Episode 236: The Argument for Affordable Photography – Scott Choucino

Affordable Photography - Scott Choucino

Have you researched the market that you’re servicing with your photography business and the opportunities that lie beyond your specific market?

In episode 236 of the Bokeh Podcast, Scott Choucino shares his opinion on why it’s important for every market to have affordable photography, and how those charging less aren’t undercutting high-end photography services.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Time Technique: Create time for yourself by focusing on tasks that are positive on your life.

Brand Position: Commercial Food Photographer in London

Why You’re Not Happy with Your Payment:
1. Are you trying to pitch a service to a client who doesn’t need it?
2. Is your skillset as good as you think it is?

Are less expensive photographers undercutting the market?
No, everyone has a type of client they work best with and their price will reflect that.

How to Create a Scalable Business For the Largest Scale of the Wedding Market:
1. Create great systems.
2. Determine your service for your price so you don’t lose money.
3. Don’t focus on your gear.

Links:
scottchoucino.com
instagram.com/scottchoucino
Garyvaynerchuk.com
theflashcentre.com
theweddingreport.com
FStoppers Article: bit.ly/bp-cheapphotogs

Episode 235: Creating Personalized Senior Portraits – Isaac Coffy

Creating Personalized Senior Portraits

Are you giving your high school seniors the opportunity to express who they are in their senior portraits?

In episode 235 of the Bokeh Podcast, Isaac Coffy of Coffy Creations discusses the importance of providing a creative space for seniors to feel comfortable being themselves. Listen in as he shares how he’s helping his male clients creatively tell their story through their senior portraits.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Ready to start outsourcing your senior portrait editing?
Try out Photographer’s Edit today and get 40% off your first order! Get started now!

Outsourcing - Create An Account

Technique for Time: After having a heart attack in his early twenties, Isaac realized he needed to focus on what was important in his life, so he began to outsource.

Staying Present: Meditation

Book Recommendations: Never Split the Difference – bit.ly/bp-nstd

The Lesson: Set goals that are attainable, but don’t have to be what everyone else’s are.

How to Connect With Your Market:
1. Focus on the market that you’re able to relate to.
2. Get creative with their session by asking what they’d love to be photographed with if no one ever saw the photos.
3. Create an environment that they feel comfortable in with music.

The Biggest Difference in Shooting Males vs. Females:
Posing

Marketing to Seniors:
1. Show seniors who you are by being on your social media.
2. Show your impactful and unique images in your marketing.
3. Do Instagram story takeovers during your sessions, because their friends could be watching it!

Links
coffycreations.com
instagram.com/coffycreations
fb.com/coffycreations
Boomeranggmail.com
Imagingusa.org
Photographersedit.com
The Untethered Soul: bit.ly/bp-untethered
fourhourworkweek.com
headspace.com
How to Win Friends and Influence People: bit.ly/bp-winfriends

Ready to start outsourcing your senior portrait editing?
Try out Photographer’s Edit today and get 40% off your first order! Get started now!

Outsourcing - Create An Account

Episode 234: State of the Industry – Todd Watson & Shaun Austin

Photography Industry

Are you aware of how far the photography industry has progressed over the last few years?

In episode 234 of the Bokeh Podcast, join long-time industry friends, Nathan Holritz of Photographer’s Edit, Todd Watson of Showit, and Shaun Austin of Kiss Books to discuss the state of the photography industry. Listen in as they discuss the advantages photographers have now compared to years ago, and how that has impacted their own businesses.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Mission Statement:
Showit – To cultivate creativity.
Kiss- To pursue simple.

The Biggest Changes in the Industry:
1. Educational Opportunities
2. Technology
3. The Emphasis on Experience

Links:
kiss.us
instagram.com/kissbooks
instagram.com/shaunaustin
showit.co
instagram.com/showit
KatelynJames.com
Essentialism: bit.ly/bp-essentialism
The Power of the Other: bit.ly/bp-other
Showit.co/united
Episode 216: bit.ly/bp-216
therevenantprocess.com
Garyfong.com

Episode 222: Pricing Yourself to Thrive – Mary Breuer

Pricing Yourself to Thrive

As a photography business owner, establishing your pricing structure can feel complicated and overwhelming.

In episode 222 of the Bokeh Podcast, Mary Breuer shares important ideas you should take into consideration for establishing your fees. Listen in as she shares her simple formula to determine just how much money you should be charging in order to run a successful photography business.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Time Technique: Planning is key.

Book Recommendation: Captivate by Vanessa Van Edwards

The Lesson: Find a mentor that inspires you.

The Gear Bag:
Tamron 35mm 1.8
Nikon d610

How to Determine Your Pricing:
1. Determine how much you actually need to survive personally.
2. Multiply that amount by 70%. This should be your bottom package. Divide that by 3 to account for your take home pay, your taxes, and investing in your business. See how you can add more services and upsell.
3. After you’ve had time to try out your pricing, take time to reevaluate to price higher than you need to survive.

Mentioned in this Episode:
Sue Bryce

Links
fb.com/marybreuerphotos
instagram.com/marybreuerphotos
Untethered Soul – Michael Singer: bit.ly/bp-untethered
Theweddingreport.com
Emyth Revisited: bit.ly/emyth-revisited
Time Management from the Inside Out: bit.ly/bp-timemanagement