Episode 368: How to Know if You Should Be an Educator – Laylee Emadi

Educator

In an industry that doesn’t require formal education or certifications for educators, it’s tough to determine if you’re a good fit for the role.

In episode 368 of the Bokeh Podcast, Laylee Emadi brings her experience as a high school teacher and district curriculum designer to discuss the industry’s need for trainings for professionals looking to provide educational offerings. Listen in as she shares characteristics of a great educator and how she believes photographers should approach offering education.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Place yourself in the shoes of your clients to understand what they would want. (2:02)

Outsourcing/Delegation: Editing, inbox management, and anything that someone else can do as well as her. Saving 20 hours per week on average. (6:15)

Inspiration: (11:40)
Art inspiration in all art forms: dance, museums, etc.
Business inspiration is found in books, podcasts, etc

Education in the Photography Industry (16:25)

Pursuing Education in the Right Way (18:55)

Inspirational Talks vs. Tangible Talks (22:37)

Why People Get into Education: (26:36)
1. To elevate themselves within the industry.
2. Diversifying their income streams.
3. Have a passion for helping people.

Can Everyone be an Educator? (34:43)

Characteristics of Educators: (38:49)
1. Know Your Educator Type
2. Communication and Presentation Skills
3. Experience
4. Consistency in Results

Take Laylee’s Free Educator Type Quiz >>

Laylee’s Recommended Resources (42:53)
Jess Ekstrom Public Speaking Training – jessekstrom.com//mic-drop-workshop

Learn more about the Creative Educator Academy >>

Getting Started in Education:
1. Offer up free content around your specialty.
2. Develop case studies and feedback from those you’ve given free content to.
3. Survey your audience to ensure your content is helpful and aligns with what you want to offer.

Links
layleeemadi.com
instagram.com/laylee_emadi
layleeemadi.com/educator-academy
instagram.com/soheresthethingpodcast
The Presentation Secrets of Steve Jobs – bit.ly/bp-presentationsecrets

Episode 354: How to Serve Your Clients Amidst Fearful Times – Taylor Ford

fearful times

Are you taking care of your clients during the fearful times surrounding COVID-19?

In episode 354 of the Bokeh Podcast, Taylor Ford joins us to share how she has made it a priority to serve her couples who are dealing with rescheduling or postponing their wedding right now. Listen in as she shares her proactive approach to being a pillar of strength for her couples who are being impacted by COVID-19.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Education & Expectations – Guide and show your clients what they need while listening to what they want. (2:55)

Brand Position: Timeless, Genuine, & Fun // The way photos should be. (6:44)

Delegation: (15:25)
Photographersedit.com
House Cleaning

Inspiration: Magazines and Traveling and Cooking (18:35)

Book Recommendations: Big Magic – bit.ly/bp-bigmagic (22:22)

bokehbookshelf.com

Taylor’s Reaction to COVID-19: Stay positive for couples without making them nervous. (29:20)

Three Ways to Serve Your Clients
1. Community – Create a facebook group for your couples.
2. Gifting – Send them a Starbucks gift card.
3. Time – Offering your services that don’t cost you out of pocket.

Links
taylorfordphotography.com
instagram.com/taylorfordphoto
Jamie Findlay’s Episode – bit.ly/bp-321

Episode 353: When Business Slows Down – David & Whitney Scott

business slows down

Has your business been impacted by unexpected slower seasons?

In episode 353 of the Bokeh Podcast, David and Whitney Scott join us to open up about their experience in business after the Joplin Tornado Tragedy, along with how the impacts are similar to what they’re experiencing with COVID-19. Listen in as they share steps you can take to still serve your clients and community, even when your business slows down.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: Northwest Arkansas (2:07)

Client Experience: Present yourself as an equal. (5:17)

Brand Position: Fun, generous, and expensive. (10:55)

Technique for Time: Limiting themselves to 1-2 clients per week. (17:33)

Delegating Your Work: Accounting and Projects (24:00)

Book Recommendations: (32:15)
4 Hour Work Week – bit.ly/bp-4hr
A Real Life by Ferenc Máté – bit.ly/bp-areallife

Bokehbookshelf.com

The Joplin Tornado Tragedy (37:38)

The Importance of Giving Back to the Community (46:55)

When Business Slows Down: (51:00)
1. Look for ways to serve the community at large.
2. Be intentional with your plan as a business to make improvements on your business.
3. Work on the relationships with your clients.

Tip: Support small businesses by purchasing gifts for your clients; this also shows your clients that you’re thinking of them during this time.

Links
Whitneyscottphotography.com
instagram.com/whitneyscottphotography
Black River Imaging
3xmsolution.com
facebook.com/3xmsolution
3xm Insiders Facebook Group – facebook.com/groups/121075548461035
Tribe of 5 – tribeof5.com
Amy & Tavis Episode 79 – bit.ly/bp-79

Episode 349: Workflow Wednesday: How to Establish Prices – Nathan, Haylee, Heather, & Rich

establish prices

Are you ready to nail down exactly how you should be charging for your services?

In episode 349 of the Bokeh Podcast, Nathan, Haylee, Heather, and Rich discuss the driving principles you should be considering when establishing your prices. Listen in as they share how they priced themselves when starting out in contrast to how they price themselves now.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect: richsmithphotography.net
@richsmithphoto
@heathersmithrsp
@nathanholritz
@hayleegaffin
photographersedit.com
@photogsedit
bokehpodcast.com
@bokehpodcast

Watch the Facebook Live Video Here: