shares how he created a profitable, sustainable model out of his family’s failing business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Gear Focus is an online marketplace for photographers and videographers to sell their gear for top dollar. (4:49)

Advice for Photographers: Luck is when preparation meets opportunity. (10:48)

Technique for Time: Shut the business off during family time. (16:42)

Book Recommendation: Think and Grow Rich by Napolean Hill – bit.ly/bp-thinkgrowrich (20:03)

Important Behaviors that Lead to Failure: (25:04)
1. Complacency
2. Not Being Aware of Your Competition
3. Not Looking at ROI

Key Principals to Turn a Failing Business Around: (40:26)
1. Productivity with Efficiency
2. Marketing
3. Team – Find the right people for the bus, then find the right seat.
4. Look at things differently.

Links:
gearfocus.com
instagram.com/gearfocusmarketplace
Click Up – clickup.com
Quickbooks – quickbooks.intuit.com
Good to Great – bit.ly/bp-goodtogreat

More about Gear Focus:

Gear Focus is the online marketplace for buying and selling new and used photography and videography gear. Founded by Photographers and Videographers like you with a vision to create the best experience for buying and selling used camera equipment in a focused marketplace. We have designed this platform based on your feedback – provide buyer and seller safety, low seller transaction fees and price transparency.

Our goal is to create a community where creatives can safely buy and sell gear at fair market value so they can pursue their passion.Like us: a photographer, videographer, filmmaker, editor, creator or hobbyist that believes there is a better solution for buying and selling new and used camera equipment you need. We had a simple choice to make when we created Gear Focus—keep the fees or build the community. The community won by a long-shot!  


We offer the best value for buyers and sellers with the lowest seller fees in a focused B2C and C2C marketplace. Sellers now receive fair market value instead of giving a large chunk of the resale value to websites that claim they will pay you top dollar for your gear.

A safe transaction requires buyer and seller transparency. Gear Focus provides that and adds extra protection by screening and monitoring all postings and transactions. We will even act on your behalf if a transaction goes wrong.  You no longer have to engage in risky selling outlets or meet in person.

Your creative passions are important to the Gear Focus Team. We want to help your hobby or business grow. So gather up the new and used camera equipment you want to buy or sell and find the perfect home for it!

Episode 304: How to Create a Great Marketing Plan – Heidi Thompson

marketing plan

Marketing is an essential part of any business, but are you creating a marketing plan that sets you up to achieve your goals?

In episode 304 of the Bokeh Podcast, Heidi Thompson explains why creating a great marketing plan is important for your business. Listen in as she walks through the benefits of developing a marketing strategy, along with how to create a plan that leads to success.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Help wedding professionals grow their business without going crazy in the process. (2:49)

Advice for Photographers: Do things with intention. (6:41)

Technique for Time: Ask what are your 3 most important things to move me closer to my goals. (9:24)

Podcast Recommendation: mindyourbusinesspodcast.com with James Wedmore (10:37)

Approaching a Marketing Plan: Make as many of your marketing decisions up front so CEO you can delegate to the worker you. (14:27)

Benefits to Creating a Marketing Plan: (16:59)
1. Clarity & Focus
2. Allows you to do more of what’s working and less of what’s not.

Tracking Your Data: (20:23)
1. Map your data with the tool that works best for you (spreadsheet, pen and paper, etc)
2. Quickbooks
3. Google Analytics

Drawbacks of Not Having a Marketing Plan: (24:53)
1. Waking up every day not knowing what you’re doing.
2. Developing overwhelm by having too much to accomplish without a plan in place.

Creating a Marketing Plan: (29:08)
1. Goals – Set your goals with numbers.
2. Research – Interview your best clients, do a competitive analysis. Get the training here: evolveyourweddingbusiness.com/webinar
3. Messaging – Review your communication in your brand.
4. How – When, where, what, and how you’re going to market.
5. Measure – Check in on the results on your efforts on a weekly, monthly, and quarterly basis.

Links:
evolveyourweddingbusiness.com
evolveyourweddingbusiness.com/webinar
Instagram.com/evolveyourweddingbusiness

Episode 303: How to Leverage IGTV for Your Business – Anesha Collins

IGTV

Does overthinking your strategy for IGTV cause you to avoid using it altogether?

In episode 303 of the Bokeh Podcast, Anesha Collins joins us for a second video marketing episode to discuss the benefits of IGTV. Listen in as she shares how to easily develop content for your channel, along with creative ways to leverage Instagram’s platform!

Bonus: She’s even sharing how you can get the swipe up feature without having 10k followers on Instagram!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Learn more about Anesha: Episode 258 (1:11)

Anesha’s Processing (3:17)

Editing Skin Tones (10:09)

Introduction to IGTV (17:00)
IGTV app

Anesha’s IGTV Channel: instagram.com/unashamedimaging/channel

Adding to IGTV from Desktop: (19:48)
1. Log into IG and go to your IGTV channel.
2. Click the upload button.
3. Add new IGTV video (within length and size parameters of IGTV).
4. Add the cover, details, description, feed preview, and share to FB Page. TIP: Save it as a draft.

Video Length Limits on Instagram: (21:52)
Stories – 15 seconds
Feed – 60 seconds
IGTV – 15 minutes from phone and 60 minutes from web.

Feed to IGTV Preview Feature: Make the first 60 seconds of your preview compelling enough to get people to your IGTV video. (22:27)

Three Benefits of IGTV:
1. You already have a following on Instagram (unlike starting new on youtube).
2. Consumers are ready to buy on Instagram, but learn on Youtube.
3. If you have less than 10k followers, you can get the Swipe Up feature.

“Scared money doesn’t make money” – Britney Han

Three Concepts for Content Creation on IGTV:
1. Make sure that your CTAs make sense and are relevant.
2. Be unique in the content you’re creating.
3. Repurpose content from other platforms and think through the formatting.

Three Creative Ways to Leverage IGTV for Business:
1. Tutorials, Webinar, Series, Education, Entertainment, and Product Showcasing
2. Highlight Behind the Scenes
3. Low Cost Advertising

“I shoot for the message, not for the length.”

Links:
unashamedimaging.com
Instagram.com/unashamedimaging
Learn with AC Collective – unashamedimaging.com/education
instagram.com/learnwithac
Facebook Group: bit.ly/learnwithac