Episode 279: How to Develop Clients for Life – Michelle Harris

Clients for Life

Are you developing relationships that establish loyalty, leading your clients back to you for photos year after year?⠀

In episode 279 of the Bokeh Podcast, Michelle of M Harris Studios shares how she’s developed a “Client for Life” program that allows her to photograph her clients from engagement to the rest of life’s special moments.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: Creating relationships with clients to create clients for life.

Advice for Photographers: Posing is the most important part of a business once you have a client. (4:56)

Tip for Posing: Find out what your client’s insecurities are prior to posing.

Technique for Time: (7:57)
1. No Work Wednesdays
2. Creating multiple to-do lists based on the realistic expectations for the day.

Content Recommendations: You’re a Badass at Making Money (13:23)

The Gear Bag: Sigma Art 20mm 1.4 (15:37)

Client For Life Program: (21:37)
Free 30 minute session every year with wedding packages.
Prints can be purchased through the online gallery.
This creates a continuous referral program from dedicated clients.

Links:
mharrisstudios.com
instagram.com/mharris_studios
Hustle in Heels – bit.ly/bp-hustleinheels
sixfigurephotography.com
todoist.com
cloudspot.io

Episode 278: Ballin’ on Budget Weddings – Sarah Willey

Budget Weddings

Are you concerned that photographers who are pricing themselves low are undercutting the market?

In episode 278 of the Bokeh Podcast, we chat with Sarah Willey on why she believes every market deserves great photography services, not just the higher end. Listen in as she breaks down how photographers can be successful with budget weddings, and how they can begin servicing the budget-friendly markets.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

The Lesson: Happy clients equals a happy life. (2:01)

Content Recommendations: Jenna Kutcher’s Goal Digger Podcast & Dave Ramsey’s Podcast (4:50)

The Gear Bag: A clipboard with timeline and shot list readily available. (6:06)

“80% of US wedding are photographed for $2k or less.”

Getting Clients When You’re Getting Started: (21:30)
Referrals
Facebook Boosted Posts

Associate Photography Business: This brand allows for affordable quality under a brand not associated with Sarah’s business. (32:05)

Supply & Demand Business Model: As time goes by, she adjusts her pricing based on the demand for her business. (35:58)

Breakdown of Budget Wedding Expenses: (39:26)
$1500 x 6 = $9,000/month
$9,000/month x 10 months = $90,000
$90,000 – 20% = $72,000 (not including write-offs)
$72,000 – $150/wedding (for outsourcing editing) = $64,800
$64,800 – $12,500 (in business expenses) = $52,300
Bonus: Add in your print sales.

Ideas for Working with Budget Brides: (46:35)
1. Tune out what everyone says and be confident in your pricing.
2. If you focus on the budget pricing, you will stay busier.
3. Remember that your time is still valuable.

Links:
sarahlynnphotographypdx.com
facebook.com/photographybysarahlynn
instagram.com/sarahlynnphotographypdx
bit.ly/bp-171
bit.ly/bp-182

Episode 277: How to Get Unstuck – Madi & Micah May

How to Get Unstuck

Do you ever feel stuck in your business without any sense of control over the direction you’re going?

In episode 277 of the Bokeh Podcast, Madi and Micah May share the story of their struggle with stress, exhaustion, and complacency when things didn’t go as planned. Listen in as they share how they managed to move forward, along with a few steps you can take to get unstuck in your business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Technique for Time: Workout every morning to be more alert and efficient. (3:16)

Book Recommendations: (6:36)
168 Hours – bit.ly/bp-168hours
Crash the Chatterbox – bit.ly/bp-chatterbox
Untethered Soul – bit.ly/bp-untethered

Advice for Photographers: Don’t be afraid to learn who you are, your strengths, and your weaknesses. (15:47)

Brand Position: Bringing personality to professional headshots. (19:33)

Madi & Micah’s Backstory (26:27)

Steps to Getting Unstuck: (32:44)
1. Realize when you need to ask for help and find a mentor(s).
2. Learn how to use your time well by setting good habits.
3. Hire experts for the things you don’t do well or don’t enjoy.

Books They’re Learning From: (40:48)
Never Split the Difference – bit.ly/bp-neversplit
Creativity Inc – bit.ly/bp-creativityinc
Building a Storybrand – bit.ly/bp-storybrand

Links:
maymedia.us
instagram.com/may_media_
Option B – bit.ly/bp-optionb
Tomas Flint’s Episode – bit.ly/bp-63

Episode 275: Building a Recurring Business Model – Gustavo Fernandez

Recurring Business Model

Have you found a way to generate recurring work within your business model?

In episode 275 of the Bokeh Podcast, Gustavo Fernandez explains why making the transition from wedding photography to corporate event photography was the key to consistent work.  Listen in as he discusses networking for events, the principals for a successful corporate brand, and pricing your services.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Based in: San Francisco

Focused on: Headshot & Corporate Photography

Brand Position: A seasoned professional, trusted by Fortune 500 companies to capture their employees and events. (7:13)

The Lesson: Take care of your clients. Customer service is so important, so step it up. (14:31)

Technique for Time: Place everything in your calendar and stick to it. (17:57)

Book Recommendations: (22:20)
How to Win Friends and Influence People – bit.ly/bp-winfriends
Never Eat Alone – bit.ly/bp-nevereatalone

The Gear Bag: Monopod (25:44)

Gustavo’s Impetus for Transitioning to Corporate Events: The referral sources for corporate events provided more opportunities. (28:56)

Benefits of Corporate Events: (28:56)
– They can occur on weekdays.
– The relationships can be shorter with events since they are more transactional.

Networking in Corporate Events: (35:50)
Gustavo spends about 1/5 of the amount of time networking on corporate events than on weddings.

Principals for a Successful Corporate Brand: (42:58)
1. How can you solve a problem for the clients?
2. Over-Communication is key.

The Process to Pricing: (50:46)
1. Look at the market and how you want to set yourself.
2. Determine what you want to make and how much you want to work.

FREE DOWNLOAD: Top 10 Ways to Take Your Business to Six Figures in Corporate Event Photography

Mentioned in this Episode:
Bambi Cantrell – cantrellportrait.com
The Art of Wedding Photography – bit.ly/bp-artwedding

Links:
gustavofernandez.com
instagram.com/gustavofernandez
Bloom Messaging Platform
ama-assn.org
Tave.com