Episode 288: Stay In Your Lane! – Vickie Black

specializing

Have you considered what specializing in a particular type of photography could do for your business?

In episode 288 of the Bokeh Podcast, Vickie Black shares the benefits of specializing, along with her journey to becoming a senior portrait photographer. If you’re ready to pick a lane and stay in it for the long-term, this episode is for you!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand position: For the Fashionable Teen (1:38)

Discussion on the Sexualization of Seniors (4:16)

Advice for Photographers: Price accordingly and value yourself. The clients you’re gathering now at a lower price point won’t be your clients when you raise your prices. (9:56)

Push Conference: A conference for senior portrait photographers that focuses on education. (11:55)

Technique for Time: Set a rigid schedule: Dedicated shoot and meeting days. (14:21)

Content Recommendations: The Kitchen Sink Workshop by Amanda Holloway – seniorphotographyworkshop.com (16:22)

The Gear Bag: Home Depot Light (21:08)

Vickie’s Journey to Specializing in Senior Portraits (24:02)

Specializing: If you only specialize in one thing, think about subsets that can be feeders back into your business. (26:41)

Finding Your Specialty Feels Like Falling in Love (28:54)

Specialize First, then Course Correct (30:03)

The Key to Specializing: Focus on what makes you happy. (32:05)

Steps to Narrow Down Your Specialty:
Review how is your business structured?
Photograph everything until you find what sets your soul on fire.
Evaluate your business every 6 months to make sure you’re making money.

Vicki’s Evaluation Process: (39:26)
1. Look at the numbers.
2. Look at what you’ve created.
3. Get feedback from your model groups and their moms.
4. Check your pride and ego at the door.

Links:
vickiesblack.com
instagram.com/vickiesblack
seniorstyleguide.com
instagram.com/seniorstyleguide

Episode 286: How to Photograph Bloggers & Influencers – Audrie Dollins

Photograph Bloggers & Influencers

Have you scrolled the Instagram accounts of your favorite bloggers or social media influencers and wondered how you could collaborate with them on their images?

In episode 286 of the Bokeh Podcast, Audrie Dollins shares her approach to creating beautiful imagery and content as a blogger photographer. Listen in as she shares the characteristics, the marketing strategies, and the processes that you’ll need to become a photographer for bloggers and influencers.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: A Photographer who curates imagery for clients to accelerate their products, brands, & businesses.

Advice for Photographers: Focus on what you want to do and have to offer. Educate yourself, but don’t compare yourself. (16:59)

Technique for Time: Create a schedule for consistency. (19:22)

The Gear Bag: Flash Bender and stun gun. (23:26)

Book Recommendation: (27:43)
Light is the New Black – bit.ly/bp-lightnewblack
Girl Wash Your Face – bit.ly/bp-washface

Characteristics of a Good Blogger Photographer: (35:59)
1. Work Ethic
2. Lighting
3. Listen and Collaborate

Marketing to Bloggers & Influencers: (44:18)
1. Online Presence: Website & Social Media
2. Networking in Your Hustle

The Process:
1. Connect with the client to understand the story they’re telling.
2. The client preps everything prior to arrival (ie. Food, products, etc)
3. Photograph 1-2 hours per session.

Revenue Streams in Blogger Photography: (51:36)
1. Session Fees
2. Third Party Licensing Fees

Benefits to Being a Blogger Photographer: (55:58)
1. Getting your weekends back.
2. Meeting and connecting with other entrepreneurs, then helping their business grow.

Links:
audriedollins.com
Instagram.com/audriedollins
Positioning – bit.ly/bp-positioning
Dembflashproducts.com

Episode 285: How to Manage Kids During a Portrait Session – Katie Pearson

Kids Portrait Session

Photographing kids can be challenging, especially if you haven’t found the right techniques to manage them during a portrait session!

In episode 285 of the Bokeh Podcast, Katie Pearson shares 10 tips and tricks to handling rambunctious kids during a shoot! Listen in as she shares some of her funniest stories with photographing children and the gear she uses for entertainment!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: My purpose is to capture love, relationships, and milestones in a fun and colorful way. “Let’s go outside and play!” (2:13)

Advice for Photographers: Customer service is a priority. Make sure your clients are happy from beginning to end. (7:18)

Technique for Time: Outsource your editing (9:41)

Book Recommendation:
Girl, Wash Your Face by Rachael Hollis – bit.ly/bp-washface
bokehpodcast.com
creativelive.com

The Gear Bag: A small handbag full of travel items that act as an emergency kit. (17:19)

How Katie Started Photographing Children (19:01)

Crazy Scenarios from Sessions: (22:35)
A Kid & a Rosebush (22:35)
Runaway Child (23:22)

The Gear Bag for Kids: (25:27)
Bubbles
Stickers

Managing Kids During a Portrait Session: (25:27)
1. Carry interactive items in your gear bag like bubbles and stickers. (Ages 2-4)
2. Get shutter huggers for your camera. (Ages 6 months to 1 year)
3. Feather duster for tickling toes.
4. Act silly.
5. Download a fart app.
6. Utilize Youtube for entertainment. (Baby Shark and Cocoa Melon)
7. Have the child use the camera or be the assistant so they feel important.
8. When you initially meet the family, get on the child’s level, introduce yourself, and ask them to play.
9. Have patience and avoid showing frustration.
10. Direct them to jump, twirl, and walk around to make it more playful.

Links
devinereithphotography.com
instagram.com/devinereithphotography

Episode 281: How to Attract International Wedding Clients – Ann Koch

Attract International Wedding Clients

Traveling the world to photograph weddings may sound like a dream, but have you considered the logistics of how to build a business to support it?

In episode 281 of the Bokeh Podcast, Ann Koch shares her experiences with international weddings, and how knowing your motivation for travel can effect your business model! Listen in as she shares the marketing components that you need to focus on in your business if you’re ready to become an international wedding photographer.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Create memories that truly represent who they are by adding a little bit of magic. (2:26)

Advice for Photographers: Integrity means everything for your clients. (6:10)

The Importance of Meditation (13:50)

Book Recommendations: Why Buddism is True – bit.ly/bp-buddismtrue (18:44)

Video Mentioned in this Episode: bit.ly/bp-youtubetherapist

The Gear Bag: Sharpie for film labelling. (22:35)

The Importance of Asking for What You Want (30:57)

Before You Decide to Focus on International Wedding Clients:
1. Understand Why You Want to Travel and the Motivation Behind It
2. Establish Trust with Your Potential Clients

Tips for Overcoming Introverted Tendencies: Ask questions so your clients are forced to talk about themselves. (44:11)

How to Get International Clients: (48:39)
1. Google and SEO
2. Referrals from Past Clients and Venues

Links:
Annkathrinkoch.com
instagram.com/annkochphoto
Oura Ring – bit.ly/bp-ouraring
How to Win Friends and Influence People – bit.ly/bp-winfriends
rockmywedding.co.uk
Episode 243 with Karen Julia – bit.ly/bp-243