Episode 344: How to Build an Attention-Grabbing, Client-Booking Website – Amanda Shuman

client-booking website

Does your website stand out for potential clients among all of the photography websites they’re browsing?

In episode 344 of the Bokeh Podcast, Amanda Shuman of Carry Love Designs shares the steps you need to take to review your website to make sure you’re driving visitors to convert into clients. Listen in as she shares a few changes you can make on your website to create a better experience for potential clients!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Headshot by Madeline Harper Photography

Brand Position: Building websites that have a purpose and tells a story to resonate with potential clients. (5:08)

The Meaning Behind Carry Love (6:49)

Advice for Photographers: When you’re just starting out, try everything out. (9:27)

Technique for Time: Outsource the things that don’t require you to do it. (15:16)

Content Recommendation: Social Media Marketing with Michael Steltzner (19:42)
Neuroscience and Marketing Episode 385 (12/20)

Nathan’s Podcast Recommendation: Perpetual Traffic (19:42)

Website Issues that Photographers Are Making: They focus only on the photography and not enough copy. (23:36)

The 10 (or 5) Second Test: Within 10 (or 5) seconds on your site, your visitor should know what you do, who you serve, and what are the next steps. (24:51)

What You Do: Make sure you’re clearly communicating what you do and where you’re located (if you’re a location based business). (25:55)

Who You Serve: Make sure you’re highlighting your ideal clients. (27:43)

Next steps: (30:09)
In the top right hand corner of your website, add a primary CTA.
Use different phrases to take them to the same action throughout your homepage/site.

Using Your About Page as a Sales Tool (34:29)

Setting Your Website’s Main Goal (40:46)

Hansel & Gretle Method (43:53)

Links:
instagram.com/carrylovedesigns
carrylovedesigns.com
carrylovedesigns.com/website-academy
carrylovedesigns.com/facebook
The Brand and a Plan Podcast – carrylovedesigns.com/podcast

Episode 334: How to Attract Kind, Happy Clients – Rachel Mandel

attract kind, happy clients

Wouldn’t it be ideal to only attract ideal clients that align with your core values?

In episode 334 of the Bokeh Podcast, Rachel Mandel discusses the motivation to change her brand messaging and marketing efforts to attract kind, happy clients. Listen in as she shares the updates she made in her brand, along with techniques for converting those potential ideal clients into loyal customers.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: I help you to see your natural glow as fine art, incorporating cheerful attitudes to see your beautify internally and externally. (2:25)

Rachel’s Family History & Connection to Photography (11:20)

Advice for Photographers: Keep everything legal and documented. (13:52)

Technique for Time: Edit photos immediately after taking them. Flag the images, create a new smart collection, and edit from there. (19:29)

Content Consumption: Online education and using her Masters Degree to apply it. (22:49)

Book Recommendation: Handbook on the Psychology of Pricing – bit.ly/bp-psychologyofpricing (25:30)

The Gear Bag: LED Pen with strip of white lights for photographing rings. bit.ly/bp-ledpen (27:12)

Rachel’s Experience with Unhappy Clients (29:36)

Making the Shift to Attract Kind, Happy Clients (32:08)

Facebook Ads Interests: Promote Social Justice and Promote Gratitude (32:08)

The Motivating Factor (33:05)

Education to Help with the Shift: (34:21)
Pia Silva – badassyourbrand.com
Sales Trainings

Messaging: I thrive on making the most important moments of your life timeless, bright, and stress free. (36:06)

Previous Messaging: All about Rachel. (37:31)

Searching for Rachel’s Ideal Clients (40:36)
Facebook Ad Targeting: Promote Social Justice, Gratitude, and Values that Align with Yours
Facebook Ad Targeting by Wedding Interests: The Knot, Wedding Wire, Style Me Pretty, etc
Further Targeting: Engaged Couples

Important Trait of A Successful Sales Person: Shut Up & Listen – Understand what your client wants and thoughtfully respond while taking notes.

Questions for Your Potential Clients: (44:34)
Always end an email or phone call with a low-commitment question.
Checking in every couple of days.

Links:
mandelettephoto.com
instagram.com/mandelette
Expensify.com
quickbooks.intuit.com
amyandjordan.com
Building a Storybrand – bit.ly/bp-storybrand

Episode 325: Workflow Wednesday: What To Do When Your Company Screws Up – Nathan, Haylee, Heather, & Rich

Company Screws Up

Have you ever run into a situation in your business where you made a mistake, but didn’t know how to handle it?

In episode 325 of the Bokeh Podcast, Nathan and Haylee open up to Heather and Rich about a tough situation Photographer’s Edit faced during their busiest time of the year. Listen in as they share what happened behind the scenes, the importance of empathy in communications, and the lessons they learned in setting expectations.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:
richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

Watch the Facebook Live Video Here:

Nathan’s Message to Our Customers:

Episode 307: 3 Mistakes You’re Making With Ideal Clients – Erin Youngren

ideal client

Have you taken the time to really dive into defining your ideal client based on the people you’re already serving?

In episode 307 of the Bokeh Podcast, Erin Youngren explains why you should understand who your ideal client is and what motivates them, based on your past clients. Listen in as she describes three primary mistakes you are making when it comes to defining your ideal client.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Classic and traditional wedding photographers positioning themselves as ‘Black Ties & Ballrooms,” helping their couples take in their wedding day. (13:11)

Advice for Photographers: We all experience the same creative battles. There will never come a time when you don’t experience fear, self-doubt, or rejection, but don’t same yourself for them. (19:07)

Technique for Time: Build a business around your life, rather than a life around your business. Credit to Julia Woods. (22:25)

Erin’s Podcast: thecreativerising.com

Book Recommendation: Start With Why – bit.ly/bp-startwithwhy (28:25)

The Gear Bag: Costco Trail Mix and Kiss Styling Mats – bit.ly/bp-kissstylingmat (32:20)

The Importance of Having an Ideal Client (36:23)

Figure Out the Why of Your Ideal Client (40:13)

Weirds: The things you choose to do with your time and money – from Seth Godin in We Are All Weird – bit.ly/bp-weareallweird (41:58)

Getting to Know Your Ideal Client (48:26)

3 Mistakes You’re Making with Ideal Clients (52:44)
1. Staying at the surface of the conversation and not going deeper.
2. Taking all of your client’s surface characteristics of yourself and making that your ideal client.
3. Making an unrealistic image of your ideal client.

Links:
theyoungrens.com
instagram.com/theyoungrens
Free Training: dreamieclass.com
The Complete Book of Questions by Gary Poole – bit.ly/bp-completebookofquestions
If… Questions for the Game of Life – bit.ly/bp-if-questions