Episode 235: Creating Personalized Senior Portraits – Isaac Coffy

Creating Personalized Senior Portraits

Are you giving your high school seniors the opportunity to express who they are in their senior portraits?

In episode 235 of the Bokeh Podcast, Isaac Coffy of Coffy Creations discusses the importance of providing a creative space for seniors to feel comfortable being themselves. Listen in as he shares how he’s helping his male clients creatively tell their story through their senior portraits.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Ready to start outsourcing your senior portrait editing?
Try out Photographer’s Edit today and get 40% off your first order! Get started now!

Outsourcing - Create An Account

Technique for Time: After having a heart attack in his early twenties, Isaac realized he needed to focus on what was important in his life, so he began to outsource.

Staying Present: Meditation

Book Recommendations: Never Split the Difference – bit.ly/bp-nstd

Advice for Photographers: Set goals that are attainable, but don’t have to be what everyone else’s are.

How to Connect With Your Market:
1. Focus on the market that you’re able to relate to.
2. Get creative with their session by asking what they’d love to be photographed with if no one ever saw the photos.
3. Create an environment that they feel comfortable in with music.

The Biggest Difference in Shooting Males vs. Females:
Posing

Marketing to Seniors:
1. Show seniors who you are by being on your social media.
2. Show your impactful and unique images in your marketing.
3. Do Instagram story takeovers during your sessions, because their friends could be watching it!

Links
coffycreations.com
instagram.com/coffycreations
fb.com/coffycreations
Boomeranggmail.com
Imagingusa.org
Photographersedit.com
The Untethered Soul: bit.ly/bp-untethered
fourhourworkweek.com
headspace.com
How to Win Friends and Influence People: bit.ly/bp-winfriends

Ready to start outsourcing your senior portrait editing?
Try out Photographer’s Edit today and get 40% off your first order! Get started now!

Outsourcing - Create An Account

Episode 233: IPS for Senior Portraits – Britney Smith

IPS for Senior Portrait Photographers

Are you looking to incorporate print sales into your senior portrait sessions while maintaining a boutique experience?

In episode 233 of the Bokeh Podcast, Britney Smith of The Glam Lab Photography provides three key principals for making the transition to in-person sales! Tune in as she walks through her own process and why she decided to make the switch!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: She had to decide to take time for herself and her business and send her children to daycare for half days. After drop-off, she’ll meditate and journal to get in the right mindset to accomplish tasks for the day.

Book Recommendations: Rich Dad, Poor Dad – bit.ly/bp-richdad-poordad

Advice for Photographers: You need to charge your worth in order to run a successful photography business.

The Gear Bag: Canon 6D w/ 85 mm 1.4

The IPS Process:
1. Have a consultation to discuss how it works, expectations, and get to know each other.
2. Capture the photoshoot with intent of delivering 25-30 images to the client.
3. Send over 2 sneak peaks.
4. Two weeks later, reveal their images via slideshow at Premier Ordering Session (or IPS session) for the first time.
5. During ordering session, label images as Favorite, Maybe, and No’s.
3. Determine the products that they’d like to order for themselves, then allow add-ons after they hit the minimum ordering fee.
4. Determine the products that they’d like to order for their family members.

Principles:
1. Build a relationship with your clients.
2. Remind your clients of the value of prints and products.
3. Do not undercut yourself.

Links:
theglamlabphoto.com
instagram.com/theglamlabphotography
thephotocookout.com
pixieset.com
millerslab.com

Episode 212: Workflow Wednesday: Creating a Boutique Senior Photography Experience – Renee Bowen

Boutique Senior Photography Experience

Calling all senior portrait photographers! Are you offering a boutique experience that provides a valuable and memorable experience for your clients?

In episode 212 of Bokeh Podcast, our hosts and special guest, Renee Bowen discuss the opportunities that providing a boutique experience can bring to your business! Listen in to learn how she created a efficient workflow that also created value proposition in her business for her clients.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast
reneebowen.com
@reneebowen

January’s Workflow Wednesday Theme: Client Experience

Renee’s Boutique Senior Photography Experience:
1. An inquiry comes through the website into Tave.
2.Renee sends out a template email to the potential client with her signature Senior Portrait Magazine that includes all the pricing and information and frequently asked questions, along with links for her site and instagram (and highlights) with all the information of how and why Renee does what she does.  It’s a gateway into knowing who she is – as well as sharing pricing.
3. After a few emails/follow up, they’re booked.  This process can be automated, but Renee prefers to have a little dialogue with the client beforehand; and helps them figure out which session would be best for them.
4. Once booked, Renee sends a physical Welcome Packet (includes a digital copy as well) that includes samples announcements, branded swag, and album ordering information – the most important thing here being the How To Prep info (what to wear/what to expect with hair/makeup, etc.) – A few weeks before the session, she sends out an email preparing them for the session. This includes information on what to wear, a hair and makeup guide, and any additional session information.
5. The in-person ordering session is also scheduled and on the calendar.
6. On the day of the shoot, hair and makeup are provided. While getting hair and makeup done, Renee is looking through the outfits the client brought, deciding which would look best at each location.
7. On the evening of the session, Renee will send out a thank you email with a sneak peak and a review request while the emotion of the day is still very fresh in everyone’s minds.
8. On the day of the in-person ordering session, Renee requests the parents to be present to make the major decisions (she encourages them to be present through the whole experience to enjoy the images as much as the senior) – all this communication is via email and very detailed.
9. Renee walks them through the ordering and the final order is placed that day.
10. Web-sized images via an app is delivered the evening of the appointment – everything they order is available in low res form so they can post on social media.  (with detailed instructions on how to tag her in the caption).
11. Order goes into production; 99% of her clients buy an album, she then uses fundy to design the album.  (All her prints and products are done by WHCC)
12. Album proofs are sent, along with any other proofs (announcements, collages)
13. Once approved, everything goes to print.
14. Items arrive and she make social media posts about them or blogs; she will always do an insta story video of the album! (She has highlights on her instagram for albums and “grad swag”.)
15. Everything is packaged in branded packaging and client picks up.

Links:
reneebowen.com
instagram.com/reneebowen
Tave.com
Renee’s Makeup Guide
Renee’s Facebook Group

Bokeh Podcast #49: 3 Steps to Breaking into Senior Photography – Mario Masitti

With the photography market becoming flooded with new photographers everyday, it can be difficult to find your niche. Not only that, but breaking into a niche with nationally recognized competition, such as senior portrait photography, can feel somewhat impossible. In episode 49 of The Bokeh Podcast, Mario Masitti shares how he made a break into senior portrait photography in three simple steps.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Post-Production for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app or add to your playlist on Stitcher.

Show Notes:
Website: mariomasitti.com
Education Website: sessionswithmario.com
Facebook: facebook.com/sessionsedu
Instagram: @sessionswithmario
Snapchat: @MarioMasitti