Episode 262: How to Be a Successful Part-Time Photographer – Seanna Leaf

Part-Time Photographer - Seanna Leaf

Are you feeling inadequate as a part-time photographer, due to the overwhelming thoughts that you’re not successful until you go full-time?

In episode 262 of the Bokeh Podcast, Seanna Leaf shares how she has found success in her business as a part-time photographer. Listen in as she explains how you should be the only person to determine what success looks like for your photography business, and how to define that success yourself.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Focusing on authentic and emotion-filled moments at weddings and between couples. (1:58)

Advice for Photographers: (6:02)
Try every kind of photography to find what you love.
Make meaningful connections in the industry.

Technique for Time: Create lists to stay organized. (9:57)
Google Lists – bit.ly/bp-googlelists
Todoist.com

Content Recommendations: (13:27)
Bokeh Podcast
The Photography Together Podcast by Kyle Yates
The Listening by Kayla Tene
The Business of Photography by Sprout Studio
Goal Digger Podcast by Jenna Kutcher

The Gear Bag: Prisms (16:52)

“Lately I have been doing a lot of reflection on my life as a Social Worker and a photographer and realizing that at this point in my life I actually don’t want to be a full time photographer & that’s OKAY! I feel like we are always bombarded with the thoughts that if your not full-time your not ‘successful’ and I put that in quotes because truly we need to all determine what success looks like for ourselves.” – Seanna Leaf

Defining Your Own Success: (30:12)
1. Look inward, not outward.
2. Separate your goals into small and big goals, then celebrate them!

Links:
seannaleafphotography.com
instagram.com/seannaleafphotography
Allie Siarto – How to Sell WITHOUT IPS Episode – bit.ly/bp-249
nathan@photographersedit.com
Getting Things Done – bit.ly/bp-gettingthingsdone

Episode 256: How to Direct Powerful Portraits – Dauss Miller

Powerful Portraits - Dauss Miller

Are you missing out on creating powerful portraits due to a lack of connection with your clients?

In episode 256 of the Bokeh Podcast, Dauss Miller discusses the role that psychology plays in a photography business, and how important building relationships is with your clients. Listen in as he outlines the steps he takes to create a real connection, provide a comfortable environment, and direct powerful portraits.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Look at your workday in 3-hour segments and group tasks that are similar. (8:35)

Book Recommendations: (19:21)
Crushing It by Gary Vaynerchuk – bit.ly/bp-crushingit
Start with Why by Simon Sinek – bit.ly/bp-startwithwhy
The Subtle Art of Not Giving a Fuck – bit.ly/bp-notgivinganf
Simon Sinek’s Ted Talk – bit.ly/bp-simon-ted

Advice for Photographers: Understand what you’re passionate about. (23:27)

Brand Position: Creating a unique experience for clients by approaching commercial shoots with an understanding of the company’s brand through research. (26:37)

The Gear Bag: His first business card as a reminder of where he started. (29:00)

The Psychology of Business: Everything is about connecting with, building trust, and building a relationship with the client.

How to Connect with Clients: (39:09)
Understand what motivates them.
Understand what is interesting to them.

Creating a Comfort for Powerful Portraits: (42:02)
1. Get to know your clients before your shoot so you can provide them with comforting things like favorite foods, drinks, music, etc.
2. Maintain eye contact.
3. Engage and compliment.

Links:
daussmiller.com
instagram.com/daussmiller
movado.com
luminox.com
The Untethered Soul – bit.ly/bp-untethered
Reawaken the Giant Within by Tony Robbins – bit.ly/bp-reawaken

Episode 255 – Restarting a Photography Business in a Small Town – Janean Gray

Restarting a Photography Business

Have you ever considered relocating your photography business to a smaller town? The process of starting over can be scary and overwhelming.

In episode 255 of the Bokeh Podcast, Janean Gray discusses how she successfully moved her business from a big city to a small town. Listen in as she shares the advice on how to get connected, build your brand before moving, then nurture relationships once you’ve relocated!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: (02:47)
1. Utilizing services and putting processes in place, like Photographer’s Edit and Honeybook.
2. Move your office to your studio.
3. Set aside time to do something for yourself, like running.

Book Recommendations: High Performance Habits by Brendan Bouchard –bit.ly/bp-high-performance-habits (10:57)

Advice for Photographers: Make friends with local photographers.

Brand Position: (20:08)
Newborn Photography – Timeless Newborn Photography with a Luxury Boutique Experience (20:37)
Wedding Photography – Luxury Country Weddings with a Mix Between Classic and Photojournalistic (21:49)

The Gear Bag: Pre-Sterilized Pacifiers (28:18)

I have learned that is it about building relationships and nurturing those relationships. (33:38)

Ways to Restart in a New Market: (35:18)
1. Facebook Groups

2. In-Person Networking Groups
3. Facebook Ads

A Look Inside Janean’s Facebook Ads: (39:41)
– Generic ads within a small radius around the town to women with small children to like her page.
– Boosting posts for open model calls for newborns to a generic area including “everyone.”
– Geo-targeting around a specific venue if there is a wedding expo going on, because there are brides in that area.

Where are Janean’s Clients? (41:29)
Newborn Clients are on Facebook
Wedding Clients are on Instagram

Testing Your Pricing Through Mini Sessions: Let your clients choose the number of digitals they want so you can see what is more popular and will sell better! (44:19)

Links: 
janeangrayphotography.com
Facebook – Janean Gray Photography at Magnolia Lane Studio: facebook.com/gainesvillephotographer
instagram.com/janeangrayphotography
blissfulbabyworkshops.com
Allison Chipman of Allie Marie Photography

Episode 250: Is it Time To Build a Team? – Brett Yacovella

Build a Team - Brett Yacovella

Are you experiencing enough growth in your business to consider hiring additional staff?

In episode 250 of the Bokeh Podcast, Brett Yacovella shares the ins and outs of the hiring process as he reveals five significant paradoxes in the process of growing your team.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Intentionally use tools that will allow you to create time. (2:31)

Being Present: Stop letting your technology interrupt your connections. (12:57)

Book Recommendations: (17:50)
The Seven Habits of Highly Effective People by Franklin Covey – bit.ly/bp-7habits
Dare to Lead by Brene Brown – bit.ly/bp-daretolead

Advice for Photographers: (19:42)
1. You ought to not just be good in what your profession is.
2. Find your unique niche.

Brand Position: (24:18)
1. We are highly relational.
2. We come as a team.

The Gear Bag: (25:49)
1. Prophoto Lights
2. Yourself

5 Significant Paradoxes to Scaling a Business: (41:01)
1. Revenue Growth Potential with Increase Overhead Expenses (41:28)
2. Ability to Reach More People as Opposed to a Loss of Individual Connection with Your Clientele (49:30)
3. Innovation & Artistry as Opposed to Losing Control of Quality & Style through Delegation (52:24)
4. Managing and Leading People vs. Managing and Leading Clients Individually (58:01)
5. Managing Ourselves vs Leading Others.

Links:
makingthemoment.com
instagram.com/makingthemoment
Friction by Jeff Rosenbloom – bit.ly/bp-friction
Episode 63 with Tomas Flint – bit.ly/bp-63