Episode 358: Brand Position Consultation – Rachel Sima-Castro

brand position

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!

In this special series, we’ll be exploring how to develop brand positions based on principals derived from Donald Miller’s book, Building a Storybrand.

In episode 358 of the Bokeh Podcast, Nathan chats with Rachel Sima-Castro, a northern California-based photographer to define a brand position that empowers women and their families and matches the mission behind her brand.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Based in: Sacramento, CA and serving Northern CA (3:15)

Specializing in: Film portrait photographer (3:15)

A Glimpse at Rachel’s Competition (10:35)

Rachel’s Current Brand Position: Dreamy, intimate photography for women and families. (12:31)

Creating Separate Brands (12:31)

Frequently Used Words in Rachel’s Brand: Intimate, Feminism, Portraitist, Film

Rachel’s Goal: Find language for film that clients will understand.

Rachel’s Competition (36:51)

Brainstorming Brand Position Statements (42:46)

Describing Experience vs. Product (52:01)

Potential Brand Position Statements: Honest, Intimate Portraiture for Women (53:00)

Links
rachelsimaphotography.com
instagram.com/rachelsimaphotography
instagram.com/acuratedself
PhotoNative.com
RichardPhotoLab.com

Episode 357: Introduction to IPS – Andrew Funderburg

IPS

Are you overwhelmed at the idea of learning IPS?

In episode 357 of the Bokeh Podcast, Andrew Funderburg of Fundy Designer joins us to share how when you simplify the process for your clients by offering limited products, print sales can play a huge role in your business’s growth plan! Bonus: Andrew also shares helpful recommendations for getting through this slow season due to COVID-19.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


Working on Your Business During COVID-19:

1. Set yourself up financially for success.
(5:40)
Think of how you’ll survive if you have no income for 6 months:
Look at how you can reduce or skip payments temporarily.
Review all of you financial assets.

2. Create a plan and strategy for the next 3 months.
(11:00)
– How can I generate extra revenue?
– How can I just costs in my business?
– How can I reconnect with vendors during this time to stay top of mind?
Tip: Create multiple strategies based on different scenarios for time.
Bonus Tip:
How are you going to set yourself up for success compared to your competitors in your market? Idea: Design dual-sided cards for your vendors; one side for you and the other for the vendor.

3. Keep yourself busy by using your newfound free time to do something different. (17:05)
– Top down photoshoots for your albums
– Design wall-art mockups in Fundy.
– Design save-the-dates for your engaged couples.
– Design studio magazine.
– Review your pricing and packaging.


Planning Your Products:
(29:34)
1. Choose an album
2. Choose 2 types of wall art.
3. Choose cards your clients may want.

Steps to Approaching IPS: (38:06)
1. Predesign your album.
2. Set up an appointment (in person or zoom).
3. Set up a slideshow, starting with 10 favorite images, then products.

Links
fundydesigner.com
instagram.com/fundysoftwareinc
Meditation Apps: Headspace or Waking Up
Street Photography Book – bit.ly/bp-funderburg-sp
Album Design Book – bit.ly/bp-funderburg-albums

Episode 356: The Bokeh Podcast Morning Show – March 25, 2020

morning show

Do you love hearing from other photographers on the the latest topics in our industry? Introducing The Bokeh Morning Show!

In this special series, our host, Nathan, will be jumping on Facebook Live and opening up the phone line to allow guests to call-in for a few minutes of conversation around a specific topic! Guests will contribute their favorite tip to better serve your business!

In this episode, Nathan discusses the impact that COVID-19 is playing in the industry and asks guests to share one tip for utilizing this time at home to their advantage!

The audio from The Bokeh Podcast Morning Show episodes is from our Facebook Live videos. Tune into the next episode live on Friday, March 27th at 9:00AM EST, at facebook.com/bokehpodcast.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Special thanks to Haylee Gaffin, Rich Smith, and Andrejka Hirschegger for calling into the show today!

Watch the Replay:

Playlists Mentioned in this Episode:

Links
DPReview – Nikon Suspends Repairs – bit.ly/bp-ms1-nikonrepair
DPReview – Canon Closes It’s Service Centers in CA – bit.ly/bp-ms1-canonservice
SLRLounge – Canon EOS R6 Rumored Specs – bit.ly/bp-ms1-canoneosr6
TechCrunch – Apple Music Adds Personalized Playlist of Happy Songs to Cheer You Up Plus a Work From Home Mix – bit.ly/bp-ms1-applemusic
SLRLounge – Tips on How to Retool Your Business During the Current Downtime – bit.ly/bp-ms1-retool

Episode 355: Simple Tips for Better Blog Writing – Elisabeth Kramer

blog

Do you struggle with creating blog content that is valuable for your potential customers?

In episode 355 of the Bokeh Podcast, Elisabeth Kramer joins us to discuss simple steps to approach planning and developing content for your site. Listen in as she shares how to create content that serves your clients, along with how she developed content regarding COVID-19 for her wedding couples.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Planner vs. Coordinator (1:21)

Customer Experience: Think about how you want to be served throughout the whole process. (2:42)

Brand Position: Wedding Planner who is tearing down the wedding industrial complex. (9:51)

Technique for Time: Regimen, Routine, and Boundaries (15:57)

Timeline Challenges: It will change, so your timelines need to be flexible and collaborative. (21:19)

Outsourcing/Delegation: I want to delegate, but I don’t know where to start. (25:26)

Coronavirus Resources: (29:29)
Resources for Wedding Vendors and Coronavirus
Things to Read and Things to Do as a Couple Planning a Wedding During Coronavirus
The Wedding With the Surprise Mariachi Band
What the Hell Is Event Insurance and Do I Even Need It?

Book Recommendations: (32:36)
The Pumpkin Plan – bit.ly/bp-pumpkinplan
Profit First – bit.ly/bp-profitfirst
Daring Greatly by Brene Brown – bit.ly/bp-daringgreatly

bokehbookshelf.com

Creating Content: (50:25)
1. Start with a story you would tell your work friends.
2. Use stories that you’re interested in to connect with your clients.

Writing Articles for Your Audience: Think of your ideal client and what they need in their planning journey. (1:00:51)

photographersedit.com/blog/slowseason

Links
elisabethkramer.com
elisabethkramer.com/unwed/how-write-wedding-blog-vendor
marissasolini.com/blog/what-is-love-language-wedding
instagram.com/elisabethkramerpdx
The Teardown
Let Me Write That Blog Post for You

Mentioned in this Episode:
Studio XIII Photography
Marissa Solini Photography
Rachel Brookstein Photography