Episode 393: How Personal Projects Can Help You Build Your Business – Emma O’Brien

personal projects

Are you so focused on running a successful business that you aren’t creating any personal projects that fuel your passion?

In episode 393 of the Bokeh Podcast, Emma O’Brien joins us to share how personal projects can also benefit and build your business. Listen in as she describes how her passions have grown her business, along with where to start with planning your next personal project.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Portraiture for People Who’s Dogs are Family (:49)

Customer Experience: Taking the time to understand what a client wants from a shoot, deliver it with bells on, and make sure your client is the center of attention. (3:45)

Outsourcing and Delegation: Editing and newsletter marketing (7:34)

Inspiration: Art galleries (12:22)

Book Recommendations: The Artist’s Way by Julie Cameron (14:19)

Emma’s Personal Projects: (18:52)
Vegans of South Africa
Rescued Farm Animals
The Black Series

How Passion Projects Effect the Growth of Business (23:14)

 

View this post on Instagram

 

A post shared by Dog & Family Photographer (@emmaobrienphoto) on

The Impact of Work Going Viral (29:32)

Successful Personal Projects: ()
1. It needs to be authentic
2. Make a body of work that sits as a coherent series
3. Self promote

Links
facebook.com/emmaobrienphotos
facebook.com/mentoringforcreatives
instagram.com/emmaobrienphoto
emmaobrien.com
mentoringforcreatives.com
emmaobrien.com/black-rescue-series
ted.com/talks/emma_o_brien_the_creative_magic_of_black_dogs
boredpanda.com/black-shelter-dogs-and-cats-portrait-photography-emma-obrien
emmaobrien.com/the-farm-series
This is Marketing – Seth Godin – bit.ly/bp-thisismarketing

Check out Emma’s other episode:
https://www.photographersedit.com/blog/pets-emma-obrien/

You may also enjoy these episodes:
personal projects Minimizing Burnout - Kelly Berry

 

 

Episode 392: How to Go From Volume to Boutique – Elizabeth Austin Davis

volume to boutique

Are you currently hustling to do volume weddings while dreaming of making the same money doing fewer, more expensive weddings?

In episode 392 of the Bokeh Podcast, Elizabeth Austin shares about her transition from volume to boutique weddings, along with the path to getting there. Listen in as she share three key components you need to work on to make the transition!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Client Experience: Having a robust workflow improved client experience. (2:17)

Check Out Honeybook & Get 50% Off with Elizabeth’s Referral Link >>

Technique for Time: Mentally allow yourself to shut down and remove yourself from your business. (9:45)

Delegating/Outsourcing: Hired an admin assistant. Looks at tasks as CEO tasks and operating tasks. (11:10)

Inspiration: Starting a passion project and shooting your family (14:01)

Education Recommendations: The Hybrid Co and WPPI (17:08)

Volume to Boutique (20:03)

Elizabeth’s Pricing (21:03)

Making the Transition (26:33)
1. Rebrand
2. Pricing
3. Editorials

Links
https://elizabethaustinphotography.com/
https://www.instagram.com/ElizabethAustinPhoto/
https://www.instagram.com/theblackhairexperience/


You may also enjoy these episodes
:

Luxury Level Photography with Charity Maurer high-end planners

 

Episode 388: Sales Funnels for Photographers – Humberto Garcia

sales funnels

Are you searching for the perfect sales funnel to turn your audience into paying customers?

In episode 388 of the Bokeh Podcast, Humberto Garcia of The Digital Marketing Studio joins us to discuss advertising platforms and successful sales funnels for photographers! Listen in as he shares 3 principles to sales funnels that convert!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Motorcycles (1:28)

Humberto’s Background in the Marines (4:36)

Customer Service: Being obsessed with your product or craft. (17:03)

Brand Position: Marketing agency for photographers with open communication and transparent results. (20:53)

Technique for Time: Delegate to a team of people with the 2 hour day. (25:58)

Delegation/Outsourcing (30:42)

Book Recommendation: Self educate in all free resources. (37:16)

Sales Funnels in the Photography Industry (40:17)

Three Principles to Sales Funnels (49:15)
1. Message
2. Dissemination
3. Conversions

Advertising Platforms for Photographers (60:05)
Facebook – Non-lifetime Events (Families, Boudoir, Children Sessions)
Google – Lifetime Events

Links
thedigitalmarketingstudio.com
photographytoprofits.com
hgphotographer.com

You may also enjoy this Google advertising episode:
google ads

You may also enjoy these Facebook advertising episodes
:
facebook ads Facebook Ads with Chip Dizard Facebook Ads

Check out other episodes from our social media category >>

 

Episode 386: My #1 Principle for Building a Successful Business – Aaron Nace

successful business

Have you implemented distinct principles in your business that have importance and value in your life, but also make an impact on how you serve your customers?

In episode 386 of the Bokeh Podcast, Aaron Nace  joins us to discuss his most important principle when it comes to customer service at Phlearn, and how valuable your approach can be to the success of your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Customer Experience: Consistency (2:42)

Brand Position: Accessible photographic education; learning made fun. (7:24)

Technique for Time: Adjust your work schedule based on the time of year. (15:07)

Delegation: Build a team you can trust to run your business. (21:37)

Inspiration: Everywhere except the photography industry. (28:24)

Book Recommendation:  Rework by Jason & David – bit.ly/bp-rework (36:54)

Learning the Business (41:29)

Biggest Business Mistake: Failing to plan things out. (50:00)

#1 Principal for Business: Treat everyone to be treated the same, from employees to clients (55:24)

Nathan’s 8 Core Values: (1:03:59)
Healthy
Growth
Simplicity
Kindness
Connectedness
Proactive
Consistency
Thankfulness

Links
Phlearn.com – 20% off annual subscription with BOKEH20
youtube.com/phlearn
facebook.com/groups/PhlearnPhamily
Instagram.com/aknacer
The Paradox of Choice – bit.ly/bp-poc
TonyRobbins.com