Episode 291: Removing the Hierarchy from the Photography Industry – Co Hodges

Photography Hierarchy

Have you ever felt disconnected from or left out of the photography community based on your skill level or experience?

In episode 291 of the Bokeh Podcast, Co Hodges of Unraveled Academy shares her thoughts on building an inclusive community and overcoming hierarchy in the photography industry. Listen in as she discusses the significance of relationships and authenticity in community building.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: All artists of all walks of life can come to learn, grow, and connect with others, where students and teachers are on the same level. (2:26)

Book Recommendations Pt. 1: Start With Why (4:14)

Advice for Photographers: There will always be another mountain to climb and conquer, but enjoy the one you’re facing now. (5:49)

Technique for Time: Create dedicated office hours. (10:33)

Book Recommendations Pt. 2: Big Magic by Elizabeth Gilbert (15:50)

Spectrum Inspired: To raise awareness and de-stigmatize autism spectrum disorders. (18:40)

The Gear Bag: Monopod (23:29)

Hierarchy in the Photography Industry: Stems from “fan-girling” over artists in the community, who then allow themselves to be put on a pedestal. (26:30)

Overcoming the Hierarchy: Adding Value (31:16)

Significance of Relationships (34:49)

Significance of Authenticity (36:36)

Sharing Vulnerable Parts of You: (39:50)
1. Write down 100 things that make you up as a person.
2. Cross out anything you wouldn’t be willing to share online.
3. Use the remaining things to open the doors to your vulnerability.

Links
coleenhodges.com
instagram.com/co_hodges
theunraveledacademy.com
instagram.com/unraveledacademy
Let’s Get Unraveled Podcast – bit.ly/bp-unraveledpod
Nathan’s Episode on Let’s Get Unraveled – bit.ly/bp-unraveled-nathan
theunraveledacademy@gmail.com

Episode 282: Pushing Through Vulnerability – Thu Tran

Vulnerability

As an entrepreneur,  you’re forced to face uncomfortable situations and be vulnerable in multiple areas of your business.

In episode 282 of the Bokeh Podcast, Thu Tran shares how she has confronted vulnerability with comparison on social media, criticism in her work, and letting go of control to outsource in her business. Listen in as she defines what it means to be vulnerable, how you can push through those feelings, and grow as a photographer and person.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

The Lesson: Learn to create a system for yourself and advertise early on. (9:01)

Technique for Time: Schedule everything in a block schedule.

Book Recommendations: (26:28)
Anything by Brene Brown – brenebrown.com
Essentialism by Greg McKeown – bit.ly/bp-essentialism
Scrum by Jeff Sutherland – bit.ly/bp-scrum
The Obstacle is the Way – bit.ly/bp-obstacle
Trillion Dollar Coach – bit.ly/bp-trilliondollar

The Gear Bag: (30:26)
Food & Dr. Pepper Chapstick

Thu on Defining Vulnerability: Taking a risk, putting yourself out there and not know the outcome.(38:07)

Nathan on Defining Vulnerability: Putting something out there for which you’re afraid to be judged for. (38:39)

How Codependency Relates to Vulnerability (43:19)

Facing the Comparison on Instagram (47:40)

Thu’s Areas of Vulnerability:
Social Media
Criticism
Outsourcing

Links:
2tphoto.com
instagram.com/thulegit
Reawaken the Giant Within – bit.ly/bp-reawaken

Episode 279: How to Develop Clients for Life – Michelle Harris

Clients for Life

Are you developing relationships that establish loyalty, leading your clients back to you for photos year after year?⠀

In episode 279 of the Bokeh Podcast, Michelle of M Harris Studios shares how she’s developed a “Client for Life” program that allows her to photograph her clients from engagement to the rest of life’s special moments.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Creating relationships with clients to create clients for life.

Advice for Photographers: Posing is the most important part of a business once you have a client. (4:56)

Tip for Posing: Find out what your client’s insecurities are prior to posing.

Technique for Time: (7:57)
1. No Work Wednesdays
2. Creating multiple to-do lists based on the realistic expectations for the day.

Content Recommendations: You’re a Badass at Making Money (13:23)

The Gear Bag: Sigma Art 20mm 1.4 (15:37)

Client For Life Program: (21:37)
Free 30 minute session every year with wedding packages.
Prints can be purchased through the online gallery.
This creates a continuous referral program from dedicated clients.

Links:
mharrisstudios.com
instagram.com/mharris_studios
Hustle in Heels – bit.ly/bp-hustleinheels
sixfigurephotography.com
todoist.com
cloudspot.io

Episode 278: Ballin’ on Budget Weddings – Sarah Willey

Budget Weddings

Are you concerned that photographers who are pricing themselves low are undercutting the market?

In episode 278 of the Bokeh Podcast, we chat with Sarah Willey on why she believes every market deserves great photography services, not just the higher end. Listen in as she breaks down how photographers can be successful with budget weddings, and how they can begin servicing the budget-friendly markets.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

The Lesson: Happy clients equals a happy life. (2:01)

Content Recommendations: Jenna Kutcher’s Goal Digger Podcast & Dave Ramsey’s Podcast (4:50)

The Gear Bag: A clipboard with timeline and shot list readily available. (6:06)

“80% of US wedding are photographed for $2k or less.”

Getting Clients When You’re Getting Started: (21:30)
Referrals
Facebook Boosted Posts

Associate Photography Business: This brand allows for affordable quality under a brand not associated with Sarah’s business. (32:05)

Supply & Demand Business Model: As time goes by, she adjusts her pricing based on the demand for her business. (35:58)

Breakdown of Budget Wedding Expenses: (39:26)
$1500 x 6 = $9,000/month
$9,000/month x 10 months = $90,000
$90,000 – 20% = $72,000 (not including write-offs)
$72,000 – $150/wedding (for outsourcing editing) = $64,800
$64,800 – $12,500 (in business expenses) = $52,300
Bonus: Add in your print sales.

Ideas for Working with Budget Brides: (46:35)
1. Tune out what everyone says and be confident in your pricing.
2. If you focus on the budget pricing, you will stay busier.
3. Remember that your time is still valuable.

Links:
sarahlynnphotographypdx.com
facebook.com/photographybysarahlynn
instagram.com/sarahlynnphotographypdx
bit.ly/bp-171
bit.ly/bp-182