Episode 452: How to Run a Monthly Photo Subscription – Caroline Axvig

monthly photo subscription

The lack of consistency in income holds many photographers back from going full-time in their business. Caroline Axvig has found the solution—monthly photo subscriptions.

In episode 452 of the Bokeh Podcast, Caroline joins us to share how her monthly photo subscriptions for bloggers and influencers allows her to expect consistent income on a monthly basis! Listen in as she highlights how she’s structured these subscriptions and why they’re successful in her business!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: I create on-brand lifestyle imagery and provide brand coaching for small businesses, bloggers, and influencers. I believe that my combination of creativity and community will help you grow your audience and reach your goals. (01:57)

Customer Experience: Get to know each individual customer as a person. (11:09)

Technique for Time:  Blocking Sundays off from work. (15:45)

Delegation: Recent experience with a workflow/office assistant. (21:02)

Book Recommendations (25:58)
Brene Brown
Deep Work by Cal Newport
Profit First by Mike Michalowicz

Monthly Photo Subscription (29:21)
3,6,12 month subscriptions.

Review the Subscriptions Here >>

Why Subscriptions (34:07)
1. Consistent income
2. Clients feel like co-workers rather than customers.
3. Spending time with like-minded entrepreneurs.
4. New creative challenges every week.

Drawbacks to Subscription Model (38:44)
1. It is a lot of work to turn around quickly.
2. It’s hard to raise/change prices with recurring clients.

Caroline’s Workflow for Quick Turnarounds (43:07)

Links
carolinethephotographer.co
instagram.com/carolinethephotographer
carolinethephotographer.co/membership

Episode 448: Recurring Revenue with Branding Photography – Tanya Smith

branding photography

Branding photography has become a popular niche over the last few years, but have you explored ways to create recurring revenue with these clients?

It’s important to educate your branding photography clients on how to use their images for marketing purposes and continue to keep them updated! In episode 448 of the Bokeh Podcast, Tanya Smith joins us to share how she’s created recurring revenue from her branding photography clients and introduces the concept of selling a retainer option as a service in her business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Elevate your brand image with storytelling photos that sell. (33:35)

Technique for Time: Plan & follow through and outsourcing (12:03)

Outsourcing/Delegating (17:19)

Book Recommendations: (23:26)
The Secrets of a Millionaire Mindset
You Are a Badass at Making Money

bokehbookshelf.com

How & Why Tanya Got Started in Branding Photography ()
Flexibility in Schedule
Shooting Less Sessions for More Profit
Playing on Strengths

Planning for Branding Shoots (36:09)
1. Setting goals
2. Develop an itinerary
3. Manage logistics

Making Clients Comfortable Branding Shoots (39:39)

Branding Photography as a Recurring Revenue (45:46)
1. Having clients come to you year after year.
2. Social media clients need images on a regular basis and social media management.
3. Retainer as photographer for new employee hires and more.

Moving Towards Retainer: (49:10)
1. Have your first shoot with your client to show your value.
2. Have a conversation based on their needs.
3. Offer a custom package.

Tanya’s Course (52:35)

Links
instagram.com/workstoryeducation
Linkedin 
Rock Your Photography Biz Facebook Group
workstoryphotography.com

Big Picture View Episodes:
Episode 12
Episode 21
Episode 336

Episode 419: Pivoting to Personal Branding Photography – Mandy Liz

personal brand photography

Have you found a love for personal brand photography, but aren’t sure how to make the pivot in your business?

In episode 419 of the Bokeh Podcast, Mandy Liz joins us to discuss the differences in wedding photography and personal brand photography. Listen in as she highlights the changes you’ll need to make in your business in order to better serve your personal brand clients and their businesses.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Nashville, TN (1:52)

Brand Position: On a mission to empower and encourage women through photography in their current season. (4:28)

Customer Experience: Underpromise and overdeliver. Show that you care about their needs. (9:08)

Delegation/Outsourcing: Copywriting, wedding editing, virtual assistant, and client gifts.(12:09)

Technique for Time: Schedule your days off. (17:22)

Inspiration: Marketing focused content, outside of the photo industry. (19:07)

Book Recommendations: (20:07)
Building a Storybrand – bit.ly/storybrand
The Go Giver – bit.ly/bp-gogiver

Commercial vs. Brand Photography (27:10)

Wedding Clients vs. Brand Client (28:56)
1. Commercial Agreements, Releases, & Usage Rights
2. Pricing, Packages, & Selling for Commercial vs. Personal Use
3. Photo Credit, Editing, Etc. Aren’t Required.

Shot Lists for Brand Photography (37:55)

Creating Themes for Your Clients (41:02)

Links
mandyliz.com
facebook.com/MandyLizPhotography
instagram.com/mandylizphotography
linkedin.com/in/amandawalz
dreamhotels.com
Blue Indigo Creations – blueindigocreations.com
Grant & Sara’s Episode: bokehpodcast.com/11

Episode 297: How to Get Started in Apparel Photography – Vince Sirico

Apparel Photography

Are you passionate about apparel, fashion, and photography? Did you know you could merge them into a career?

In episode 297 of the Bokeh Podcast, Vince Sirico shares how his dream of becoming a shoe designer led him to falling in love with shoe photography. Listen in as he explains what photographing shoes for brands entails, along with how you can get started in apparel photography.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: A photographer passionate about footwear and apparel. (3:18)

Advice for Photographers: Be incredibly patient. (9:50)

Technique for Time: Treat your job like a typical corporate workday and find a hobby that allows you to forget about your work day. (14:05)

Book/Content Recommendation: (16:51)
Shoe Dog by Phil Knight – bit.ly/bp-shoedog
This Is Not a T-Shirt by Bobby Hundreds – bit.ly/bp-notatshirt
How I Built This (AirBnB, WeWork, Starbucks, Southwest, & Toms Shoes) – bit.ly/bp-howibuiltthis

The Gear Bag: Fishing Wire (21:31)

Inspiration for Environmental Color Matching: trashhand.com & Tyler Mansor – instagram.com/arab_lincoln (24:02)

Location Scouting Processes (26:37)

 

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How to Get Started in Apparel Photography (36:44)
1. Don’t stray from your dreams and stay in your lane.
2. Build confidence from putting in the work and continue learning.
3. Pay it forward.

Links:
vincesirico.com
instagram.com/vincesirico
Kendrick Lamar Interview