Episode 454: Client Experience Beyond a CRM – Dauss Miller

client experience

With so many automations and softwares, creating efficiency in your business is simpler than ever. What are you doing to go beyond that efficiency to create an amazing client experience?

In episode 454 of the Bokeh Podcast, Dauss Miller joins us for his second interview on the podcast to discuss creating personalize client experiences. Listen in as he shares about the importance of managing expectations, along with three principles to giving your clients an experience to remember.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Favorite Addict (1:42)

Customer Experience: Connect on a personal level with your clients. (5:11)

Delegation/Outsourcing (6:05)

Book Recommendations (10:30)
Crushing it by Gary V
Start with Why
Subtle Art of Not Giving a Fuck
Simon Sinek’s Ted Talk
Captivate by Vanessa Van Edwards
The Art of Thinking Clearly
The Illusion of Money by Kyle Cease
UnFuck Yourself by Gary Bishop

Client Experience Beyond a CRM (22:14)

Marketing to Cold Leads with a Lead Magnet (23:34)

Educating Clients & Managing Expectations (30:00)
1. Questionnaires (31:33)
2. Emails (33:30)
3. Meetings

Personalized Client Experiences (41:09)
1. Asking Powerful Questions
2. Listening
3. Consistency in Showing Up for Clients

Gift Giving (48:12)

Links
instagram.com/daussfoto
daussmiller.com
FB Profile
FB Group
Episode 256

Episode 453: Contracts: Protect Yourself During Uncertain Times – Samantha Clarke

contracts

Did your experience during COVID cause you to take a second look at your contracts? Whether you were faced with rescheduled weddings or completely cancelled weddings, we know the impact COVID has had on our industry.

In episode 453 of the Bokeh Podcast, Samantha Clarke, photographer and lawyer, joins us to share four elements that you’re likely missing from your contract and need to add to better protect your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Disclaimer: While Samantha is a lawyer, she’s not our lawyer or your lawyer. Please see your local lawyer for legal advice.

Brand Position: Modern photography for stylish people. (2:30)

Customer Experience: Understand what’s important to your clients and share what the process of working with you is like. (8:56)

Time Management: (15:23)
– Prioritize top 3 things on her to-do list.
– OOO Notifications

Delegation/Outsourcing: (21:46)
– Editing
– Album Design
– Taxes

Decide what your non-negotiable are.

Book Recommendations: Building a Storybrand by Don Miller (31:28)

bokehbookshelf.com

Samantha’s Background (36:07)

Elements Missing From Your Contracts (38:25)
1. Force Majeure Clause – An act of superior strength (acts of god, nature, pandemics, war, civil unrest, etc). (38:25)
2. The Safe Working Environment Clause – Observing limits and laws of local government for the current pandemic. (44:10)
3. Postponement or Cancellation Clause – To explain how clients can do either with you, including policy, timeframes, etc. (48:42)
4. Rescheduling Addendum – Notes the new dates for which they should be paying you. (52:04)

Resources (57:57)
Legallyset.com
Thelegalpaige.com
Paige’s Episodes

Links
Samantha-clarke.com
Samantha-clarke.com/instagram
Episode 52

Episode 448: Recurring Revenue with Branding Photography – Tanya Smith

branding photography

Branding photography has become a popular niche over the last few years, but have you explored ways to create recurring revenue with these clients?

It’s important to educate your branding photography clients on how to use their images for marketing purposes and continue to keep them updated! In episode 448 of the Bokeh Podcast, Tanya Smith joins us to share how she’s created recurring revenue from her branding photography clients and introduces the concept of selling a retainer option as a service in her business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Elevate your brand image with storytelling photos that sell. (33:35)

Technique for Time: Plan & follow through and outsourcing (12:03)

Outsourcing/Delegating (17:19)

Book Recommendations: (23:26)
The Secrets of a Millionaire Mindset
You Are a Badass at Making Money

bokehbookshelf.com

How & Why Tanya Got Started in Branding Photography ()
Flexibility in Schedule
Shooting Less Sessions for More Profit
Playing on Strengths

Planning for Branding Shoots (36:09)
1. Setting goals
2. Develop an itinerary
3. Manage logistics

Making Clients Comfortable Branding Shoots (39:39)

Branding Photography as a Recurring Revenue (45:46)
1. Having clients come to you year after year.
2. Social media clients need images on a regular basis and social media management.
3. Retainer as photographer for new employee hires and more.

Moving Towards Retainer: (49:10)
1. Have your first shoot with your client to show your value.
2. Have a conversation based on their needs.
3. Offer a custom package.

Tanya’s Course (52:35)

Links
instagram.com/workstoryeducation
Linkedin 
Rock Your Photography Biz Facebook Group
workstoryphotography.com

Big Picture View Episodes:
Episode 12
Episode 21
Episode 336

Episode 447: The Two Most Important Principles for My Business – Tye Bournes

principles for my business

Growth is so important, especially when running your own business. Whether you’re improving your skillset, raising your prices, or finding other ways to move forward in your business, take time to reflect on how far you’ve come!

In episode 447 of the Bokeh Podcast, Tye Bournes joins us to share the two principles she’s learned that are most important for her business. Listen in as she highlights who she’s grown and the mentors she’s had along the way—many are previous Bokeh Podcast guests!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Capturing clients at their best using photography and cinematography expertise to ensure their memories are treasured and shared for generations to come. (2:36)

Client Experience: Build a rapport with your clients. (5:45)

Technique for Time: Stick to your business hours. (8:18)

Delegation/Outsourcing: Splitting the Workload (14:59)

Two Important Principles for Business (18:55)
1. Know Your Worth
2. Improve Your Craft

3 Principles to Being Confident in your Worth (26:37)
1. Don’t be afraid to take charge.
2. Don’t be afraid to guide the clients.
3. Don’t be afraid to be personable with your clients.

Posing & Directing Your Clients (30:43)

Ways to Improve Your Craft (36:30)
1. Mentor – Chip Dizard
2. In- Person Courses – Taylor Brumfield
3. Youtube Videos
4. Conference – Hustle in Heels by Michelle Harris
5. Pricing & Website Consult w/ Michelle Harris
6. Accountability Partners – Raquita Henderson, Ashley Canay, Anesha Collins
7. Mastermind – Dr. Tomayia Colvin
8. Facebook Photography Groups – Black Female Photographer’s Group, MHarris Hustlers, and Tomayia Colvin Education
9. Styled Shoots – Attended and Hosted

Other Bokeh Guests Mentioned in this Episode:
386: Aaron Nace
226 & 398: Chip Dizard
279: Michelle Harris
324: Raquita Henderson
430: Ashley Canay
258 & 303: Anesha Collins

Links
Classandstyleproductions.com
instagram.com/class_style_productions
Phlearn