Episode 424: How to Manage Cash Flow – Courtney Wolf

cash flow

Are you aware of the cash flow in your business or are you intimidated by your business finances?

In episode 424 of the Bokeh Podcast, Courtney Wolf of Invision Events joins us to discuss the importance of familiarizing yourself with your business expenses, profit/loss statements, and bookkeeping so that you’re aware of your cash flow. Listen in as she explains important terminology for business accounting in a way that even a beginner can understand!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

About Invision Events (2:24)

Staying Afloat During Quarantine (4:30)
Embrace a Pivot
Run a Lean Business

Finance Terminology (13:14)
Cashflow – the total amount of money that is transferred in and out of the business.
Liquidity – the availability of liquid asset to a business.
Liquid Asset – cash (to a business).

Profit/Loss Statement: (16:25)
Standard financial statement that summarizes the revenues, costs, and expenses that are occurred during a specific time.

Generate Profit by: (16:25)
Increasing Revenue
Reducing Costs
Both

Accounting Software (26:56)
Excel Spreadsheet
Quickbooks
Wave

Tracking the Breakdown of Profits Per Client/Service (40:18)

Variable vs. Fixed Expenses (43:23)

Links
www.invision.events
educateempowerencourage.com
Instagram.com/courtney_invision
Facebook.com/Invisionevents
courtney@invisions.events
Template
Episode 328
Education Empower Encourage
Kesha Lambert

Episode 423: 3 Big Ideas for a Stronger Business – Milton Jackson

stronger business

Have you developed a solid foundation for success in your business?

In episode 423 of the Bokeh Podcast, Milton Jackson, photographer and founder of PicSpotr joins us to share three big ideas that led him to creating a stronger business. Listen in as we talk more than just tools, softwares, and admin work, but take a deep dive into personalizing your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

About Milton (1:18)

About PicSpotr: Empower photographers to build their business. (3:15)

Customer Experience: Growth is a reflection of your ability to make your customer feel like your only customer. (8:23)

Technique for Time: (14:47)
Figure out how to time block.

Define SMART goals:

Specific
Measurable
Achievable
Realistic
Timely

Delegation (17:19)

Book Recommendations:
The Subtle Art of Not Giving a F*ck
The E-myth Revisited
Digital Marketing Handbook by Shavani Crawl? https://www.amazon.com/Digital-Marketing-Handbook-Optimization-Content/dp/1519506392

Bokehbookshelf.com

Challenges Faced in Picsptr: (38:58)
Finding Ideal Customer
Know your value, charge your value.

Three Biggest Lessons (45:12)
1. Be who you are, don’t hide it.
2. Surround yourself with people who understand you and your values.
3. Be data driven.

Practical Ways to be Data Driven in Business (53:10)
Set a monetary goal for your business, review what types of shoots are generating the most revenue and shift your marketing.

Links:
Picspotr.com
The Workshop for Photographers
User Community

Episode 418: 4 Vital Principles for a Healthy Photography Business – Larry McGill

healthy photography business

Have you found yourself revisiting the basics of what it takes to run a healthy photography business?

In episode 418 of the Bokeh Podcast, Larry McGill of Obsidian Photography joins us to share how his experience in photography and the news industry has helped him develop a skillset for success. Listen in as he discusses the four vital principles that have made a positive impact in his business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Philadelphia and Mainline Headshots and Portraits that Sell Your Personality

Customer Service: (3:42)
– Make your clients feel like you know what you’re doing.
– Make your clients feel comfortable in front of the camera and through the whole process.

Technique for Time: Learn to say no or I can’t do this. (11:23)

Outsourcing/Delegation: Social media management. (13:58)

Book Recommendations: The Millionaire Next Door (19:10)

NBC Affiliates vs Owned by NBC (23:01)

Working Remotely as a News Producer (24:41)

4 Vital Principles for a Healthy Photography Business (25:53)
1. Staying cool under pressure.
2. Adapting on the fly.
3. Paying attention to detail.
4. Relating to other people.

Links
obsidianphoto.com
instagram.com/MediotSavant
instagram.com/larry_mcgill_shoots

Episode 407: How Teaching Made Me a Better Photographer – Alex Ingram

teaching

Are you a long-time photographer looking to share your passion, experience, and knowledge with aspiring photographers?

In episode 407 of the Bokeh Podcast, Alex Ingram joins us to share how teaching encouraged him to break down the elements of photography into easily retainable terms and concepts, which helped sharpen his tool kit. Listen in as he highlights the importance of communication and presentation as an educator.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Hands on in a plethora of fields (6:00)

Client Experience: Be yourself. (8:)

Technique for Time: Make Time (11:04)

Delegation: Hiring freelancers for large scale jobs. (15:45)

Book Recommendations: (21:05)
Awaken the Giant Within by Tony Robbins – bit.ly/bp-awaken
How to Win at the Sport of Business by Mark Cuban – bit.ly/bp-sportofbusiness

Teaching Experience (28:58)

Achieving Better Communication While Teaching:
1. Understand why you’re doing photography.
2. Make everything feel “real world.”

Presenting with Slides (50:06)
Minimal Content
Root Concepts Only

Becoming a Teacher (53:43)
Start with Why
Know your niche & teaching concept

Links
artisbeing.com
instagram.com/artisbeing
outsidethelens.org
Start with Why by Simon Sinek – bit.ly/bp-startwithwhy
Google Slides – docs.google.com/presentation/
Sethgodin.com