Episode 441: How to Think About Diversifying Your Income – Sam Hurd

diversifying your income

We live in an entrepreneurial space where our income options are limitless when we decide to diversify our revenue streams!

In episode 441 of the Bokeh Podcast, Sam Hurd joins us to  share how to approach a diversifying your income and the questions to consider when planning for a a potential revenue stream.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Winner of 0 Awards (8:07)

Brand Position: Emphasizing the creative, most strange, least expected couples of the couple (17:01)

Photo Mentioned in Episode (22:15)

Everything you need to know to have a virtual wedding in 2020

Book Recommendations: I Will Teach You to Be Rich (27:35)

bokehbookshelf.com

Diversifying Income (31:20)

Questions to Ask Regarding a New Revenue Stream: (39:47)
1. Is there a demand?
Ex: Do people actually ask you questions about your talent/photos?
2. Are you capable of executing this new revenue stream?
Ex: Teaching – breaking things down and explaining it thoroughly?
3. Can this additional stream be generated efficiently?
4. Is this sustainable?

Creating Patreon (44:35)

Approach to Adding Value (55:34)

Being Honest with Yourself (59:55)

Mentioned in this Episode:
Ben Thompson of Stratechery.com
Jack Conte of Patreon

Links
patreon.com/samhurd
instagram.com/iamthesam
samhurdphotography.com

Episode 438: How I Developed My Style – Jenny Losee

developed my style

Your photography style can define so much of what you become in your photography business.

In episode 438 of the Bokeh Podcast, we’re joined by Jenny Losee to discuss her approach to a session, along with how it impacts her style of photography. Listen in as Jenny shares how she got started in photography and came to develop her own unique style of photography.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Capture the beauty of living in natural art. Natural, organic photography inspired by nature and emotion. (2:19)

Client Experience: Communication, Planning, & Fine Tuning (3:35)

Technique for Time: Working during baby’s morning nap times. (11:17)

Book Recommendations: (15:05)
A New Earth
The Untethered Soul

Bokehbookshelf.com

How Jenny Got Started (18:50)

How Jenny Developed Her Style (32:36)
1. Communication with clients.
2. Pre-plan meditation and visioning process.
3. Create a game plan onsite early.
4. Editing film and digital side by side.

Avoiding the Paparazzi Photographer (34:20)

The Editing Process for Film vs. Digital (36:21)

Links
jennylosee.com
instagram.com/jennylosee_
Photo Vision

Episode 436: 4 Ways to Keep Profitable During COVID – Brandon Wong

profitable during covid

At some point in the last eight months, you’ve probably questioned why you decided to become an entrepreneur. We know that keeping your small business afloat during COVID hasn’t been easy.

Brandon Wong of Photo Booth Supply Co joins us for his second episode of the Bokeh Podcast to explain how COVID impacted his business, and the shifts he made to continue to stay profitable. Listen in as he describes conceptualizing the plan to pivot their marketing, product offerings, and even team responsibilities.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

How COVID Impacted PBSC (7:48)
Cautious Optimism

Things They Could Control during COVID: (10:00)
Team
Marketing
Product Strategy

Proactivity (12:19)

Team Members (15:43)
– Froze hiring process.
– Keeping 10/10 Team
– Developing Processes

Marketing (27:51)
– The Photo Booth Podcast
– Youtube Channel
– The Photo Booth Academy

Product Strategy (40:54)
– Sanitation Opportunities
– Virtual Events (Booth Summit)

4 Ways They’ve Stayed Profitable:
– Only a 21% churn rate
– Maintained profitability every month except for April
– Maintained team size
– Better equipped to scale than before

Links
photoboothsupplyco.com
instagram.com/photoboothsupplyco
instagram.com/brandon_wong
Episode 371 

Episode 361: A Smart Client Workflow – Chelsy Weisz

Smart Client Workflow

Have you set up amazing and efficient client workflows in your business?

In episode 361 of the Bokeh Podcast, Chelsy Weisz joins us to discuss important principals behind a smart client workflow, along with the primary stages you should plan to incorporate. If your workload feels light due to rescheduling sessions due to COVID-19, now is the time to prepare for when you hit your busy season and don’t have as much free time!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Setting your expectations so that you can exceed them. (5:52)

Brand Position: (7:59)
Photography Brand – Educate & Inspiring Brides in Northwest North Dakota to Turn into a Wife
Education Brand – Preparing Your to Transform Your Business into What You’re Supposed To Do

Outsourcing/Delegation: Editing, Virtual Assistant, Podcast Editing (15:33)

Book Recommendations: Start with Why by Simon Sinek – bit.ly/bp-startwithwhy (20:40)

bokehbookshelf.com

Why Chelsy Loves Workflow (24:01)

Four Stages of Photo Sessions: (24:00)
1. Inquiry
2. Pre-Session
3. Post-Session
4. Ongoing and Marketing
Optional 5. Pre-Sale
Optional 6. Post Sale

Setting Up Workflows: The system you develop needs to be easy to duplicate (tracking, templates, etc) (29:00)

Creating Tasks for Each Stage’s Workflow (34:37)

Using a CRM to Manage Automated Emails (42:25)

Links:
chelsyweisz.com
instagram.com/chelsyweisz
Lindsay Letters Calendar – lindsayletters.co/collections/the-creatives-calendar
thewisephotographerpodcast.com
Ashlyn Write’s Course – copywritingforcreatives.ashlynwrites.com
The Emyth – bit.ly/bp-emyth