Episode 390: How to Build a Senior Photography Brand – Sean Brown

senior

Have you decided to market yourself as a senior portrait photographer, but want to create a high-end experience for your seniors (and their parents)?

In episode 390 of the Bokeh Podcast, Sean Brown joins us to discuss creating a once in a lifetime experience for his seniors, and how to approach marketing your unique brand. Listen in as he shares the different pain points that seniors and their parents have and how to solve them.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Genuinely care about your clients (2:44)

Brand Position: Creating a high-end, once in a lifetime photo experience. (5:17)

Initial Investment with Sean: Starting at $2500 (7:01)

Technique for Time: Batch working. (11:30)

“Done is better than perfect.” – Anonymous

Delegation/Outsourcing: Editing, Video Production, and CRM (15:09)

Book Recommendations: (18:42)
Thank You Economy by Gary Vaynerchuk
Jab Jab Jab Right Hook by Gary Vaynerchuk

Sean’s Experience (22:35)

Building a Senior Photography Experience (29:29)
1. Develop a senior rep program (influencer marketing).
2. Share your features and benefits from the beginning. (35:09)
3. Marketing with video. (41:46)
4. Email marketing (46:09)

Pain Points for Parents vs Seniors (39:45)

Links
seanbrownproductions.com
Free Download: https://mailchi.mp/d207509df4a9/your-senior-photography-starter-kit
seanbrownproductions.com/photographers


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Episode 371: Passive Income for Photographers – Brandon Wong

Passive income

Have you considered the ways that you could generate passive income for your photography business?

In episode 371 of the Bokeh Podcast, Brandon Wong of Photo Booth Supply Co describes the benefits of generating passive income, along with the truth behind what qualifies your revenue as “passive.” Listen in as he shares how to determine what services you should eliminate, automate, and delegate while you implement addition streams of revenue.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Availability and humanizing (4:58)

“80% of buyers are willing to pay more for a good customer experience in 2020” (4:58)

Brand Position: Affordable photo booths that come with a profitable and proven, turn-key strategy so you can create a business and life you love. (9:36)

Technique for Time: Discipline equals freedom; create a schedule. (12:54)

Venn Diagram: (17:49)
What you’re passionate about.
What your good at.
What people will pay you for.

GSD: (19:57)
Goals
Specifics
Deadlines

Book Recommendations: (24:20)
How to Win Friends and Influence People

Introduction to Passive Income (29:22)

“You’re trading your time for money.”

Create a product that does not require your time: Photobooths, Associates, Presets, etc (37:04)

Eliminate, Automate, and Delegate (38:05)
1. Eliminate – What are the non-profitable services that you offer?
2. Automate – CRMs and Email Marketing
3. Delegate – Use the Venn Diagram to delegate the things that don’t overlap

“I am not a creative, I am a business owner.” (42:59)

Links
photoboothsupplyco.com
instagram.com/photoboothsupplyco
instagram.com/brandon_wong

Episode 367: How to Market Your Destination Photography – Carly Jurach

destination

Do you love to travel for work, but struggle with marketing yourself as a destination photographer?

In episode 367 of the Bokeh Podcast, Carly Jurach of Someplace Images joins us to share 5 main ideas to marketing her brand for destination work. Listen in to learn how to start building your portfolio today, along with how to plan out your travel schedule to ensure you get booked!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Check out Carly’s Bokeh Podcast Guest Feature >>

Customer Experience: Niching down allows you to really specialize and focus on doing that thing well. (1:47)

Check out our Brand Position Consultations!
photographersedit.com/blog/brand-position

Brand Position: Redefining and revealing love and self-love through passion, laughter, and intimate photography with the goal of creating touchable visible monuments to life changing moments. (4:15)

Technique for Time: Make time for reading, implement the 5 second rule, spend the first hour of the day for herself, and journaling. (8:20)

Check out bokehbookclub.com!

Book Recommendation: The 5 Second Rule by Mel Robbins – bit.ly/bp-5secrule

Outsourcing/Delegation: VA for social media and a ghost writer (14:09)

5 Ideas to Market Destination Photography (28:33)
1. On-Location Shoots When Traveling (28:33)
2. Geotagging (30:13)
3. Promote your Travel for Shoots (32:14)
4. Create a Facebook Group (37:04)
5. Facebook Advertising

Check out Carly’s Bokeh Podcast Guest Feature >>

Links
Someplaceimages.com
instagram.com/someplaceimages
Instagram.com/carlysomeplace
facebook.com/groups/someplaceboudoir
pinterest.com/someplaceimages
Episode 84 – bit.ly/bp-84
Episode 109 – bit.ly/bp-109
Kindle Paperwhite – bit.ly/bp-kindle
Kir Tuben’s Episode – bit.ly/bp-133
Kendra’s Episode – bit.ly/bp-322

Check out Carly’s Bokeh Podcast Guest Feature >>

Episode 364: Posing Flow for Boudoir – Anna Johnson

posing

Do you struggle with creating a seamless experience while posing your boudoir clients?

In episode 364 of the Bokeh Podcast, Anna Johnson of Boudoir Ego walks us through the posing flow she uses to capture a variety of images with a few simple poses. Listen in as she shares some of her favorite tips for delivering the most out of your sessions!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience During COVID-19: Keeping communication open and popping on social media more than normal. (1:21)

Technique for Time: Set a schedule for yourself. (5:29)

Outsourcing/Delegation: Hire a CPA (9:54)

Inspiration: Watching TV (16:25)

Book Recommendations: (23:55)
Girl, Wash Your Face by Rachel Hollis – bit.ly/bp-washface
Calm the F*** Down by Sarah Knight – amzn.to/bp-calmthefdown

There is Growth in Experience (29:26)

Photographers that Inspire Anna:
jenerations.com
karamariestudios.com

Posing Flow for Boudoir: (33:15)
1. Starting on the bed; laying on back, stomach, side, feet on wall, etc. + a variety of each of these shots.
2. Move them to half on/off the bed (legs off).
3. Move all the way to the ground; back against the bed, then back on the ground.
4. Move over to the window; against the wall on the ground, on knees, standing up.
5. Move to the couch; Start with sitting, then lay down on back, stomach, side, etc, then kneeling on the couch facing the window/light, etc.

Tip for Shooting Boudoir: Capture a variety of angles and shots for each pose you place your subject in.

Tip for Variety: Shoot through objects like plants, glass balls, prisms, etc.

Links
boudoirego.com
instagram.com/boudoirego
Anna’s Bokeh Podcast Snapshot Episode – bit.ly/bp-231