Episode 335: Building Brand Awareness – Kat Schmoyer

brand awareness

Have you developed a plan for marketing and building brand awareness for your business? Are you lost on where to begin?

In episode 335 of the Bokeh Podcast, Kat Schmoyer discussed the most important principals to consider when developing your brand awareness. Listen in as she shares how these 3 principals have allowed her to successfully build brand awareness for the Creative at Heart Conference, Dear Sweetheart Events, and her personal brand, Kat Schmoyer.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

About Kat’s Businesses (1:51)
creativeatheartconference.com – Creative at Heart Conference & Membership Community
dearsweetheartevents.com – Wedding Planning Company
katschmoyer.com – Coaching & Blogging

Principal for Customer Experience: Figure out what is your ‘overdeliver.” Serve your clients well within capacity of the package they book. (4:48)

Brand Position: We work with Type A brides, who understand their plan and need a best friend to execute it. (9:25)

Technique for Time: Plan out themed days for batching content. (12:38)
Monday – Catchall and Planning Day
Tuesday – Marketing and Content Creation Day
Wednesday – Project Management Day
Thursday – Appointment Days
Friday – Client Project Days

Finding Inspiration: When you take a step back from your business. (20:56)

Kat’s Approach to Quarterly Planning (21:50)

Book Recommendations: (23:20)
Deep Work by Cal Newport – bit.ly/bp-deepwork
Digital Minimalism by Cal Newport – bit.ly/bp-digitalminimalism

Check out bokehbookshelf.com >>

Tools Mentioned for Your Business:
quickbooks.intuit.com
analytics.google.com

Important Principals to Develop Brand Awareness of Your Company: (33:37)
1. Know your people and repel the rest.
2. Don’t be afraid of hearing no while you’re building your brand.
3. Knowing that you will need to put your CEO hat on with delegation and outsourcing.
Bonus: Bring on an admin assistant, because that will be the easiest to start delegating.

Virtual Assistant Companies:
rocksolidassistants.com
meetpepper.ca

Links:
katschmoyer.com
instagram.com/katschmoyer
Trello.com

Episode 334: How to Attract Kind, Happy Clients – Rachel Mandel

attract kind, happy clients

Wouldn’t it be ideal to only attract ideal clients that align with your core values?

In episode 334 of the Bokeh Podcast, Rachel Mandel discusses the motivation to change her brand messaging and marketing efforts to attract kind, happy clients. Listen in as she shares the updates she made in her brand, along with techniques for converting those potential ideal clients into loyal customers.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: I help you to see your natural glow as fine art, incorporating cheerful attitudes to see your beautify internally and externally. (2:25)

Rachel’s Family History & Connection to Photography (11:20)

Advice for Photographers: Keep everything legal and documented. (13:52)

Technique for Time: Edit photos immediately after taking them. Flag the images, create a new smart collection, and edit from there. (19:29)

Content Consumption: Online education and using her Masters Degree to apply it. (22:49)

Book Recommendation: Handbook on the Psychology of Pricing – bit.ly/bp-psychologyofpricing (25:30)

The Gear Bag: LED Pen with strip of white lights for photographing rings. bit.ly/bp-ledpen (27:12)

Rachel’s Experience with Unhappy Clients (29:36)

Making the Shift to Attract Kind, Happy Clients (32:08)

Facebook Ads Interests: Promote Social Justice and Promote Gratitude (32:08)

The Motivating Factor (33:05)

Education to Help with the Shift: (34:21)
Pia Silva – badassyourbrand.com
Sales Trainings

Messaging: I thrive on making the most important moments of your life timeless, bright, and stress free. (36:06)

Previous Messaging: All about Rachel. (37:31)

Searching for Rachel’s Ideal Clients (40:36)
Facebook Ad Targeting: Promote Social Justice, Gratitude, and Values that Align with Yours
Facebook Ad Targeting by Wedding Interests: The Knot, Wedding Wire, Style Me Pretty, etc
Further Targeting: Engaged Couples

Important Trait of A Successful Sales Person: Shut Up & Listen – Understand what your client wants and thoughtfully respond while taking notes.

Questions for Your Potential Clients: (44:34)
Always end an email or phone call with a low-commitment question.
Checking in every couple of days.

Links:
mandelettephoto.com
instagram.com/mandelette
Expensify.com
quickbooks.intuit.com
amyandjordan.com
Building a Storybrand – bit.ly/bp-storybrand

Episode 333: Fix Your Website Terms & Privacy Statement! – Paige Griffith

privacy policy & terms and conditions

Are you protecting yourself and your business with a privacy policy or terms and conditions on your website?

In episode 333 of the Bokeh Podcast, Paige Griffith explains what these documents can do in covering all the bases when it comes to your business, as well as collecting data from potential customers through your website. Listen in as she shares the important components that you, as a photographer, need to have within your privacy policy and terms and conditions!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Catch up with Paige: (1:47)
The Legal Paige – thelegalpaige.com
Griffith Law

Brand Position: Virtual legal resource that helps educate online small business owners how to protect themselves. (6:31)

Book/Content Recommendations: (11:14)
Everything is Figureoutable by Marie Forleo – bit.ly/bp-figureoutable
The Stacking Your Team Podcast by Biz Chix – bit.ly/bp-stackingyourteam

The Gear Bag: KUVRD Stretchy Lens Caps – kuvrdcamera.com (14:57)

Considering Your Privacy Policy and Terms & Conditions (17:06)

Privacy Policy Regulations & Laws (17:06)
General Data Protection Regulation (GDPR)
California Consumer Privacy Act
Child Online Protection Act
Federal Consumer Protection Act

Important Components of Terms & Conditions for Photographers: (24:49)
1. Intellectual Property Notice – Evidence that we put the public on notice of copyright.
2. Refund Policy (Specifically for e-commerce sites)
3. Age Requirements (COPA – 13 years or older)

Website Placement Recommendation from Paige: Secondary footer that includes the Privacy Policy, Terms & Conditions, and Disclaimer (26:40)

Components of the Privacy Policy (28:57)
1. Who you collect the information from.
2. Why you’re tracking the data.
3. How you’re going to use the information.
4. Explain things regarding minors in using their information.
5. The use of information and their rights to change their consent.

Links:
thelegalpaige.com
The Legal Paige Podcast – thelegalpaige.com/podcast
instagram.com/thelegalpaige
The Legal Paige Community on Facebook – bit.ly/bp-legalpaigecommunity
BP Episode 130 with Paige Griffith – bit.ly/bp-131
Evolve Conference – evolveworkshops.org

Episode 332: Strategic Marketing for Wedding Pros – Ashley Ebert

strategic marketing

Have you created a strategic marketing plan for this year? Maybe you’re looking for advice on where to start!

In episode 332 of the Bokeh Podcast, Ashley Ebert of The Abundance Group and The Simply Elegant Group joins us to share the marketing formula she and her father developed for their clients to build a successful marketing plan. If you’re ready to strategically think through every potential marketing channel, this episode is for you!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position: The wedding planner for the everyday couple; saving their couples more than they cost them.

Advice for Photographers: Learn from others, test, and adjust; continue to repeat this process. (26:20)

Technique for Time: (29:48)
Mindset: Concept of Work/Life Integration
Tactical: 30 Minute End-of-Day Wrap Up

Content Recommendations: (34:25)
Building a Storybrand Podcast – bit.ly/bp-storybrandpodcast
Mind Your Business – mindyourbusinesspodcast.com
Online Marketing Made Easy with Amy Porterfield – bit.ly/bp-onlinemarketingmadeeasy
The Art of Online Business with Rick Mulready – bit.ly/bp-artonlinebusiness
Marketing Your Business with Stu Mclaren – bit.ly/bp-marketingyourbusiness
On Purpose with Jay – bit.ly/bp-onpurpose

Awesome Marketing Formula (37:08)
A – Advertising
W – Website
E – Education
S – Social Media
O – Other
M – Meeting New People
E – Email Marketing

Advertising on Facebook: There is a slight learning curb. (39:40)

Website Opportunity: Creating a clear message. (41:22)

Education: Position yourself as an authority of knowledge to your prospective clients. (46:50)

Social Media: Pick your platform and be all in. Ashley isn’t paying attention to TikTok for now, but focused on Pinterest in 2020. (53:46)

Other Opportunities: Take time to think through something unique to do in your marketing. (58:14)

Meeting New People: Change your mindset from sharing your business to learning about other businesses. (1:01:21)

Email Marketing: Look at your ideal client through psychographics and behaviors in order to create better content for them. (1:10:55)

Links:
instagram.com/tagashley
thesimplyelegantgroup.com
instagram.com/simplyelegantxo
theabundance.group
instagram.com/theabundancegroup
Wedding Pros Guide to Abundance FB Group: facebook.com/groups/weddingprosguidetoabundance
Building a Storybrand – bit.ly/bp-storybrand
Tailwindapp.com
Episode 270 – Sharee Davenport – bit.ly/bp-270