Episode 272: Associate Photographers: How to Move Beyond Yourself – Kesha Lambert

Associate Photographers - Kesha Lambert

Are you looking for ways to grow your photography business without giving up even more of your time?

In episode 272 of the Bokeh Podcast, Kesha Lambert discusses the changes she had to make in her business and life that led her to grow a team of associate photographers. Listen in as she shares how building an associate team enabled her to create more time for herself, expand her reach in the market, and take on more clients in her business. 

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

The Lesson: Be consistent. (10:00)

Book Recommendation: (15:37)
How to Win Friends and Influence People – bit.ly/bp-winfriends
Five Essential People Skills – bit.ly/bp-5peopleskills

The Gear Bag: (20:40)
Cashews & an Ice-Breaker like Glitter or Confetti

Personal Shifts Made for Growth: (34:13)
Investing Time & Energy into Growing the Team

What Building a Team Enabled for Business: (40:50)
1. Growth – The number of clients that couldn’t book due to budgets, availability
2. Time – Photographing less because you have associates that can handle some of the weddings.
3. Reach – With lower price points for associates, you can reach an additional market that otherwise wouldn’t be able to afford your services.

Links
keshalambert.com
instagram.com/keshalambert

Episode 271: How to Leave a Mark on the World – Michelle Ellsworth

Leave a Mark

Do you long to make a lasting impact on your community, but struggle with  building a business model to reflect your overall concept?

In episode 271 of the Bokeh Podcast, Michelle Ellsworth opens up about the unimaginable loss that led her to make a mark on the world with her photography business. Listen in as she shares the heartfelt story behind her why, along with the steps you can take to make a lasting impact with your brand.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Salt Lake City, UT

Focused on: Families, children, and senior portraits.

Brand Position: We believe every family has a story worth telling, each child has a childhood worth remembering and all relationships have a love worth showcasing. (3:30)

Book Recommendation: Building a Storybrand (5:17)

Storybrand Worksheet – mystorybrand.com

The Lesson: Adopt an “I don’t know how to do it, yet” mentality. (9:03)

Technique for Time: Always be present in whatever it is that you’re doing, create boundaries, and block off your time. (12:02)

The Gear Bag: JBL Portable Speaker (19:04)

Michelle’s Story: After a heartbreaking loss, Michelle realized what moments she would go back and relive; that’s what she provides to her clients. (30:41)

Steps to Implementing Your Mission Into Your Business:
1. Find your remark-ability factor; this eradicates all competition.
2. Get creative in all areas of your business.
3. Become humble and willing to learn.
4. Take action; when you become stagnant, you want to take action.
5. Get involved with community.
6. Have a mindset shift to more community and less competition. You do you.

Links:
Permissiontoremember.com
permissiontoremember.org
instagram.com/permission_to_remember
Start with Why by Simon Sinek – bit.ly/bp-startwithwhy
Ted Talk with Simon Sinek – bit.ly/bp-simon-ted
The Seven Decisions by Andy Andrews – bit.ly/bp-7decisions

Episode 270: Leveraging Pinterest to Grow Your Photography Business – Sharee Davenport

Pinterest to Grow Photography Business - Sharee Davenport

Have you considered the potential marketing opportunities you could have on Pinterest’s searchable platform?

In episode 270 of the Bokeh Podcast, Sharee Davenport guides us through the effective benefits of leveraging Pinterest as more than just a social media platform. Listen in as she shares the primary principles to effectively using Pinterest, along with quick tips ensure your pins are seen!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Colorado (1:30)

Photographing: Weddings & Elopements (1:30)

Brand Position: Building strong relationships with clients. (2:16)

Advice for Photographers: Stop trying to curate who you are to be who you think people want you to look like. (9:12)

Technique for Time: Working Monday-Friday while her son is in school. (12:55)

Book Recommendations: How to Win Friends and Influence People (17:08)

The Gear Bag: Boutonnière Pins (19:02)

Benefits of Pinterest:
1. Drive traffic to your site.
2. Get found based on keywords for inspiration, planning, venues you’ve shot at, etc.

Pinterest Keyword Tips: Add alt-text keywords to your photos (Blogstomp, WordPress, Narrative, Lightroom, etc.) Bonus: Adding it in before Pinterest will help you with SEO and Pinterest. (30:09)

Principles to Effectively Using Pinterest: (31:17)
1. Use strong searchable keywords in your pins.
2. Stop following the 80/20 rule unless you’re a blogger or influencer.
3. Funnel users to a specific page on your website.

Quick Tips: (31:17)
1. Turn your Pinterest into a business account and move anything that doesn’t backlink to your website to a secret board.
2. Utilize the 500 characters for your alt text.

Links:
Shareedavenport.com
instagram.com/shareedavenport
facebook.com/shareedaveportphotographer
pinterest.com/shareedavenport/pins
analytics.google.com
hustleandflow.net
evolveworkshops.org

Episode 269: How Boundaries Can Help Us Serve Our Clients – Jenna Joseph

Boundaries Serve Clients

Are you letting your work spill over into your personal life due to a lack of boundaries?

In episode 269 of the Bokeh Podcast, Jenna Joseph of Jenna Photo explains the importance of setting boundaries in your business to help provide a better work/life balance. Listen in as she shares how boundaries can not only benefit you, but your client experience as well!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Temecula Wine Country (1:44)

Type of Photography: Wedding & Engagement Photography (1:44)

Brand Position: Creating a comfortable and stress-free experience so authentically joyful imagery is a natural byproduct. (3:59)

Implementing the Brand Position: (5:35)
1. Relationship building
2. Timeline

The Lesson: Find a mentor, invest in community, and pour your time and finances into education. (10:02)

Technique for Time: Schedule everything and be aware of what you have going on. (12:21)

Book Recommendations: How to Win Friends and Influence People – bit.ly/bp-winfriends (18:19)

The Gear Bag: Boutonniere Pins (21:09)

Defining Boundaries: The expression and protection of our values and self-care. (24:33)

Jenna’s Values: Family Time (28:03)

How Jenna Sets Boundaries: (28:03)
– Creating set office hours and making your clients aware of them.
– Setting email as primary form of communication
– Scheduling family days & protecting them.
– Contracts and clear communication.
– No work while on date nights.

Links:
instagram.com/jenna_photo
Jennaphoto.com
Google Voice – voice.google.com
Brenebrown.com
tonyrobbins.com