Episode 271: How to Leave a Mark on the World – Michelle Ellsworth

Leave a Mark

Do you long to make a lasting impact on your community, but struggle with  building a business model to reflect your overall concept?

In episode 271 of the Bokeh Podcast, Michelle Ellsworth opens up about the unimaginable loss that led her to make a mark on the world with her photography business. Listen in as she shares the heartfelt story behind her why, along with the steps you can take to make a lasting impact with your brand.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Salt Lake City, UT

Focused on: Families, children, and senior portraits.

Brand Position: We believe every family has a story worth telling, each child has a childhood worth remembering and all relationships have a love worth showcasing. (3:30)

Book Recommendation: Building a Storybrand (5:17)

Storybrand Worksheet – mystorybrand.com

The Lesson: Adopt an “I don’t know how to do it, yet” mentality. (9:03)

Technique for Time: Always be present in whatever it is that you’re doing, create boundaries, and block off your time. (12:02)

The Gear Bag: JBL Portable Speaker (19:04)

Michelle’s Story: After a heartbreaking loss, Michelle realized what moments she would go back and relive; that’s what she provides to her clients. (30:41)

Steps to Implementing Your Mission Into Your Business:
1. Find your remark-ability factor; this eradicates all competition.
2. Get creative in all areas of your business.
3. Become humble and willing to learn.
4. Take action; when you become stagnant, you want to take action.
5. Get involved with community.
6. Have a mindset shift to more community and less competition. You do you.

Links:
Permissiontoremember.com
permissiontoremember.org
instagram.com/permission_to_remember
Start with Why by Simon Sinek – bit.ly/bp-startwithwhy
Ted Talk with Simon Sinek – bit.ly/bp-simon-ted
The Seven Decisions by Andy Andrews – bit.ly/bp-7decisions

Episode 260: Capturing Your Ideal Client – Shauna & Jordon Cooney

Ideal Client - Shauna & Jordon Cooney

Is your photography business growing, while you’re struggling to attract your ideal clients?

In episode 260 of the Bokeh Podcast, Shauna and Jordon Cooney walk through how they evaluated their existing clients, determined the type of client they wanted to attract, and created a plan to attract them long-term.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Help to create marriages that last. (2:29)

Advice for Photographers: Don’t be afraid to invest in education and continue learning. (10:26)

Book Recommendations: (14:37)
The Five Love Languages by Gary Chapman – bit.ly/bp-5love
The Power of Habit by Charles Duhigg – bit.ly/bp-powerofhabit
Your Best Year Ever by Michael Hyatt – bit.ly/bp-bestyearever
Start by John Ackuff – bit.ly/bp-startja
Mastering Fear by Brandon Webb – bit.ly/bp-masteringfear

Technique for Time: (18:08)
Utilize a digital calendar.
Chunking tasks for every day of the week.

The Gear Bag: Deodorant (and Old Spice Bear Glove), Sweat Rag, and Step Stool (28:46)

What is an Ideal Client? Someone who sets your soul on fire, who trusts you, and makes your job enjoyable. (32:17)

The Secret to Success: Hustle (41:04)

Steps to Determine Your Ideal Client: (42:57)
1. Determine Your Why
2. Determine the value you want to bring to your client.
3. Do an ideal client brain dump by categorizing them into the most profitable clients, the most referring clients, and the repeat clients.
4. Determine what traits these clients share.
5. Create your ideal client profile.

Your Ideal Client Profile: (56:16)
Age Range
How did they meet their partner?
This or That interests: Coffee or Tea? Wine or Craft Beer?

Links:
shaunaandjordon.com
instagram.com/shaunaandjordon

Episode 259: Weaving Your Life’s Mission Into Your Business – Kate McFadzen

Life's Mission with Kate McFadzen

Are you searching for ways to bring additional value to your business by incorporating your life’s mission into your work?

In episode 259 of the Bokeh Podcast, Kate McFadzen discusses the ways that you can begin to weave your passion into your photography business. Listen in as she shares how she has adapted her business to focus on empowering love and relationships, and how you can get started pursuing your life’s mission.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Niche: Weddings, Boudoir, and Branding (1:46)

Brand Position: Compassionate and consciously curated photography experiences for adventuresome souls. (5:46)

Advice for Photographers: Start before you’re ready and never stop learning. (10:08)

Technique for Time: Outsourcing and asking for help. (13:35)

What to Outsource: Editing, Accounting, Social Media, Admin Tasks, and Blogging (13:35)

The Gear Bag: Glue Dots – bit.ly/bp-gluedots (20:15)

The Klem Klub: A year long memberships for Kate’s clients that includes two mini sessions, monthly online workshops, quarterly fireside chats, and pop up happy hour events. The concept is to have a safe space in a like-minded community.

The Klem Klub Payment Structure: $97/month or $1100/year

The Klem Klub is for People Focusing On:
1. Loving Yourself
2. Loving Your Significant Other
3. Improving Your Relationships with Friends and Family

How to Get Started Pursuing Your Life’s Mission: (44:10)
1. Figure out what your life’s mission is.
2. Brainstorm 2-3 ways to weave it into your business.
3. Find 2-3 friends to bounce ideas off of.

Links:
klemstudios.com
instagram.com/klemstudiosphotography
facebook.com/klemstudios
aloveportrait.com
Positioning – bit.ly/bp-positioning
22 Immutable Laws of Marketing – bit.ly/bp-22laws
Dax Shepard’s Podcast – armchairexpertpod.com
Mating in Captivity – bit.ly/bp-micaptivity
risingtidesociety.com

Episode 244: Personal Projects for Minimizing Burnout – Kelly Berry

Minimizing Burnout - Kelly Berry

Are you looking for ways to avoid burnout during your busy seasons?

In episode 244 of the Bokeh Podcast, Kelly Berry shares how incorporating personal projects into your workload can help combat burnout and fuel your passion for photography.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Getting up early to focus better. (2:06)

Staying Centered: This can be different for everyone, but for Kelly, riding horses and spending time outdoors. But also, just be inspired by what your clients are doing and saying. (07:05)

Book Recommendations: Big Magic by Elizabeth Gilbert – bit.ly/bp-bigmagic (11:45)

Advice for Photographers: Connect with as many creatives in your field as possible. (15:46)

Brand Position: Fine art photographer capturing editorial, engagements, and weddings.(18:36)

The Gear Bag: Canon 5D Mark III with ZEISS 50mm & Contax 645

Why Passion Projects? It fuels you and allows you to be creative without the pressure of work. (43:34)

Vero Workshops: A workshop that brings out the artist in you. (50:27)

Links:
Kellyberryphoto.com
instagram.com/kberryphoto
veroworkshop.com
instagram.com/workshopvero
pixieset.com<
pixellu.com/smartalbums