Episode 485: How to Plan and Prepare for Successful Brand Shoots – Erica and Jon Hayes

How to Plan and Prepare for Successful Brand Shoots

Can planning and preparation for brand sessions actually unlock creativity during the shoot?

As photographers, we tend to focus on our own brand and style when going into a shoot. For brand photography, however, Erica and Jon Hayes would like to offer the idea of switching that mindset! Listen in to episode 485 as they share how to get into the mind of not only your client, but your client’s client when planning and preparing for brand shoots.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

What Erica and Jon learned about brand photography by shooting for the Chicago White Sox (6:00)

5  things a photographer needs to learn about a client before a branding shoot: (11:36) “Failing to Plan is Planning to Fail!”
1.  What is the client’s imagery style (what defines their brand)?
2.  What is the client’s brand message?
3.  Who is their ideal client?
4.  Understanding the scope and scale of their project
5.  Knowing the platforms and plans for the images

Planning the logistics of the shoot: (22:30)
1.  Find location(s) for the shoot that match the needs of the brand
2.  Lock in the timeline of the shoot
3.  Create the shot list
4.  Make composition notes for the shoot
5.  Pull photo inspiration (share with client as an example)

Planning for the day of the shoot: (40:00)
1. Including props
2. hair and makeup
3. schedule a break into the session

Erica and Jon’s Branding Photography Course (45:00)

Erica and Jon’s brand position (48:20)

Creating a great customer experience (51:22)

Technique for Time (53:36)

Book Recommendation (58:25)
Habitudes by Dr. Tim Elmore

Links:
Erica and Jon’s previous Bokeh Podcast episode
ericaandjon.com
instagram.com/ericaandjon
ericaandjon.com/bokehpodcast – 30% off the course for Bokeh listeners!

Episode 484: Unboring, In-Home Family Posing – Brooke Schultz

Unboring, In-Home Family Posing

Bored and uncooperative kids. Frustrated parents. Stiff images. Do these descriptions remind you of your family portrait sessions?

Don’t bring the low energy, old-school studio vibe to your in-home family sessions! Set the tone with fun and creative posing and interactions! Listen in to episode 484 of The Bokeh Podcast as Brooke Schultz shares the best tips and tricks for bringing life to your family sessions.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Where did the phrase “Unboring family photography posing” come from? (10:30)

What’s the difference between a passive approach vs coming to the shoot with the energy you want from the families? (21:15)

What 3 things are photographers doing that lead to boring, stale photographs? (25:35)
1. Lining families up on the couch (static posing)
2. Making kids pose in a still position
3. Taking the temperature of the clients rather than setting the temperature for the clients

Links:
Brooke’s previous Bokeh Podcast episode: Love-Soaked Family Portraits
brookeschultzphotography.com/get-lovesoaked
brookeshultzphotography.com/goodies
instagram.com/brookebschultz
Brooke’s article for Rangefinder magazine on the topic: https://www.rangefinderonline.com/news-features/tips-techniques/4-family-posing-tips-for-in-home-portraits/

Episode 483: How to Use Mini Sessions to Grow Your Business – Phillip and Eileen Blume

How To Use Mini Sessions to Grow Your Business

Can mini sessions actually be the foundation of a successful photography business? Isn’t their focus to fill in the gaps between seasons, or a way to offer more holiday photo opportunities for clients?

Don’t let the word “mini” fool you! In episode 483 of The Bokeh Podcast, Phillip and Eileen Blume share how they transitioned their photography business from wedding-centric to mini-session-focused, and grew their business as a result!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: (11:00)
Celebrating lives at their most important moments

Providing a Great Customer Experience: (26:00)
Focus on the client, putting them at the forefront

Time Management: (34:28)
Intentional scheduling of time

Outsourcing/delegation (39:08)

Book Recommendations: (45:00)
Building a StoryBrand by Donald Miller
Marketing Made Simple by Donald Miller
Essentialism by Greg McKeown

How The Blume’s Entered the Mini Session Market (51:40)

Advantages to Mini Sessions: (58:52)
1.  Connecting with more clients
2.  Time – for both the photographer and client
3.  Perfect amount of time for children/family

Steps to developing a mini session business: (1:02:52)
1.  Create urgency and scarcity (prior to the session)
2.  Shoot real life scenarios vs. a list of poses
3.  Create partnerships with local businesses as a marketing strategy

Links:
theblumes.co
instagram.com/theblumes
https://bit.ly/5TipsForMaxMinis
Shawn Lee’s Bokeh Podcast episode

 

Episode 452: How to Run a Monthly Photo Subscription – Caroline Axvig

monthly photo subscription

The lack of consistency in income holds many photographers back from going full-time in their business. Caroline Axvig has found the solution—monthly photo subscriptions.

In episode 452 of the Bokeh Podcast, Caroline joins us to share how her monthly photo subscriptions for bloggers and influencers allows her to expect consistent income on a monthly basis! Listen in as she highlights how she’s structured these subscriptions and why they’re successful in her business!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: I create on-brand lifestyle imagery and provide brand coaching for small businesses, bloggers, and influencers. I believe that my combination of creativity and community will help you grow your audience and reach your goals. (01:57)

Customer Experience: Get to know each individual customer as a person. (11:09)

Technique for Time:  Blocking Sundays off from work. (15:45)

Delegation: Recent experience with a workflow/office assistant. (21:02)

Book Recommendations (25:58)
Brene Brown
Deep Work by Cal Newport
Profit First by Mike Michalowicz

Monthly Photo Subscription (29:21)
3,6,12 month subscriptions.

Review the Subscriptions Here >>

Why Subscriptions (34:07)
1. Consistent income
2. Clients feel like co-workers rather than customers.
3. Spending time with like-minded entrepreneurs.
4. New creative challenges every week.

Drawbacks to Subscription Model (38:44)
1. It is a lot of work to turn around quickly.
2. It’s hard to raise/change prices with recurring clients.

Caroline’s Workflow for Quick Turnarounds (43:07)

Links
carolinethephotographer.co
instagram.com/carolinethephotographer
carolinethephotographer.co/membership