Episode 269: How Boundaries Can Help Us Serve Our Clients – Jenna Joseph

Boundaries Serve Clients

Are you letting your work spill over into your personal life due to a lack of boundaries?

In episode 269 of the Bokeh Podcast, Jenna Joseph of Jenna Photo explains the importance of setting boundaries in your business to help provide a better work/life balance. Listen in as she shares how boundaries can not only benefit you, but your client experience as well!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Temecula Wine Country (1:44)

Type of Photography: Wedding & Engagement Photography (1:44)

Brand Position: Creating a comfortable and stress-free experience so authentically joyful imagery is a natural byproduct. (3:59)

Implementing the Brand Position: (5:35)
1. Relationship building
2. Timeline

The Lesson: Find a mentor, invest in community, and pour your time and finances into education. (10:02)

Technique for Time: Schedule everything and be aware of what you have going on. (12:21)

Book Recommendations: How to Win Friends and Influence People – bit.ly/bp-winfriends (18:19)

The Gear Bag: Boutonniere Pins (21:09)

Defining Boundaries: The expression and protection of our values and self-care. (24:33)

Jenna’s Values: Family Time (28:03)

How Jenna Sets Boundaries: (28:03)
– Creating set office hours and making your clients aware of them.
– Setting email as primary form of communication
– Scheduling family days & protecting them.
– Contracts and clear communication.
– No work while on date nights.

Links:
instagram.com/jenna_photo
Jennaphoto.com
Google Voice – voice.google.com
Brenebrown.com
tonyrobbins.com

Episode 264: Communicating Your Brand Position to Your Clients – Mike Morby

Communicating Your Brand Position

Are you effectively communicating your unique brand position to your clients? Have you determined what sets you apart in your market?

In episode 264 of the Bokeh Podcast, Mike Morby joins us to discuss the importance of creating a unique brand position with valuable differentiators for your business. Listen in as he shares how you can assess your brand position and approach the communication of your position to your clients.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Advice for Photographers: Building a sustainable business takes time. (1:56)

Book Recommendations: (17:17)
Built to Last – bit.ly/bp-builttolast
Building a Storybrand – bit.ly/bp-storybrand
Ego is the Enemy – bit.ly/bp-egoistheenemy

The Gear Bag: Snacks and Magnetmod.com Gear (20:46)

Brand Position: Mike wants to be known for his use of light, all day wedding coverage, easy to work with, response time, wedding day expert, handles any situation, creativity, and a non-intrusive approach. (33:51)

Determine Your Brand Position: (36:05)
– Review Your Experience with Other Businesses
– Figure Out What You Care About In Your Business & Life
– Assess the Market, But Don’t Pay Too Close Attention
– Determine Your Values

Negative Effects of Paying Too Close Attention to the Market: (39:01)
– Undervaluing Yourself
– Doing the Opposite of What Everyone Else is Doing

Communicating Your Brand Position: (49:26)
Look at the touchpoint in your client interactions, and ask what you can do to implement your differentiators into each touchpoint. Does everything you’re doing support your brand?

Potential Client Touchpoint: (49:26)
– They hear about you.
– They visit your website.
– They contact you.
– You respond.
– Set up consultation.
– They book you.
– And so on.

Links
Four Hour Work Week – bit.ly/bp-4hr
Kindle – bit.ly/bp-kindle
The E-Myth Revisited – bit.ly/emyth-revisited

Episode 256: How to Direct Powerful Portraits – Dauss Miller

Powerful Portraits - Dauss Miller

Are you missing out on creating powerful portraits due to a lack of connection with your clients?

In episode 256 of the Bokeh Podcast, Dauss Miller discusses the role that psychology plays in a photography business, and how important building relationships is with your clients. Listen in as he outlines the steps he takes to create a real connection, provide a comfortable environment, and direct powerful portraits.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Look at your workday in 3-hour segments and group tasks that are similar. (8:35)

Book Recommendations: (19:21)
Crushing It by Gary Vaynerchuk – bit.ly/bp-crushingit
Start with Why by Simon Sinek – bit.ly/bp-startwithwhy
The Subtle Art of Not Giving a Fuck – bit.ly/bp-notgivinganf
Simon Sinek’s Ted Talk – bit.ly/bp-simon-ted

Advice for Photographers: Understand what you’re passionate about. (23:27)

Brand Position: Creating a unique experience for clients by approaching commercial shoots with an understanding of the company’s brand through research. (26:37)

The Gear Bag: His first business card as a reminder of where he started. (29:00)

The Psychology of Business: Everything is about connecting with, building trust, and building a relationship with the client.

How to Connect with Clients: (39:09)
Understand what motivates them.
Understand what is interesting to them.

Creating a Comfort for Powerful Portraits: (42:02)
1. Get to know your clients before your shoot so you can provide them with comforting things like favorite foods, drinks, music, etc.
2. Maintain eye contact.
3. Engage and compliment.

Links:
daussmiller.com
instagram.com/daussmiller
movado.com
luminox.com
The Untethered Soul – bit.ly/bp-untethered
Reawaken the Giant Within by Tony Robbins – bit.ly/bp-reawaken

Episode 253: The Significance of Consistency – Denise Karis

Consisteny-Denise-Karis

Is your editing style inconsistent? While exploring your creativity can be empowering, you could be hurting your overall client experience!

In episode 253 of the Bokeh Podcast, Denise Karis discusses the importance of creating a consistent look in your editing, and how it plays a role in how your clients perceive your brand. Listen in as she shares three ways to create a consistent editing style that won’t diminish your artistic freedom.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Try to make your time count for double whenever you can. (Ex. When her son needed attention, but she needed to edit, she taught her son photoshop.) (5:19)

Book Recommendation: You’re a Badass by Jen Sincero –bit.ly/bp-badass (8:28)

Advice for Photographers: Don’t wait for permission from anyone. (18:55)

Brand Position: A wedding photographer that encourages you to have and to hold (your photos through prints and products). (21:28)

One-Week Post-Wedding Gifts:
25 Prints from the Wedding to the Couple (24:35)
3-5 Prints to the Parents of the Couple (26:06)

The Gear Bag: A bag of medication and Shout wipes.

The Importance of Consistency:
Consistency is important to set expectations for your clients. Imagine going to Starbucks and expecting your favorite drink to taste like you enjoy, yet the barista decides to make the drink based on their mood.

How to Produce Consistent Patterns In Your Work:
1. Pick a signature image that represents your style and builds your portfolio based on that image.
2. Put into words what you love about your work.
3. Allow other people to be different without it affecting your style.

Links:
denisekaris.com
instagram.com/denisekaris
denisekaris.com/photographers
denisekaris.com/blog
denisekaris.com/day-5-why-consistency-is-important-in-photography
Engaged in Arizona Youtube Channel
Photomechanic
Lightroom
WHCC