Episode 245: The Practical Guide to Commercial Photography – Matt Odom

Guide to Commercial Photography - Matt Odom

Have you considered a career in commercial photography, but aren’t sure how to prepare for the change?

In episode 245 of the Bokeh Podcast, Matt Odom walks us through five concepts that commercial photographer require. Listen in as he highlights the importance of how efficiency and connection can help guide your success in commercial photography.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Set aside a day to do everything that is paper related. (2:27)

Staying Present: Find a way to stay relevant. (6:31)

Book Recommendations: Photography Q & A by Zach Arias – bit.ly/bp-photographyqa (9:43)

Advice for Photographers: Learn to hear the word no, because you will make mistakes. (15:26)

Brand Position: A commercial photographer who works efficiently. (18:20)

The Gear Bag: Godox AD600 (31:26)

5 Concepts to a Great Commercial Photographer: (42:06)
1. Patience for success
2. Learning every single day.
3. Shooting to practice.
4. Outgoing personality because you’ll be dealing with people daily.
5. Learn how to handle criticism.

Links:
mattodomphotography.com
instagram.com/mattodomphoto
facebook.com/mattodomphoto
Jab Jab Jab, Right Hook – Gary Vaynerchuk – bit.ly/bp-jab
Verbal Judo – bit.ly/bp-verbaljudo

Mentioned in this Episode:
garyvaynerchuk.com
joeyl.com
claycookphoto.com
sethhancock.com

Episode 192: 3 Elements of Good Commercial Portraiture – Lynsey Weatherspoon

Commercial Portraiture

Are you looking to break into commercial and editorial photography, but unsure of how to capture truly authentic images of your clients for publication?

In episode 192 of the Bokeh Podcast, Lynsey Weatherspoon breaks down 3 important elements of her commercial portrait sessions that enable her to capture beautiful images that show the true personality of her subject.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Time Technique: Making an effort to rest and spend time building relationships.

Book Recommendation: Black Women Photographers – bit.ly/bp-bwp

The Lesson: You’re going to have a year where nothing happens.

Advice: Connect with photographers who are where you want to be.

Brand Position: Commercial portraits that tell a story.

The Gear Bag:
Canon 5D Mk IV with 24-70mm f2.8
Canon 5D Mk III with 70-200mm

3 Elements of Good Commercial Portraiture:
1. Psychology
2. Lighting
3. Research

Breakdown of Psychology:
1. Be vulnerable with your clients.
2. Care about your clients so they’ll relax.
3. Warm your clients up by talking them through the session so they’ll be natural with you.

Breakdown of Lighting:
1. Simple is best with soft lighting. (Interfit S1 with Boom)
2. Focus on the personality of the client.
3. “Let the person shine… not the lighting!”

Breakdown of Research:
1. Look for photos of the client you’ll be shooting so you don’t recreate photos that have already been taken. This allows you to use your own creative eye to create.
2. Look for articles about the client so you’ll have something to talk about or have a direction in which you’ll take the shoot.
3. Get what the client wants and what you want for your portfolio.

Links:
lynseyweatherspoon.com
instagram.com/lnweatherspoon
facebook.com/lnweatherspoon
photokina.com
interfitphoto.com
Photek Softlighter: bit.ly/bp-photek

Episode 103: Photographing Love and Chocolate – Lindsay Abshagen

Commercial Photography - Lindsay Abshagen

Are you looking to test out commercial photography in your business?

In episode 103 of the Bokeh Podcast, Lindsay Abshagen of Eppich Photography shares how she got started in commercial photography while still managing her wedding and portrait photography business. Listen as she shares her product shoot workflows, along with three tips to get started in commercial shoots.

The Bokeh podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Lindsay’s Aha Moment: After struggling and what Lindsay describes as climbing a mountain, her aha moment came when we realized she made it. She made photography work as a business.

“Don’t strive for the perfect balance.”

Time Tool: Use your calendars and lists to stay organized.

Brand Position: Rather than building a brand based on style or material things, Lindsay builds her brand based on relationships.

The Gear Bag: Canon 5D mk IV, Canon 70-200mm, Canon 50mm f/1.2

Tips for those interested in commercial photography:
1. Just try it out so you can practice and learn.
2. Realize that much of the commercial world is self taught.
3. Start talking to people locally.

Links:
Website: eppichphotography.com/
Instagram: @eppichphotography
Facebook Eppich Photography
Rocky Mountain Chocolate Factory
WPPI

Bokeh Podcast Episode #11: Transitioning from Wedding Photography to Commercial Photography – Grant and Sara Dotson

Commercial Photography - Grant and Sara Dotson

Listen in as Grant and Sara Dotson from dotson-studios.com share how they went from shooting 20-30 weddings a year, to focusing on commercial photography and capitalizing on the additional time it gave them with their kids and each other. And be sure to look out for the incredible advice Grant gives on speaking your client’s language!

You can also subscribe to the Bokeh podcast on the Apple podcast app by clicking here!