Episode 367: How to Market Your Destination Photography – Carly Jurach

destination

Do you love to travel for work, but struggle with marketing yourself as a destination photographer?

In episode 367 of the Bokeh Podcast, Carly Jurach of Someplace Images joins us to share 5 main ideas to marketing her brand for destination work. Listen in to learn how to start building your portfolio today, along with how to plan out your travel schedule to ensure you get booked!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Check out Carly’s Bokeh Podcast Guest Feature >>

Customer Experience: Niching down allows you to really specialize and focus on doing that thing well. (1:47)

Check out our Brand Position Consultations!
photographersedit.com/blog/brand-position

Brand Position: Redefining and revealing love and self-love through passion, laughter, and intimate photography with the goal of creating touchable visible monuments to life changing moments. (4:15)

Technique for Time: Make time for reading, implement the 5 second rule, spend the first hour of the day for herself, and journaling. (8:20)

Check out bokehbookclub.com!

Book Recommendation: The 5 Second Rule by Mel Robbins – bit.ly/bp-5secrule

Outsourcing/Delegation: VA for social media and a ghost writer (14:09)

5 Ideas to Market Destination Photography (28:33)
1. On-Location Shoots When Traveling (28:33)
2. Geotagging (30:13)
3. Promote your Travel for Shoots (32:14)
4. Create a Facebook Group (37:04)
5. Facebook Advertising

Check out Carly’s Bokeh Podcast Guest Feature >>

Links
Someplaceimages.com
instagram.com/someplaceimages
Instagram.com/carlysomeplace
facebook.com/groups/someplaceboudoir
pinterest.com/someplaceimages
Episode 84 – bit.ly/bp-84
Episode 109 – bit.ly/bp-109
Kindle Paperwhite – bit.ly/bp-kindle
Kir Tuben’s Episode – bit.ly/bp-133
Kendra’s Episode – bit.ly/bp-322

Check out Carly’s Bokeh Podcast Guest Feature >>

Episode 315: How to Plan an Elopement for Your Clients – Maddie Mae

Elopement

Are you ready to take your elopements to the next level for your couples by planning a unique experience that will leave their day stress-free?

In episode 315 of the Bokeh Podcast, Maddie Mae describes how her team utilizes their experience to guide clients while planning their elopements. Listen in as she shares how you can get started in creating amazing elopement experiences for your couples.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Specializing in Elopements (4:48)

Brand Position: Elopement photographers and guides to your wildly different wedding experience that is completely yours. (13:40)

Advice for Photographers: Use your creativity as an asset, not just with your work, but in your business and marketing. (24:07)

Time Technique: Don’t be afraid to ask for help and create a team. (30:24)

Book Recommendation: (38:13)
Blue Ocean Strategy – bit.ly/bp-blueoceanstrategy
Building a Storybrand by Donald Miller – bit.ly/bp-storybrand
Start With Why by Simon Sinek – bit.ly/bp-startwithwhy
Scary Close by Donald Miller – bit.ly/bp-scaryclose

The Gear Bag: (42:46)
Nude Leggings – bit.ly/bp-fleeceleggings

The State of the Industry | Elopement Photography (46:45)
No industry standards.

Getting Started in Elopement Photography:
Niche Down – There are so many types of elopements.
Build your portfolio on your own travels
Second shoot lots of weddings.
Travel with your gear.
Create valuable content.

Why Maddie Added Guiding to Her Services: (1:00:34)
It allowed her to create a better experience for her clients.

Maddie’s Favorite Question to Ask Her Couples: (1:09:26)
Why did you decide to elope?

Links:
adventureinstead.com
instagram.com/adventureinstead
adventureinsteadacademy.com
Lateral Thinking by Edward Bono – bit.ly/bp-lateralthinking

Episode 281: How to Attract International Wedding Clients – Ann Koch

Attract International Wedding Clients

Traveling the world to photograph weddings may sound like a dream, but have you considered the logistics of how to build a business to support it?

In episode 281 of the Bokeh Podcast, Ann Koch shares her experiences with international weddings, and how knowing your motivation for travel can effect your business model! Listen in as she shares the marketing components that you need to focus on in your business if you’re ready to become an international wedding photographer.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Create memories that truly represent who they are by adding a little bit of magic. (2:26)

Advice for Photographers: Integrity means everything for your clients. (6:10)

The Importance of Meditation (13:50)

Book Recommendations: Why Buddism is True – bit.ly/bp-buddismtrue (18:44)

Video Mentioned in this Episode: bit.ly/bp-youtubetherapist

The Gear Bag: Sharpie for film labelling. (22:35)

The Importance of Asking for What You Want (30:57)

Before You Decide to Focus on International Wedding Clients:
1. Understand Why You Want to Travel and the Motivation Behind It
2. Establish Trust with Your Potential Clients

Tips for Overcoming Introverted Tendencies: Ask questions so your clients are forced to talk about themselves. (44:11)

How to Get International Clients: (48:39)
1. Google and SEO
2. Referrals from Past Clients and Venues

Links:
Annkathrinkoch.com
instagram.com/annkochphoto
Oura Ring – bit.ly/bp-ouraring
How to Win Friends and Influence People – bit.ly/bp-winfriends
rockmywedding.co.uk
Episode 243 with Karen Julia – bit.ly/bp-243

Episode 198: Creating a Powerful International Elopement Experience – Rochelle Cheever

Elopement Experience

Does being an international elopement photographer sound like a dream, but you have no idea what it takes or where to get started?

Let us introduce you to elopement expert, Rochelle Cheever as she shares about creating a powerful elopement experience for her clients and how a knowledge of international destinations can set you apart. Listen in as she provides the elements to creating an lasting experience that will be more than your clients ever dreamed.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

About Rochelle: Rochelle Cheever is a destination wedding photographer from Italy, currently living in San Diego, California and traveling the globe to capture couples in love. For more than a decade she’s traveled the world perfecting the art of adventure and capturing exotic elopements and intimate weddings on camera. She blends the sensitivity of a portrait painter with the beauty of fine art photography, transcending the commercial and transforming your memories into a masterpiece.

Time Technique: Take advantage of work vacations: vacations that align with your work travel.

Book Recommendation: The Artists Way by Julia Cameron: bit.ly/bp-artistsway

Brand Position: Destination Wedding Photographer for Wanderlust Couples

The Gear Bag: Kontax 645 with 80mm and 58mm + Light Meter

Key Elements of A Powerful Elopement Experience:
1. Determine if their a good fit for your brand through conversation.
2. Listen to their story to determine the best venue for their elopement.
3. Connect them with the vendors in the area that you prefer to work with: planners, makeup artists, etc.
4. Become familiar with areas so you can make recommendations on the style that the couple is choosing.

Rochelle’s Book:
Italy, A Romantic Journey – rochellecheever.com/book
Coming January 2019: The Elopement Experience – rochellecheever.com/the-elopement-experience-ebook

Links
rochellecheever.com
rochellecheeverprints.com
facebook.com/aromanticjourney
instagram.com/rochellecheever
pinterest.com/rochellecheever
Kennykim.com
Gaia.com
convertkit.com
bit.ly/bp-portra400