Episode 483: How to Use Mini Sessions to Grow Your Business – Phillip and Eileen Blume

How To Use Mini Sessions to Grow Your Business

Can mini sessions actually be the foundation of a successful photography business? Isn’t their focus to fill in the gaps between seasons, or a way to offer more holiday photo opportunities for clients?

Don’t let the word “mini” fool you! In episode 483 of The Bokeh Podcast, Phillip and Eileen Blume share how they transitioned their photography business from wedding-centric to mini-session-focused, and grew their business as a result!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: (11:00)
Celebrating lives at their most important moments

Providing a Great Customer Experience: (26:00)
Focus on the client, putting them at the forefront

Time Management: (34:28)
Intentional scheduling of time

Outsourcing/delegation (39:08)

Book Recommendations: (45:00)
Building a StoryBrand by Donald Miller
Marketing Made Simple by Donald Miller
Essentialism by Greg McKeown

How The Blume’s Entered the Mini Session Market (51:40)

Advantages to Mini Sessions: (58:52)
1.  Connecting with more clients
2.  Time – for both the photographer and client
3.  Perfect amount of time for children/family

Steps to developing a mini session business: (1:02:52)
1.  Create urgency and scarcity (prior to the session)
2.  Shoot real life scenarios vs. a list of poses
3.  Create partnerships with local businesses as a marketing strategy

Links:
theblumes.co
instagram.com/theblumes
https://bit.ly/5TipsForMaxMinis
Shawn Lee’s Bokeh Podcast episode

 

Episode 482: How to Use Systems to Grow Your Business – Rachael Crowe

Using Systems to Grow Your Business

We’ve all heard the phrase, “Work smarter not harder,” but it is easier said than done, right?  Maybe not…

Rachael Crowe found that her creativity and motivation was waning due to being “busy” and not having the opportunity to focus on those aspects of business that motivate her. Listen in to episode 482 of The Bokeh Podcast as she shares how she uses systems to grow not only one, but two photography businesses, while still having time to prioritize rest and free time to do things that she enjoys.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position (3:21):
OK Crowe Wedding Photography – Clients work specifically with Rachael as an internationally published wedding photographer.
Willow Wedding Co –  Providing professional photography services while matching the client’s needs  – Quality at a lower price point.

Client Experience – Communication is key! (11:54)

Time Management (18:40)

Working Intentionally vs. Being Lazy (29:55)

How Rachael can be an artist while thinking from an entrepreneurial mindset (34:57)

The “5 Why’s” Exercise  (39:31)

What are Systems? (46:00)
Rachael created her systems by identifying which tasks could be:
1. Combined
2. Delegated
3. Automated

Key Systems that have made the biggest impact on Rachael’s businesses (55:28)
1. Honeybook
2. Calendly
3. ClickUp

Links:
okcrowe.com
willowwedding.co
www.instagram.com/okcroweweddings
Honeybook
Calendly
ClickUp

Episode 481: How to *Actually* Be a Boss: Delegation Demystified – Stacey Owen

Delegation Demystified

How far do you think you could you take your business if you had a team to help you?  Being a business owner doesn’t mean that you have to do all the things!

Enter Stacey Owen from Meet Pepper!  In episode 481, Stacey debunks the myths surrounding delegation, and provides advice and strategies for how to take control of your business by actually letting some of it go.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Genuinely care about your clients and their success (5:16 )

Insight Behind Stacey’s Photography Business:  (16:38)

Book Recommendations: (25:07)
Badass Habits: Cultivate the Awareness, Boundaries and Daily Upgrades You Need to Make them Stick – Jen Sincero
Marketing Made Simple by Donald Miller

About Meet Pepper:
Brand Position: Helping Creative Entrepreneurs strategize the marketing and content for their business (32:35)

Delegation/Outsourcing (32:23)

Why Entrepreneurs Don’t Outsource or Delegate: (40:07)
1. Cost of Outsourcing
2. No one will be as good as me
3. Client care won’t be the same
4. Don’t know how to delegate
5. It will take too much time

Links:
meetpepper.ca
staceykrolow.com
Instagram.com/meet.pepper
instagram.com/_noirstories
Stacey’s Previous Bokeh Podcast Interview: Episode 242

Episode 478: How to Bring the Right Energy to Client Relationships – Lisa Gilbert

How to Bring the Right Energy to Client Relationships

Everybody scream, “Monkey”! Do you find ways to create memorable experiences for your clients, or are you still stuck in the “say cheese” rut that everyone else is a part of?

In episode 478 of The Bokeh Podcast, Lisa Gilbert brings the energy and ideas that we all want to experience when interacting with a photographer! Listen in to hear her tips and tricks for forging memorable client relationships.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: (5:28)
Wedding and Portrait photographer in coastal Massachusetts focused on bright, fun, colorful photography capturing the moments that tell a story.

Customer Experience: (12:12)

Time Management (17:18)

Delegation/Outsourcing: (22:52)
1. Accounting
2. Editing
3. CRM

Book Recommendations: (32:35)
Decisive Moment by Henri Cartier-Bresson
You Are a Badass by Jen Sincero
Untamed by Glennon Doyle
Picture Perfect Practice by Roberto Valenzuela

What is energy? (39:50)

How to Bring Positive Energy to Client Relationships: (52:50)
1. Keep interactions conversational
2. Keep up with trends and memes to stay relevant
3. Get to know the client as a person
4. Bring humor to the experience
5. Be confident in your technical skills so that you are free to be in the moment with clients

Links:
lisagilbertphotography.com
instagram.com/lisagilbertphotography
fb.com/lisagilbertphotography
Sprout Studio
17 Hats
Untethered Soul by Michael Singer