Episode 268: Refining Your Boudoir Style – Matt Mathews

Refining Your Boudoir Style

Have you nailed down the style of photography you want to offer for boudoir sessions?

In episode 268 of the Bokeh Podcast, Matt Mathews walks through his process to refining his boudoir style, and how he gets creative during shoots. If you’re ready to take your boudoir style to the next level, then you’ll want to listen in!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Teaching humans the art of self-worth.

The Lesson: Be authentic and who you are. (19:55)

Technique for Time: Hire an assistant (26:14)

Book Recommendations: Jewel’s Memoir (29:46)

The Gear Bag: Canon 5D Mark III & 50mm 1.2 (34:05)

Defining Your Boudoir Style:
1. Review different styles and look for what you’re drawn to for inspiration.
2. Dissect and understand how they created the image.
3. Incorporate it into your style with your own twist on it.

Getting Creative During the Shoot: Rather than capturing them in a dozen different poses on the bed, take time to photograph the details of their body in a single pose. (52:38)

Mentioned in this Episode:
Annie Leibovitz
Sue Bryce
Adobe Camera Raw

Links:
mattmathewsphotography.com
instagram.com/matt_mathews
Matt Mathews Education for Photographers – bit.ly/bp-matteducationfb
tribearchipelago.com

Episode 258: Video Marketing Trends in 2019 – Anesha Collins

Video Marketing with Anesha Collins

Are you taking advantage of the benefits of video marketing for your business?

In episode 258 of the Bokeh Podcast, Anesha Collins discusses the video marketing trends in 2019 that you should be incorporating into your business. Listen in as she shares the advantages of video marketing, the steps to implement video into your business, and the tools that will help you succeed.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Did you know? Bokeh comes from the Japanese word Boke meaning blur. (1:24)

“Video can speed up the know, like, and trust factor tremendously.” (13:47)

Advice for Photographers: Never stop learning. (20:17)

Technique for Time: Video Marketing – Following Anesha’s theory, if 3 clients are asking the same question, then it needs to become a video for reference. (27:29)

Book Recommendations:
Building a Storybrand – bit.ly/bp-storybrand (25:03)
Purple Cow – bit.ly/bp-purplecow (35:30)
Six Figure Woman – bit.ly/bp-6figwoman (35:49)
Bonus from Nathan: This Is Marketing by Seth Godin – bit.ly/bp-thisismarketing (37:57)

The Gear Bag: Silver platters, small plates, and other props for detail shots. (38:30)

Advantages of Video Marketing: You’ll have an organic reach on social media that you won’t have to spend money to get. (41:30)

Connecting through Video on Your Site: Show your clients who you are, how you work, and what your portfolio looks like through an overview video on your site. This can help set expectations on what to expect when they book you. (44:24)

Anesha’s Niche: Bright, Clean, & Soul-touching (49:50)

2019 Trends in Video Marketing: (55:23)
1. Live Streaming: Facebook Live and Instagram Live
2. IG TV
3. Blogging with video, overview, and/or a text transcription.

Live Streaming Tools: eCam Live and loola.tv (55:23)

“On social media, we get to the point where there is inauthenticity in your authenticity.” – Josh Medlin. (1:04:17)

Steps to Implement Video into Your Business: (1:09:16)
1. Tap into a resource that will guide you the right way.
2. Take a video marketing quiz/assessment.
3. Start using Instagram stories immediately! Find a challenge to participate in if you don’t know where to start.

Content Categories: Create 3 pillars of content categories with sub-categories for each to pull from. (1:13:31)

Links:
unashamedimaging.com
Instagram.com/unashamedimaging
Learn with AC Collective – unashamedimaging.com/education
instagram.com/learnwithac
Facebook Group: bit.ly/learnwithac
Video Marketing Quiz: unashamedimaging.com/education
Contact Nathan: nathan@photographersedit.com
Feedly.com
Loom.com
Chip Dizard’s Episode: bit.ly/bp-226
Karen Julia’s Episode: bit.ly/bp-243

Episode 253: The Significance of Consistency – Denise Karis

Consisteny-Denise-Karis

Is your editing style inconsistent? While exploring your creativity can be empowering, you could be hurting your overall client experience!

In episode 253 of the Bokeh Podcast, Denise Karis discusses the importance of creating a consistent look in your editing, and how it plays a role in how your clients perceive your brand. Listen in as she shares three ways to create a consistent editing style that won’t diminish your artistic freedom.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Try to make your time count for double whenever you can. (Ex. When her son needed attention, but she needed to edit, she taught her son photoshop.) (5:19)

Book Recommendation: You’re a Badass by Jen Sincero –bit.ly/bp-badass (8:28)

Advice for Photographers: Don’t wait for permission from anyone. (18:55)

Brand Position: A wedding photographer that encourages you to have and to hold (your photos through prints and products). (21:28)

One-Week Post-Wedding Gifts:
25 Prints from the Wedding to the Couple (24:35)
3-5 Prints to the Parents of the Couple (26:06)

The Gear Bag: A bag of medication and Shout wipes.

The Importance of Consistency:
Consistency is important to set expectations for your clients. Imagine going to Starbucks and expecting your favorite drink to taste like you enjoy, yet the barista decides to make the drink based on their mood.

How to Produce Consistent Patterns In Your Work:
1. Pick a signature image that represents your style and builds your portfolio based on that image.
2. Put into words what you love about your work.
3. Allow other people to be different without it affecting your style.

Links:
denisekaris.com
instagram.com/denisekaris
denisekaris.com/photographers
denisekaris.com/blog
denisekaris.com/day-5-why-consistency-is-important-in-photography
Engaged in Arizona Youtube Channel
Photomechanic
Lightroom
WHCC

Episode 247: How to Create a Compelling Headshot – Ben Marcum

compelling-headshot-ben-marcum

Are you creating headshots that truly capture the personality of your client?

In episode 247 of the Bokeh Podcast, Ben Marcum describes the importance of creating compelling headshots for your clients, and the unique elements that make a headshot stand out.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Book Recommendation: (7:57)
The Subtle Art of Not Giving a Fuck: bit.ly/bp-notgivinganf
Think and Grow Rich: bit.ly/bp-thinkgrowrich
The Toilet Paper Entrepreneur
3 Simple Steps
Building a Storybrand:  bit.ly/bp-storybrand

Advice for Photographers: Get out and talk to people to get yourself seen. (12:56)

The Gear Bag: (17:45)
Nikon D850 w/ 70-200mm
Tethered with Capture One – youtube.com/watch?v=Vp2uq4UBLYI
Paul C Buff Alien Bees

Elements of a Compelling Headshot: (35:51)
1. Connection
2. Confidence

Links:
benmarcum.com
benmarcumportraits.com
instagram.com/benmarcumphoto
peterhurley.com
headshotcrew.com
The Secrets to Creating Amazing Headshots – Peter Hurley: bit.ly/bp-Headshot
How to Win Friends and Influence People: bit.ly/bp-winfriends