Episode 386: My #1 Principle for Building a Successful Business – Aaron Nace

successful business

Have you implemented distinct principles in your business that have importance and value in your life, but also make an impact on how you serve your customers?

In episode 386 of the Bokeh Podcast, Aaron Nace  joins us to discuss his most important principle when it comes to customer service at Phlearn, and how valuable your approach can be to the success of your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Consistency (2:42)

Brand Position: Accessible photographic education; learning made fun. (7:24)

Technique for Time: Adjust your work schedule based on the time of year. (15:07)

Delegation: Build a team you can trust to run your business. (21:37)

Inspiration: Everywhere except the photography industry. (28:24)

Book Recommendation:  Rework by Jason & David – bit.ly/bp-rework (36:54)

Learning the Business (41:29)

Biggest Business Mistake: Failing to plan things out. (50:00)

#1 Principal for Business: Treat everyone to be treated the same, from employees to clients (55:24)

Nathan’s 8 Core Values: (1:03:59)
Healthy
Growth
Simplicity
Kindness
Connectedness
Proactive
Consistency
Thankfulness

Links
Phlearn.com – 20% off annual subscription with BOKEH20
youtube.com/phlearn
facebook.com/groups/PhlearnPhamily
Instagram.com/aknacer
The Paradox of Choice – bit.ly/bp-poc
TonyRobbins.com

Episode 385: How to Help Your Clients Feel Comfortable in Front of the Camera – Ashley Baumgartner

comfortable

Are offering an environment that creates comfort for your clients in front of the camera during their session?

In episode 385 of the Bokeh Podcast, Ashley Baumgartner joins us to discuss how creating comfortable sessions allows clients to photograph with more ease. Listen in as she shares 4 ways you can help your clients feel comfortable with you as their photographer!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Uplifting communication (00:51)

Brand Position: Joyful, timeless images with an attention to detail. (5:02)

Technique for Time: Small changes with batch working, turning off notification on your phone, getting ready everyday, and setting aside on day a week for you. (11:16)

Delegating/Outsourcing: Outsource editing, taxes, adding automation, and podcast editing. (14:37)

Inspiration: Wedding fashion, calligraphy, mastermind, and content consumption. (19:21)

Book Recommendation: 168 Hours – bit.ly/bp-168hours (22:19)

Making Your Client’s Feel Comfortable in Front of the Camera (26:26)
1. Be encouraging, uplifting in communications from the beginning.
2. Personal branding to make your clients feel comfortable with you.
3. Constant communication during your session.
4. Confident control

Links
ashleybaumgartner.com
instagram.com/ashbaumgartner
daretodeveloppodcast.com
instagram.com/daretodevelop

Episode 354: How to Serve Your Clients Amidst Fearful Times – Taylor Ford

fearful times

Are you taking care of your clients during the fearful times surrounding COVID-19?

In episode 354 of the Bokeh Podcast, Taylor Ford joins us to share how she has made it a priority to serve her couples who are dealing with rescheduling or postponing their wedding right now. Listen in as she shares her proactive approach to being a pillar of strength for her couples who are being impacted by COVID-19.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Education & Expectations – Guide and show your clients what they need while listening to what they want. (2:55)

Brand Position: Timeless, Genuine, & Fun // The way photos should be. (6:44)

Delegation: (15:25)
Photographersedit.com
House Cleaning

Inspiration: Magazines and Traveling and Cooking (18:35)

Book Recommendations: Big Magic – bit.ly/bp-bigmagic (22:22)

bokehbookshelf.com

Taylor’s Reaction to COVID-19: Stay positive for couples without making them nervous. (29:20)

Three Ways to Serve Your Clients
1. Community – Create a facebook group for your couples.
2. Gifting – Send them a Starbucks gift card.
3. Time – Offering your services that don’t cost you out of pocket.

Links
taylorfordphotography.com
instagram.com/taylorfordphoto
Jamie Findlay’s Episode – bit.ly/bp-321

Episode 353: When Business Slows Down – David & Whitney Scott

business slows down

Has your business been impacted by unexpected slower seasons?

In episode 353 of the Bokeh Podcast, David and Whitney Scott join us to open up about their experience in business after the Joplin Tornado Tragedy, along with how the impacts are similar to what they’re experiencing with COVID-19. Listen in as they share steps you can take to still serve your clients and community, even when your business slows down.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Northwest Arkansas (2:07)

Client Experience: Present yourself as an equal. (5:17)

Brand Position: Fun, generous, and expensive. (10:55)

Technique for Time: Limiting themselves to 1-2 clients per week. (17:33)

Delegating Your Work: Accounting and Projects (24:00)

Book Recommendations: (32:15)
4 Hour Work Week – bit.ly/bp-4hr
A Real Life by Ferenc Máté – bit.ly/bp-areallife

Bokehbookshelf.com

The Joplin Tornado Tragedy (37:38)

The Importance of Giving Back to the Community (46:55)

When Business Slows Down: (51:00)
1. Look for ways to serve the community at large.
2. Be intentional with your plan as a business to make improvements on your business.
3. Work on the relationships with your clients.

Tip: Support small businesses by purchasing gifts for your clients; this also shows your clients that you’re thinking of them during this time.

Links
Whitneyscottphotography.com
instagram.com/whitneyscottphotography
Black River Imaging
3xmsolution.com
facebook.com/3xmsolution
3xm Insiders Facebook Group – facebook.com/groups/121075548461035
Tribe of 5 – tribeof5.com
Amy & Tavis Episode 79 – bit.ly/bp-79