Episode 361: A Smart Client Workflow – Chelsy Weisz

Smart Client Workflow

Have you set up amazing and efficient client workflows in your business?

In episode 361 of the Bokeh Podcast, Chelsy Weisz joins us to discuss important principals behind a smart client workflow, along with the primary stages you should plan to incorporate. If your workload feels light due to rescheduling sessions due to COVID-19, now is the time to prepare for when you hit your busy season and don’t have as much free time!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Setting your expectations so that you can exceed them. (5:52)

Brand Position: (7:59)
Photography Brand – Educate & Inspiring Brides in Northwest North Dakota to Turn into a Wife
Education Brand – Preparing Your to Transform Your Business into What You’re Supposed To Do

Outsourcing/Delegation: Editing, Virtual Assistant, Podcast Editing (15:33)

Book Recommendations: Start with Why by Simon Sinek – bit.ly/bp-startwithwhy (20:40)

bokehbookshelf.com

Why Chelsy Loves Workflow (24:01)

Four Stages of Photo Sessions: (24:00)
1. Inquiry
2. Pre-Session
3. Post-Session
4. Ongoing and Marketing
Optional 5. Pre-Sale
Optional 6. Post Sale

Setting Up Workflows: The system you develop needs to be easy to duplicate (tracking, templates, etc) (29:00)

Creating Tasks for Each Stage’s Workflow (34:37)

Using a CRM to Manage Automated Emails (42:25)

Links:
chelsyweisz.com
instagram.com/chelsyweisz
Lindsay Letters Calendar – lindsayletters.co/collections/the-creatives-calendar
thewisephotographerpodcast.com
Ashlyn Write’s Course – copywritingforcreatives.ashlynwrites.com
The Emyth – bit.ly/bp-emyth

Episode 360: The Bokeh Podcast Morning Show – March 30, 2020

morning show

Do you love hearing from other photographers on the the latest topics in our industry? Introducing The Bokeh Morning Show!

In this special series, our host, Nathan, will be jumping on Facebook Live and opening up the phone line to allow guests to call-in for a few minutes of conversation around a specific topic! Guests will contribute their favorite tip to better serve your business!

In this episode, Nathan discusses ways to proactively serve your clients during a slow season where COVID-19 is impacting your ability to engage face to face. Listen in as Shaun Austin and Jamie Gordon call in to share their thoughts as well!

The audio from The Bokeh Podcast Morning Show episodes is from our Facebook Live videos. If you’d love too see us continue this series, make sure to send us a DM on Facebook or Instagram or email Nathan at nathan@photographersedit.com.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Special thanks to Shaun Austin and Jaime Gordon for calling into the show today!

Watch the Replay:

Links
Want to stay on top of news? – Feedly.com
Final Cut Pro free for 90 days – bit.ly/bp-fcp90days
Backlinks to Improve SEO – bit.ly/bp-ppseo
A Vital Component of Strong Search Rankings – bit.ly/bp-347

Spring cleaning (digitally) during Corona – bit.ly/bp-giz-springclean
kiss.us
jaimegordonlifecoaching.com

 

Episode 359: How to Think About Pricing During Crisis – Katie Wussow

pricing during crisis

Are you quick to throw discounts on your services when you need to make money?

In episode 359 of the Bokeh Podcast, Katie Wussow joins us to discuss how you should be pricing yourself not only during a crisis, but all the time. Listen in as she share her opinion on discounting your services and why it’s a bad move for your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Good Communication and Simplified Terminology (6:08)

Brand Position: Business coach for creative entrepreneurs, focused on the basics, with a background in finance. (11:25)

Technique for Time: Time blocking everything. (14:41)

Delegation/Outsourcing: Handing off work and training someone does take time and is a skill. (18:59)

Book Recommendations: The Dip by Seth Godin (26:18)

The Truth Behind Discountin; (30:47)

Discounting Services vs. Products (33:50)

Where to Start Pricing During a Crisis:
1. Know your numbers and your margins.
2. Qualify your leads.
3. Connect what you do with your client’s values.

Why You’re Getting Pushback on Your Pricing; (42:26)
1. Your leads aren’t qualified.
2. You’re not helping them understand the value of what you’re providing.

Links:
katiewussow.com
instagram.com/katiewussow
Katie’s Audio Technica Mic – amzn.to/bp-audiotechnica
Game Changer Podcast with Katie Wussow – thegamechanger.buzzsprout.com

Episode 357: Introduction to IPS – Andrew Funderburg

IPS

Are you overwhelmed at the idea of learning IPS?

In episode 357 of the Bokeh Podcast, Andrew Funderburg of Fundy Designer joins us to share how when you simplify the process for your clients by offering limited products, print sales can play a huge role in your business’s growth plan! Bonus: Andrew also shares helpful recommendations for getting through this slow season due to COVID-19.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


Working on Your Business During COVID-19:

1. Set yourself up financially for success.
(5:40)
Think of how you’ll survive if you have no income for 6 months:
Look at how you can reduce or skip payments temporarily.
Review all of you financial assets.

2. Create a plan and strategy for the next 3 months.
(11:00)
– How can I generate extra revenue?
– How can I just costs in my business?
– How can I reconnect with vendors during this time to stay top of mind?
Tip: Create multiple strategies based on different scenarios for time.
Bonus Tip:
How are you going to set yourself up for success compared to your competitors in your market? Idea: Design dual-sided cards for your vendors; one side for you and the other for the vendor.

3. Keep yourself busy by using your newfound free time to do something different. (17:05)
– Top down photoshoots for your albums
– Design wall-art mockups in Fundy.
– Design save-the-dates for your engaged couples.
– Design studio magazine.
– Review your pricing and packaging.


Planning Your Products:
(29:34)
1. Choose an album
2. Choose 2 types of wall art.
3. Choose cards your clients may want.

Steps to Approaching IPS: (38:06)
1. Predesign your album.
2. Set up an appointment (in person or zoom).
3. Set up a slideshow, starting with 10 favorite images, then products.

Links
fundydesigner.com
instagram.com/fundysoftwareinc
Meditation Apps: Headspace or Waking Up
Street Photography Book – bit.ly/bp-funderburg-sp
Album Design Book – bit.ly/bp-funderburg-albums