Episode 354: How to Serve Your Clients Amidst Fearful Times – Taylor Ford

fearful times

Are you taking care of your clients during the fearful times surrounding COVID-19?

In episode 354 of the Bokeh Podcast, Taylor Ford joins us to share how she has made it a priority to serve her couples who are dealing with rescheduling or postponing their wedding right now. Listen in as she shares her proactive approach to being a pillar of strength for her couples who are being impacted by COVID-19.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Education & Expectations – Guide and show your clients what they need while listening to what they want. (2:55)

Brand Position: Timeless, Genuine, & Fun // The way photos should be. (6:44)

Delegation: (15:25)
Photographersedit.com
House Cleaning

Inspiration: Magazines and Traveling and Cooking (18:35)

Book Recommendations: Big Magic – bit.ly/bp-bigmagic (22:22)

bokehbookshelf.com

Taylor’s Reaction to COVID-19: Stay positive for couples without making them nervous. (29:20)

Three Ways to Serve Your Clients
1. Community – Create a facebook group for your couples.
2. Gifting – Send them a Starbucks gift card.
3. Time – Offering your services that don’t cost you out of pocket.

Links
taylorfordphotography.com
instagram.com/taylorfordphoto
Jamie Findlay’s Episode – bit.ly/bp-321

Episode 353: When Business Slows Down – David & Whitney Scott

business slows down

Has your business been impacted by unexpected slower seasons?

In episode 353 of the Bokeh Podcast, David and Whitney Scott join us to open up about their experience in business after the Joplin Tornado Tragedy, along with how the impacts are similar to what they’re experiencing with COVID-19. Listen in as they share steps you can take to still serve your clients and community, even when your business slows down.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Northwest Arkansas (2:07)

Client Experience: Present yourself as an equal. (5:17)

Brand Position: Fun, generous, and expensive. (10:55)

Technique for Time: Limiting themselves to 1-2 clients per week. (17:33)

Delegating Your Work: Accounting and Projects (24:00)

Book Recommendations: (32:15)
4 Hour Work Week – bit.ly/bp-4hr
A Real Life by Ferenc Máté – bit.ly/bp-areallife

Bokehbookshelf.com

The Joplin Tornado Tragedy (37:38)

The Importance of Giving Back to the Community (46:55)

When Business Slows Down: (51:00)
1. Look for ways to serve the community at large.
2. Be intentional with your plan as a business to make improvements on your business.
3. Work on the relationships with your clients.

Tip: Support small businesses by purchasing gifts for your clients; this also shows your clients that you’re thinking of them during this time.

Links
Whitneyscottphotography.com
instagram.com/whitneyscottphotography
Black River Imaging
3xmsolution.com
facebook.com/3xmsolution
3xm Insiders Facebook Group – facebook.com/groups/121075548461035
Tribe of 5 – tribeof5.com
Amy & Tavis Episode 79 – bit.ly/bp-79

Episode 291: Removing the Hierarchy from the Photography Industry – Co Hodges

Photography Hierarchy

Have you ever felt disconnected from or left out of the photography community based on your skill level or experience?

In episode 291 of the Bokeh Podcast, Co Hodges of Unraveled Academy shares her thoughts on building an inclusive community and overcoming hierarchy in the photography industry. Listen in as she discusses the significance of relationships and authenticity in community building.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: All artists of all walks of life can come to learn, grow, and connect with others, where students and teachers are on the same level. (2:26)

Book Recommendations Pt. 1: Start With Why (4:14)

Advice for Photographers: There will always be another mountain to climb and conquer, but enjoy the one you’re facing now. (5:49)

Technique for Time: Create dedicated office hours. (10:33)

Book Recommendations Pt. 2: Big Magic by Elizabeth Gilbert (15:50)

Spectrum Inspired: To raise awareness and de-stigmatize autism spectrum disorders. (18:40)

The Gear Bag: Monopod (23:29)

Hierarchy in the Photography Industry: Stems from “fan-girling” over artists in the community, who then allow themselves to be put on a pedestal. (26:30)

Overcoming the Hierarchy: Adding Value (31:16)

Significance of Relationships (34:49)

Significance of Authenticity (36:36)

Sharing Vulnerable Parts of You: (39:50)
1. Write down 100 things that make you up as a person.
2. Cross out anything you wouldn’t be willing to share online.
3. Use the remaining things to open the doors to your vulnerability.

Links
coleenhodges.com
instagram.com/co_hodges
theunraveledacademy.com
instagram.com/unraveledacademy
Let’s Get Unraveled Podcast – bit.ly/bp-unraveledpod
Nathan’s Episode on Let’s Get Unraveled – bit.ly/bp-unraveled-nathan
theunraveledacademy@gmail.com

Episode 289: Strategic Relationships to Grow Your Wedding Business – Chris J Evans

Strategic Relationships

Are you making an effort to build real relationships with more than just the clients in your photography business?

In episode 289 of the Bokeh Podcast, Chris J Evans discusses the importance of creating lasting, meaningful connections with other vendors, and the importance of gratitude in networking. Listen in as he shares his top three strategic relationships, along with how he builds and nurtures each of them.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Where fashion, nature, and weddings collide. An editorial style wedding photographer. (7:21)

Content Recommendation: (22:49)
Leaders Eat Last by Simon Sinek – bit.ly/bp-leaderseatlast
The Art of War by Sun Tzu – bit.ly/bp-artofwar
The Power of Broke by Daymond John – bit.ly/bp-powerofbroke

The Gear Bag: (26:58)
Kenneth Cole Bag – Vintage Lace bails, hand-dyed silk ribbons, prisms, dress hanger, and a deck of cards.

Networking with Vendors: (29:29)
Tag vendors on Instagram when you work with them.
Reach out to vendors you want to work with.
Continue email communication with the vendors you want to work with on a monthly basis.

Chris’ Top 3 Relationships for Networking (35:12)
1. Pacific Coast Wedding Magazine Editor (Robin)
2. Venue Owner (Sylvia)
3. Blog & Magazine Editors

Developing & Maintaining Relationships – Word Association: (45:25)
1. Follow Up
2. Networking Events
3. Personal Interaction
4. Ongoing Communications

The Importance of Gratitude (56:54)

Links
instagram.com/chrisjevansphoto
chrisjevans.com
Santabarbaraweddingcompany.com
bit.ly/bp186